
Thu Huong Vu
Verified Expert in Product Management
Product Manager
Hanoi, Vietnam
Toptal member since July 1, 2022
Thu is a product manager with extensive experience in the financial, travel, and eCommerce industries. She is an expert in financial analysis, digital financial services, and problem-solving. As a result-driven team player, Thu uses her technical understanding, communication, and people-management skills to coordinate and lead teams during product development and launch.
Project Highlights
Expertise
- Agile
- Business Analysis
- Mobile Apps
- PMI Agile Certified Practitioner (PMI-ACP)
- Product Ownership
- Product Planning
- Product Roadmaps
- ProductPlan
Work Experience
Senior Business Analyst
ReferReach LTD
- Collaborated with stakeholders to define project requirements and objectives, focusing on mobile and web app development.
- Led product planning meetings to gather business needs, prioritize features, and create detailed project roadmaps.
- Developed and maintained user stories, use cases, and functional requirements documentation for development teams.
- Worked closely with UI/UX designers, utilizing Figma, to create intuitive and user-friendly interfaces for mobile and web applications.
- Facilitated communication between business units and technical teams to ensure seamless implementation of features and functionalities.
- Collaborated with QA teams to create test plans and ensure product quality and functionality met business expectations.
- Prioritized features in collaboration with product managers, considering business value, technical feasibility, and user impact.
Senior Product Owner
TASTECH
- Created a buy-in for the product vision both internally and with key external partners.
- Developed product pricing and positioning strategies.
- Led the team of product owners and designers to translate the product strategy into detailed requirements and prototypes.
- Collaborated with engineering teams on the delivery with the brief time-to-market and optimal resources.
- Drove product launches, including working with the public relations team, executives, and other product management team members.
Senior Product Owner
Pinetree Securities
- Defined the business scope of work and business flow, prioritized the development of features, translated features into user stories within the team's backlog, and prioritized the overall backlog to reflect stakeholders' requirements.
- Partnered with the development and UXD teams to drive and manage the solution development process and ensured that the product team understood the project direction and vision.
- Created the product user interface and user experience, which were delivered and implemented by the development team.
- Acted as liaison between business, sales, and IT teams to refine product and incorporate features based on market demands.
- Drove product launches and acted as a product evangelist to build awareness and understanding.
Senior Product Owner
Vietnam Prosperity Joint-Stock Commercial Bank (VPBank)
- Collaborated with the design team on transforming the prototype into the design, the IT team on simultaneously developing and testing the products, and the marketing team on products' marketing campaigns, under the pressure of matching the timelines.
- Prepared assessment reports and models, including the P&L and feasibility analysis, cost estimation, and financial plans for all products during their lifecycle.
- Managed relationships with departments and divisions concerning contract agreements, logistics, marketing campaigns, project portfolio management, risk mitigation measures, and compliance checks.
- Provided workshops to share training courses and knowledge of project management and financial management to departments and staff.
- Delivered product reports to line managers and collaborated with sales, risk, marketing, operations, and finance departments on product maintenance after piloting and launching.
Senior Project Coordinator and Project Manager
Vietnam Prosperity Joint Stock Commercial Bank
- Implemented "Strategic Transformation Program" and handled external consultants (McKinsey & Company) on behalf of the bank.
- Built up innovative and competitive products for the bank: Business and model analysis, Feasibility analysis, Profit and Loss model of products, Transformation proposition, and brand name recognition.
- Implemented multiple products, including a retail saving account and retail current account.
- Held accountability for each product’s key performance index (KPI) achievement.
- Designed program to stimulate sales productivity via the training course of sale stimulation skills, management tools, and new position roles.
- Coordinated with related departments and divisions on project logistics: marketing campaigns, project portfolio management, risk mitigation measures, etc.
- Conducted workshops to share training courses and lessons learned in project management and financial management with departments and staff.
- Led the team to pilot and roll out the program to the whole banking network.
Project History
Stock123 – Mobile Application
https://apps.apple.com/us/app/stock123/id1480682216Headed the product feature creation with Stock123 reaching 200,000+ downloads on Apple Store and Google Play and a rating of over 4.5 out of 5 stars. The product got the IT Applications Typical Digital Transformation award in 2021.
Using Agile methodologies, the project goal was to:
• Provide e-learning courses to new investors.
• Simulate the stock market for practicing.
• Cultivate a community for users' questions and answers.
• Challenge the users' investment knowledge.
PineX – Mobile Application
https://apps.apple.com/vn/app/id1570570518Led the team in developing the application within six months. Acted as liaison between business, sales, end users, and IT teams to refine the product and features.
ATASTAY - Luxury Traveling Platform
Led the IT team and designers to bring products into production from the beginning. Drove product launches, including working with the public relations team, executives, and other product management team members.
The project connected with big worldwide OTAs, including Hotelbeds, Agoda, and D-Edge, that bring excellent experiences to users.
Alphatrading - Mobile Application for Security Investment
https://apps.apple.com/vn/app/pinetree-alphatrading/id1492258153Played an important role as liaison between business, sales, end users, and IT teams to refine the product and features. Led the team on product development and launching.
Alphatrading is an online investment application that connects to the trading core systems for individual customers to trade in the stock market.
The application provides multiple functions in trading:
• Asset and Portfolio management
• Trading function
• Account management
• News publishing
Online Credit Card Onboarding – Web Platform
https://cards.vpbank.com.vn/Collaborated with relevant teams to launch the product within three months.
XTRIP - Web3 Travel App With Crypto Tokens
https://www.xtrip.travel/en/As a senior product owner, I achieved a groundbreaking milestone by leading the development of a Web3 travel app. This app incentivizes users to explore and experience new places by rewarding them with crypto tokens.
In the initial phase, I collaborated closely with stakeholders, including the development team, designers, and marketing experts, to define the app's core features and functionalities. The app was designed to leverage blockchain technology and smart contracts to ensure transparency, security, and seamless transactions of crypto tokens.
Throughout the development lifecycle, I continuously refined the product roadmap, incorporating user feedback and adapting to market trends. As part of the Agile development process, I led regular sprint planning sessions and worked closely with the development team, prioritizing features and ensuring alignment with the overall vision.
As a result of our efforts and my leadership, the Web3 travel app was successfully launched in January 2023, gaining significant traction within the travel community.
ReferReach — Engineers' Serendipity
An enticing product to qualify for participation in The Business Show event in Singapore in 2023.
With ReferReach, you'll connect with like-minded professionals and forge meaningful connections that help you acquire leads and grow your business.
1. Ask creation, now powered by generative AI that helps you craft a better Ask that gets eyeballs. You can create it once and publish it to multiple communities for more visibility.
2. Communities, Recommended Asks and Profiles. This is a brand-new card-based feed system. You can view recommended Asks and members' profiles all in one UI. Connecting with community members for their Asks or businesses is now easier than ever!
3. Key feature 3—Public Profile—unlocks the potential of your personal and professional brand. You can showcase your business Asks right in your profile and make an impression with a customized NFC card that showcases your achievements, skills, and contact details.
Education
Master's Degree in Finance and Banking
University of Wales - Cardiff, UK
Certifications
PMI Agile Certified Practitioner (PMI-ACP)
Project Management Institute (PMI)
Skills
Tools
Jira, Slack, Skype, Balsamiq Mockups, Confluence, Trello, Google Docs, Figma, Excel 2010, Word 2010
Paradigms
Agile, Scrum, Agile Product Management, Agile Project Management, Testing
Platforms
ProductPlan
Other
Google, Adobe Experience Design (XD), PMI Agile Certified Practitioner (PMI-ACP), Management, New Products, Product Roadmaps, IT Projects, IT Project Management, Product Ownership, Agile Product Delivery, Product Owner, Minimum Viable Product (MVP), SQL, Product Coach, Product Launch, Mobile Apps, Web, IT Management, Product Planning, Scrum Product Owner, Web UI, App UI, Web UX, App UX, Product Vision, Product Mapping, Digital Product Management, Google Sheets, Communication, iOS, Digital, IT Business Analysis, Mobile UI, Mobile UX, Web Applications, User Stories, Business Analysis, Scrum Master, Backlog Management, Backlog Grooming, Feature Backlog Prioritization, IT Product Management, Mockups, Project Coordination, APIs, Resource Management, Agile Practices, MySQL, Project Management, IT, Waterfall Methodology, Digital Transformation, Data Analysis, Data Collection, Android, Business Process Flow Diagrams, Team Management, App Integration, QA Testing
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring