Tom Coombs
Verified Expert in Product Management
Product Manager
Tom has 20 years of experience across finance/fintech, travel, people ops, and telecoms, in company sizes ranging from seed stage through to Xerox and Goldman Sachs. He co-founded and built a US fintech lending company where he led product and has also built consulting businesses and served clients across Europe, the US, and Japan. He has deep expertise in UX and a strong sense for design, having worked in design agencies and led designers.
Project Highlights
Expertise
Work Experience
Technical Product Manager
Pocketmade (Agency Clients)
- Managed strategy for the new implementation of a CDP (Blueshift), including journey definition and data modeling.
- Handled product management for the martech stack, which ran from ad platforms to Salesforce.
- Managed the build of a new site and blog in React with a Contentful (headless CMS) back end.
- Managed the delivery of the new corporate website.
- Managed the consumer E-comm sites running A/B testing optimization, and product strategy, among other responsibilities.
Data Analytics and Visualization
Tokyo Dev
- Performed data analytics using Python, Pandas (analysis), Matplotlib, and Seaborn (visualization).
- Designed and built the data visualizations in D3.js. See Tokyodev.com/insights/2022-developer-survey.
- Supported deployment and maintenance activities for the site.
Co-founder | Head of Product
LendStreet
- Built a lending platform from scratch, acting as a product manager and handling the roadmap and backlog.
- Established the design process and user research/engagement protocol.
- Implemented the data warehousing and business intelligence capability (using Redshift/Panoply/Tableau).
- Handled various regulatory issues, such as truth in lending disclosures, OFAC checks, etc.
- Built the company from scratch, including processes, business toolkits, and more. Hired and led the design, product, and data teams. Oversaw engineering.
- Handled pitching and communication with existing investors and the board.
- Created data visualizations for data ranging from operations to financial modeling.
- Managed third parties, external stakeholders, service providers, and software integrations with data/process partners.
- Created digital marketing campaigns, including setting up the infrastructure with automated ad generation, landing pages, and JavaScript event tracking.
- Originated and evaluated new product concepts to serve existing customers/partners.
Founder | Lead Consultant
Man Woman and Child Ltd
- Created digital strategies for clients ranging from seed-stage startups to government departments.
- Planned and led user research engagements on three continents.
- Created designs for websites and native mobile apps.
- Worked as an embedded consultant, leading teams, and as an international outpost for agencies' foreign clients.
- Managed processes from early-stage strategy through to development and QA cycles.
Digital and Brand Strategist
Moving Brands
- Led the Information architecture for the Nokia website, which launched in 55 countries.
- Led the brand strategy research and online information architecture for Swisscom (the Swiss national Telco).
- Led user research, digital strategy, and information architecture for numerous clients (Nokia, Swisscom, etc.) across Europe and the US.
UX Designer | Information Architect
Opodo
- Designed customer service center admin portal for this online travel/leisure company.
- Conducted lab-based user research on a variety of products/features.
- Designed and worked closely with the engineering team on design for new hotel booking system.
- Researched and designed UX for hotels and lodgings products.
Analyst | Programmer
Goldman Sachs
- Developed software for internal proprietary systems (trade booking and equity research).
- Performed database architecture and optimization for a high-volume trade settlement system.
- Conducted user research with the equities trading desk and back-office settlement team users.
Project History
LendStreet Loan Origination System
Led the strategy, design, and build of LendStreet's proprietary loan origination system.
• Led the product to create a loan underwriting and origination system from the ground up.
• Created strategies for handling data from multiple sources for underwriting decisions.
• Handled requirements for regulatory compliance, e.g., the Truth in Lending Act and the US state-by-state legislation requirements.
• Created workflow processes and sourced tools for design and product management functions.
• Built a product management automation tool akin to a front-end testing tool (using Selenium and Ruby).
Zuman People Ops Employee Mobile App
Led the design of an employee app for Zuman's clients' employees.
I led a team of UX and visual designers to deliver the design for this iOS/Android app from scratch. The product had to handle several interactions involving high data density. We created some innovative solutions to address these.
Data Reporting Platform
Designed and built a data ingestion and reporting platform.
Sales Acquisition Funnel for Senior Healthcare Direct (US Health Insurance)
http://seniorhealthcaredirect.comLed the product development of an acquisition funnel, including CDP and Salesforce integrations.
eCommerce Platform for Ayr (US)
https://ayrwellness.com/Managed the eCommerce platform retailing across multiple US states.
Hotel Booking System
Headed the product for the renewal of a hotel booking platform for Opodo, a European travel aggregator.
Learning Management System Rebuild Strategy
Led the strategic project for the rebuild of UNSW's learning management system.
Education
Master's Degree in Ergonomics
Loughborough University - United Kingdom
Bachelor's Degree in Human Sciences
University of Oxford - UK
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