Shay is available for hire
Hire ShayShay Kingsbury
Verified Expert in Project Management
Project Manager
Location
Vancouver, BC, Canada
Toptal Member Since
August 28, 2019
Shay is a project and operations leader whose diverse experience allows her to demonstrate advanced leadership in managing cross-functional programs in various verticals, focusing on defining and achieving success metrics alongside project milestones. She's served as a senior project, program manager, and operations manager, working on strategic tech M&A integration, product go-to-market, software and web development, and creative production.
Project Highlights
Electronic Arts: Quality Metrics and Telemetry Aggregation
Led five software engineers to build a telemetry aggregation tool to streamline crash metrics across various tech stacks.
MVP Custom Software Development: Knowledge Sharing Platform
Lead a team of five (including project managers) to build out an MVP Knowledge Sharing Platform for a not-for-profit client.
Expertise
Work Experience
Certified Asana Partner | Implementation Services
2019 - PRESENT
Freelance
- Implemented Asana as a production tool for clients in a range of industries (cosmetics, software development). In addition to a production tool, Asana has been implemented as a back office management tool (HR, Ops) and revenue forecasting reporting.
- Led one-to-many and 1:1 training with employees impacted by the implementation of Asana. Delivered group training sessions. Developed SOPs and provided 1:1 mentoring for heavy Asana users.
- Developed repeatable and scalable processes to improve project quality and delivery.
Senior Program Manager | M&A Integration
2021 - 2023
Hootsuite
- Joined the team in March, following an acquisition in January 2021, and immediately partnered with executed to build a cross-functional corporate integration program spanning corporate synergies, go-to-market, and product platform integration.
- Built an M&A playbook for aggressive growth by acquisition roadmap.
- Executed an M&A playbook for the second acquisition in mid-2021, focusing on GTM acceleration and marketing synergies.
Senior Project Manager (Product)
2019 - 2021
Briteweb
- Oversaw the product management of three custom web applications built on Laravel and Vue.js.
- Recruited, managed, and led a team of project managers and software engineers.
- Implemented a hybrid Scrum and Waterfall process for long-range planning, broken into MVP releases and iterative scrum sprints.
- Undertook extensive stakeholder analysis and built out 12 and 24-month roadmaps for multiple digital products.
- Implemented an ITSM model and problem management process.
- Built out the client organizational strategy, including hiring their first director of information technology.
Digital Production Manager
2020 - 2020
Modev
- Joined the team and launched the first episode of VOICE Talks North America three weeks later.
- Enabled the successful signing of a season two contract by accurately scoping and resourcing the producers and the video production team.
- Implemented ClickUp for the agency to best deliver their projects, with a client portal and regular updates.
- Led and developed a team of producers, video editors, and marketing associates, with a total of five people reporting directly to me.
Development Manager
2019 - 2019
Electronic Arts
- Created and led a team to execute monthly and quarterly release schedules for seven software products, including rollback plans and more.
- Facilitated Scrum and SAFe (scaled agile framework) with three Scrum pods, leading day-to-day scrum activities (reviews, velocity tracking).
- Built a quarterly roadmap for internal EA quality tools and technology, alongside technical leadership.
- Led quarterly and financial year technical planning sessions.
- Supervised a team of 12 software engineers and QA analysts to deliver various products that collect, analyze, and visualize game crash and quality metrics.
- Led projects involving embedding software within the game code to export metrics and monitoring, with significant upstream and downstream elements.
IT Program Manager
2018 - 2019
Lululemon Athletica
- Supervised a team of five project managers and project coordinators to deliver over 70 retail technology projects.
- Led a technology project portfolio of over $3 million annually of new retail technology and telecommunications projects.
- Coached Scrum and Agile methodologies to project teams.
- Procured and managed IT managed services vendor relationships with Fujitsu, Spencer Interactive, and Trextel Networks, to name a few.
- Led IT operations activities, including operational readiness preparation for deployment of new technology.
- Oversaw the development of innovative retail technology experiences, including a mindfulness and meditation application.
- Managed the procurement of a new point-of-sale (POS) software.
Digital Project Manager
2018 - 2018
Redstamp Digital Agency
- Implemented the agency's first project management practices and methodologies.
- Managed a team of designers and software engineers.
- Oversaw SaaS clients based out of Silicon Valley, including Heap Analytics, Exabeam, and Airtable as an account manager.
- Implemented and coached Agile Scrum within the company.
- Led various major website development projects for SaaS clients.
Digital Producer
2016 - 2017
Tundra Digital
- Managed major website development projects for enterprise clients (health insurer, NIKE Asia-Pacific, and others).
- Managed client retainers and campaign projects, including Nike Asia Pacific, including numerous email campaigns, event activations, and media buy-outs.
- Led the redesign and development of the eCommerce store HealthyTimes.com.
- Led A/B testing and subsequent feature development resulting in substantial funnel growth for health insurer HBF Health on HBFHealth.com.au.
- Managed a team of eight developers, testers, and business analysts to deliver the initial launch and numerous major releases on three times the Fairfax Media subscriber portals.
- Led the redesign and development of the Health & Happiness group website: hh.global.
eCommerce Production Coordinator
2014 - 2016
Country Road Group
- Managed a team of ten, including stylists, photographers, retouchers, and content administrators, to upload monthly content for two iconic Australian fashion brands (over 300 products per month).
- Liaised with external digital and marketing agencies on the launch of new products and photography shoots.
- Managed a busy production studio schedule with only three non-shoot days per month.
- Managed relationships with external vendors and contractors, for equipment rental, additional retouching, and other tasks.
Project History
Electronic Arts: Quality Metrics and Telemetry Aggregation
Led five software engineers to build a telemetry aggregation tool to streamline crash metrics across various tech stacks.
Aggregate (code name) is a patented, internal EA technology which allows the same metrics and KPI's to be aggregated and standardized across all EA titles. This was built out of a need to have a common understanding and dialogue to measure and capture the quality of EA games globally, regardless of their different tech stacks or game engine.
MVP Custom Software Development: Knowledge Sharing Platform
Lead a team of five (including project managers) to build out an MVP Knowledge Sharing Platform for a not-for-profit client.
The platform was designed to allow collaboration across my clients' organization of 900 employees.
Acting as the senior product manager, I led a talented team of strategists, developers, and a project manager to deliver the MVP of the platform.
Technology stack:
- PHP Laravel
- Vue.js
- Tailwind CSS
Acting as the senior product manager, I led a talented team of strategists, developers, and a project manager to deliver the MVP of the platform.
Technology stack:
- PHP Laravel
- Vue.js
- Tailwind CSS
Confidential Digital Agency: Project Management Consulting (Freelance)
Consulted upon and implemented a resourcing tool, advised on hiring and scalable growth strategy,
Implemented a digital resourcing and project tracking tool for a digital agency based in Canada, increasing profitability and utilization by 15% within the first month. Developed a resourcing plan, including a scalable hiring strategy for 2019 - 2020 in line with agencies' strategic growth objectives.
Health & Happiness Group: Craft Website (Tundra)
https://www.hh.global/Website development of the H&H Global corporate site (Craft 3 Beta).
On a tight timeline of only three months, I led the Agile design and development of the Health & Happiness (Hong Kong-based group) corporate website, with a team of six comprised of designers, copywriters, UX researchers, and software engineers.
The tech stack included Amazon Web Services, Craft 3 Beta (Beta at the time), Sketch, and a componentized design approach.
The tech stack included Amazon Web Services, Craft 3 Beta (Beta at the time), Sketch, and a componentized design approach.
Women in Tech World: Major Rebrand and Website Development (Freelance)
http://womenintechworld.com/Successfully delivered a major identity rebrand and development of the not for profit, Women in Tech World's website.
Managed a team with a total of seven developers, testers, and designers to deliver the initial launch and numerous major releases of the Women in Tech World website (http://womenintechworld.com)
Airtable.com: Building Blocks and Modules Development (Redstamp.co)
https://airtable.com/Led business development, procurement, and release of multiple Airtable modules.
Managed a team of five React developers and designers to produce multiple pieces of functionality for Airtable spreadsheets.
Fairfax Media: Three Additional Subscriber Portals
Led the initial development and subsequent releases of three unique subscriber portals for Fairfax Media Australia.
Led the initial development and subsequent releases of three unique subscription portals for Fairfax Media, greatly increasing the subscription rate. Functionality included metered paywalls, implementing WordPress CMS, AWS for uninterrupted hosting, server-side caching, and load balancing.
https://subscribers.smh.com.au
https://subscribers.afr.com
https://subscribers.theage.com.au
https://subscribers.smh.com.au
https://subscribers.afr.com
https://subscribers.theage.com.au
Information Chatbot & Video for Provincial Cancer Authority
Launched MVP of a responsive chatbot that allows a user (potential patient) to go through a series of prompts to assess readiness for genetic testing for hereditary cancer. We launched on time (February 1, 2021), and on budget (95% budget utilized).
In partnership with design and development agency Briteweb, our team created a responsive chatbot tool that allows a potential patient to go through a series of prompts to assess genetic testing readiness for hereditary cancer. My role in this project was to be the primary point of contact for the client and build a cross-functional team of five to deliver a video production project, alongside an MVP informational chatbot for BC Cancer (the provincial cancer authority of BC).
I also lead a team that produced an informational animated video (three minutes in length) that explained the process of genetic testing.
Unfortunately, the link to the chatbot is not publicly accessible.
I also lead a team that produced an informational animated video (three minutes in length) that explained the process of genetic testing.
Unfortunately, the link to the chatbot is not publicly accessible.
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