Tom Coombs, Product Manager in Tokyo, Japan
Tom Coombs

Product Manager in Tokyo, Japan

Member since May 23, 2019
Tom has 20 years of experience across finance/fintech, travel, people ops, and telecoms, in company sizes ranging from seed stage through to Xerox and Goldman Sachs. He co-founded and built a US fintech lending company where he led product and has also built consulting businesses and served clients across Europe, the US, and Japan. He has deep expertise in UX and a strong sense for design, having worked in design agencies and led designers.
Tom is now available for hire

Project Highlights




  • Co-founder, Head of Product

    2011 - PRESENT
    • Led product strategy, managed the roadmap and backlog to build a loan origination system from the ground up.
    • Established the design process and user research/engagement protocol.
    • Implemented data warehousing and business intelligence capability (using Redshift/Panoply/Tableau).
    • Hired for and led the design, product, and data teams.
    • Built the company from scratch, including processes, business toolkit, and more.
    • Handled pitching and communication with existing investors and the board.
    • Created data visualizations for data ranging from operations through to financial modeling.
    • Managed third parties, including external stakeholders, service providers, and software integrations with data/process partners.
    • Created digital marketing campaigns, including setting up infrastructure with automated ad generation, landing pages, and JS event tracking.
    • Originated and evaluated new product concepts to serve existing customers/partners.
  • Founder, Lead Consultant

    2004 - 2015
    Man Woman and Child Ltd
    • Created digital strategies for clients ranging from seed stage startups to government departments.
    • Planned and led user research engagement on three continents.
    • Created designs for websites and native mobile apps.
    • Worked as an embedded consultant, leading teams, and as an international outpost for agencies' foreign clients.
    • Managed processes from early-stage strategic through to development and QA cycles.
  • Digital and Brand strategist

    2005 - 2008
    Moving Brands
    • Led Information architecture for the Nokia website, which launched in 55 countries.
    • Led the brand strategy research and online information architecture for Swisscom (Swiss national Telco).
    • Led user research, digital strategy, and information architecture for numerous clients across Europe and the US.
  • UX Designer/Information Architect

    2004 - 2006
    • Designed customer service center admin portal for this online travel/leisure company.
    • Conducted lab-based user research on a variety of products/features.
    • Designed and worked closely with the engineering team on design for new hotel booking system.
    • Researched and designed UX for hotels and lodgings products.
  • Analyst/Programmer

    1997 - 2001
    Goldman Sachs
    • Developed software for internal proprietary systems (trade booking and equity research).
    • Performed database architecture and optimization.
    • Conducted user research with equities trading desk, and back office settlement team users.

Project History

  • LendStreet Loan Origination System
    Led the strategy, design, and build of LendStreet's proprietary loan origination system.

    As co-founder and head of product, I played numerous roles in building the company and the loan origination system.

    - Led product to create a loan underwriting and origination system from the ground up
    - Created strategies for handling data from multiple sources to be used for underwriting decisions
    - Handled requirements for regulatory compliance e.g. Truth in Lending Act, as well as the US state-by-state legislation requirements
    - Created workflow processes and sourced tools for design and product management functions
    - Built product management automation tool, akin to a front end testing tool (using Selenium and Ruby)

  • Zuman People Ops Employee Mobile App
    Led the design of an employee app for Zuman's clients' employees.

    Zuman is a people ops outsourcing company, supporting mid-sized companies with their people ops functions. Their mission is to supply high-end level of service. The apps needed to honor that.

    I led a team of UX and visual designers to deliver the design for this iOS/Android app from scratch. The product had to handle several interactions involving high data density. We created some really innovative solutions to handle these.

  • Data Reporting Platform
    Designed and built out a data reporting platform.

    The platform used a suite of tools (Python, Selenium, SQL, RedShift, Google Sheets, Tableau) to extract data from various source APIs and websites, then delivering via data pathways to RedShift. The final dashboard presentation of data to the lending operations team was done in Tableau, Google Sheets, and also delivered in Slack.


  • Master's Degree in Ergonomics
    2002 - 2003
    Loughborough University - UK
  • Bachelor's Degree in Human Sciences
    1993 - 1996
    University of Oxford - UK

To view more profiles

Join Toptal
Share it with others