Yaniv Yaakubovich, Product Manager in Sunnyvale, CA, United States
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Yaniv Yaakubovich

Verified Expert  in Product Management

Product Manager

Sunnyvale, CA, United States

Toptal member since February 12, 2021

Bio

Yaniv is a product leader with consumer and enterprise experience from Google, SurveyMonkey, and PayPal. As a product manager, he's worked on strategy and vision setting, creating roadmaps and user stories and building products that customers love. Yaniv has vast experience building products with engineers and design teams.

Project Highlights

SurveyMonkey Rebranding
Launched an extensive redesign of SurveyMonkey's product portfolio.

Expertise

  • Agile
  • Agile Product Management
  • B2C
  • Enterprise SaaS
  • Product Roadmaps
  • Product Vision
  • Scrum
  • Slack

Work Experience

VP Product

2020 - PRESENT
TruLocal
  • Led the product team from idea to launch, managing user experience, analytics, and product.
  • Built the growth process and executed experiments across the marketplace.
  • Created tools for customers, retail partners, and internal teams.

Group Product Manager

2018 - 2020
Zume Store
  • Built a platform for food companies to build B2C apps for selling their products.
  • Created a manufacturing product suite for producing compostable food packaging.
  • Led agile development with four teams in San Francisco, Mountain View, Seattle, and Ukraine.

Senior Product Manager

2016 - 2017
SurveyMonkey
  • Led a team of product managers to increase the company's customer growth.
  • Oversaw the redesign of the SurveyMonkey product portfolio with over 10 teams of engineers and product managers.
  • Built the roadmap for a messaging platform to increase the reach of the product's marketing campaigns.

Product Manager

2013 - 2016
Google
  • Led the work on Google Sign In and consolidated multiple Google auth solutions resulting in over 10 million queries per second.
  • Built integrations of Google Analytics Premium with Google Cloud.
  • Launched enterprise tools for Google Analytics Premium.

Senior Product Manager

2011 - 2013
PayPal
  • Defined and executed the strategy for social commerce products.
  • Managed product roadmaps for three products that launched with strategic retail partners.
  • Increased conversion by 20% for one of the checkout products.

Project History

SurveyMonkey Rebranding

Launched an extensive redesign of SurveyMonkey's product portfolio.

SurveyMonkey needed a redesign of its product, and I led the cross-functional team to accomplish that. I worked with over 10 engineering teams plus marketing, growth, and design teams.

The project included a detailed roadmap, launch plan, agile work, and in-depth testing.

Education

2007 - 2009

MBA in Marketing and Strategy

Emory University - Atlanta, GA

2000 - 2004

Bachelor of Arts Degree in Computer Science

Academic College Tel Aviv-Yaffo - Tel Aviv, Israel

Skills

Tools

Zoom, Slack, InVision, Jira

Paradigms

Agile, Scrum, Agile Product Management, B2C, Testing, Agile Project Management, B2B2C, Business to Business to Consumer (B2B2C)

Other

Miro, Product Vision, Product Roadmaps, Lean Product Manager, Enterprise SaaS, Strategy, Remote Work, Product Analytics, Marketing, Computer Science, Product Management, Growth, Cross-functional Team Leadership, Dashboards, Analytics, Data Visualization, Product Owner, Estimation & Planning, Business Analysis, Product Discovery, Discovery Workshops, User Stories, Product Strategy, Feature Planning, Minimum Viable Product (MVP), Requirements, B2B, Mobile, Mobile Web

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