Thu Huong Vu, Product Manager in Hanoi, Vietnam
Thu is available for hire
Hire Thu

Thu Huong Vu

Verified Expert  in Product Management

Bio

Thu is a product manager with extensive experience in the financial, travel, and eCommerce industries. She is an expert in financial analysis, digital financial services, and problem-solving. As a result-driven team player, Thu uses her technical understanding, communication, and people-management skills to coordinate and lead teams during product development and launch.

Project Highlights

Stock123 – Mobile Application
Headed the product feature creation with Stock123 reaching 200,000+ downloads on Apple Store and Google Play and a rating of over 4.5 out of 5 stars. The product got the IT Applications Typical Digital Transformation award in 2021.
PineX – Mobile Application
Led the team in developing the application within six months. Acted as liaison between business, sales, end users, and IT teams to refine the product and features.
XTRIP - Web3 Travel App With Crypto Tokens
As a senior product owner, I achieved a groundbreaking milestone by leading the development of a Web3 travel app. This app incentivizes users to explore and experience new places by rewarding them with crypto tokens.

Expertise

  • Agile
  • Business Analysis
  • Mobile Apps
  • PMI Agile Certified Practitioner (PMI-ACP)
  • Product Ownership
  • Product Planning
  • Product Roadmaps
  • ProductPlan

Work Experience

Senior Business Analyst

2022 - PRESENT
ReferReach LTD
  • Collaborated with stakeholders to define project requirements and objectives, focusing on mobile and web app development.
  • Led product planning meetings to gather business needs, prioritize features, and create detailed project roadmaps.
  • Developed and maintained user stories, use cases, and functional requirements documentation for development teams.
  • Worked closely with UI/UX designers, utilizing Figma, to create intuitive and user-friendly interfaces for mobile and web applications.
  • Facilitated communication between business units and technical teams to ensure seamless implementation of features and functionalities.
  • Collaborated with QA teams to create test plans and ensure product quality and functionality met business expectations.
  • Prioritized features in collaboration with product managers, considering business value, technical feasibility, and user impact.

Senior Product Owner

2018 - PRESENT
TASTECH
  • Created a buy-in for the product vision both internally and with key external partners.
  • Developed product pricing and positioning strategies.
  • Led the team of product owners and designers to translate the product strategy into detailed requirements and prototypes.
  • Collaborated with engineering teams on the delivery with the brief time-to-market and optimal resources.
  • Drove product launches, including working with the public relations team, executives, and other product management team members.

Senior Product Owner

2020 - 2022
Pinetree Securities
  • Defined the business scope of work and business flow, prioritized the development of features, translated features into user stories within the team's backlog, and prioritized the overall backlog to reflect stakeholders' requirements.
  • Partnered with the development and UXD teams to drive and manage the solution development process and ensured that the product team understood the project direction and vision.
  • Created the product user interface and user experience, which were delivered and implemented by the development team.
  • Acted as liaison between business, sales, and IT teams to refine product and incorporate features based on market demands.
  • Drove product launches and acted as a product evangelist to build awareness and understanding.

Senior Product Owner

2016 - 2018
Vietnam Prosperity Joint-Stock Commercial Bank (VPBank)
  • Collaborated with the design team on transforming the prototype into the design, the IT team on simultaneously developing and testing the products, and the marketing team on products' marketing campaigns, under the pressure of matching the timelines.
  • Prepared assessment reports and models, including the P&L and feasibility analysis, cost estimation, and financial plans for all products during their lifecycle.
  • Managed relationships with departments and divisions concerning contract agreements, logistics, marketing campaigns, project portfolio management, risk mitigation measures, and compliance checks.
  • Provided workshops to share training courses and knowledge of project management and financial management to departments and staff.
  • Delivered product reports to line managers and collaborated with sales, risk, marketing, operations, and finance departments on product maintenance after piloting and launching.

Senior Project Coordinator and Project Manager

2010 - 2016
Vietnam Prosperity Joint Stock Commercial Bank
  • Implemented "Strategic Transformation Program" and handled external consultants (McKinsey & Company) on behalf of the bank.
  • Built up innovative and competitive products for the bank: Business and model analysis, Feasibility analysis, Profit and Loss model of products, Transformation proposition, and brand name recognition.
  • Implemented multiple products, including a retail saving account and retail current account.
  • Held accountability for each product’s key performance index (KPI) achievement.
  • Designed program to stimulate sales productivity via the training course of sale stimulation skills, management tools, and new position roles.
  • Coordinated with related departments and divisions on project logistics: marketing campaigns, project portfolio management, risk mitigation measures, etc.
  • Conducted workshops to share training courses and lessons learned in project management and financial management with departments and staff.
  • Led the team to pilot and roll out the program to the whole banking network.

Project History

Stock123 – Mobile Application

https://apps.apple.com/us/app/stock123/id1480682216

Headed the product feature creation with Stock123 reaching 200,000+ downloads on Apple Store and Google Play and a rating of over 4.5 out of 5 stars. The product got the IT Applications Typical Digital Transformation award in 2021.

An online learning application for new security investors.

Using Agile methodologies, the project goal was to:
• Provide e-learning courses to new investors.
• Simulate the stock market for practicing.
• Cultivate a community for users' questions and answers.
• Challenge the users' investment knowledge.

PineX – Mobile Application

https://apps.apple.com/vn/app/id1570570518

Led the team in developing the application within six months. Acted as liaison between business, sales, end users, and IT teams to refine the product and features.

PineX is an online platform that combines social networks and investment trading functions. The application was developed over six months and included asset management and control, all trading security functions, and an open social network.

ATASTAY - Luxury Traveling Platform

Led the IT team and designers to bring products into production from the beginning. Drove product launches, including working with the public relations team, executives, and other product management team members.

ATASTAY is an online travel agency platform that provides individual customers to experience high-class personal traveling. The project consists of all functions that allow users to book hotels, groups of vouchers, and redeem loyalty points.
The project connected with big worldwide OTAs, including Hotelbeds, Agoda, and D-Edge, that bring excellent experiences to users.

Alphatrading - Mobile Application for Security Investment

https://apps.apple.com/vn/app/pinetree-alphatrading/id1492258153

Played an important role as liaison between business, sales, end users, and IT teams to refine the product and features. Led the team on product development and launching.

The product got awarded "IT Applications—Typical Digital Transformation" by International Data Corporation, and the Vietnam Association of Securities Business was rewarded in 2021.
Alphatrading is an online investment application that connects to the trading core systems for individual customers to trade in the stock market.

The application provides multiple functions in trading:
• Asset and Portfolio management
• Trading function
• Account management
• News publishing

Online Credit Card Onboarding – Web Platform

https://cards.vpbank.com.vn/

Collaborated with relevant teams to launch the product within three months.

The platform was a pioneering product in the Vietnamese banking industry in 2016. It was the first digital product that allowed customers to register for credit cards online and have them delivered without visiting the bank.

XTRIP - Web3 Travel App With Crypto Tokens

https://www.xtrip.travel/en/

As a senior product owner, I achieved a groundbreaking milestone by leading the development of a Web3 travel app. This app incentivizes users to explore and experience new places by rewarding them with crypto tokens.

As a senior product owner, I played a pivotal role in conceptualizing, planning, and executing the development of a cutting-edge Web3 travel app that revolutionized the travel industry. The primary objective of the project was to create a platform that encourages users to explore new destinations and engage in unique experiences while rewarding them with crypto tokens for their interactions.
In the initial phase, I collaborated closely with stakeholders, including the development team, designers, and marketing experts, to define the app's core features and functionalities. The app was designed to leverage blockchain technology and smart contracts to ensure transparency, security, and seamless transactions of crypto tokens.
Throughout the development lifecycle, I continuously refined the product roadmap, incorporating user feedback and adapting to market trends. As part of the Agile development process, I led regular sprint planning sessions and worked closely with the development team, prioritizing features and ensuring alignment with the overall vision.
As a result of our efforts and my leadership, the Web3 travel app was successfully launched in January 2023, gaining significant traction within the travel community.

ReferReach — Engineers' Serendipity

An enticing product to qualify for participation in The Business Show event in Singapore in 2023.

ReferReach is an app that enables users to connect with professionals who share similar interests, fostering valuable connections that can lead to acquiring leads and business growth.

With ReferReach, you'll connect with like-minded professionals and forge meaningful connections that help you acquire leads and grow your business.

1. Ask creation, now powered by generative AI that helps you craft a better Ask that gets eyeballs. You can create it once and publish it to multiple communities for more visibility.

2. Communities, Recommended Asks and Profiles. This is a brand-new card-based feed system. You can view recommended Asks and members' profiles all in one UI. Connecting with community members for their Asks or businesses is now easier than ever!

3. Key feature 3—Public Profile—unlocks the potential of your personal and professional brand. You can showcase your business Asks right in your profile and make an impression with a customized NFC card that showcases your achievements, skills, and contact details.

Education

2009 - 2010

Master's Degree in Finance and Banking

University of Wales - Cardiff, UK

Certifications

MARCH 2022 - MARCH 2025

PMI Agile Certified Practitioner (PMI-ACP)

Project Management Institute (PMI)

Skills

Tools

Jira, Slack, Skype, Balsamiq Mockups, Confluence, Trello, Google Docs, Figma, Excel 2010, Word 2010

Paradigms

Agile, Scrum, Agile Product Management, Agile Project Management, Testing

Platforms

ProductPlan

Other

Google, Adobe Experience Design (XD), PMI Agile Certified Practitioner (PMI-ACP), Management, New Products, Product Roadmaps, IT Projects, IT Project Management, Product Ownership, Agile Product Delivery, Product Owner, Minimum Viable Product (MVP), SQL, Product Coach, Product Launch, Mobile Apps, Web, IT Management, Product Planning, Scrum Product Owner, Web UI, App UI, Web UX, App UX, Product Vision, Product Mapping, Digital Product Management, Google Sheets, Communication, iOS, Digital, IT Business Analysis, Mobile UI, Mobile UX, Web Applications, User Stories, Business Analysis, Scrum Master, Backlog Management, Backlog Grooming, Feature Backlog Prioritization, IT Product Management, Mockups, Project Coordination, APIs, Resource Management, Agile Practices, MySQL, Project Management, IT, Waterfall Methodology, Digital Transformation, Data Analysis, Data Collection, Android, Business Process Flow Diagrams, Team Management, App Integration, QA Testing

Collaboration That Works

How to Work with Toptal

Toptal matches you directly with global industry experts from our network in hours—not weeks or months.

1

Share your needs

Discuss your requirements and refine your scope in a call with a Toptal domain expert.
2

Choose your talent

Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.
3

Start your risk-free talent trial

Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.

Top talent is in high demand.

Start hiring