Amit Ashckenazi, Developer in Kefar Sava, Israel
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Amit Ashckenazi

Verified Expert  in Engineering

WordPress Plugins Developer

Location
Kefar Sava, Israel
Toptal Member Since
May 30, 2016

Amit is a developer with more than ten years of experience. He mainly develops custom websites using WordPress from front to back using PHP, HTML, CSS, and JavaScript. His background as a lead UI/UX engineer helps him tackle projects of different sizes and scopes. Amit also comprehensively understands all the aspects involved in building websites.

WordPress PluginsCSSWordPressReactjQueryPHPMySQLAgile Software DevelopmentAngularJSGitWeb DesignLess

Availability

Part-time

Preferred Environment

Git, PhpStorm, OS X

The most amazing...

...project I’ve worked on is a closed group application for parents and teachers.

Work Experience

Lead UX/UI Engineer

2015 - 2016
Gravity4
  • Wireframed and developed the front-end of this link shortening app. I was inspired by Google's material design so I planned the app's different components as cards with progressive disclosure elements.
  • Wireframed and developed the front-end of a sharing buttons service. I also developed the actual sharing buttons in CSS and HTML which ended up being somewhat challenging because it was embedded in different sites with conflicting CSS. I had to maintain high specificity and predict different publishers' use cases to incorporate into the widget's CSS.
  • Wireframed and developed the front-end of a DMP and a DSP. I had to perform extensive research into these domains and came up with a list of features with the help of the product manager. These features were then planned, wireframed, coded, and then incorporated into the applications.
  • Designed and developed a CRM website. I’ve designed the original Zurmo site based on our extensive content and built the theme from scratch on WordPress. The theme is responsive and the admin uses custom meta boxes for additional content extensively.
  • Created a reusable front-end UI kit. It was based on the brand's design guidelines and I created a set of reusable components in HTML/CSS and Angular. The kit was as general as possible in order to enable its reuse in different apps.
Technologies: JavaScript, CSS, HTML

Lead UX/UI Engineer

2011 - 2015
Zurmo Inc. (Acquired by Gravity4)
  • Developed the CRM’s front-end. I was in charge on the app's fronteend from version 0.4 and up to version 3.1. It started as jQuery UI powered app and most of the components were then design and coded to fit the app's specific needs. Being an open source project the app even had its own Less build step from within the admin.
  • Design and developed the app’s websites. Zurmo had 2 major sites, its .org with all the community areas, forums, and documentation and its .com with a commercial offering. Both sites used WordPress with a custom theme designed and built by me and feature special custom integration with ipBoard forum software as well as Braintree for payments.
Technologies: Less, JavaScript, PHP, CSS, HTML

Tr.im

http://tr.im
A link shortener application — I planned and wireframed the app’s front-end as well as developing it in HTML/CSS.

AddNow

A social sharing buttons application — I planned and wireframed the app’s front-end as well as developing it in HTML/CSS.

Reflektion

I’ve developed this website using WordPress as a custom theme.

CRM.me Website

http://crm.me
I’ve developed this website using WordPress as a custom theme.

Languages

CSS, HTML, PHP, JavaScript, Less

Libraries/APIs

React, jQuery

Tools

Adobe Illustrator, Sketch 3, Adobe Photoshop, PhpStorm, Git

Platforms

WordPress, WordPress Theme Design, OS X

Other

WordPress Plugins, Wireframing

Frameworks

AngularJS

Paradigms

Agile Software Development

Industry Expertise

Web Design

Storage

MySQL

2003 - 2005

Bachelor of Arts with Honors in Multimedia Arts

SAE Institute — Middlesex University - London, England

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