Theresa Tran
Verified Expert in Product Management
Product Manager
Tulsa, OK, United States
Toptal member since October 6, 2020
Theresa creates exceptional digital products with a rare combination of product management leadership, deep technical expertise, and a degree in AI. Her strategic and insightful approach helped launch an Emmy-winning interactive platform. Theresa's wide-ranging experience spans virtual worlds and mass media websites for MTV, VR content management systems, mobile apps for Fortune 500 retail giants, and award-winning media and entertainment platforms.
Expertise
- Agile Product Management
- Google Analytics
- New Product Development
- Product Analytics
- Product Management
- Requirements & Specifications
- Software Development
Work Experience
Head of Product
Free the Work
- Joined the team with one product manager and one developer. Built the team in the first year to seven developers and a QA manager.
- Increased the number of users by 99.9%, and sessions increased by 66.1% according to a year-over-year comparison.
- Reworked search results by returning more meaningful results with more context. Increased unique profile page views by 13.5%. Sessions with search increased by 11.7%.
- Launched a new production surveying and reporting product in September of 2021 that several Fortune 500 companies use.
Co-founder
Vurbl Media, Inc.
- Produced all wireframes associated with the product, an audio platform similar to YouTube, from the admin to the end-user experience. Provided input into strategy and design.
- Created a financial model for the concept. Created budgets for different departments. Started a process for AP. Worked with a bookkeeper to define a chart of accounts.
- Performed monthly grooming of categorization for finance. Provided quarterly reporting to VC.
- Handled all legal contracts and onboarding of contractors.
Principal Product Manager
Product N
- Completed specifications for the CMS of a VR training application.
- Created a product roadmap for a subscription creator portfolio site.
- Developed specifications for a redesign of a job marketplace.
- Designed a system to help internal users build reports based on Facebook data from marketing campaigns.
- Completed a build vs. buy platform analysis for a venture capital firm.
Senior Vice President of Product Management
Jukin Media
- Enabled and supported 10X company growth in revenue in over three years by creating a CMS to support video acquisition, rights management, and over 15 million in royalty payments to video owners.
- Architected a system to support ~200 acquisitions weekly with 110 templated contracts that enable payments for ~2,000 transactions per month across 25,000+ clip owners internationally.
- Created and launched an analytical dashboard for video owners to display up-to-date earnings and payments.
- Designed an updated financial system to integrate with Oracle and Salesforce supporting three revenue-generating divisions with 20+ use cases for revenue recognition.
- Hired and led the team responsible for the development and maintenance of digital properties to support five different brands (FailArmy, People Are Awesome, The Pet Collective, JukinVideo, and Jukin Media).
- Assumed accountability for product management, front-end engineering, design, quality assurance, and Salesforce administration. Built teams to support these functions.
Director of Product Management
NantMobile
- Designed and launched machine vision recognition mobile apps with commercial partnerships such as Macy’s.
- Acted as lead product manager on all mobile properties using computer vision and augmented reality.
- Defined product requirements, ensuring alignment with user experience, company vision, and business objectives. Worked with internal and external constituents to guide and manage projects throughout the entire product development lifecycle.
Product Manager
Fourth Wall Studios
- Increased traffic on RIDES.tv by 600% after launch.
- Analyzed metrics and user feedback to help determine product roadmap.
- Collaborated with creative and engineering teams to launch an Emmy award-winning interactive platform for original content.
Digital Producer
Freelance
- Created a new digital platform to represent music artists such as Taylor Swift and Justin Timberlake. Defined requirements and created a process for the execution of sponsorship deal with Hot Topic. Launched NXTM’s platform at SXSW 2011.
- Collaborated with Ciplex, a full-service interactive agency, as a senior producer for a web design project with Arclight Cinemas. Gathered requirements for designs and worked with Ciplex’s internal team to deliver final designs.
- Assisted Streetwise Cultures & Concepts, an award-winning digital marketing agency. Maintained the UFC Undisputed community platform. Worked on defining functional requirements, scope, budget, and assumptions for various THQ projects.
Product Manager/Senior Producer
MTV Networks
- Collaborated with the product team on strategy and production for MTV.com and VH1.com. There were approximately 8.5 million users monthly for MTV.com and 3.5 million users monthly for VH1.com.
- Acted as lead producer for a $5 million development project in social gaming and virtual worlds–leading a development team of 45+ people (five internal direct reports and 10+vendors/consultants).
- Participated in sprint planning and backlog grooming.
Project History
Jukin Media Licensing Platform and CMS
https://www.jukinmedia.com/licensingCreated a licensing platform for Jukin Media driven by a custom built content management system.
Fourth Wall Studios - Rides.tv
Acted as a product manager at Fourth Wall Studios, where we won an Emmy for Outstanding Creative Achievement in Interactive Media-Original Interactive TV.
Jukin Media Financial System
Led a revamp of the company's financial system, replacing Quickbooks with Oracle Cloud with an integration with Salesforce, Tipalti, and Bill.com.
Education
Master's Degree in Artificial Intelligence
University of Edinburgh - Edinburgh, Scotland
Bachelor's Degree in Psychology
University of California, Los Angeles - Los Angeles, California, USA
Skills
Tools
OmniGraffle, Google Analytics, Jira, Slack, Google Docs, Google Hangouts, Zoom, Basecamp, Asana, Financial Data, Oracle Financials, Intuit QuickBooks, Figma, Google Data Studio, Confluence
Paradigms
Agile Product Management, Agile Project Management, Scrum, Agile, Usability Testing, Requirements Analysis, Marketplace Platforms, Mobile App Design, Augmented Reality (AR), Change Management
Platforms
Google Sites, Mixpanel
Industry Expertise
Professional Services, Real Estate, Residential Real Estate, Music, Nonprofits
Other
Product Management, New Product Development, Digital Product Development, Software Development, Product Development, User Acceptance Testing (UAT), User Flows, Feature Analysis, Project Budget Management, Technical Product Management, Technical Project Management, Feature Roadmaps, Requirements & Specifications, Web Platforms, Web Product Management, Startups, Product Roadmaps, Project Delivery, Project Reporting, Web Content, Wireframing, Requirements, Sprint Planning, Minimum Viable Product (MVP), Scope, Scope of Work (SOW), Product Owner, Product Ownership, Team Management, User Experience (UX), Estimation & Planning, MVP Design, Digital Product Management, Conceptualization, User Journeys, Product Launch, Strategy, Feature Prioritization, Project Timelines, Project Scoping, User Stories, Feature Backlog Prioritization, Documentation, Dashboards, Agile Leadership, Progress Reporting, Best Practices, Voice of the Customer (VoC), Customer Experience, Ideation, Web App Development, Project Planning, Stakeholder Management, Cross-functional Collaboration, Product Lifecycle Management (PLM), Remote Team Leadership, Workflow, UX Design, User Research, Coaching, Product Discovery, Business Analysis, Technical Requirements, User Experience Design, Cross-functional Team Leadership, Feasibility, Project Estimation, Backlog Grooming, Google Sheets, User Behavior, Product Analytics, Product Strategy, Head of Product, Lean Product Development, Management, QA Testing, Roadmaps, Product Requirements Documentation (PRD), Project Management, Leadership, Data Migration, Web, Agile Product Delivery, Lean Startups, Customer Relationship Management (CRM), Technical Leadership, Product Marketing, CRM Systems, Go-to-market Plans, Monetization Models, Monetization, Technical Architecture, eCommerce, Budgeting, Software Consulting, Two-sided Marketplaces, Backlog Management, Media, Discovery Workshops, Early-stage Startups, Process Development, Product Strategy Consultant, User Interface (UI), Process Automation, Go-to-market Strategy, Product Consultant, API Integration, Digital Transformation, Growth, Two-sided Communities, Optimization, Process Optimization, Consulting, Data Management, Product Design, Team Leadership, Data Analysis, Customer Experience Management, Mobile Applications, Market Research, Mobile App Development, Data Visualization, Competition Research, Web App Design, SWOT Analysis, Mobile, Web Development, Stacks, Feasibility Studies, Market Fit, Web Design, Gaming, Process Mapping, Data Flows, Business Process Re-engineering, Product Operations, Video Conferencing, Quality Assurance (QA), Business Systems Analysis, Unit Economics, Prototyping, Fintech, Financial Modeling, Operations, Zoho, Usability, Metrics, Annotated Wireframes, User Requirements, Salesforce, Financial Systems, Online Payments, Payment Processing, Payment Gateways, Robotics, SQL, WordPress, Android, iOS, Mobile Apps, Product Growth, APIs, Artificial Intelligence (AI), Customer Support, ChatGPT, SaaS, Mockups, Project Consultancy, ROI, Subscriptions, eCommerce Platforms, UI Design, Storytelling, Travel & Leisure, B2B, Gaming Platforms, Conflict Resolution, Machine Learning
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