Zeynep Ozkan, Project Manager in London, United Kingdom
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Zeynep Ozkan

Verified Expert  in Project Management

Project Manager

Location
London, United Kingdom
Toptal Member Since
June 3, 2020

Zeynep has a deep understanding of the digital product lifecycle with broad project experience at an agency or consultancy side. She has delivered successful projects for her clients in automotive, eCommerce, financial services, fashion, and charity industries. Her strong digital agency experience evolved into digital transformation and product-focused projects after she joined Fjord in 2015. Zeynep is a great communicator with solid management experience who can orchestrate multiple parties.

Project Highlights

Tulip Retail iOS Platform for Mulberry
Managed several releases and market rollouts for a live product that Mulberry store associates use to serve their customers as a CRM, sales support, and POS solution.
Accessibility Transformation for Jaguar Land Rover
Delivered a comprehensive accessibility project covering Jaguar Land Rover's all-digital properties (Jaguar and Land Rover websites, customer platform) on a tight schedule by making sure everyone understands the goals of other team members.
Digital Transformation for a Copper Mining Company
Launched the first digital transformation project for a mining company that consolidates data from mine to market to the right people at the right time.

Expertise

Work Experience

Freelance Senior Technology Delivery Manager

2019 - 2022
Mulberry Group
  • Led the Tulip Retail iOS (CRM, catalog, ePOS) platform integration program by working with tech leads to deliver app upgrades and rollouts for US and UK stores. Managed four interconnected workstreams: Mulesoft, Salesforce, Tulip, and Mulberry.
  • Assessed the as-is WoW, identified the pain points, and consulted with the Tulip Retail scrum team to improve their Agile processes, which ensured better results for Mulberry. Integrated the Atlassian set of tools for workflow management.
  • Delivered Mulberry.com redesign and re-platform (Hybris to SF Commerce Cloud) project discovery and definition phases. Led multiple third parties/agencies across the pitch, contracting, solution design of re-platforming, IA, and wireframes delivery.
  • Managed the product backlog and roadmap of the Mulberry Tulip platform in line with business stakeholder needs. Wrote user stories and acceptance criteria.
  • Delivered a new EU member countries ecommerce website (a new Hybris store) with additional EU-specific feature designs within six weeks.
  • Delivered Microsoft LiveTiles Intranet project within six months.
  • Managed MuleSoft data integration platform program discovery and first phases. I helped the Mulberry IT team identify the requirements, select the integration vendor (MuleSoft), and define the first use case with the most value.

Freelance Senior Agile Project Manager

2019 - 2019
Hi Mum Said Dad
  • Delivered an Amazon Alexa Voice Skill project just in seven weeks. Wrote the user stories and acceptance criteria on behalf of the client. Helped the team with removing any impediments and testing.
  • Set up a new time and materials budgeting and reporting system for the team.
  • Managed Molson Coors corporate website redesign project. Presented UX design outputs to the client and their development partner. I introduced both teams to using InVision and Zeplin to make the development handover smooth.
  • Consulted the HMSD team to plan a complex resident web platform build project by using Agile methodology on a fixed budget.

Freelance Global Project Director

2018 - 2019
Spark44
  • Delivered the Jaguar and Land Rover websites accessibility compliance transformation project (UX, UI, and back-end fixes) by introducing Agile methodology to the team.
  • Created transparent communication across the team and guided them to make sure everyone understood the goals of other team members.
  • Picked up the final phase of the Land Rover Online Sales project and delivered the go-live release.

Freelance Senior Agile Project Manager

2018 - 2018
CxPartners
  • Delivered an eCommerce website redesign project for Pets at Home (the most visited online pet shop in the UK) by introducing design sprints and Agile working methods to the client.
  • Wrote user stories and acceptance criteria on behalf of the client and got their approval retrospectively. Managed user testing recruitment and also actively participated in user research and testing to support team members.
  • Delivered a project for Hertz that we redesigned, prototyped their search results page, and validated the usability of new designs through the user tests we ran.

Freelance Consulting Product Manager

2017 - 2018
SquareWell Partners
  • Built a data-heavy complex web platform for the company by managing all phases from requirements gathering to setting strategy, development, and product release.
  • Gathered up my own team of freelancers to deliver the designs and development.
  • Delivered a WordPress corporate website (squarewell-partners.com) with my own team of copywriters, designers, and developers.

Freelance Senior Digital Project Director

2017 - 2017
Tonic
  • Delivered a global technology recruitment campaign for Barclays successfully under tight deadlines and an under-resourced team.
  • Delivered an interactive microsite build, reskinning of Barclays' recruitment website, and marketing comms email builds. Oversaw the social (influencer marketing) campaign workflow and video production.
  • Ensured that communication was fluid among senior stakeholders from the US and UK by holding status and work demo calls.

Program Manager

2015 - 2017
Fjord (Accenture Interactive)
  • Delivered complex digital transformation, process improvement, and service design projects by managing global teams remotely in up to seven different cities across four continents at a time.
  • Actively participated in conducting user research and designing and facilitating design-thinking workshops.
  • Held a key role in the studio’s program management team by tracking the studio sales pipeline and resource chargeability with the intention of improving Fjord’s organizational performance.

Account and Project Director

2015 - 2015
Nurun
  • Managed multiple creative campaigns for the agency's key accounts by orchestrating strategy, creative, social team, and development workflow to deliver on time. Clients included Total, eBay, Beymen Club, Nestle, Cinemaximum, Barilla, and Zorlu.
  • Delivered a custom-made CMS corporate website for Zorlu, one of the biggest group companies in Turkey.
  • Delivered WordPress blogs for Nestle and Beymen Club. I managed development and the content production workflow concurrently.

Account and Project Director

2013 - 2015
Tribal Worldwide
  • Worked as a key senior account and project team member by helping the managing director with monthly network reporting (sales and projections). I also supported a new business team for new client pitch work.
  • Delivered creative multiple award-winning campaigns for Milka, TAT, SEK, Maret, Arçelik, and Vialand Theme Park by producing microsites, mobile games, corporate websites, social media campaigns, and interactive FB games.
  • Remotely delivered DDB UK Volkswagen commercial website build (Umbraco CMS) project and DDB Netherlands Adidas microsite project. I managed the development phase and communication across UK design and account teams.

Freelance Digital Project Manager

2013 - 2013
Hangar Seven
  • Joined the NBC Picturebox account team to help them deliver on time.
  • Delivered the new NBC Picturebox website (custom CMS) build by managing a team of developers and content managers.
  • Delivered a £200,000 budget digital media campaign covering a series of interactive banners and mobile ads.

Freelance Global Creative Project Manager

2012 - 2013
ASOS.com
  • Managed the full production cycle from conception to delivery of all global creative eCommerce campaign content and its supportive multichannel social media content. I had two junior PMs supporting my role.
  • Delivered the first interactive shoppable video for the award-winning 2013 Christmas Campaign with its £250,000 worth of digital banner campaign.
  • Delivered special campaigns by producing landing pages, FB apps, and supportive digital advertising campaigns.

Freelance Junior Digital Project Manager

2012 - 2012
Publicis Sapient
  • Worked on the £1.5 million worth of Rolls-Royce intranet build project's discovery phase as junior PM alongside a senior PM and a program manager.
  • Assisted the program manager in managing the project with a team of more than 35 people, including designers, strategists, content strategists, and architects.
  • Helped out the program manager by keeping the project plan and status up to date, tracking the team's progress, and preparing weekly client status reports.

Freelance Digital Project Manager

2012 - 2012
TSL Digital
  • Worked on-site for TSL Digital clients at Rapp and Weapon 7 on a variety of projects.
  • Delivered creative campaign work (digital ads, emails, microsite builds) for Mercedes, Sainsbury’s, Aviva, and Dolmio.
  • Worked on a Virgin Media account to deliver dynamic rich media ads (Flashtalking), email campaigns, and mobile ads.

Junior Digital Project Manager

2010 - 2012
Suburb Digital Agency
  • Worked alongside the head of the production across many digital projects and gained the team's trust within a short time. Managed my own client-facing projects after the trial period.
  • Delivered interactive banner and email campaigns, microsite builds, and FB games for brands such as Bank of Scotland, Barclays, Lloyds, Virgin Atlantic, SureMen, Dell, Lindemans, Bing, GT1, Speedo, Disney Media, Infiniti, Fitbug, and R&R Ice Cream.
  • Co-ran client workshops, planned and kept projects on track, and managed budgets and client expectations.

Tulip Retail iOS Platform for Mulberry

https://tulip.com/

Managed several releases and market rollouts for a live product that Mulberry store associates use to serve their customers as a CRM, sales support, and POS solution.

Helped the Mulberry IT team resolve late delivery issues by assessing the as-is ways of working between Tulip and Mulberry teams. Identified the pain points and consulted Tulip's retail scrum team about improving their agile processes, which ensured Mulberry better results. Started running the requirements and prioritization workshops with Mulberry business stakeholders and managing the product backlog and roadmap. This ensured that the Mulberry team would have a clear vision to communicate with the Tulip team. I also joined daily catch-up calls with the remote Tulip scrum team on behalf of Mulberry to track their progress. After implementing all these suggestions I brought to both teams, the Tulip team delivered five US and four outlet store rollouts successfully on time. We integrated Retail J, Salesforce, Prima, Givex, Vertex, Adyen, Hybris, Twilio, and Office 365 systems to the Tulip iOS platform. Feedback from stores was very positive. This iOS application ensured that the store associates could provide better customer service to Mulberry clients as they use the application from start to finish of the in-store customer journey.

Accessibility Transformation for Jaguar Land Rover

http://www.landrover.co.uk

Delivered a comprehensive accessibility project covering Jaguar Land Rover's all-digital properties (Jaguar and Land Rover websites, customer platform) on a tight schedule by making sure everyone understands the goals of other team members.

Managed a team of seven in-house designers and two remote Scrum teams. Initially we audited the UX and UI designs at a component level for all three main digital platforms of JLR and identified the design elements that are not compliant with WCAG 2.0 Level A. We created a backlog from these outputs. At the end of each design sprint, we had new UI and UX elements and guidelines for development teams to work on. After all design sprints were finalized, the design team delivered an online accessibility design guideline to keep the consistency gained by the end of this project. We helped the design team actively to select the right online design system by liaising with software vendors and presenting pros and cons back to the design team for a final decision. The project was delivered successfully on time even though we had an extremely tight deadline due to legal compliance requirements.

Digital Transformation for a Copper Mining Company

Launched the first digital transformation project for a mining company that consolidates data from mine to market to the right people at the right time.

Led the UX and UI phase of this big transformation project team of more than 30 people in different countries (UK, Turkey, Chile, Romania). The key part of this project was the design phase, as we had to make critical decisions for the platform and set the foundation accordingly. We mapped out the as-is business process in the mining field and reflected it into information architecture with the outputs of stakeholder interviews and co-creation workshops. We transferred this information and designed the Copper Mine Production System (CPMS) Dashboard for all platforms; iOS, Android, Windows mobile/tablet, and web. CPMS digital ecosystem redefined the clustered processes into a single seamless flow that aligns people, processes, and platforms, and maximizes efficiency. This digital transformation helped the client to merge different teams because of the process improvements they could achieve with the app.
2005 - 2007

Diploma in Fashion Design and Management

La Salle Academy - Istanbul, Turkey

2002 - 2006

Bachelor's Degree in Economics

Yıldız Technical University - Istanbul, Turkey

MARCH 2018 - PRESENT

Agile Certified Practitioner (PMI-ACP)

Project Management Institute (PMI)

OCTOBER 2017 - PRESENT

Project Management Professional (PMP)

Project Management Institute (PMI)

Tools

Trello, Slack, Zoom, Confluence, Jira, Office 365, Google Docs, Apple Keynote, Asana, Zeplin, InVision, Marvel App, Miro, Salesforce, SAP Hybris, G Suite, Harvest, BigPicture, BigGantt, Sketch, Marvel, Microsoft OneDrive, Figma

Industry Expertise

Digital Marketing, Retail & Wholesale, Fashion, Luxury Goods, Financial Services, Automotive, Technology, Travel & Leisure, Consumer Products

Paradigms

Waterfall Delivery, Agile Project Management, Agile, Agile Delivery, B2C, Design Thinking, Kanban, Scrum, User Testing, UX Design, Agile Leadership, User Acceptance Testing (UAT), Cross-platform, B2B, Digital Marketing Best Practices, Change Management

Platforms

iOS, WordPress, MuleSoft, Amazon Alexa, Twilio, SharePoint, Float

Other

Software Project Management, Product Discovery, Project Delivery, Stakeholder Management, Microsoft Teams, Communication, Customer Experience, Accessibility, Discovery, Project Consultancy, Planning, Cross-cultural Communication, Communication Management, Social Media, Resourcing, Resource Management, Budget Management, Personas, Waterfall Methodology, Workshop Facilitation, Digital Transformation, Project Management Professional (PMP), PMI Agile Certified Practitioner (PMI-ACP), eCommerce, User Research, Smartsheet, Data Integration, Web Platforms, API Integration, Website CMS, Employee Experience, Accessible Design, Online Sales, Blueprint, Website Redesign, Service Design, Discovery Workshops, Project Discovery, Scrum Master, Fintech, Agile Coaching, Product Ownership, Mobile, eCommerce Platforms, Backlog Management, Leadership, Mobile Apps, Mobile POS, Product Delivery, Digital Product Management, Minimum Viable Product (MVP), Prototyping, Customer Journeys, Story Mapping, Business Requirements, User Requirements, Data Modeling, CRM APIs, Process Design, IT, PI Planning, Project Planning, Treejack, A/B Testing, Google Drive, EPOS, eCommerce Design, Slack App, Client Management, UX Strategy, Creative Briefs, UX Workshops, Digital Experience Design, Ad Campaigns, Digital Marketing Strategy, Social Media Apps, Social Media Marketing (SMM), Digital Advertising, Email Marketing, Websites, Project Management, IT Project Management, Business, Business Law, Accounting, Economics, Design, Online Banners, Process Improvement Project Management, Process Improvement, Workflow, Budget Modeling, Time Management, Management Consulting, Business Strategy, Contract Management, Vendor Selection, Vendor Management, Team Leadership, Remote Work, Remote User Testing, Technical Program Management, IT Program Management, Client Delivery Management, Program Management, Project Timelines, Product Roadmaps

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