Tushar Jawa, Product Manager in Bengaluru, Karnataka, India
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Tushar Jawa

Verified Expert  in Product Management

Bio

Tushar is a product management professional with 8+ years of experience across fintech, SaaS, marketplace, and consumer technology domains. He has an excellent track record of building and launching products from ideation to launch, leveraging user insights, product analytics, and research. Tushar is also experienced in leveraging ML and AI to improve user experiences. He also has four years of experience co-founding and scaling two startups from scratch.

Project Highlights

Fanhoots
Co-founded Fanhoots, a virtual sports betting app, and bootstrapped the venture to 100,000 users.
Yubi | SMB Lending
Launched the MVP of the marketplace in three months, anchoring a team of 20+ members across product, engineering, design, and data science.
Yubi | Risk Monitoring SaaS
Conceptualized and launched risk monitoring SaaS for corporate lending.

Expertise

  • Agile Practices
  • Complex Problem Solving
  • Data Analytics
  • Jira
  • Product Management
  • Product Roadmaps
  • Product Strategy
  • Startups

Work Experience

Product Lead

2021 - 2023
Yubi
  • Served as a product lead for a portfolio of three products, from user-facing products like a business lending marketplace to platforms for credit and standard financial services.
  • Anchored the launch of a small business lending marketplace, contributing $1.5 million in revenue. Led an organization-wide team of 20+ members.
  • Collaborated with business stakeholders on the go-to-market strategy and scaled the marketplace to 20+ lenders and 5,000 businesses.
  • Improved engagement and reduced loan approval time for the corporate loan marketplace, leading to a 60% YoY revenue growth.
  • Conceptualized and launched an ML-based borrower recommendation engine, personalizing lenders' discovery experience, leading to a quadruple jump in match rate on the marketplace. 65% of disbursed loans were part of the recommendations bucket.
  • Combined recommendations with business rules-based loan application filtering, improving relevant applications per lender by 3x.
  • Built a Core credit platform integrated with 3rd-party APIs for data validation and aggregation, processing 1+ million monthly applications. Platform services and APIs improved developer experience, leading to an increase in feature go-live velocity.
  • Developed credit evaluation methods as services for faster credit evaluation across retail, business, and corporate lending. Eligibility and risk score calculator services reduced approval time by 25%.
  • Led the initiative of payment gateway integration for a consumer investment app and lending products. Improved go-live velocity by 25%. Conceptualized and launched fraud prevention methods like KYC and Penny Drop for bank account verification.
  • Spearheaded product discovery and launch of risk-monitoring SaaS for corporate loans, envisioning $200 million in assets under management (AUM) and $1 million in annual recurring revenue (ARR). Monitored 10,000+ covenants across 1,000+ loans.

Product Manager

2021 - 2021
MediBuddy
  • Led a team of two product managers for a customer experience pod supporting over five million users across mobile and web apps.
  • Launched instant payment refunds for cancellations and returns, reducing time to bank deposit by 50% across more than 2 million users.
  • Conceptualized and launched an in-app self-help chat and FAQ section, leading to a 40% drop in support tickets and customer calls.

Product Manager

2019 - 2021
Reverie Language Technologies Pvt
  • Conceptualized and launched website localization product Anuvadak. Anchored go-to-market and onboarded India's leading eyewear brand, stock trading portal, and payments bank in the enterprise segment.
  • Launched self-serve for SMBs and grew product revenue by 50% within six months.
  • Localized the Government of India's COVID-19 dashboard during the pandemic to nine Indian languages, which resulted in an additional 100,000+ page views.
  • Enabled India's largest telecom service provider to launch voice-enabled TV remotes for their set-top box users. Anchored launch of speech-to-text and NLU APIs, processing 12 million API calls/day across 10+ million households.

Head of Product and Growth

2017 - 2019
EasyLeadz
  • Joined as a member of the founding team at EasyLeadz, a sales prospecting and outreach product for B2B lead generation.
  • Improved the onboarding experience, which resulted in a four-fold jump in free trial activation rate. Grew monthly recurring revenue (MRR) from $1,000 to $10,000 within a year.
  • Conceptualized and led the launch of an email campaign tool, bringing in incremental revenue growth of 25%.
  • Set up marketing automation and growth levers using SEO and content. Grew organic traffic from 2,000 to 20,000+ monthly visitors within one year.
  • Launched the MVP for the contact finder tool, Mr. E, which is used by 75,000+ users and drives $100,000 in MRR.

Co-founder and Head of Product

2015 - 2017
Fanhoots
  • Conceptualized Fanhoots as Reddit for sports fans, later pivoting it toward a virtual sports betting app.
  • Bootstrapped and scaled the app to 100,000 unique users on a limited budget.
  • Increased average session time by 40%, from 8 to 12 minutes, through data-driven feature iterations and experimentation.
  • Automated re-engagement using email and push notifications, boosting the weekly active users (WAU) cohort by 20%.

Product and Business Manager

2012 - 2015
Daimler
  • Led market research and performance establishment for light-duty trucks' product line across India.
  • Oversaw the market launch of the new light-duty construction vehicle called 1217C in target markets.
  • Scaled up sales from scratch for Himachal and Delhi, National Capital Region (NCR), achieving a market share of 8% in addressable market segments.

Project History

Fanhoots

Co-founded Fanhoots, a virtual sports betting app, and bootstrapped the venture to 100,000 users.

Fanhoots was founded as Reddit for sports fans and later became a virtual sports betting app. I played a key role in launching the unique concept of betting on sports matches with virtual coins and competing on leaderboards against sports fans. I also led user research, growth, and product development with a team of four developers and a designer.

Our efforts increased average session time by 40% through data-driven feature iterations and experimentation and automated re-engagement using email and push notifications, which boosted WAU by 20%.

Yubi | SMB Lending

Launched the MVP of the marketplace in three months, anchoring a team of 20+ members across product, engineering, design, and data science.

It was one of the key projects in the business lending segment at Yubi, which helped unlock a new user segment and potential revenue for the company.

I worked with business and marketing stakeholders and scaled the marketplace to 5,000+ borrowers and $1,500 million in revenue within a year. We built a digital application and credit decision-making journeys in the marketplace, which reduced loan approval time by 25% compared to offline channels.

Yubi | Risk Monitoring SaaS

Conceptualized and launched risk monitoring SaaS for corporate lending.

The project aimed to solve the problem of revenue predictability in the corporate lending business. I played a key role in solving this problem by exploring white spaces in the market across borrowers and lenders who were our primary users. I came up with the idea of making it easy for lenders to monitor the risk in their corporate loan books. The executive leadership supported it, and I executed the project in six months. I devised an entire set of specifications with a project manager and anchored the project cross-functionally by aligning multiple product and engineering pods.

We launched the product in six months, and after launching in beta, we had a $200 million loan book under monitoring across three lenders.

Anuvadak | Reverie's Website Localization Platform

Anchored the development of Anuvadak from scratch, Reverie's 1st SaaS product offering in the market.

I drove the development of Anuvadak by collaborating with engineering and design teams to launch the product in six months. I also led the MVP launch, entering the enterprise segment with the Government of India's mygov.in portal as an early adopter. We localized its COVID-19 portal into nine Indian languages, leading to an impact on citizens across the country during the pandemic.

After that, we launched a self-service version of the product, opening a new segment of users and driving incremental revenue.

Education

2010 - 2012

Master of Business Administration (MBA) in Marketing and Business Strategy

Institute of Management Technology - Ghaziabad, India

2004 - 2008

Bachelor of Technology Degree in Mechanical Engineering

YMCA University of Science and Technology - Faridabad, India

Skills

Tools

Slack, Jira, Asana, Confluence, Google Docs

Paradigms

Agile Product Management, Rapid Prototyping, Scrum, Agile Project Management

Industry Expertise

Marketplaces, Food

Other

Product Management, Minimum Viable Product (MVP), Product Requirements Documentation (PRD), Business to Business (B2B), SaaS, Digital Product Management, Product Ownership, Product Delivery, Customer Engagement, Product Analytics, Data Analysis, Fintech, Sprint Planning, User Stories, User Requirements, API Integration, SaaS Product Management, Product Roadmaps, Product Strategy, Data Analytics, Wireframing, User Research, Startups, Early-stage Startups, User Engagement, Mobile Apps, User Experience (UX), Complex Problem Solving, Agile Practices, Integration, Product Discovery, Feature Backlog Prioritization, Technical Product Management, Roadmaps, APIs, Conceptualization, Web App Development, Two-sided Marketplaces, Coaching, Growth, Artificial Intelligence (AI), Software as a Service (SaaS), Business Development, Large Language Models (LLMs), User Interface (UI), Market Research & Analysis, Growth Hacking, Discovery Workshops, Business to Consumer (B2C), Business, Management, Language Learning, Ideation, Generative Pre-trained Transformers (GPT), Pitch Decks, B2B, Customer Experience, Conversational AI, Project Management, Enterprise, Software Development Lifecycle (SDLC), API Documentation, Cross-functional Team Leadership, IT Governance, Enterprise SaaS, App Product Management, Mobile Applications, Marketing Research & Analysis, Marketing Strategy, Requirements, Agile Leadership, Product Design, Web Platforms, Competition Research, Web App Design, User Journeys, Web Applications, Data-driven Decision-making, User Onboarding, Product-market Fit, User Behavior, Customer Research, Feature Roadmaps, Product Owner, MVP Design, Business Analysis, Documentation, Product Development, Team Mentoring, Team Management, Motivation, Mockups, Distributed Team Management, Technical Project Management, Gambling, Online Payments, Gaming, ClickUp, Branding, Business Strategy, Statistics, Mechanical Engineering, Google Sheets, Amplitude, Metabase, Execution, Market Research, User Metrics, Objectives & Key Results (OKRs), Android App Design, Analytics, Product Growth, Lean Experiments, Customer Experience Management, Payment APIs, Pricing Models, SaaS Product Marketing, Content Marketing, Customer Development, Product Positioning, Go-to-market Strategy, Product Planning, Problem Structuring, Cross-functional Collaboration, New Product Development, eCommerce, Product Marketing, Fundraising, Natural Language Processing (NLP), Contact Centers, Dashboards, UX Design, Social Networks, Marketing

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