Yanis Nastos, Product Manager in Luxembourg City, Luxembourg
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Yanis Nastos

Verified Expert  in Product Management

Product Manager

Luxembourg City, Luxembourg

Toptal member since January 26, 2021

Bio

Yanis is an accomplished digital leader with over a decade of experience delivering and managing products in the digital and IT spaces with additional expertise in banking, telecom, edtech, eCommerce, and B2B supply chain. Aside from web, app, and API product management, Yanis is well versed in Agile and DevOps, business consulting, and digital marketing with a service-oriented leadership style. He has delivered an award-winning MBA project on voice-of-customer product dashboarding via AI NLP.

Project Highlights

UX Personalisation Engine
Delivered MVP release of UX personalization engine for a UK automotive leader, offering customized experiences to 1 million users.
Mobile App, (B2B, IoT)
Delivered key product releases of an iOS/Android app for a multi-billion portfolio of enterprise B2B customers.
NLP Product Dash-boarding (ΑΙ Cloud Services, B2C Brand Mgmt.)
Won the prize for the best final project report on the Global MBA program for 2017/18 from Imperial College London.

Expertise

  • API Management
  • Agile UX
  • Generative Pre-trained Transformers (GPT)
  • IT Program Management
  • Jira
  • Product Lifecycle Management (PLM)
  • Product Management
  • Scrum

Work Experience

Digital Product Leader

2017 - 2020
ArcelorMittal France
  • Led product development of web, API, mobile, and IoT services for customers. Owned product vision, roadmap, and user story backlog. Managed budget in negotiation with business and technology stakeholders. Delivered four major releases in 2018/19.
  • Designed and executed market and competition research in Industry 4.0 technologies (incl. AI and blockchain) and digital innovation strategy.
  • Advised on digital marketing strategy and execution for a multi-billion market segment. Focused on web development, UX, SEO, content strategy, and social media. Oversaw digital KPI's. Contributed to +25% engagement metrics, +200% YoY organic growth.
  • Recommended processes and tools for iterative UX design, prototyping, Agile development, and program management.
  • Managed digital suppliers, working with sponsors, IT PMO, purchasing, and legal services. Wrote business requirements for RFQ's, conducted GAP analyses, reviewed contracts. Negotiated a frame agreement and five SOWs for digital services.

Manager, Digital Program Management

2015 - 2016
Publicis Sapient
  • Owned the mobile banking roadmap engagement with top financial services group as program lead. Worked with product design experts and advised clients on Agile product design and development.
  • Delivered mobile customer journeys including account dashboard, standing orders, Apple/Android Pay, and Touch-ID.
  • Served as a managing consultant for the global TELCO program on UX personalization, working with a senior data science team.
  • Coordinated 20+ local market Adobe experience cloud (incl. Target/DMP) implementation projects, including Adobe Target, Adobe Analytics, Adobe Audience Manager, and Adobe Experience Manager.
  • Acted as an interim consultant for a priority merchant-onboarding project with an emerging eCommerce leader with 80% YoY growth.

Digital Director & Senior PM

2012 - 2015
DDB Worldwide
  • Served as the senior project manager in an enterprise-level account for a leading UK automotive client. Played a key role in increasing client satisfaction from 10% to 80% (based on CRM surveys).
  • Managed c. £2.5+ million agile product development engagements (web and mobile) on time and budget. Supervised and/or mentored junior PMs.
  • Delivered digital transformation consultancy to agency offices and clients as a digital director in the CEE region. Supported business development, facilitated training/networking, and exchanges of digital best practices.
  • Led a digital agency launch in Romania. Developed a business plan; managed key client projects and relationships. Set-up digital practices for analytics, SEO, and paid media. Grew the internal team and built relationships with third-party suppliers.

Project History

UX Personalisation Engine

Delivered MVP release of UX personalization engine for a UK automotive leader, offering customized experiences to 1 million users.

Applied Agile Scrum techniques for rapid product development as a product owner. Worked with the head of technology to determine roles, responsibilities, and ways of working. Created product roadmap and broke down to user stories. Negotiated with clients and technology team to determine MVP. Represented the client in grooming the backlog and providing priorities. Reviewed and coordinated the output of four internal teams to ensure product cohesion: (a) Java/front-end development/QA, (b) analytics, (c) marketing/creative, (d) design. Worked with DevOps/release management to see through a complex product launch.

Mobile App, (B2B, IoT)

Delivered key product releases of an iOS/Android app for a multi-billion portfolio of enterprise B2B customers.

Co-defined the vision for a mobile app for B2B supply chain customers. Supported the program lead and management in developing a business case for investment. Recommended ways of working, processes, and tools for Agile product development. Took ownership of a roadmap track (product configuration, quality, and traceability). Broke down the backlog into user stories, aligned with business sponsors and technology teams. Managed an iterative UX design process, and oversaw release of MVP and three product releases.

NLP Product Dash-boarding (ΑΙ Cloud Services, B2C Brand Mgmt.)

https://www.ynas.co/nlp-customer-dashboard-alexa/

Won the prize for the best final project report on the Global MBA program for 2017/18 from Imperial College London.

Created a voice-of-customer dashboard PoC for data-driven product innovation. Leveraged natural language processing (NLP) and machine learning (ML) services by IBM Watson and AWS Comprehend, and big customer data from Echo Dot with Alexa reviews. Created a unique taxonomy to synthesize findings based on emotional attachment theory.

Mobile Banking App Roadmap

Delivered 20+ features improving the customer experience of 4+ million customers of a leading UK bank.

Served as the user experience program lead for the mobile (iOS, Android, and Win) roadmap of a leading UK bank. Worked with UX designers and product owners to apply an iterative design process. Aligned UX and tech teams on a collaborative design-developer handoff. Advised client roadmap leadership on capacity planning and agile ways of working. Managed user testing across design lifecycle stages. Facilitated design sprints for rapid prototyping of larger features and cross-functional alignment.

Web Responsive Product Marketing Portal Revamp (B2C, Automotive)

Delivered product marketing revamp for UK automotive leader web portal (15+ million visits), optimizing conversions by 50%+.

Negotiated budget and priority of features with client digital marketing team. Reviewed and coordinated the output of creative, design, development, and QA teams. Empowered teams to adopt an iterative delivery approach. Organized extensive user testing sessions to validate prototypes. Brought in clients to sprint demos to ensure buy-in of deliverables. Aligned with marketing on advertising campaign deadlines. Saw through on-time/budget product release.

Digital Customer Portal (B2B, Automotive)

Turned around digital delivery program leading to increased client satisfaction from 10% to 80% (based on CRM surveys).

Translated Waterfall functional/non-functional requirements to an agile backlog of features for Scrum. Ensured client buy-in to a 6-sprint incremental plan, including three production releases. Led restructuring, selection, and ramp-up of the technology team. Reviewed and coordinated output of cross-functional teams:
(a) design, (b) development, (c) QA, (d) social.

Exceeded client expectations by delivering complex features on time/budget, including (a) book-a-service, (b) car model landing pages, (c) customer area (small fleet management), (d) UK retailer micro-sites (c. 100).

UX Competitor Research (Consulting)

Delivered 10+ actionable insights, received solidly positive appraisals from senior marketing and communications management

Made the business case to senior management, recommending an approach, assessment areas, and metrics. Selected an interim consulting team to support implementation. Interviewed key business stakeholders to understand needs, confirm assumptions, and manage expectations. Drafted project plan, deliverable templates, and ghost charts. Managed delivery, reviewed project artifacts, and provided feedback. Organized workshops to present findings and recommendations to senior management.

Adobe Experience Cloud Global Implementation

Led wave one of Adobe Marketing Cloud roll-out for a leading global telco, enabling personalized experiences for 5+ million customers.

Supported a global telecom client in the global roll-out of Adobe Marketing Cloud for UX personalization. Advised senior clients in defining KPIs to make a case for a $2+ million investment. Acted as a single point of contact for 20 client delivery teams to coordinate roll-out projects in local markets. Represented the client in the engagement with Adobe product and consulting teams. Supported client delivery teams with complex business analysis and program management artifacts.

Education

2016 - 2018

MBA (Distinction) in Business Administration

Imperial College London - United Kingdom

2000 - 2006

Bachelor's Degree in Economics

University of Athens - Greece

Certifications

SEPTEMBER 2015 - PRESENT

Certificate in Digital Marketing

Squared Online (Developed with Google)

DECEMBER 2013 - PRESENT

PMI Agile Certified Practitioner (PMI-ACP)

Project Management Institute (PMI)

JULY 2012 - PRESENT

Project Management Professional (PMP)

Project Management Institute (PMI)

Skills

Tools

Jira, Confluence, Adobe Experience Manager (AEM), Tableau Desktop Pro, Axure RP Pro, Slack, Postman, Adobe CQ, IBM Watson

Paradigms

Scrum, Agile UX, Waterfall Development, Iterative Design, Rapid Prototyping, Design Thinking

Industry Expertise

Automotive, Banking & Finance, Telecommunications

Platforms

SharePoint 365, Drupal

Other

IT Program Management, Project Delivery, Consulting, Agile Coaching, Mobile Banking, User Interface (UI), Product Management, Product Lifecycle Management (PLM), User Stories, Content Management Systems (CMS), Mobile UX, Product Roadmaps, Adobe Experience Design (XD), Design, Lean UX, API Management, Jobs to be Done (JTBD), Natural Language Processing (NLP), Salesforce, Design Sprints, Generative Pre-trained Transformers (GPT), iOS App Design, Android App Design, Agile Program Management, Product Owner, Business Analysis, Writing & Editing, Process Design, Project Management, Business Cases, UX Design, Scrum Master, Project Budget Management, Program Management, Prototyping, Economics, Machine Learning, SAP

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