Kaitlyn Wojtaszek

As co-founder, I formed the business strategy and established an engaging sports technology business vision. My founder and I analyzed the industry and competitors to validate the business opportunity and entry into the market. We determined the best revenue model through in-app purchases and premium data subscriptions to help users get an advantage over their competitors during the season.

I led the development team to build a sophisticated application where sports video games and fantasy features co-exist to form a gamified fantasy platform. We designed robust technical architecture with software engineers using modern solutions such as containerization, serverless technologies, and optimized queries to reduce browser load time and latency.

Raised $400,000+ in capital through various instruments such as a convertible note, debt, and equity.

Acquired 12,000 subscribers in a month of marketing. Utilizing Facebook ads manager, we targeted our demographic through a series of A/B tests, which ultimately gave way to a user acquisition cost of $0.30. Our landing page efficiency (conversion rate) was 29.7%, nearly 3x the top 10% efficiency of all websites.

The CEO of Recreational Realty (a premium vehicle storage facility) came to me with a vision for the website but struggled to execute it. He did not have any branding or styling guidelines or business requirements. He wanted someone to take his vision and turn it into a valuable, informational platform for potential and existing customers.

I held several deep-dive workshops to understand the extent of his vision and created business requirements and a detailed roadmap. I hired a team of designers and engineers and guided them through the details of the business vision and expectations for the platform. Throughout the project, I provided status updates to the CEO and ensured the team was aligned every step of the way.

After launching the website, I continue supporting the CEO by improving website SEO and increasing our brand awareness through social media. I hired a social media team to execute our social strategy by hitting on different pillars such as education, promotional content, and engagement while also remaining true to our everyman and adventure brand archetype.

I also managed the marketing and SEO expert who created and promoted ads on Google and Facebook.

The Foodvine founder came to Toptal with a vision and our team's major responsibility was to extract that vision and make it come to life. My role as a project manager evolved to be more of a business operations manager as I handled things from the project plan to the go-to-market strategy.

Foodvine is a hybrid of Seamless and Instagram but catered to just food lovers and food vendors. I worked with the designer and provided creative solutions to reduce complexity in MVP's vendor profiles, ordering, and delivery. I created detailed roadmaps and sprint plans to manage the team's work effectively. I focused on agile principles of independence and continuous improvement throughout the project.

In addition, I proposed a go-to-market strategy for the CEO and hired a marketing team to execute the plan through social media content creation and blog writing. Since Foodvine is a marketplace application, our marketing targeted customers and food vendors across the nation. I analyzed the industry and competitors and worked with the financial consultant to outline, design, and produce a polished pitch deck for the CEO to raise more capital.

Managed a team of Toptal front-end, back-end, and solidity developers, designers, and blockchain experts to build a decentralized crypto exchange.

The business's vision was to create a decentralized trading platform that allows for spot trading and margin trading up to 50x the leverage. The platform includes all the essential components of a trading platform, such as a price history chart (integrated with Tradeview), MetaMask wallet integration, placing a market or limit order to buy/sell assets, portfolio-related information, and transaction history. We developed an auction with an order book for users to see which orders are being placed and when they are filled for the high-frequency trading aspects. We also built a capital pool to pool together tokens for high-leverage positions and an insurance pool to mitigate any deficits on open positions.