Tayo is available for hire
Hire TayoTayo Abinusawa
Verified Expert in Product Management
Product Manager
London, United Kingdom
Toptal member since May 31, 2022
Bio
Tayo is a product manager with over 15 years of experience developing insight-led solutions and customer-centric strategies which boost profits, disrupt industries, and streamline processes for leading Fortune 500 organizations globally. He helps businesses create value by unlocking complexities around growth, changing customer behavior and journeys, innovation, improving customer experience, and delivering services efficiently.
Project Highlights
Investment Management App for Private Equity and Financial Services Client
Led the design and build of SaaS products that enable fund managers (hedge fund and private equity) and investors to access investment data in real time, increasing lead conversion rates by 20% and contributing to annual revenues of $145 million.
Website Redesign and Launch for a Big Three Commercial Real Estate Services Company
Led a global multidisciplinary team to redesign and launch an international website for a global Big Three commercial real estate services company.
Tax and Payment Application for the Largest Online Marketplace in the World
Led the design and development of a tax and payments application for the largest online marketplace in the world.
Expertise
- Agile Product Delivery
- Digital Transformation
- Go-to-market Strategy
- Leadership
- Management Consulting
- Product Management
- Target Operating Models
- User Research
Work Experience
Director
2016 - PRESENT
WeAccelerate
- Led consulting engagements for innovative clients and collaborated with senior executives to create customer-centered product vision and strategies for their core businesses.
- Supported clients and executives in reimagining customer experiences and journeys, launching profitable new products and services, improving organisational performance, and growing revenue and margins.
- Led and line-managed the product management teams responsible for evolving product innovation and developing new product lines which drove digital growth across channels.
- Developed and built the product functions (leading the product and propositions, insights, and CX team) for leading clients; ensuring the teams are set up for success, constantly evolving, up-leveling, and growing into tomorrow’s product leaders.
Product Consultant
2022 - 2023
Meta
- Supported Meta in designing and launching Meta shops and marketplace globally for 3+ billion users across Instagram, Facebook, and WhatsApp.
- Oversaw design sprints and partnered with product, design, user research, product marketing, content, and engineering to ensure initiatives were delightful and met the seller and merchant needs.
- Led product vision, roadmapping, buyer & seller journeys, requirement prioritization, sequencing, dependency management, & catalog initiative launches. Achieved sustainable onsite GMV growth and increased ad spend and revenue by millions of dollars.
Product Director
2022 - 2022
Micro Focus International
- Developed and led cross-functional teams to conceptualize innovative product solutions to complex business problems.
- Defined and implemented the long-term product strategy and roadmap and executed the delivery of new and existing digital products.
- Drove the end-to-end customer experience product portfolio with a forward-looking and strategic view of the 6 to 12-month horizon impacting all product groups and portfolios (300+ SaaS and on-prem products).
Product Lead - New Ventures
2021 - 2022
Deloitte
- Led multi-disciplinary product teams to imagine, build, and scale new products and businesses for global marketplace clients.
- Managed multi-disciplinary teams to conceptualize and ship innovative product solutions to complex business problems for global parcel carriers across Europe.
- Drove multi-disciplinary product teams, over five teams, and >30 FTEs to deliver innovative products, which provides market-leading digital services for the largest online marketplace in the world.
Management Consultant
2015 - 2016
DXC Technology
- Led the end-to-end design and launch of smart metering/internet of things (IoT) product built on Salesforce.com for a Fortune 500 energy provider.
- Partnered with the executive team at a tier-one investment bank in launching a new digital venture, increasing revenue by 11% and efficiency gain by 25%.
- Conducted strategic analysis for new growth engines and go-to-market models to support growth plans for a leading asset management firm. Presented a robust business case for an investment of £100 million and savings of 20%.
Project History
Investment Management App for Private Equity and Financial Services Client
Led the design and build of SaaS products that enable fund managers (hedge fund and private equity) and investors to access investment data in real time, increasing lead conversion rates by 20% and contributing to annual revenues of $145 million.
CONTEXT
Global private equity and financial services clients wanted to reimagine their client experience and provide clients with a secure, integrated, and real-time platform to access investment data and transactions.
ACTIVITIES
• Building and leading a multi-disciplinary team across the full product lifecycle, from idea to launch, landing value realized, and ongoing development.
• Integrating usability studies, research, and market analysis into product requirements to enhance user satisfaction.
• Defining and analyzing metrics that inform the success of products.
Global private equity and financial services clients wanted to reimagine their client experience and provide clients with a secure, integrated, and real-time platform to access investment data and transactions.
ACTIVITIES
• Building and leading a multi-disciplinary team across the full product lifecycle, from idea to launch, landing value realized, and ongoing development.
• Integrating usability studies, research, and market analysis into product requirements to enhance user satisfaction.
• Defining and analyzing metrics that inform the success of products.
Website Redesign and Launch for a Big Three Commercial Real Estate Services Company
Led a global multidisciplinary team to redesign and launch an international website for a global Big Three commercial real estate services company.
CONTEXT
A Big Three commercial real estate services company wanted to reimagine their global digital customer experience and websites and replace the technology stack.
ACTIVITIES
• Co-created the product vision and roadmap for EMEA.
• Created a robust traffic ramp-up and a CRO plan for customers to go live, including implementing search and optimization of SEO and SEM strategy and CRO strategies using email opt-in, exit-intent popups, surveys, intelligent search, A/B testing, and personalization.
• Drove product management with world-class multi-vendor engineers and a cross-functional team of over 40 members, including product owners, content writers, PR, country marketing managers, SEO and SEM strategists, data scientists and analytics, product designers, and user researchers from conception to launch.
• Replaced the entire eCommerce stack with an enterprise CMS, a web and mobile responsive front-end UI/UX, APIs, AI/ML, property marketplace app with Adobe Marketing using Adobe Experience Manager and Target, Analytics, and redesigning the public website to power a multibillion-dollar business in 37 countries in over 17 languages across Europe, Middle East, and Africa EMEA.
A Big Three commercial real estate services company wanted to reimagine their global digital customer experience and websites and replace the technology stack.
ACTIVITIES
• Co-created the product vision and roadmap for EMEA.
• Created a robust traffic ramp-up and a CRO plan for customers to go live, including implementing search and optimization of SEO and SEM strategy and CRO strategies using email opt-in, exit-intent popups, surveys, intelligent search, A/B testing, and personalization.
• Drove product management with world-class multi-vendor engineers and a cross-functional team of over 40 members, including product owners, content writers, PR, country marketing managers, SEO and SEM strategists, data scientists and analytics, product designers, and user researchers from conception to launch.
• Replaced the entire eCommerce stack with an enterprise CMS, a web and mobile responsive front-end UI/UX, APIs, AI/ML, property marketplace app with Adobe Marketing using Adobe Experience Manager and Target, Analytics, and redesigning the public website to power a multibillion-dollar business in 37 countries in over 17 languages across Europe, Middle East, and Africa EMEA.
Tax and Payment Application for the Largest Online Marketplace in the World
Led the design and development of a tax and payments application for the largest online marketplace in the world.
CONTEXT
The largest online marketplace in the world wanted to meet the new tax regulatory requirements by enabling its sellers to register, file, and pay for value-added tax (VAT) online.
ACTIVITIES
• Led multi-disciplinary product teams to deliver an innovative product that delivers market-leading VAT services for global marketplace clients. Features included APIs, digital front-end UI/UX for sellers to provide details needed to register for a VAT number in countries across Europe, and submission of their tax filings.
There is a KYC/fraud detection tool to speed up and automate the onboarding process, a set of RPA robots to automate the registration and filing work, and an invoicing and payment solution.
The largest online marketplace in the world wanted to meet the new tax regulatory requirements by enabling its sellers to register, file, and pay for value-added tax (VAT) online.
ACTIVITIES
• Led multi-disciplinary product teams to deliver an innovative product that delivers market-leading VAT services for global marketplace clients. Features included APIs, digital front-end UI/UX for sellers to provide details needed to register for a VAT number in countries across Europe, and submission of their tax filings.
There is a KYC/fraud detection tool to speed up and automate the onboarding process, a set of RPA robots to automate the registration and filing work, and an invoicing and payment solution.
Education
2011 - 2015
PhD in Digital Innovation
King's College London - London, UK
Skills
Other
Product Management, Digital Transformation, Target Operating Models, Management Consulting, Agile Product Delivery, Leadership, Go-to-market Strategy, Innovation, Design, Strategy, Product Launch, API Integration, Technical Product Management, Product Leadership, Product Discovery, Business to Consumer (B2C), Discovery, SaaS Product Management, Software as a Service (SaaS), Mobile Applications, Direct to Consumer (D2C), eCommerce, Miro, User Research, Artificial Intelligence (AI), User Experience (UX), Agile Delivery
Collaboration That Works
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
1
Share your needs
Discuss your requirements and refine your scope in a call with a Toptal domain expert.
2
Choose your talent
Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.
3
Start your risk-free talent trial
Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.
Top talent is in high demand.
Start hiring