Juan Manuel Rodriguez López
Verified Expert in Project Management
Project Manager
Mexico City, Mexico
Toptal member since April 29, 2025
Juan is an Agile coach and change management expert with 8+ years of experience driving digital transformation across fintech, retail, and tech. He specializes in frameworks like SAFe, Scrum, and Kanban and has pioneered AI-driven solutions, such as a Fit2Role model using ChatGPT. Juan has leveraged generative AI (GenAI) to enhance team performance and deliver measurable business outcomes and Agile maturity at companies like PepsiCo, Wipro, Bitso, and Globant.
Project Highlights
Expertise
- Agile
- Behavioral Science
- ChatGPT
- Kanban
- Miro
- Scrum Master
- Service Design
- Strategy
Work Experience
Change Management Specialist
MatchPoint
- Helped create a strategy to adopt GenAI tools for everyday activities.
- Set up workflow processes with strategy, behavioral science, and Agile frameworks, and prepared training materials to give 101 sessions for GenAI.
- Defined and generated metrics to measure GenAI adoption and engagement within the company.
Agile Coach
Multiplica
- Enabled the Agile center of excellence for retail, which required defining events, artifacts, roles and responsibilities, training paths, and interactions with the Lean-Agile Center of Excellence (LACE).
- Designed and executed the Agile coach maturity model as a team to understand and boost the skills selected for this role.
- Applied behavioral change models to identify the key drivers and stoppers to execute an expected behavior aligned with the company's maturity model.
- Leveraged ChatGPT to create a Fit2Role model for Agile coaches, RTEs, and product managers.
Technical Project Manager | Scrum Master
Wipro
- Assessed the team's current practices while working on defining an Agile way of working.
- Facilitated status report meetings with multiple stakeholders from business and IT to provide updates on the ongoing projects' progress, risks, and next steps.
- Generated flow metrics like backlog aging, lead time, cycle time, and throughput to understand the team's needs.
Agilist
Bitso
- Collaborated with the team to define our way of working, such as meetings, metrics, the Jira workflow, the Kanban board, practices, and explicit policies.
- Increased the team's throughput by 1.5x and reduced lead time by 20-30%, which helped to deliver more value to developers and the end user. We reflected all these metrics in a Google Data Studio dashboard.
- Applied Management 3.0 practices, including moving motivators, kudos, happiness door, personal maps, and multiple retrospectives, to tackle specific needs from the team.
Scrum Master
PepsiCo
- Facilitated Agile events like sprint planning, daily meetings, refinements, and retrospectives.
- Followed up on a project related to updating and verifying in all US states where physical servers were running and operating well, which required support from different US vendors.
- Explained to different manufacturing teams the benefits of going Agile so we could start shifting from Waterfall practices.
Team Agilist
Globant
- Implemented the service request manager role for the Salesforce marketing team, which required refining user stories to ensure the definition of ready and the creation of service blueprints related to the service provided to stakeholders.
- Executed Scrum activities for Citibanamex's online application, which involved coaching and mentoring team members, solving impediments for the team, and facilitating all framework events: daily, refinement, planning.
- Enforced Scrum activities for Citibanamex's mobile application. Generated metrics like cumulative flow diagrams (CFD), defined Kanban boards, helped slice user stories with user story mapping, and applied Management 3.0 practices.
IT Project Manager
Gentera
- Started as an internal project manager in the IT area. Then I moved to the project management office to handle different programs and follow up with multiple stakeholders.
- Presented status reports to a transformation advisory board of 30+ people, leading to better exposure within the company.
- Participated in the company's first pilot projects to start using a bimodal way of working. I was one of the first scrum masters assigned to an Agile project.
Project History
Fit2Role Model
Designed a model to find the best candidates for Agile coach, release train engineer (RTE), and product management positions.
Maturity Score Cards
Translated the maturity model results from 60+ scrum masters and product owners into cards that showed three different stats per person.
Behavioral Science to Improve Agile Roles
Applied a behavioral framework to understand current drivers and stoppers from different roles within the company.
Education
Master's Degree in Business and Technology
Collective Academy - Mexico City, Mexico
Specialization in Engineering and Project Management
Universidad Panamericana - Mexico City, Mexico
Bachelor's Degree in Information Technology and Intelligent Systems
Universidad Panamericana - Mexico City, Mexico
Certifications
Planning a Generative AI Project
Amazon Web Services | via Coursera
AI for Change Agents
Lean Change Inc.
Introduction to Flight Levels
Flight Levels Academy
Hoshin Planning: Agile Strategy and OKRs with Hoshin Kanri
Udemy
VSMC Microlearning: Introduction to Value Stream Management
Value Stream Management Consortium
Bootcamp: Teaming with AI
Collective Academy
Bootcamp: Digital Content Creation
Collective Academy
ICAgile Certified Professional – Enterprise Agile Coaching
ICAgile
Enterprise Agility with Lean Change
Lean Change Inc.
Voyager
Lean Change Inc.
Blockchain and Cryptocurrency Explained
University of Michigan | via Coursera
Service Design Immersion Program
Service Design Mexico
Certified SAFe Scrum Master
Scaled Agile, Inc.
Kanban Management Professional (KMP)
Kanban University
Leading Digital Transformation
Agile Wise
Management 3.0 Fundamentals Online Workshop
Management 3.0
Certified SAFe Agilist
Scaled Agile, Inc.
Certified Agile Leader
Scrum Alliance
Certified ScrumMaster
Scrum Alliance
Skills
Tools
Jira, Miro, Google Slides, Google Docs, Trello, Slack, MURAL, Figma, Google Sheets, Google Data Studio, Microsoft Project, iA Writer, Canva
Paradigms
Scrum, Agile, Lean, Kanban, Azure DevOps, Agile Leadership, Management, Change Management, Organizational Change Management (OCM), Agile Software Development, DevOps, Application Lifecycle Management (ALM)
Platforms
Blockchain
Other
Project Management, Scrum Master, Motivation, Teams, Feedback Review, Projects, English, Management 3.0, Agile Sprints, QA Testing, ChatGPT, Complex Problem Solving, Strategy, Design, Behavioral Science, Product Management, Program Management, Computer Science, SAFe 6, Coaching, Team Mentoring, Business Agility, Leadership, Digital Transformation, Management Indicators, Systems Thinking, Service Design, Service Blueprints, Customer Journeys, Cryptocurrency, Organizational Management, Organizational Design, Agile Coaching, Generative Artificial Intelligence (GenAI), Gemini, Perplexity, Ideogram, Microsoft Copilot, Value Stream Mapping, Value Chain, Objectives & Key Results (OKRs), Flight Levels, Artificial Intelligence (AI), Innovation, Stakeholder Management, IT Projects, PMO, Process Improvement, Project Planning, Project Tracking, Futures Thinking, Entrepreneurship, Content Creation, Hoshin Planning, Product Owner, Interviews
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring