Abhishek Mishra

I contributed to this project as a technical architect and was primarily involved in coding and configuring the Salesforce Marketing Cloud solution. I worked on the Marketing Cloud Mobile Studio, Email Studio, AMPscript, and Preference Center, and in the Salesforce Journey Builder and Salesforce Connector.

The French department store is a retail outlet in Dubai Mall. They wanted to implement an interaction studio on their website and target their customer with personalized web campaigns and other triggered campaigns.

Virgin Voyages is a startup from the Virgin Group looking for the design of their transactional and commercial emails. They had data in the Seaware application that enables booking tickets; we received that information in XML and parsed it to send transactional emails to customers. They also used a third-party tool, Magnolia, for the commercial and promotional emails; the tool enables them to build content blocks and uses Marketing Cloud APIs to push content to the Marketing Cloud from where we would be sending the commercial emails.

A migration project from Eloqua to Salesforce Marketing Cloud. As Philips is based in 21 countries, we had to ensure that we were executing the right campaign and tracking reports to flow between both systems.