Alexa is available for hire
Hire AlexaAlexa Green
Verified Expert in Engineering
WordPress Developer
Pittsfield, MA, United States
Toptal member since May 10, 2019
Bio
Alexa has over 15 years of experience in designing and developing websites. She focuses on WordPress, Shopify, and React to create a variety of projects, from simple landing pages to sophisticated storefronts and progressive web apps. She has been called a “mad scientist,” but don’t worry; she has lovingly left the purple comic sans and lime green backgrounds in the past.
Portfolio
Toptal Clients
WordPress Plugins, HTML5, CSS3, MySQL, GitHub, PHP 7, Microsoft Excel, Yarn...
Bifocal
WordPress Plugins, Google Docs, Google Sheets, Bootstrap, HTML5, CSS3...
Experience
- CSS - 18 years
- HTML - 18 years
- WordPress - 13 years
- PHP - 13 years
- jQuery - 11 years
- JavaScript - 11 years
- React - 10 years
- Shopify - 4 years
Availability
Part-time
Preferred Environment
Terminal, Bitbucket, Vagrant, MAMP, Visual Studio Code (VS Code), MacOS
The most amazing...
...project I've worked on is a custom calculator for a framing company.
Work Experience
Core & WordPress Developer
2019 - PRESENT
Toptal Clients
- Built WordPress websites, themes, and custom plugins for various clients.
- Developed web and Shopify apps for various clients.
- Developed and consulted on a B2B web app, Bitsy Advisor.
- Wrote an article for the Toptal Engineering blog about creating a CI/CD workflow with WordPress.
- Participated in various professional development offerings within and outside of Toptal.
- Participated in several Toptal internal studies to help improve the platform member experience.
Technologies: WordPress Plugins, HTML5, CSS3, MySQL, GitHub, PHP 7, Microsoft Excel, Yarn, PHP 5, Theme Development, Cloud Firestore, Firebase Authentication, Terminal, Bitbucket, APIs, Progressive Web Applications (PWAs), Front-end Development, NPM, Node.js, Freelancing, GitLab, Firebase, React, Git, JavaScript, PHP, WordPress, jQuery, CSS, HTML, WooCommerce, Responsive Design, Hosting, Next.js, Architecture, Technical Leadership, Front-end, People Management, TypeScript, Cloudflare, Express.js, Responsive UI, Tailwind CSS, Web Development, Payment APIs, eCommerce, Full-stack, WordPress Themes, Quality Assurance (QA), Full-stack Development, Supabase, REST APIs
Founder | Lead Developer
2014 - PRESENT
Bifocal
- Defined company mission to focus on creative development, and solutions, always with the client and end user in mind.
- Developed and standardized company programming protocol (coding, syntax, naming practices, etc.) and workflow.
- Generated leads and acquired new clients with a variety of different needs and skill sets.
- Sourced and continued to source new and creative talent for the development team.
- Built positive working relationships with clients, resulting in repeat customers and referrals.
- Provided web, print, logo, and branding design services to clients.
- Provided clients with careful website, plugin, and app development, as well as troubleshooting, recovering broken websites, and creating custom solutions to incorporate into their workflow.
- Researched and continued to adapt to the latest best practices and web trends.
Technologies: WordPress Plugins, Google Docs, Google Sheets, Bootstrap, HTML5, CSS3, WordPress Design, MySQL, GitHub, PHP 7, Microsoft Excel, Google Maps, Google API, Google Maps API, React Native, Yarn, PHP 5, Sublime Text 2, Sublime Text, Spotify API, Sublime Text 3, Theme Development, Google APIs, Liquid Template, Liquid, Firebase Realtime Database, Cloud Firestore, Firebase Authentication, Terminal, Bitbucket, Vimeo API, PSD to Shopify, Spotify, APIs, Progressive Web Applications (PWAs), Vimeo, Reactstrap, Material UI, Genesis Framework, Search Engine Optimization (SEO), On-page SEO, FileZilla, Adobe, Front-end Development, PSD to WordPress, AI to WordPress, NPM, Node.js, Shopify Customizations, Freelancing, Shopify, GitLab, Firebase, React Redux, React, Git, Shopify Design, JavaScript, PHP, WordPress, Google Drive, HTML to WordPress, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Squarespace, jQuery, CSS, HTML, WooCommerce, Responsive Design, Hosting, Next.js, Architecture, Technical Leadership, Front-end, People Management, TypeScript, Cloudflare, Express.js, Responsive UI, Tailwind CSS, Web Development, Payment APIs, eCommerce, Full-stack, WordPress Themes, Quality Assurance (QA), Full-stack Development, Supabase, REST APIs
Experience
Web App Development and Consulting for Bitsy Advisor
https://bitsyadvisor.comA web app for financial firms and advisors to quickly onboard new clients. I was the lead developer, consulted on the app, and worked with a variety of APIs to pull in/push updated client details so all services could stay in sync with the latest information. This tool saves firms hundreds of hours and thousands of dollars a year and can be completely customized for the firm's needs.
Website and CMS Development for Guardtime Federal
https://guardtime-federal.comI created a new Gatsby website (from a design created in Adobe XD) with Contentful as the CMS/back end and a custom functionality via Netlify Functions, all integrated with AWS services and Cognito.
WordPress Theme and Plugin Development for Binary Armor
https://binaryarmor.comI implemented a new website design (created in Adobe XD) as a fresh WordPress website using a custom theme and provided additional functionality/plugin development and custom integration with HubSpot.
Website Redesign and Development for Solomon's Collection and Fine Rugs
https://solomonrugs.comA retailer of fine rugs and antiques, Solomon's Collection and Fine Rugs was early to join the internet game. While they had images of some of their rugs online, they desired a true eCommerce, online showroom solution that was product-oriented rather than brand-centric.
We referenced all of the major successful online retailers. We used them as models, dissecting how their products were set up, different view and page types, flow, design, structure, and user interface across devices.
Then, pulling the most common and significant features from these models, we designed and developed a custom Shopify theme.
Since the new website has been live, we have received a lot of interest in licensing the theme and bringing it to the wider world. Solomon's reports rave reviews, and their visitors are enthusiastic about the website's usability and overall feel.
We referenced all of the major successful online retailers. We used them as models, dissecting how their products were set up, different view and page types, flow, design, structure, and user interface across devices.
Then, pulling the most common and significant features from these models, we designed and developed a custom Shopify theme.
Since the new website has been live, we have received a lot of interest in licensing the theme and bringing it to the wider world. Solomon's reports rave reviews, and their visitors are enthusiastic about the website's usability and overall feel.
Website Maintenance for Pelsue
https://pelsue.comI provided custom functionality and bug fixes for the Pelsue website, including adjustments to custom plugins and integrations. I also consulted on and helped architect an additional functionality to be added to the roadmap.
Website Redesign and Development for Artscope Magazine
https://artscopemagazine.com/Designed and developed a new website for Artscope Magazine, New England's culture magazine.
This refactoring considered both the Artscope team and streamlining their website updating process, as well as the readers' experience. Artscope has received consistent reports from its audience of being pleased with the improved usability and that readers now have more of a willingness and desire to explore the site.
Consultations on and implementing Artscope's latest ad campaign have resulted in positive revenue.
This refactoring considered both the Artscope team and streamlining their website updating process, as well as the readers' experience. Artscope has received consistent reports from its audience of being pleased with the improved usability and that readers now have more of a willingness and desire to explore the site.
Consultations on and implementing Artscope's latest ad campaign have resulted in positive revenue.
Website Development for Outpost
https://outpoststudios.tvDeveloped a new website and private client live-stream viewing area for Outpost, a film and video production company.
Outpost now uses the live-streaming capabilities as a selling point and a tool in its post-production services. The company reports that many clients are joining them because of this unique feature.
Outpost now uses the live-streaming capabilities as a selling point and a tool in its post-production services. The company reports that many clients are joining them because of this unique feature.
Website Development for Robby Baier
https://robbybaier.comDeveloped a new website for songwriter, producer, and creator Robby Baier.
Robby was looking for a place to feature his original music as well as his other projects. This required a custom back end for him to easily maintain a variety of project types, with some yet to go public. The new design has been well-received by visitors.
Robby was looking for a place to feature his original music as well as his other projects. This required a custom back end for him to easily maintain a variety of project types, with some yet to go public. The new design has been well-received by visitors.
Website Redesign for David Dayan Fisher
Designed and developed a new website for actor, author, and artist David Dayan Fisher.
This design needed to incorporate the many different sides of Mr. Fisher, balancing flexibility to showcase his different types of work while simultaneously representing a unified brand. He reports positive reviews from visitors.
This design needed to incorporate the many different sides of Mr. Fisher, balancing flexibility to showcase his different types of work while simultaneously representing a unified brand. He reports positive reviews from visitors.
Interactive Website Design and Development for Christie Allen
https://christie-allen.comDeveloped an interactive website for Christie Allen, a writer, creator, and author.
The key was creating an experience to showcase Ms. Allen's work in an interactive way while also showing a piece of her in the overall design. She reports that the final product has generated interest surrounding her work from target audiences and leads to potential collaborators and "the powers that be" in her various fields of work.
The key was creating an experience to showcase Ms. Allen's work in an interactive way while also showing a piece of her in the overall design. She reports that the final product has generated interest surrounding her work from target audiences and leads to potential collaborators and "the powers that be" in her various fields of work.
Interactive Drawing Program for Rex Sends Me Postcards
http://rexsendsmepostcards.comDesigned and developed an interactive drawing program for artist Rex Detiger.
This development was the foundation for Rex's "Rex Sends Me Postcards" project. Users draw and type on a virtual "Postcard," which Rex then receives and mails a paper copy. He continues to receive submissions, showing the project to be alive and well.
This development was the foundation for Rex's "Rex Sends Me Postcards" project. Users draw and type on a virtual "Postcard," which Rex then receives and mails a paper copy. He continues to receive submissions, showing the project to be alive and well.
Education
2009 - 2013
Bachelor of Fine Arts Degree in Film and Television; Double Minor: Producing and Sociology
New York University Tisch School of the Arts - New York City, NY, USA
Certifications
APRIL 2019 - APRIL 2020
Shopify Theme Development
Shopify Partner Academy
JANUARY 2019 - JANUARY 2020
Shopify Business Fundamentals
Shopify Partner Academy
JANUARY 2019 - JANUARY 2020
Shopify Product Fundamentals
Shopify Partner Academy
Skills
Libraries/APIs
React, Reactstrap, jQuery, React Redux, Liquid, Spotify API, Vimeo API, Node.js, Stripe, Stripe API, REST APIs, Google Maps, Google Maps API, Google API, Google APIs
Tools
Google Docs, Google Sheets, Adobe Photoshop, Adobe, FileZilla, Firebase Authentication, Adobe InDesign, Adobe Illustrator, Terminal, Git, GitHub, GitLab, Bitbucket, Sublime Text 3, Sublime Text 2, Sublime Text, Stripe Checkout, Microsoft Excel, NPM, Vagrant, MAMP, Advanced Custom Fields (ACF), ACF PRO, Amazon Cognito
Languages
HTML, HTML5, CSS3, JavaScript, CSS, TypeScript, Liquid Template, PHP, PHP 5, PHP 7, TypeScript 3
Frameworks
Bootstrap, Genesis Framework, Material UI, Next.js, Tailwind CSS, React Native, Yarn, Redux, Express.js
Paradigms
On-page SEO, Search Engine Optimization (SEO), Hosting
Platforms
WordPress, Shopify, Firebase, WooCommerce, Netlify, MacOS, Amazon Web Services (AWS), HubSpot, Contentful, Visual Studio Code (VS Code)
Storage
Firebase Realtime Database, Cloud Firestore, MySQL
Other
Freelancing, WordPress Plugins, HTML to WordPress, PSD to WordPress, AI to WordPress, Google Drive, Front-end Development, Responsive Design, Web Development, Architecture, Technical Leadership, Front-end, People Management, Responsive UI, WordPress Themes, WordPress Design, Shopify Design, PSD to Shopify, Spotify, APIs, Progressive Web Applications (PWAs), Vimeo, Cloudflare, Payment APIs, eCommerce, Full-stack, Full-stack Development, Supabase, Squarespace, Theme Development, Shopify Customizations, Gatsby, Webhooks, Quality Assurance (QA)
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