Venu Sripada, Product Manager in Herndon, VA, United States
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Venu Sripada

Verified Expert  in Product Management

Product Manager

Location
Herndon, VA, United States
Toptal Member Since
February 15, 2021

Venu is a product manager who excels in technology, product, marketing, and lean business consulting with proficiency in Lean/Agile and product development. He builds innovative and disruptive products in the B2B and B2C spaces. Venu turned an unhappy customer into a $15 million upsell and improved user acquisition by 153% for an initiative at NASDAQ. He brings industry experience in wealth management, fintech, and healthcare, having been a stock/options/commodities market trader for 10+ years.

Product ConsultantB2B Product ManagementDigital MarketingProduct ManagementWebsitesStakeholder ManagementProject ManagementMarket Strategy and Research Product ManagerSaaSSaaS Product ManagementSoftware as a Service (SaaS)SaaS DesignProduct OwnerDigital Marketing Product ManagerB2B

Project Highlights

Concept to Product Launch of a B2B e-marketplace
Improved fiscal performance by 350% for a B2B venture platform by implementing an e-marketplace.
Subscriptions - Physical Products as a Subscription
I worked with software companies (Oracle Corp, Information Resources Inc, and Optima Wealth Management) to package their solutions as a subscription implementing physical products subscription at PepsiCo and Kraft Heinz.
Services as a Subscription
I collaborated in the creation of an Application Management Subscription (Oracle Corp, Information Resources Inc., and Optima Wealth Management)

Expertise

Business to Consumer (B2C)Customer SegmentationData Science Product ManagerDisruptive InnovationProduct ManagementProduct Strategy ConsultantSaaS Product ManagementSaaS Product Marketing

Work Experience

Agile Product Manager

2022 - PRESENT
Pentagon Federal Credit Union
  • Worked with stakeholders to align on business objectives and develop a product roadmap focusing on member growth, engagement, and primacy improvement.
  • Led Salesforce ecosystem implementation for overall click maps, web analytics, and Tableau dashboards utilizing MuleSoft.
  • Led the collaboration activities to improve website landing pages with conversational banking capabilities.

Product Manager

2022 - 2022
BCG Digital Ventures
  • Conducted as-is and to-be process mapping as part of the digital transformation for this heavily regulated environment and ensured compliance.
  • Solved complex business and technical problems with first principle thinking, identifying the tradeoffs and influencing a way forward collaboratively working with stakeholders.
  • Provided product leadership by understanding the market and customer in-depth and planning out iterative revisions of the product, shipping functional products every sprint.

Product Lead

2021 - 2022
PepsiCo
  • Identified and documented current use cases and user journey process maps and suggested process improvements that comply with regulatory and tax compliance.
  • Established the key metrics to measure and track the business goals' outcomes.
  • Defined the technical and business tradeoffs needed to meet the business goals and get executive commitment and approvals.
  • Collaborated with business leaders, marketing, engineering, and design teams to create a process improvements roadmap and plan the execution of quarterly plans to meet the business outcomes.

Product Manager and Product Owner

2021 - 2021
The Kraft Heinz Company
  • Mapped process flow improvements for the users after analyzing the as-is situation. Conducted discovery workshops collaborating with the business users.
  • Prioritized the product backlog by aligning with the business goals and product objectives and shipped new features rapidly, working with the engineering team using agile and scrum methods.
  • Implemented national and location-level inventory visibility enhancements for mixing centers, warehouses, and distribution centers.
  • Collaborated with the design team using a design thinking approach to build the UI/UX for optimal customer satisfaction and NPS ratings.
  • Engaged with data engineers and data scientists to build analytics and generate data-driven insights.
  • Researched user challenges and built product features for order management process optimization, increasing order fill rates and reducing data inconsistency issues.

Product Lead

2019 - 2021
Digital Learning Platform Startup (Confidential)
  • Led and drove the product strategy for the digital learning experience platform resulting in a product-market fit based on extensive user needs assessment and validation.
  • Developed a strategic roadmap with prioritization and presented it to stakeholders to ensure the product objectives and goals were aligned.
  • Contributed as the voice of the customer, partnered with the engineering team to build the product features, evaluated the trade-offs for the architecture using AWS cloud.
  • Accountable for ensuring a human-centric UI/UX and thought process that delights the prospects in their onboarding process.
  • Facilitated rapid development working with cross-functional teams using Agile and Scrum.
  • Developed and implemented messaging and lead generation strategies using AdTech platforms of LinkedIn, Google, and Facebook.

Product Manager

2009 - 2019
Meeville, LLC.
  • Implemented ERP Systems (Netsuite, Oracle) for B2B SaaS companies, consulting with ESW Capital, a private equity company, as a product manager.
  • Achieved a 39% increase in paid B2B mobile app downloads by improving the prospects' marketing hooks, user research, value proposition, and targeted appeal.
  • Collaborated with C-level executives on business strategy, status reporting, and persuasion.

Business Analyst | Project Manager

2009 - 2011
Nasdaq
  • Managed stakeholders and subject-matter experts to identify and document the as-is state of systems and processes and suggest to-be processes.
  • Documented use cases and process flows and mapped future processes that comply with FINRA/SEC regulations.
  • Identified use cases that need improvements by creating map-the-gap documentation, making UAT plans, conducting business analyses working with key stakeholders, and performing regulatory compliance reporting.

Product Manager

2007 - 2009
IRI
  • Achieved a $30 million marketing technology implementation for Pepsico that included building the Go-to-Market strategy, marketing research, and analysis for their new snack product launch.
  • Data mined 170 terabytes of point-of-sale transactions to build customer insights and data visualization reports that led to innovative product ideas for a large manufacturer.
  • Generated consumer insights from 30,000 monthly household grocery transactions to identify marketing research analysis and behavior trends on brand loyalty.
  • Dealing with C-level executives on project status reporting, business strategy, and upsell services.

Product Manager

1998 - 2007
Oracle
  • Retained and engaged in an upsell of $15 million deal with an unhappy strategic customer account by nurturing the customer relationship, addressing their critical business issues, and providing an ERP - procurement solution that met their needs.
  • Decreased yearly application support costs by 45% by leading the offshore technology team developing procurement module application customizations and providing ongoing support.
  • Improved fiscal performance by 350% for a B2B venture platform by implementing an e-marketplace that integrated procurement using procurement module within the Oracle e-Business Suite.
  • Increased cash flow by 20% by implementing an integrated payment processing system between a leading financial institution and their trading partner’s account payable system.
  • Decreased proposal development time by 40% by building a Total Cost of Ownership (TCO) model and an easy visual comparison with competitors.
  • Engaged with client's C-level executives on technology, financial, and program management activities as well as presenting solutions in a sales situation.
  • Led a team of six, including designers, software engineers, and QA, to implement dozens of new product features.

Product Manager

1996 - 1998
Citi
  • Reduced by 37% the reconciliation of P&L batch processes reporting to HQ for swaps, FRAs, equity options, FX, bonds, T-Bills, and other derivative products as the functional business lead.
  • Achieved 25 FTE savings for the wealth management division by reducing manual reconciliation effort the Nostro-Vostro systems.
  • Enhanced back-office trading application systems to comply with T+1 regulatory requirement.

Concept to Product Launch of a B2B e-marketplace

http://www.aeroxchange.com

Improved fiscal performance by 350% for a B2B venture platform by implementing an e-marketplace.

Implemented an e-marketplace that integrated procurement modules from all the joint venture partners to provide a shared marketplace with the functionality of auctions; to loan, borrow, repair, and provide visibility of the spare parts to all the partners in the marketplace. Integrated the supply chain and transportation systems for transparency and just-in-time tracking of the inventory.

High-end Luxury Item Product Retailer

Increased new customer acquisition by 143% for a high-end luxury women's clothing and jewelry retailer.

Improved the user experience with buyer persona research and customer journey empathy maps. Increased average cart value for each buyer by 230% with A/B split tests, a clear value proposition positioning, and adding channels of traffic.

Subscriptions - Physical Products as a Subscription

http://gatorade.com

I worked with software companies (Oracle Corp, Information Resources Inc, and Optima Wealth Management) to package their solutions as a subscription implementing physical products subscription at PepsiCo and Kraft Heinz.

Gatorade.com (PepsiCo e-commerce) - Package Gatorade drinks that were sold online to B2B (colleges and sports organizations) and B2C (direct end-users) so that they get an option to purchase the products on subscription, at a discount (and also get incentive swag)

Services as a Subscription

http://www.oracle.com

I collaborated in the creation of an Application Management Subscription (Oracle Corp, Information Resources Inc., and Optima Wealth Management)

I conducted market research, identified jobs to be done, created modular packages for subscription, created Bronze, Silver, and Gold packages, and allowed the Platinum custom subscription services option.

Types of services: Infrastructure management, software application upgrade, and maintenance, and specific solution maintenance like demand forecasting. Developed key success metrics that are measured and tracked on a dashboard.
1996 - 1999

Master of Business Administration Degree in International Marketing (MBA)

Athabasca University - Edmonton, Alberta, Canada

1985 - 1989

Bachelor's Degree in Mathematics and Computer Science

Institute of Electronics and Telecommunication Engineers - New Delhi, India

AUGUST 2021 - AUGUST 2022

SAFe 5.1 Lean Portfolio Manager

Scaled Agile Framework

MARCH 2021 - PRESENT

Managing Culture in Product Teams

Product School

MARCH 2021 - PRESENT

How to Make Strategic Product Decisions

Product School

MARCH 2020 - PRESENT

Blitz Scaling

LinkedIn

AUGUST 2019 - PRESENT

Blockchain Strategy Program

University of Oxford

OCTOBER 2018 - PRESENT

Disruptive Strategy

Harvard Business School Online

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