Alexa Green, Developer in Pittsfield, MA, United States
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Alexa Green

Verified Expert  in Engineering

WordPress Developer

Location
Pittsfield, MA, United States
Toptal Member Since
May 10, 2019

Alexa has over 15 years of experience in designing and developing websites. She focuses on WordPress, Shopify, and React to create a variety of projects, from simple landing pages to sophisticated storefronts and progressive web apps. She has been called a “mad scientist,” but don’t worry; she has lovingly left the purple comic sans and lime green backgrounds in the past.

Portfolio

Toptal Clients
WordPress Plugins, HTML5, CSS3, MySQL, GitHub, PHP 7, Microsoft Excel, Yarn...
Bifocal
WordPress Plugins, Google Docs, Google Sheets, Bootstrap, HTML5, CSS3...

Experience

Availability

Part-time

Preferred Environment

Terminal, Bitbucket, Vagrant, MAMP, Visual Studio Code (VS Code), MacOS

The most amazing...

...project I've worked on is a custom calculator for a framing company.

Work Experience

WordPress Developer

2019 - PRESENT
Toptal Clients
  • Developed WordPress websites, themes, and custom plugins for various clients.
  • Developed and consulted on a B2B web app, Bitsy Advisor.
  • Wrote an article for the Toptal Engineering blog about creating a CI/CD workflow with WordPress.
  • Participated in various professional development offerings within and outside of Toptal.
  • Participated in several Toptal internal studies to help improve the platform member experience.
Technologies: WordPress Plugins, HTML5, CSS3, MySQL, GitHub, PHP 7, Microsoft Excel, Yarn, PHP 5, Theme Development, Cloud Firestore, Firebase Authentication, Terminal, Bitbucket, APIs, Progressive Web Applications (PWA), Front-end Development, NPM, Node.js, Freelancing, GitLab, Firebase, React, Git, JavaScript, PHP, WordPress, jQuery, CSS, HTML, WooCommerce, Responsive Design, Hosting, Next.js

Founder | Lead Developer

2014 - PRESENT
Bifocal
  • Defined company mission to focus on creative development, and solutions, always with the client and end user in mind.
  • Developed and standardized company programming protocol (coding, syntax, naming practices, etc.) and workflow.
  • Generated leads and acquired new clients with a variety of different needs and skill sets.
  • Sourced and continued to source new and creative talent for the development team.
  • Built positive working relationships with clients, resulting in repeat customers and referrals.
  • Provided web, print, logo, and branding design services to clients.
  • Provided clients with careful website, plugin, and app development, as well as troubleshooting, recovering broken websites, and creating custom solutions to incorporate into their workflow.
  • Researched and continued to adapt to the latest best practices and web trends.
Technologies: WordPress Plugins, Google Docs, Google Sheets, Bootstrap, HTML5, CSS3, WordPress Design, MySQL, GitHub, PHP 7, Microsoft Excel, Google Maps, Google API, Google Maps API, React Native, Yarn, PHP 5, Sublime Text 2, Sublime Text, Spotify API, Sublime Text 3, Theme Development, Google APIs, Liquid Template, Liquid, Firebase Realtime Database, Cloud Firestore, Firebase Authentication, Terminal, Bitbucket, Vimeo API, PSD to Shopify, Spotify, APIs, Progressive Web Applications (PWA), Vimeo, Reactstrap, Material UI, Genesis Framework, Search Engine Optimization (SEO), On-page SEO, FileZilla, Adobe, Front-end Development, PSD to WordPress, AI to WordPress, NPM, Node.js, Shopify Customizations, Freelancing, Shopify, GitLab, Firebase, React Redux, React, Git, Shopify Design, JavaScript, PHP, WordPress, Google Drive, HTML to WordPress, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Squarespace, jQuery, CSS, HTML, WooCommerce, Responsive Design, Hosting, Next.js

Web App Development and Consulting for Bitsy Advisor

https://bitsyadvisor.com
A web app for financial firms and advisors to quickly onboard new clients. I was the lead developer, consulted on the app, and worked with a variety of APIs to pull in/push updated client details so all services could stay in sync with the latest information. This tool saves firms hundreds of hours and thousands of dollars a year and can be completely customized for the firm's needs.

Website and CMS Development for Guardtime Federal

https://guardtime-federal.com
I created a new Gatsby website (from a design created in Adobe XD) with Contentful as the CMS/back end and a custom functionality via Netlify Functions, all integrated with AWS services and Cognito.

WordPress Theme and Plugin Development for Binary Armor

https://binaryarmor.com
I implemented a new website design (created in Adobe XD) as a fresh WordPress website using a custom theme and provided additional functionality/plugin development and custom integration with HubSpot.

Website Redesign and Development for Solomon's Collection and Fine Rugs

https://solomonrugs.com
A retailer of fine rugs and antiques, Solomon's Collection and Fine Rugs was early to join the internet game. While they had images of some of their rugs online, they desired a true eCommerce, online showroom solution that was product-oriented rather than brand-centric.

We referenced all of the major successful online retailers. We used them as models, dissecting how their products were set up, different view and page types, flow, design, structure, and user interface across devices.

Then, pulling the most common and significant features from these models, we designed and developed a custom Shopify theme.

Since the new website has been live, we have received a lot of interest in licensing the theme and bringing it to the wider world. Solomon's reports rave reviews, and their visitors are enthusiastic about the website's usability and overall feel.

Website Maintenance for Pelsue

https://pelsue.com
I provided custom functionality and bug fixes for the Pelsue website, including adjustments to custom plugins and integrations. I also consulted on and helped architect an additional functionality to be added to the roadmap.

Website Redesign and Development for Artscope Magazine

https://artscopemagazine.com/
Designed and developed a new website for Artscope Magazine, New England's culture magazine.

This refactoring considered both the Artscope team and streamlining their website updating process, as well as the readers' experience. Artscope has received consistent reports from its audience of being pleased with the improved usability and that readers now have more of a willingness and desire to explore the site.

Consultations on and implementing Artscope's latest ad campaign have resulted in positive revenue.

Website Development for Outpost

Developed a new website and private client live-stream viewing area for Outpost, a film and video production company.

Outpost now uses the live-streaming capabilities as a selling point and a tool in its post-production services. The company reports that many clients are joining them because of this unique feature.

Website Development for Robby Baier

https://robbybaier.com
Developed a new website for songwriter, producer, and creator Robby Baier.

Robby was looking for a place to feature his original music as well as his other projects. This required a custom back end for him to easily maintain a variety of project types, with some yet to go public. The new design has been well-received by visitors.

Website Redesign for David Dayan Fisher

Designed and developed a new website for actor, author, and artist David Dayan Fisher.

This design needed to incorporate the many different sides of Mr. Fisher, balancing flexibility to showcase his different types of work while simultaneously representing a unified brand. He reports positive reviews from visitors.

Interactive Website Design and Development for Christie Allen

https://christie-allen.com
Developed an interactive website for Christie Allen, a writer, creator, and author.

The key was creating an experience to showcase Ms. Allen's work in an interactive way while also showing a piece of her in the overall design. She reports that the final product has generated interest surrounding her work from target audiences and leads to potential collaborators and "the powers that be" in her various fields of work.

Interactive Drawing Program for Rex Sends Me Postcards

http://rexsendsmepostcards.com
Designed and developed an interactive drawing program for artist Rex Detiger.

This development was the foundation for Rex's "Rex Sends Me Postcards" project. Users draw and type on a virtual "Postcard," which Rex then receives and mails a paper copy. He continues to receive submissions, showing the project to be alive and well.
2009 - 2013

Bachelor of Fine Arts Degree in Film and Television; Double Minor: Producing and Sociology

New York University Tisch School of the Arts - New York City, NY, USA

APRIL 2019 - APRIL 2020

Shopify Theme Development

Shopify Partner Academy

JANUARY 2019 - JANUARY 2020

Shopify Business Fundamentals

Shopify Partner Academy

JANUARY 2019 - JANUARY 2020

Shopify Product Fundamentals

Shopify Partner Academy

Libraries/APIs

Reactstrap, jQuery, React, React Redux, Liquid, Spotify API, Vimeo API, Stripe, Stripe API, Google Maps, Google Maps API, Google API, Google APIs, Node.js

Tools

Google Docs, Google Sheets, Adobe Photoshop, Adobe, FileZilla, Firebase Authentication, Adobe InDesign, Adobe Illustrator, Terminal, Git, GitHub, GitLab, Bitbucket, Sublime Text 3, Sublime Text 2, Sublime Text, Stripe Checkout, Microsoft Excel, NPM, Vagrant, MAMP, Advanced Custom Fields (ACF), ACF PRO, Amazon Cognito

Frameworks

Bootstrap, Genesis Framework, Material UI, Next.js, React Native, Yarn, Redux

Languages

HTML, HTML5, CSS3, CSS, JavaScript, Liquid Template, PHP, PHP 5, PHP 7, TypeScript, TypeScript 3

Paradigms

On-page SEO, Search Engine Optimization (SEO), Hosting

Platforms

WordPress, Shopify, Firebase, WooCommerce, Netlify, MacOS, Amazon Web Services (AWS), HubSpot, Contentful, Visual Studio Code (VS Code)

Storage

Firebase Realtime Database, Cloud Firestore, MySQL

Other

Freelancing, WordPress Plugins, HTML to WordPress, PSD to WordPress, AI to WordPress, Google Drive, Front-end Development, Responsive Design, WordPress Design, Shopify Design, PSD to Shopify, Spotify, APIs, Progressive Web Applications (PWA), Vimeo, Squarespace, Theme Development, Shopify Customizations, Web Development, Gatsby, Webhooks

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