
Ashraf Naim
Verified Expert in Project Management
Project Manager
St. Catharines, ON, Canada
Toptal member since September 18, 2022
Ashraf is a Certified Scrum Master, Kanban lead, and Agile project manager who has worked with multinational organizations like Thales, Sun Life Financial, CIBC, Oracle, and Alliance Data. He excels at foreseeing trends, pinpointing difficulties, providing practical solutions in demanding circumstances, and coaching and mentoring groups to improve system design in fast-paced environments. Ashraf is also a certified PMI and SAFe educator who helped develop three Agile centers of excellence.
Project Highlights
Expertise
- Agile Product Management
- Project Management
- Scaled Agile Framework (SAFe)
- Scrum Master
Work Experience
Senior Agile Transformation Coach | Scrum Master
Sun Life Financial Canada
- Helped develop an SAP Center of Excellence using a general ledger account and SAP Business Warehouse, dividing the organization into pods of long-standing teams.
- Built a strategy for SAP staffing to avoid the unpredictability caused by a high SAP staff turnover.
- Collaborated in the development of OKRs for the corporate application services team, identifying critical strategic objectives and associated outcomes for the digital enterprise.
- Created a strategy for scaling skills and deploying digital capabilities, helping teams adapt to changing business needs.
Senior Agile Coach | Delivery Manager | Scrum Master
CIBC - Canadian Imperial Bank of Commerce
- Received the CIBC Individual Achiever Award for the second quarter of 2020 and the CIBC Team Achiever Award for the third and fourth quarters of 2018, the second and third quarters of 2019, and the first and second quarters of 2020.
- Encouraged CIBC and CIBC FirstCaribbean International Bank to develop a continuous improvement culture, enhancing the capabilities of agile coaches and scrum masters.
- Developed several courses and workshops for CIBC's Agile Center of Excellence, including topics like user story writing, Kanban fundamentals, role mapping, and the skills matrix.
- Certified over 150 people on various SAFe and PMI courses.
- Collaborated with HR to empower product owners to push back, filter, select, and remain in control of their projects.
Agile Coach
Thales
- Prepared and delivered several Scrum and Kanban courses to more than 175 engineers, including Kanban managers, Scrum Masters, and product owners.
- Conducted numerous workshops on developing a skills matrix, the definition of done (DoD), the definition of ready (DoR), and story writing.
- Built and organized more than 20 Scrum teams from scratch.
- Supervised the implementation of Atlassian technologies for enterprise-wide workflow management and issue resolution.
- Raised awareness of the Agile methodology by training functional managers, project managers, configuration management staff, security employees, independent validation and verification staff, business analysts, and domain experts.
- Introduced innovative retrospective sessions that helped Scrum teams improve their velocity by 25% and focused on delivering business value rapidly without sacrificing quality or customer satisfaction.
- Collaborated with the Agile Center of Excellence to standardize procedures across the enterprise, develop best practices, and establish governing rules for processes and systems.
Associate Director of Infrastructure Planning | Scrum Master | Kanban Lead
LoyaltyOne
- Joined the team as a database manager and, within six months, was promoted to associate director of infrastructure planning after successfully building the disaster recovery site in record time.
- Set up agile processes and held workshops encouraging members of the infrastructure and development teams to adopt agile practices. This resulted in the implementation of both the Kanban and Scrum frameworks.
- Introduced Delphix, a DaaS tool, in record time using Scrum, eliminating the need for database development environments, freeing hardware, and expediting the software development lifecycle and ERP implementation.
Technical Lead (Projects)| Senior Database & SAP Basis Administrator
Americold Logistics
- Decreased the refresh time on the SAP application by 95% from two days to four hours by redesigning and deploying the SAP backup (Brtool) and adjusting the homogeneous SAP copy.
- Performed Failure Mode Effect Analysis (FMEA) across the system to alleviate multiple underperformance issues affecting the company’s ability to remain competitive.
- Successfully introduced the concept of story mapping, which helped Americold by bringing all the stakeholders on the same page regarding scope and complexity, building a shared understanding.
- Introduced the Kaizen spirit through extensive retrospective sessions. This improved processes, practices, and tools.
Project Manager | Manager Database and SAP Basis
Syncreon
- Performed Failure Mode Effect Analysis (FMEA) across the system to alleviate multiple underperformance issues affecting the company’s ability to remain competitive.
- Delivered a positive ROI in six months. Was handpicked by the CIO to resurrect a highly visible SAP project experiencing multiple management issues. Returned the project to the original scope without additional resources within budget.
- Implemented Xosoft in record time for high availability and disaster recovery at different plants in North America and Europe.
- Pinpointed weak points in hardware, software, and processes, working with multiple internal and external stakeholders to eliminate inefficiencies, streamlining the IT organization to swiftly reduce downtime and lower IT costs by $500,000.
Project History
Applications Rebranding
Rebranded the UI/UX for more than 30 applications in record time.
Agile Methodology Implementation
Fast-tracked more than 200 engineers in the Agile methodology.
I introduced the "doing Agile" and "being Agile" concepts. This transformation renewed the overall customer commitment, increased business social networking, and took advantage of the information explosion by using new data analytics. All this helped in making quicker and more efficient decisions.
Agile Center of Excellence for CIBC FirstCaribbean International Bank
Enabled the creation of an Agile Center of Excellence for CIBC FirstCaribbean International Bank, a subsidiary of CIBC, encouraging both companies to develop a continuous improvement culture.
Some key areas I measured and reported on:
• Work in progress
• Throughput
• Sprint progress
• Impact of user story acceptance
• Effect of adding work into the sprint
• Defect leak
• Capacity utilization
• Estimation variance
• Backlog health
• Commitment reliability
SAP Operating System and Database Migration
Revived a high-profile SAP operating system and database migration project upon the CIO's request.
I reduced the project's scope and broke it into multiple independent phases, realigning resource involvement and responsibilities to strengthen decision-making and ease the project's complexity. With the CIO's approval, I also delegated the authority to make decisions to directors rather than VPs.
CRM Migration
Cleaned and migrated data from Siebel CRM to Microsoft Dynamics.
The project required close collaboration between the business team and IT. I encouraged this partnership by implementing Scrum, a framework they continued using for continuous improvement and future releases.
Disaster Recovery Site
Built a disaster recovery site in record time and was promoted to associate director.
During this process, I deployed more than 85 applications and tested disaster recovery failover by trimming the tail and using aggressive application prioritization. The project was completed on time while meeting all SOX and internal and external audit requirements.
Client Profitability Index
Moved away from the waterfall methodology and successfully implemented Scrum in a data warehouse application project.
SAP Security Project
Implemented SAP security with the help of consultants in a record time.
SAP Upgrade from 4.6C to ECC6
Supervised and managed the project of moving the SAP from 4.6 to ECC6 after migrating the operating system and database.
High Availability Implementation
Created a couple of PoCs on off-the-shelf software and selected XOsoft.
Data Archiving
Streamlined the process to avoid huge storage requirements.
Joy 1.0 to Joy 2.0 at Fortune 50 CPG Company Migration
Helped create a migration roadmap with milestones.
• Assisted with coach sync sessions.
• Collaborated with the marketing, platform, Joy Mobile, and 3rd-party teams in a coordinated effort to create a backup plan and cutover runbook.
• Prepared reports for senior managers (DTC).
• Identified risks and mitigation strategies.
• Obtained written approval for the migration plan that key stakeholders developed.
• Assisted with the Dry Run's execution.
• Moved from Excel to ADO for better tracking, converting the project from red to green.
• Stepped up and understood my key responsibilities in a short period of time while working on the project.
Education
Master’s Degree in Business Administration (MBA)
Aligarh Muslim University - Aligarh, India
Master's Degree in Economics
University of Poona - Pune, India
Certifications
Professional Kanban Level I (PK I)
ProKanban.org
Disciplined Agile Senior Scrum Master (DASSM)
Project Management Institute (PMI)
SAFe 6 Practice Consultants (SPC)
Scaled Agile Framework
ICAgile Certified Professional Agile Team Facilitation (ICP-ATF)
ICAgile
ICAgile Certified Professional Agile Coaching (ICP-ACC)
ICAgile
Certified Scrum Product Owner (CSPO)
Scrum Alliance
Certified ScrumMaster (CSM)
Scrum Alliance
Project Management Professional (PMP)
Project Management Institute (PMI)
Skills
Tools
Jira, SQL, Confluence, Slack, Oracle Forms, Oracle Reports, Google Workspace, Trello, Siebel CRM, Informatica ETL, IBM Cognos, Microsoft Dynamics, Oracle Designer, SAS, Asana, Project Management & Work Tracking Tools
Paradigms
Agile Product Management, Kanban, Agile Leadership, Agile Workflow, Lean, Agile, Agile Project Management, Management, Scrum, Implementation Project Management, PMBOK, Agile Delivery, Change Management, Organizational Change Management (OCM), Requirements Analysis, Design Thinking, DevOps, Behavior-driven Development (BDD), Business Continuity Planning (BCP)
Platforms
Enterprise Resource Planning (ERP), Oracle, Oracle Database
Industry Expertise
Logistics, Education Technology (Edtech), Automotive, Banking & Finance, Higher Education, Healthcare, Travel & Leisure, Architecture, Insurance
Other
Scaled Agile Framework (SAFe), SAFe 4 Advanced Scrum Master, IT Project Management, Scrum Master, Coaching, Mentorship, Project Management, Project Management Professional (PMP), Databases, Agile Coaching, Scrum Coaching, Workshop Facilitation, Team Mentoring, Team Leadership, Remote Team Leadership, Leadership & Coaching, Mentorship & Coaching, Certified Trainer, Roadmaps, Scrum Product Owner Contractor, Scrum Product Owner, Failure Mode Effects Analysis (FMEA), Agile Product Delivery, Team Management, Project Scheduling, Project Reporting, Project Planning, Project Timelines, Cross-departmental Collaboration, Program Management, Agile Practices, Consulting, Agile Transformation, Key Performance Indicators (KPIs), Training, Operations, Scope of Work (SOW), Risk Assessment, Request for Proposal (RFP), Process Improvement Project Management, IT Projects, Minimum Viable Product (MVP), Hybrid Project Management, Customer Success, Agile Sprints, Facilitation, Project Management Infrastructure, Infrastructure, Product Planning, Reporting, Planning, Sprint Planning, New Product Rollout, Strategy, Technical Delivery Management, Optimization, IT Operations Management (ITOM), Enterprise, Enterprise Software, Training & Training Content Development, Product Management, Risk Management, Backlog Management, User Stories, Documentation, Creative Problem Solving, Feature Backlog Prioritization, Project Tracking, Process Optimization, PI Planning, Dashboards, Software Project Management, Organizational Leadership, Standard Operating Procedures Development, Process Control, Waterfall Methodology, Stakeholder Engagement, Digital Project Management, COE, Project Rescue, Project Coordination, Certified ScrumMaster (CSM), Process Documentation, Delivery, Estimation & Planning, Digital Transformation, Tracking, Information Technology, Econometrics, Value Stream Mapping, Product Owner, Value Proposition, User Journey Maps, Agile CRM, Data Warehousing, IT Infrastructure, Lean Canvas, Business Model Canvas, Process Flows, Business Continuity, High Availability Disaster Recovery (HADR), Business Continuity & Disaster Recovery (BCDR), PL/SQL, Process Improvement, Stakeholder Management, Organizational Behavior (OB), GAP Analysis, Product Ownership, Product Strategy, Websites, Communication, Technical Project Management, Software Development Lifecycle (SDLC), Agile Program Management, Discovery Workshops, Business Transformation Project Management, System Migration, System Implementation, Software Implementation, Discovery, Data Management, Best Practices, Budgeting, Data Migration, Migration, Core Banking Systems, Strategyzer, Technical Documentation, Enterprise SaaS, Learning Management Systems (LMS), Project Management Office (PMO), PMO Development, Stripe, Software as a Service (SaaS), Disaster Recovery Consulting, Marketing, Finance, Big Data, Scrumban, SAP Basis, Loyalty Programs, Enterprise Loyalty Programs, Netezza, Product Roadmaps, Cross-functional Team Leadership, SAP ERP, Agile DevOps, Prosci ADKAR, Business, Projects, Workflow, Branding, Project Design, Large-scale Projects, Large-scale Systems, Data Architecture, High-performance Design, High-load, Proof of Concept (POC), Agile Certified Practitioner, Scope Management, CRM Design, Legacy Software, Data Science, Web Platforms, Web Applications, Project Delivery, Customer Relationship Management (CRM), Cloud
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