Tajammal Sheikh, Product Manager in New York, NY, United States
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Tajammal Sheikh

Verified Expert  in Product Management

Product Manager

New York, NY, United States
Toptal Member Since
January 31, 2019

Tajammal is a product and tech lead with several years of experience working across the web and mobile stack for both B2B and B2C products. As a first or second product engineer on the team, he’s worked with early-stage startups ranging from a B2B food-ordering platform, a music-streaming company, to a DTC leather footwear brand. Tajammal joined Toptal to share his skills, experience, and expertise with clients in the freelancing space.

Project Highlights

Led the product development for Sharebite's corporate platform, and making the product enterprise-ready, launched in NYC.
Searches on Patari
Acted as the lead product engineer on improving the search experience on the platform.


Work Experience

Program Manager

2019 - PRESENT
  • Worked with product executives to develop quarterly roadmaps and key results.
  • Managed a set of services that enable multiple products to enhance user experience and drive revenue growth.
  • Improved performance for key features by up to 50%.

Product and Engineering Lead

2017 - 2019
  • Led the product and technology for an early-stage food tech startup.
  • Managed six products across multiple platforms (web, Android, iOS) and infrastructure on AWS.
  • Spearheaded the redesign and development for internal tools and a tablet app for restaurants to improve the customer experience, order management, and reduce customer service issues by 60%.
  • Managed a web app and corporate portal, developed product roadmaps, shipped 12 features and a complete redesign of the product to improve the user experience.
  • Improved API performance by 90-99%, Appdex from (0.3 to 1.0) and made performance top priority for engineers by implementing strict benchmarks and adding performance management tools.
  • Implemented analytics and made decision-making data driven across multiple teams.
  • Worked with the management team on overall strategy, product roadmap, business development and client onboarding.
  • Helped with customer-facing roles such as business development and managed enterprise client onboarding.
  • Recruited and led an engineering team of five in the US to bring all of the engineering in-house. Led two teams of ten engineers overseas during this transition.

Product Manager | Software Engineer

2015 - 2017
  • Joined as employee #7 and did everything an early-stage, unfunded startup requires.
  • Managed an internal CMS, shipped a product and three features, and worked with multiple teams on a product roadmap.
  • Developed an artist panel and revenue dashboard for artists to view content performance and earnings.
  • Launched Patari Cheetay, a marketing effort aimed at high school and college students to become brand ambassadors.
  • Developed a dashboard for users (Cheetay) to submit activity reports and view leaderboard. Increased user base by 10% with $0 spent.
  • Redesigned and improved search accuracy to reduce the bounce rate by 30%.
  • Worked with the CEO on overall strategy, product roadmap, improvements and mobile.app redesign based on user feedback (online and offline).
  • Wrote weekly newsletter (sent to 30,000 users), helped with design, marketing, sales and event management.

Product and Technology Lead

2014 - 2015
  • Joined as employee #4. Managed operations, sales and marketing in US, moved to Lahore office in 2015 and managed everything except footwear design (product, sales, marketing, supply chain, customer experience, day-to-day operations).
  • Increased monthly sales by 10x in 6 months.
  • Reduced customer issue resolution time from more than 30 days to less than 2 days.
  • Reduced supply chain inefficiencies and formed new partnerships with vendors to improve raw material availability to reduce customer wait times from 60 days to 14 days.
  • Helped with the Kickstarter campaign. Completed goal in less than 24 hours, raised ~$107,000. Campaign covered by Seth Godin, Fast Company among others.
  • Improved entire customer experience – starting from how they discover the brand offline, interact with the website and experience with the brand after placing the order and after receiving the product.

Application Developer

2013 - 2015
  • Worked as a member of the North America Shared Services team that enabled Oracle North American Sales organization with development resources as needed.
  • Created web and iOS apps, with an average project completion time of four weeks.
  • Developed proof-of-concepts web and mobile apps (human capital management, supply chain management) for Oracle development and external customers. Stack: Swift (iOS), mobile application framework (MAF), application development framework (ADF), Oracle Cloud, database cloud.
  • Created customer-facing guided workshops for the sales organization for cloud application technology.
  • Collaborated with user experience (Oracle UX) group in developing, deploying and testing Fusion UI to legacy applications.
  • Participated in product hackathons to explore product extensibility ideas and integration possibilities (e.g., Bluetooth Beacons in warehouses).


Led the product development for Sharebite's corporate platform, and making the product enterprise-ready, launched in NYC.

Sharebite started as a B2C company but a year later, decided to pivot to B2B business model. That's when I joined the company.

I led product development for Sharebite's corporate platform, corporate portal, API, and readying the product enterprise. I worked with prospective clients, restaurants, internal teams (ops, sales, customer service) in identifying the problems, coming up with solutions and getting them developed by working with designers and engineers.

Searches on Patari

Acted as the lead product engineer on improving the search experience on the platform.

Searches on Patari were generally limited to five results and the experience was poor because of language-related challenges.

On this project, I worked as the lead engineer on improving the search experience to reduce our bounce rate. We developed a detailed search view, improved the dropdown search experience, and boosted the overall accuracy of our algorithm.
2009 - 2013

Bachelor's Degree in Computer Engineering

New Jersey Institute of Technology - Newark, NJ, USA

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