Kaitlyn Wojtaszek, Project Manager in New York, NY, United States
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Kaitlyn Wojtaszek

Verified Expert  in Project Management

Project Manager

Location
New York, NY, United States
Toptal Member Since
January 13, 2021

Kaitlyn is an upbeat innovator, agile project manager, and co-founder with a record of spearheading business strategy and product development. She's a business-minded technologist and quick learner as her experience is stretched across industries including finance, decentralized finance, fantasy sports, and storage facilities. Kaitlyn has worked with large corporations such as Morgan Stanley to small startups such as Moonllight, using agile as a guiding philosophy to software development.

Project Highlights

Co-Founder and COO of Moonllight Fantasy Football (Soccer) App
Co-founded a fantasy football startup from inception to launch, now valued at approximately $3 million. Moonllight is a premium fantasy football app with a vision to create a culture around fantasy soccer worldwide.
Product and Project Manager for Foodvine App
Led the product development and rollout strategy of a food app that combines social media and ordering into one application.
Project Manager of a Decentralized Cryptocurrency Exchange
Launched an MVP for a high-frequency trading, decentralized, cryptocurrency exchange.

Expertise

Work Experience

Chief of Staff to CEO

2021 - 2022
Q.ai - A Forbes Company
  • Led the operations team consisting of project managers, HR managers, and recruiters.
  • Actively managed the firm-wide roadmap and established processes for reporting on blockers, progress, and cross-team dependencies.
  • Restructured and reorganized the product, design, customer support, engineering, and growth teams to increase productivity and delivery.
  • Instituted firm-wide operations around the priority and intake of new product and growth strategies.
  • Established project management tools, methodologies, and processes around product development, design, testing, delivery, and go-to-market (i.e., Jira, scrum, kanban, etc..).
  • Recruited and hired for various roles at the company. Launched a new onboarding/offboarding process for employees and contractors.
  • Supported the CEO in assessing and optimizing our org structure. Formed MBOs and OKRs for each vertical to establish clear monthly and quarterly objectives and goals.
  • Helped manage staff budgets, subscriptions, etc., as part of my support role to CEO's objective to optimize cash burn.

Co-Founder and COO

2017 - 2022
Moonllight Manager
  • Led the creation of a fantasy soccer startup from inception to launch within three years, with it valued at $3m. Established the vision, business model, and strategies to create a global fantasy soccer platform.
  • Raised $300k+ in capital through various instruments such as convertible note, debt, and equity. Also, managed the company financials and P&L.
  • Acquired 12k subscribers to the website in just a single month of marketing (a user acquisition cost of $0.30). Experimented with various paid ad strategies across Facebook and Instagram.

Head of Online and Digital

2020 - 2021
RecNation
  • Led and created the online digital presence for RecNation, an owner of premium public storage facilities for storing large recreational vehicles such as boats, campers, trailers, cars, etc.
  • Led a team of web designers and developers to build an attractive, custom, and easy-to-use website that integrates with our ERP system for unit rentals.
  • Acquired over 1,000 followers on Instagram in a few months from zero through managing a social media team. Our goal was to create insightful, engaging content three to four times weekly, consistent with our everyman, adventure-brand archetype.
  • Created a professional investor pitch deck covering the industry and market opportunity, business model, and a five to ten-year business vision. The executive team raised upwards of $200 million through their investor pitches.
  • Collaborated with a marketing and SEO expert to improve SEO and our ads on Google Search, Google Maps, and Facebook.

Agile Transformation Lead and Change Agent

2019 - 2021
Morgan Stanley
  • Restructured the 4,000+ person tech organization by designing and optimizing teams to create independent working units at the squad, fleet, and portfolio levels. We designed each team with a mission, KPIs, and resourced team members.
  • Determined performance metrics (i.e., committed versus completed, number of commits, defects, etc.) for evaluating squad performance and reporting to senior leadership to ultimately assess ROI.
  • Built and deployed a training curriculum for Agile practitioners to further their knowledge. It covered everything from Agile Principles to more complex topics like testing methods, dependency management, Jira usage, and ceremony effectiveness.
  • Established operating models for entire partnering bodies such as legal, risk and compliance, DevOps enablement, and production application support to streamline the engagement and communication process as everyone transitions to Agile.

Agile Project Manager | Scrum Master

2016 - 2019
Morgan Stanley
  • Led several teams on multimillion-dollar projects (i.e., Premier Cash Management Accounts and Salesforce Integration) to produce quality, functional software for our financial advisors to better serve their high-net-worth clients.
  • Empowered and motivated team members to think independently and strive for continuous improvement daily. Utilized performance metrics in Jira and KPIs to assess team effectiveness.
  • Led squad ceremonies such as the daily standup, refinement, retrospective, and sprint planning. Ensured the expectations and vision were clearly communicated and progress was being made.

Co-Founder and COO of Moonllight Fantasy Football (Soccer) App

http://www.moonllight.com

Co-founded a fantasy football startup from inception to launch, now valued at approximately $3 million. Moonllight is a premium fantasy football app with a vision to create a culture around fantasy soccer worldwide.

As co-founder, I formed the business strategy and established an engaging sports technology business vision. My founder and I analyzed the industry and competitors to validate the business opportunity and entry into the market. We determined the best revenue model through in-app purchases and premium data subscriptions to help users get an advantage over their competitors during the season.

I led the development team to build a sophisticated application where sports video games and fantasy features co-exist to form a gamified fantasy platform. We designed robust technical architecture with software engineers using modern solutions such as containerization, serverless technologies, and optimized queries to reduce browser load time and latency.

Raised $400,000+ in capital through various instruments such as a convertible note, debt, and equity.

Acquired 12,000 subscribers in a month of marketing. Utilizing Facebook ads manager, we targeted our demographic through a series of A/B tests, which ultimately gave way to a user acquisition cost of $0.30. Our landing page efficiency (conversion rate) was 29.7%, nearly 3x the top 10% efficiency of all websites.

Built an Online Digital Presence for Vehicle Storage Facility

Currently leading the entire online presence for Recreational Realty, a vehicle storage facility.

The CEO of Recreational Realty (a premium vehicle storage facility) came to me with a vision for the website but struggled to execute it. He did not have any branding or styling guidelines or business requirements. He wanted someone to take his vision and turn it into a valuable, informational platform for potential and existing customers.

I held several deep-dive workshops to understand the extent of his vision and created business requirements and a detailed roadmap. I hired a team of designers and engineers and guided them through the details of the business vision and expectations for the platform. Throughout the project, I provided status updates to the CEO and ensured the team was aligned every step of the way.

After launching the website, I continue supporting the CEO by improving website SEO and increasing our brand awareness through social media. I hired a social media team to execute our social strategy by hitting on different pillars such as education, promotional content, and engagement while also remaining true to our everyman and adventure brand archetype.

I also managed the marketing and SEO expert who created and promoted ads on Google and Facebook.

Product and Project Manager for Foodvine App

Led the product development and rollout strategy of a food app that combines social media and ordering into one application.

The Foodvine founder came to Toptal with a vision and our team's major responsibility was to extract that vision and make it come to life. My role as a project manager evolved to be more of a business operations manager as I handled things from the project plan to the go-to-market strategy.

Foodvine is a hybrid of Seamless and Instagram but catered to just food lovers and food vendors. I worked with the designer and provided creative solutions to reduce complexity in MVP's vendor profiles, ordering, and delivery. I created detailed roadmaps and sprint plans to manage the team's work effectively. I focused on agile principles of independence and continuous improvement throughout the project.

In addition, I proposed a go-to-market strategy for the CEO and hired a marketing team to execute the plan through social media content creation and blog writing. Since Foodvine is a marketplace application, our marketing targeted customers and food vendors across the nation. I analyzed the industry and competitors and worked with the financial consultant to outline, design, and produce a polished pitch deck for the CEO to raise more capital.

Project Manager of a Decentralized Cryptocurrency Exchange

Launched an MVP for a high-frequency trading, decentralized, cryptocurrency exchange.

Managed a team of Toptal front-end, back-end, and solidity developers, designers, and blockchain experts to build a decentralized crypto exchange.

The business's vision was to create a decentralized trading platform that allows for spot trading and margin trading up to 50x the leverage. The platform includes all the essential components of a trading platform, such as a price history chart (integrated with Tradeview), MetaMask wallet integration, placing a market or limit order to buy/sell assets, portfolio-related information, and transaction history. We developed an auction with an order book for users to see which orders are being placed and when they are filled for the high-frequency trading aspects. We also built a capital pool to pool together tokens for high-leverage positions and an insurance pool to mitigate any deficits on open positions.
2012 - 2016

Bachelor's Degree in Computer Science

Lehigh University - Bethlehem, PA, USA

Tools

Jira, Zoom, Skype, Basecamp, Slack, Sketch, Google Docs, Microsoft Excel, Google Analytics, Trello, SQL, Salesforce, Asana, GitHub, Facebook Ads Manager, Advertising Tools & Platforms

Paradigms

Agile, Agile Leadership, Agile Project Management, Scrum, Agile Product Management, Agile Delivery, Change Management, Requirements Analysis, B2C, Waterfall Delivery, Kanban, Marketplace Platforms, Management

Industry Expertise

Consumer Products, Sports

Platforms

SharePoint, iOS, Android, WordPress

Other

Outlook, PowerPoint Design, Agile Practices, IT Project Management, Scrum Master, Startups, Product Development, Product Roadmaps, Timelines, Technical Project Management, Project Timelines, Project Budget Management, Project Management, Stakeholder Management, Product Launch, Websites, Feature Backlog Prioritization, Communication, Reporting, Product Delivery, Project Delivery, Backlog Management, IT Deployments, Delivery Management, Project Discovery, Discovery Workshops, Project Scoping, Jira Administrator, Product Ownership, Estimation & Planning, Project Estimation, Project Scheduling, Project Management Operations, Critical Path Analysis, Milestones, Project Planning, Workshops, Roadmaps, Product Management, Agile Transformation, Digital Project Management, Digital Innovation, Process Improvement, Process Optimization, Finance, Fantasy Sports, Mobile, Social Media Marketing (SMM), Instagram Marketing, Mockups, Resource Allocation, Cost Estimation, Technical Requirements, Technical Leadership, Business to Consumer (B2C), Product Owner, Product Vision, Key Performance Indicators (KPIs), Agile Coaching, Risk Management, Vendor Management, Technical Analysis, Technical Business Analysis, User Stories, Scrum Product Owner Contractor, Documentation, Training Materials, APIs, Wireframe to Product, Client Relations, User Experience (UX), Front-end, Microsoft Teams, Web & Mobile Applications, Mobile Applications, Waterfall Methodology, Product Discovery, Product Marketing, Social Media, Workshop Facilitation, Product Requirements Documentation (PRD), Go-to-market Plans, Jira Administration, Customer Success, Customer Support, Client Delivery Management, Web Marketing, Operations, Operating Models, Recruiting, Business Transformation, Facebook Ads, Google SEO, Social Media Strategy, Jive, Social Media Analytics, Fundraising, Financials, Pitch Decks, Computer Science, Marketing, HTML, CSS, JavaScript, Scope of Work, Scope, Prototyping, Estimations, Mobile Apps, Product Design, Coaching, Product Analytics, Writing & Editing, Cryptocurrency, Cryptocurrency Exchanges, Competitor Analysis & Profiling, Google Ads, GoDaddy, Yelp API, Feature Prioritization, Startup Funding, Pitch Preparation, Capital Raising, Resourcing, IT Strategy, Launch Strategy, Crypto, Decentralized Finance (DeFi), Facebook, Instagram, Local SEO, SEO Tools, Leadership

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