Rosey Li, Project Manager in Toronto, ON, Canada
Rosey Li

Project Manager in Toronto, ON, Canada

Member since April 2, 2020
Rosey is a PMP and CSM certified agile senior project manager—Scrum, Kanban, and SAFe. She leads diverse teams in delivering technology projects that include CMS, eCommerce, and custom applications in various industries such as retail, CPG, health, automotive, telecommunications, and entertainment. She has deep experience in agile web projects for enterprise and startup clients, where she led teams of designers, business analysts, developers, and other SMEs.
Rosey is now available for hire

Project Highlights

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  • Senior Project Manager

    2021 - PRESENT
    • Managed the agile transformation of a $7-million client. Created workshops to teach clients agile concepts (sprint, user story, retrospectives, grooming) and proposed a phased plan to transition from Waterfall to Agile.
    • Set up Jira best practices for agile and hybrid projects on the largest North American account/client.
    • Managed BigCommerce design and project development.
  • Project Manager and Scrum Master

    2019 - 2021
    ICF Next
    • Led teams of 10+ development, design, and strategy professionals in all phases of custom digital product solutions delivery (Scrum, Kanban, and SAFe) for clients in various industries and digital products (including eCommerce, CMS, and custom apps).
    • Spearheaded the transformation of 19 years of Waterfall processes into Scrum in three months by implementing Scrum ceremonies, translating Waterfall projects into epics/stories, introducing story points, and training a team of nine on Scrum.
    • Collaborated with the sales director to plan the product development roadmap, create project plans/feature epics, report on progress, and plan releases.
    • Guided with sales and technology teams to scope and estimate projects. Led multi-disciplinary teams (analytics, SEO, strategy, user experience, technology, and client services) during implementation.
    • Led a global team on an AEM maintenance project; worked directly with clients to transition from Scrum to Kanban. Collaborated with clients to write user stories, define acceptance criteria, and prioritize the backlog.
  • Founder

    2019 - 2020
    ReBubble Cup
    • Founded ReBubble Cup - a B2C eCommerce product sold worldwide via Shopify and Amazon to reduce single use plastic waste in the $1.89 billion bubble tea market.
    • Validated product/market fit through user research.
    • Designed the final product and Shopify site, which was in the top 14% of Shopify stores.
  • Project Manager

    2016 - 2019
    Publicis Sapient
    • Managed a total of $12.2 million projects for a Fortune 500 automotive conglomerate. Projects ranged from Waterfall and Agile for their Adobe Experience Manager platform.
    • Drove the transformation for the project from Waterfall to Agile; reduced the new feature release cycle from 16 weeks to nine weeks from ideation to release.
    • Organized five company-wide hackathons with the director of technology to develop an open-source accessible (WCAG 2.0 AA) eCommerce web store from 2018-2019. Project managed the code compilation progress, QA, user testing, and final demos.
    • Managed day-to-day project delivery (timelines, risks, project budgeting, forecasting, and staffing and resourcing). Facilitated project kickoffs, estimations, daily stand-ups, and internal leadership and client communications.
    • Worked with SMEs to implement agile estimation methods and determine sprint capacity; resulted in accurate sprint load to reduce missed timelines.
    • Streamlined the story prioritization process, which required collaboration with multiple stakeholders and SMEs; improved communication and scope clarity.
    • Facilitated a retrospective for 13 directors and VP-level executives in the company across different disciplines; worked directly with the managing director to implement feedback.
    • Led teams of up to 16 people across various disciplines (business analysts, UX, technology, client services, and product) and three timezones.
  • Assistant Brand Management Intern

    2015 - 2015
    Reckitt Benckiser
    • Developed and executed a digital marketing strategy for a product website to promote purchase, improve user engagement, UX, and integrate campaigns by working with various agencies.
    • Worked cross-functionally to launch Lysol 1.2 L Multi-purpose Pours Lavender; recommended strategic visual design changes to promote trade up from the 800 ml product, improving gross margin by 15%.
    • Implemented e-tailer integration on the product website, resulted in a lift in sales.

Project History

  • Medical Products eCommerce Website Enhancements
    Led team to develop new features for a medical client's eCommerce website, and implemented Scrum.

    Led a team of developers, UX designers, copywriters, and business analysts to intake client issues, translate issues into requirements, and implement on their site.
    The client's eCommerce site on Shopify included marketing content and the ability for users to purchase products. The Shopify site was highly customized as the client had several unique business requirements. The main enhancements included:
    1) The site integrated with a 3rd-party application to ensure users had valid prescriptions before they could purchase any products. The team developed and managed the APIs connecting the two platforms.
    2) There were various user types that enabled users to only purchase select items. We worked heavily with the client's customer support team to debug use cases where users could not purchase their desired product.
    3) I led the team to identify, scope, and fix a large amount of technical debt left by the previous development firm. These included security updates as client information must be confidential.

  • Automobile Configuration Tool
    Led the end-to-end project for an automotive conglomerate to create an extensive automobile configuration tool.

    The client owns several top automotive brands. I led a team to develop a new configuration tool on their existing Adobe Experience Manager (AEM) platform for a specific brand, which could also be leveraged across their other brands.
    The feature was to support a highly anticipated new vehicle launch so that users could explore the various wheel, color, interior, exterior, and vehicle add-on options. It required third-party API-integrations to pull vehicle data.
    This project involved complex stakeholder management, as each automotive brand has their own marketing team with varying business needs. I also managed a team of designers, business analysts, and developers across the USA, Canada, and India.
    We leveraged tools such as InVision for design mock-ups, Confluence for requirements documentation, and Jira for the overall project and tracking.

  • Health/Fitness eCommerce Transformation Discovery
    Led the digital eCommerce transformation of a major health and fitness company's corporate products.

    The client wanted to transform their current hard-coded online product sales to a dynamic experience for customers of their corporate products. The functionality for the platform is to enable e-commerce for their customers, in addition to API integration with a legacy payments system, find a location map, ability to for user to manage their account, and complex pricing rules integration.

    I led a team of designers, architects, business analysts, and strategists to design and architect this new eCommerce experience.

    We shortlisted eCommerce platforms based on their business requirements, designed a custom user-first eCommerce experience based on their requirements, user-tested designs, and drafted high-level user stories as a part of the discovery.

  • AEM Website Enhancements
    Led ongoing website enhancements project for an automotive conglomerate on their Adobe Experience Manager (AEM) platform.

    Led a team of designers, business analytics, architects, and developers to design and develop enhancements for the clients' web platform, which supported multiple automotive brands. Enhancements ranged from branding/UI changes, updates to the site to comply with WCAG 2.0 AA, and new custom AEM components.
    As a part of the project, I ran all standard scrum ceremonies (i.e., led daily stand-ups, sprint retrospectives, client demos, sprint planning, and backlog grooming).

  • Gambling Website Redesign and Replatform
    Led team to completely rebuild a website for a Gambling client to be responsive and up to industry standards.

    Clients previous website was not mobile responsive and lacked information architecture. Content was outdated and hard to find for users. Clients wanted a refresh of their digital presence to stay competitive in their industry.

    I led a team of designers, copy writers, business analysts, and developers to redesign the clients website and implement the website on Wordpress. We created custom components that could be reused on other pages of the site, to easily spin up new marketing pages.

    In addition to project management, I also performed the role of a quality analyst and led clients through UAT.


  • Bachelor's Degree in Commerce
    2012 - 2016
    Queen’s University - Kingston, Canada


  • Certified SAFe 5 Practitioner
    Scaled Agile, Inc.
  • Project Management Professional
    MAY 2019 - MAY 2022
    Project Management Institute (PMI)

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