Custom SalesForce Application for External Suppliers
I product managed this from concept to global launch, a custom application built on SalesForce that was the first of its kind within the industry.
Managed a cross-functional team including developers, testers, architects, and UX to deliver a complex procurement application available to external users (via SalesForce Communities). I was accountable for the project from creating the strategic concept through to research, design, build, test, and launch.
To deliver this application, I scaled up a team of both in-house and vendor resources operating as an agile team. Operating from Scrum principles, the product was constantly iterated and improved throughout the development phase based on regular user experience testing.
eCommerce Replatforming for Multi-Country Food Brand
Delivered a full technical replatforming from Demandware to Shopify, reducing operating costs by 90%.
As the senior IT brand partner responsible for technology strategy, I identified the strategically incorrect platforming of their eCommerce store that was cutting into their profit margins significantly. Based on functional requirements, I built a business case for replatforming and managed the project from feasibility through to launch.
Completing the project required managing the transition of all supplier integrations (Mulesoft), product catalog, content pages, design features, and checkout. This was delivered within 4 months and successfully launched across four country-specific sites (including language translations).
Integrated Hub for Marketing Operations
Released a significant integration hub providing relevant and timely information to the hands of 8,000+ marketers, improving decision making and saving administrative time.
Created a small project team to conduct a full user experience review within a group of connected processes used by brand marketers. Engaged with over 100 users, across multiple countries, in interviews and workshops to understand their underlying goals, pain points, and objectives. Utilized this information to create true process maps and user personas that drove the future strategic direction across the global marketing business unit.
The primary strategic recommendation was to align information across systems and present it at a point it’s relevant to the user. To achieve this, I managed development resources to create a central ‘hub’ that connected data from 5 different systems and acted as a portal to access each sub-process. Providing integrated, real-time, relevant data reduced the administrative (lost) time by over 30% to free up users for value-add activities.