
Yanis Nastos
Verified Expert in Product Management
Product Manager
Luxembourg City, Luxembourg
Toptal member since January 26, 2021
Yanis is an accomplished digital leader with over a decade of experience delivering and managing products in the digital and IT spaces with additional expertise in banking, telecom, edtech, eCommerce, and B2B supply chain. Aside from web, app, and API product management, Yanis is well versed in Agile and DevOps, business consulting, and digital marketing with a service-oriented leadership style. He has delivered an award-winning MBA project on voice-of-customer product dashboarding via AI NLP.
Project Highlights
Expertise
- API Management
- Agile UX
- Generative Pre-trained Transformers (GPT)
- IT Program Management
- Jira
- Product Lifecycle Management (PLM)
- Product Management
- Scrum
Work Experience
Digital Product Leader
ArcelorMittal France
- Led product development of web, API, mobile, and IoT services for customers. Owned product vision, roadmap, and user story backlog. Managed budget in negotiation with business and technology stakeholders. Delivered four major releases in 2018/19.
- Designed and executed market and competition research in Industry 4.0 technologies (incl. AI and blockchain) and digital innovation strategy.
- Advised on digital marketing strategy and execution for a multi-billion market segment. Focused on web development, UX, SEO, content strategy, and social media. Oversaw digital KPI's. Contributed to +25% engagement metrics, +200% YoY organic growth.
- Recommended processes and tools for iterative UX design, prototyping, Agile development, and program management.
- Managed digital suppliers, working with sponsors, IT PMO, purchasing, and legal services. Wrote business requirements for RFQ's, conducted GAP analyses, reviewed contracts. Negotiated a frame agreement and five SOWs for digital services.
Manager, Digital Program Management
Publicis Sapient
- Owned the mobile banking roadmap engagement with top financial services group as program lead. Worked with product design experts and advised clients on Agile product design and development.
- Delivered mobile customer journeys including account dashboard, standing orders, Apple/Android Pay, and Touch-ID.
- Served as a managing consultant for the global TELCO program on UX personalization, working with a senior data science team.
- Coordinated 20+ local market Adobe experience cloud (incl. Target/DMP) implementation projects, including Adobe Target, Adobe Analytics, Adobe Audience Manager, and Adobe Experience Manager.
- Acted as an interim consultant for a priority merchant-onboarding project with an emerging eCommerce leader with 80% YoY growth.
Digital Director & Senior PM
DDB Worldwide
- Served as the senior project manager in an enterprise-level account for a leading UK automotive client. Played a key role in increasing client satisfaction from 10% to 80% (based on CRM surveys).
- Managed c. £2.5+ million agile product development engagements (web and mobile) on time and budget. Supervised and/or mentored junior PMs.
- Delivered digital transformation consultancy to agency offices and clients as a digital director in the CEE region. Supported business development, facilitated training/networking, and exchanges of digital best practices.
- Led a digital agency launch in Romania. Developed a business plan; managed key client projects and relationships. Set-up digital practices for analytics, SEO, and paid media. Grew the internal team and built relationships with third-party suppliers.
Project History
UX Personalisation Engine
Delivered MVP release of UX personalization engine for a UK automotive leader, offering customized experiences to 1 million users.
Mobile App, (B2B, IoT)
Delivered key product releases of an iOS/Android app for a multi-billion portfolio of enterprise B2B customers.
NLP Product Dash-boarding (ΑΙ Cloud Services, B2C Brand Mgmt.)
https://www.ynas.co/nlp-customer-dashboard-alexa/Won the prize for the best final project report on the Global MBA program for 2017/18 from Imperial College London.
Mobile Banking App Roadmap
Delivered 20+ features improving the customer experience of 4+ million customers of a leading UK bank.
Web Responsive Product Marketing Portal Revamp (B2C, Automotive)
Delivered product marketing revamp for UK automotive leader web portal (15+ million visits), optimizing conversions by 50%+.
Digital Customer Portal (B2B, Automotive)
Turned around digital delivery program leading to increased client satisfaction from 10% to 80% (based on CRM surveys).
(a) design, (b) development, (c) QA, (d) social.
Exceeded client expectations by delivering complex features on time/budget, including (a) book-a-service, (b) car model landing pages, (c) customer area (small fleet management), (d) UK retailer micro-sites (c. 100).
UX Competitor Research (Consulting)
Delivered 10+ actionable insights, received solidly positive appraisals from senior marketing and communications management
Adobe Experience Cloud Global Implementation
Led wave one of Adobe Marketing Cloud roll-out for a leading global telco, enabling personalized experiences for 5+ million customers.
Education
MBA (Distinction) in Business Administration
Imperial College London - United Kingdom
Bachelor's Degree in Economics
University of Athens - Greece
Certifications
Certificate in Digital Marketing
Squared Online (Developed with Google)
PMI Agile Certified Practitioner (PMI-ACP)
Project Management Institute (PMI)
Project Management Professional (PMP)
Project Management Institute (PMI)
Skills
Tools
Jira, Confluence, Adobe Experience Manager (AEM), Tableau Desktop Pro, Axure RP Pro, Slack, Postman, Adobe CQ, IBM Watson
Paradigms
Scrum, Agile UX, Waterfall Development, Iterative Design, Rapid Prototyping, Design Thinking
Industry Expertise
Automotive, Banking & Finance, Telecommunications
Platforms
SharePoint 365, Drupal
Other
IT Program Management, Project Delivery, Consulting, Agile Coaching, Mobile Banking, User Interface (UI), Product Management, Product Lifecycle Management (PLM), User Stories, Content Management Systems (CMS), Mobile UX, Product Roadmaps, Adobe Experience Design (XD), Design, Lean UX, API Management, Jobs to be Done (JTBD), Natural Language Processing (NLP), Salesforce, Design Sprints, Generative Pre-trained Transformers (GPT), iOS App Design, Android App Design, Agile Program Management, Product Owner, Business Analysis, Writing & Editing, Process Design, Project Management, Business Cases, UX Design, Scrum Master, Project Budget Management, Program Management, Prototyping, Economics, Machine Learning, SAP
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