Alexa Green
Verified Expert in Engineering
WordPress Developer
Pittsfield, MA, United States
Toptal member since May 10, 2019
Alexa has over 15 years of experience in designing and developing websites. She focuses on WordPress, Shopify, and React to create a variety of projects, from simple landing pages to sophisticated storefronts and progressive web apps. She has been called a “mad scientist,” but don’t worry; she has lovingly left the purple comic sans and lime green backgrounds in the past.
Portfolio
Experience
- CSS - 18 years
- HTML - 18 years
- PHP - 13 years
- WordPress - 13 years
- JavaScript - 11 years
- jQuery - 11 years
- React - 10 years
- Shopify - 4 years
Availability
Preferred Environment
Terminal, Bitbucket, Vagrant, MAMP, Visual Studio Code (VS Code), MacOS
The most amazing...
...project I've worked on is a custom calculator for a framing company.
Work Experience
Core & WordPress Developer
Toptal Clients
- Built WordPress websites, themes, and custom plugins for various clients.
- Developed web and Shopify apps for various clients.
- Developed and consulted on a B2B web app, Bitsy Advisor.
- Wrote an article for the Toptal Engineering blog about creating a CI/CD workflow with WordPress.
- Participated in various professional development offerings within and outside of Toptal.
- Participated in several Toptal internal studies to help improve the platform member experience.
Founder | Lead Developer
Bifocal
- Defined company mission to focus on creative development, and solutions, always with the client and end user in mind.
- Developed and standardized company programming protocol (coding, syntax, naming practices, etc.) and workflow.
- Generated leads and acquired new clients with a variety of different needs and skill sets.
- Sourced and continued to source new and creative talent for the development team.
- Built positive working relationships with clients, resulting in repeat customers and referrals.
- Provided web, print, logo, and branding design services to clients.
- Provided clients with careful website, plugin, and app development, as well as troubleshooting, recovering broken websites, and creating custom solutions to incorporate into their workflow.
- Researched and continued to adapt to the latest best practices and web trends.
Experience
Web App Development and Consulting for Bitsy Advisor
https://bitsyadvisor.comWebsite and CMS Development for Guardtime Federal
https://guardtime-federal.comWordPress Theme and Plugin Development for Binary Armor
https://binaryarmor.comWebsite Redesign and Development for Solomon's Collection and Fine Rugs
https://solomonrugs.comWe referenced all of the major successful online retailers. We used them as models, dissecting how their products were set up, different view and page types, flow, design, structure, and user interface across devices.
Then, pulling the most common and significant features from these models, we designed and developed a custom Shopify theme.
Since the new website has been live, we have received a lot of interest in licensing the theme and bringing it to the wider world. Solomon's reports rave reviews, and their visitors are enthusiastic about the website's usability and overall feel.
Website Maintenance for Pelsue
https://pelsue.comWebsite Redesign and Development for Artscope Magazine
https://artscopemagazine.com/This refactoring considered both the Artscope team and streamlining their website updating process, as well as the readers' experience. Artscope has received consistent reports from its audience of being pleased with the improved usability and that readers now have more of a willingness and desire to explore the site.
Consultations on and implementing Artscope's latest ad campaign have resulted in positive revenue.
Website Development for Outpost
https://outpoststudios.tvOutpost now uses the live-streaming capabilities as a selling point and a tool in its post-production services. The company reports that many clients are joining them because of this unique feature.
Website Development for Robby Baier
https://robbybaier.comRobby was looking for a place to feature his original music as well as his other projects. This required a custom back end for him to easily maintain a variety of project types, with some yet to go public. The new design has been well-received by visitors.
Website Redesign for David Dayan Fisher
This design needed to incorporate the many different sides of Mr. Fisher, balancing flexibility to showcase his different types of work while simultaneously representing a unified brand. He reports positive reviews from visitors.
Interactive Website Design and Development for Christie Allen
https://christie-allen.comThe key was creating an experience to showcase Ms. Allen's work in an interactive way while also showing a piece of her in the overall design. She reports that the final product has generated interest surrounding her work from target audiences and leads to potential collaborators and "the powers that be" in her various fields of work.
Interactive Drawing Program for Rex Sends Me Postcards
http://rexsendsmepostcards.comThis development was the foundation for Rex's "Rex Sends Me Postcards" project. Users draw and type on a virtual "Postcard," which Rex then receives and mails a paper copy. He continues to receive submissions, showing the project to be alive and well.
Education
Bachelor of Fine Arts Degree in Film and Television; Double Minor: Producing and Sociology
New York University Tisch School of the Arts - New York City, NY, USA
Certifications
Shopify Theme Development
Shopify Partner Academy
Shopify Business Fundamentals
Shopify Partner Academy
Shopify Product Fundamentals
Shopify Partner Academy
Skills
Libraries/APIs
React, Reactstrap, jQuery, React Redux, Liquid, Spotify API, Vimeo API, Node.js, Stripe, Stripe API, Google Maps, Google Maps API, Google API, Google APIs
Tools
Google Docs, Google Sheets, Adobe Photoshop, Adobe, FileZilla, Firebase Authentication, Adobe InDesign, Adobe Illustrator, Terminal, Git, GitHub, GitLab, Bitbucket, Sublime Text 3, Sublime Text 2, Sublime Text, Stripe Checkout, Microsoft Excel, NPM, Vagrant, MAMP, Advanced Custom Fields (ACF), ACF PRO, Amazon Cognito
Languages
HTML, HTML5, CSS3, CSS, TypeScript, JavaScript, Liquid Template, PHP, PHP 5, PHP 7, TypeScript 3
Frameworks
Bootstrap, Genesis Framework, Material UI, Next.js, React Native, Yarn, Redux, Express.js
Paradigms
On-page SEO, Search Engine Optimization (SEO), Hosting
Platforms
WordPress, Shopify, Firebase, WooCommerce, Netlify, MacOS, Amazon Web Services (AWS), HubSpot, Contentful, Visual Studio Code (VS Code)
Storage
Firebase Realtime Database, Cloud Firestore, MySQL
Other
Freelancing, WordPress Plugins, HTML to WordPress, PSD to WordPress, AI to WordPress, Google Drive, Front-end Development, Responsive Design, Architecture, Technical Leadership, Front-end, People Management, WordPress Design, Shopify Design, PSD to Shopify, Spotify, APIs, Progressive Web Applications (PWAs), Vimeo, Squarespace, Theme Development, Shopify Customizations, Web Development, Gatsby, Webhooks, Cloudflare
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