Vikas Sridhar, Product Manager in Toronto, ON, Canada
Vikas Sridhar

Product Manager in Toronto, ON, Canada

Member since June 8, 2019
For the past several years, Vikas has worked with cutting-edge technology in fields of healthcare, ride-hailing, bike-sharing, and eCommerce. He was previously employed with Philips Healthcare as a software engineer and has worked at Ola Cabs, India's biggest ride-hailing platform, as a product manager. Vikas also has an academic background in engineering and management from NIT Surathkal and XLRI Jamshedpur.
Vikas is now available for hire

Project Highlights

  • Implemented product features and took pricing decisions for a program with 200,000+ subs—brought a swing of +200% in P&L/sub.
  • Led eight teams with 40+ stakeholders to launch a public bike-sharing program on college campuses for 10,000+ students.
  • Defined and implemented a product strategy; built a billing-&-payment collection system with revenues of $30+ million/year.

Expertise

Education

Select Certifications

Employment

  • Freelance Product Manager

    2019 - PRESENT
    Plexus Technology
    • Conducted market research to define user stories for mapping and communications platform used at live event locations.
    • Established a proof-of-concept through an MVP product by designing the user flows, wireframes, and mockups to describe the user journey.
    • Drafted specifications for API platform to enable messaging and location sharing.
    • Designed app flows for communication and location sharing for Android and iOS apps.
    • Defined the product roadmap by creating a plan for the implementation and rollout.
  • Freelance Product and Strategy Consultant

    2019 - PRESENT
    Meru Cabs
    • Created the business proposal for a new category launch; designed the business plan and the go-to-market strategy.
    • Established the sales process flows and the CRM implementation for the organization.
    • Defined the product and marketing mix and created rollout plans for the new category launch.
  • Freelance Product Manager

    2019 - 2019
    LiveSchool
    • Analyzed the process and product flows; charted process and data flow diagrams, and data dictionary.
    • Conducted interviews to understand the existing onboarding flows; provided recommendations to optimize conversions.
    • Identified major bottlenecks in the current process; recommended product and process solutions.
    • Defined KPIs and product metrics; also defined the framework for instrumentation of product flows.
    • Performed an analysis of the existing CRM system; provided recommendations on tools, process, and schema.
  • Product Manager, Ola Loyalty

    2018 - 2018
    Ola Cabs
    • Developed product features, took pricing decisions, and managed P&L for a program with 200,000+ subscribers.
    • Implemented fair usage policy and lowered prices with a swing of +200% in P&L/subscription for the same user base.
    • Built a localization platform for Ola apps to support languages for international launches.
    • Maintained the website and Ola Lite mobile app; launched Ola Lite in Hindi for 100,000+ weekly active users.
    • Defined KPIs and metrics, executed OKRs, and maintained the product roadmap.
  • Product Manager, Ola Pedal

    2017 - 2018
    Ola Cabs
    • Defined use cases through user research and conducted a public bike-sharing pilot to establish the business case.
    • Designed a product flow based on user stories; built components that included an inventory management system, app booking and ride user experience, and support flow for issue redressal.
    • Collaborated with eight different teams with 40+ stakeholders from design, business, and engineering.
    • Drove collaborative discussions with third-party vendors to integrate a smart-lock solution with internal systems.
    • Designed a launch plan with a product release for college campuses with 10,000+ students.
  • Program and Product Manager, Ola Corporate

    2016 - 2017
    Ola Cabs
    • Defined the product strategy and product roadmap and was responsible for the product life cycle at Ola Corporate.
    • Built and automated the postpaid billing and collections solutions; opened up an $18 million/year segment and contributes 60% of revenues.
    • Created an invoicing system for GST collaborating with tax, finance, and legal to produce 20,000+ invoices every billing cycle.
    • Built an API developer platform with documentation—which opened up a potential $500,000/day segment—and assisted in the technical integration of Ola Corporate APIs with partners and clients.
    • Created a CRM system for sales to manage 3,000+ active accounts with 30+ account managers; built an automated system to track sales metrics— which reduced the presentation creation time from six hours to ten minutes.
    • Assisted the sales team with sales pitches and creatives as well as sales prospects with RFP inquiries.
  • Corporate Finance

    2015 - 2015
    Samsung Research Institute
    • Identified gaps in the sample management policy of SRI-B with 20,000+ samples as an intern with the asset management team.
    • Employed qualitative and quantitative statistical techniques to analyze responses to interview responses.
    • Provided recommendations based on the analysis and a possible future roadmap to redesign the process.
  • Senior Software Engineer

    2011 - 2014
    Philips Healthcare
    • Built a reconstruction platform to help research scientists across the world develop MRI algorithms.
    • Implemented a SENSE algorithm to lower the MRI scan and image reconstruction time by a factor of eight.
    • Implemented MRI reconstruction algorithms in the image space and Fourier space.
    • Built a mDixon node to separate water and fat images post MRI scans.
    • Developed UI used to perform MRI scans and view MRI images.
  • Sofware Engineer

    2010 - 2010
    IBM
    • Was chosen as one of ten—out of 180 eligible students—for a prestigious IBM internship at India Software Labs.
    • Built and delivered the only completely indigenously built component at ISL: Performance Advisor.
    • Used SAX and DOM XML parsers to interpret performance data and Apache Tomcat to create reports.
  • Risk Management Team

    2009 - 2009
    Xchanging
    • Reviewed and updated the information systems security policies as an intern in the risk management team.
    • Helped develop the business continuity plan.
    • Performed a risk assessment and worked with the operations team to identify and evaluate risks that pertained to their domains.

Project History

  • Ola Loyalty | Ola Cabs
    Implemented product features and took pricing decisions for a program with 200,000+ subs—brought a swing of +200% in P&L/sub.

    Ola Loyalty Program at Ola Cabs refers to subscription-based offerings such as Ola Pass and Ola Select.

    For Ola Loyalty program, I acted as the product manager and was in charge of improving the P&L state of the program by operating product and pricing levers.

  • Ola Pedal | Ola Cabs
    Led eight teams with 40+ stakeholders to launch a public bike-sharing program on college campuses for 10,000+ students.

    Ola Pedal allows users to rent bicycles on Indian campuses through the Ola mobile app.

    As the product manager, I led the launch of this program. It involved running the pilot and establishing the business case with the MVP and subsequently using our learnings to build a full-fledged program all the while leading a team of 40+ members.

  • Ola Corporate | Ola Cabs
    Defined and implemented a product strategy; built a billing-&-payment collection system with revenues of $30+ million/year.

    Built by Ola Cabs, Ola Corporate is a cloud-based SaaS solution to manage employee travel.

    I was responsible for defining and implementing the product and business strategy, which helped grow the customer base and revenue over tenfold.

  • Recon 2.0 | Philips
    Built and launched a platform used by MRI research scientists across the world.

    Recon 2.0 is a platform built by Philips to support cross-platform MRI reconstruction algorithm development.

    I built the platform and implemented MRI reconstruction algorithms used by scientists across the world, including geometry correction, SENSE, Dixon water-fat separation, FELIX, Shutter, and more.

    The VP commended me for my excellent contributions to the project.

Education

  • Master's degree in Business Administration
    2014 - 2016
    XLRI | Xavier School of Management - Jamshedpur, India
  • Bachelor's degree in Information Technology
    2007 - 2011
    National Institute of Technology, Karnataka - Surathkal, India

Certifications

  • Project Management Professional (PMP)
    MAY 2015 - PRESENT
    Project Management Institute (PMI)

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