Asif Majeed, Front-end, WordPress, and Shopify Developer in Rawalpindi, Pakistan
Asif Majeed

Front-end, WordPress, and Shopify Developer in Rawalpindi, Pakistan

Member since July 11, 2017
Asif is a professional front-end, WordPress, and Shopify developer with more than six years of hands-on experience. Throughout this time, he has completed numerous projects working independently and within teams. Asif is always open to experiencing new technologies and working environments.
Asif is now available for hire




Rawalpindi, Pakistan



Preferred Environment

Webpack, NPM, Bower, Grunt, Gulp, Subversion (SVN), GitHub

The most amazing...

...project I've coded is a single web-page application styled in Sass and powered with WordPress API endpoints.


  • Front-end and Shopify Developer (via Toptal)

    2021 - PRESENT
    Steel and Pipes
    • Used my in-depth knowledge of Shopify to help a designer in my team.
    • Built pixel-perfect theme-matching designs provided in Figma using Bootstrap CSS.
    • Converted theme into a fully-functional Shopify store.
    • Added complete customization options to theme sections.
    • Developed custom solutions for advanced requirements.
    • Provided assistance to the team with integrating a third-party inventory management system that the store owners already used.
    • Helped with the mobile app version of the store to create Android and iOS versions.
    Technologies: Figma, HTML5, CSS3, Bootstrap, Liquid, Shopify, Shopify API, Third-party Integration, Plugin Development
  • Lead WordPress Developer

    2019 - 2020
    Stable Group (via Toptal)
    • Built a custom theme that was based on Sketch designs.
    • Added custom back-end fields for theme management.
    • Create each section fully editable from the back end. Integrated custom fields.
    • Integrated Lottie animations into WordPress templates.
    Technologies: Lottie, JavaScript, CSS3, HTML, WordPress
  • Senior Shopify Developer

    2018 - 2020
    • Customized and developed various new solutions for Shopify stores and built modern and optimized shops.
    • Developed themes from scratch, having only design as the starting point.
    • Reskinned an existing theme according to the new design and requirements.
    Technologies: App Integration, Shopify, Theme Development, Liquid Template, CSS, HTML
  • Front-end and WordPress Developer

    2018 - 2020
    DialMyCalls (via Toptal)
    • Created pixel-perfect HTML pages from Sketch using Bootstrap.
    • Developed a design utilizing wireframes in Photoshop.
    • Converted a Photoshop design into pixel-perfect HTML code using Sass preprocessor.
    • Translated HTML code into a fully functional WordPress theme.
    Technologies: WordPress, Sketch, Bootstrap, jQuery, SCSS, HTML5
  • Front-end and WordPress Developer

    2019 - 2019
    Roar, LLC (via Toptal)
    • Developed WordPress themes.
    • Built the front ends of websites using WordPress, CSS3, and HTML5.
    Technologies: HTML to WordPress, Sketch to HTML, Sketch, WordPress Themes, WordPress, HTML5, CSS3, Plugin Development
  • Front-end Developer for a Shopify Website

    2019 - 2019
    Luke Berry, Inc. (via Toptal)
    • Built-up a website's front end and converted it to Shopify.
    • Worked with Shopify themes.
    Technologies: Liquid Template, Shopify, JavaScript, SCSS, HTML, Plugin Development
  • Senior Shopify Developer

    2018 - 2019
    Jaan Agency
    • Customized and developed various new solutions for Shopify stores and built modern and optimized shops.
    • Developed themes from scratch with only a design as the starting point.
    • Reskinned an existing theme according to new design and requirements.
    • Used design templates to create new stores and worked on an existing Shopify theme.
    • Customized the Shopify themes.
    • Developed various improvements (drop-down menus, pop-up windows, new templates for pages and sections).
    • Searched and fixed bugs.
    • Optimized the website for Google PageSpeed.
    Technologies: Shopify, Front-end
  • Senior Front-end Developer

    2015 - 2018
    iPlex, Pvt Ltd.
    • Developed W3C-compliant websites from a layered PSD; utilizing XHTML, CSS, jQuery, and a JavaScript Framework (Angular/React).
    Technologies: Less, WordPress Themes, React, AngularJS, jQuery, JavaScript, ZURB Foundation, Bootstrap, Sass, CSS3, HTML5, Plugin Development
  • Front-end Developer

    2014 - 2015
    • Delivered pixel-perfect, cross-browser, hand-coded XHTML/CSS templates for a number of in-house and client web-based projects.
    • Liaised with project managers and team leads as well as design, testing, and back-end development teams.
    • Fixed existing cross-browser and cross-platform UI bugs on the main website and optimized the sites for mobile browsers using CSS media queries.
    Technologies: jQuery, JavaScript, ZURB Foundation, Bootstrap, Sass, CSS3, HTML5
  • Front-end Developer

    2013 - 2014
    • Developed W3C-compliant websites from layered PSDs utilizing XHTML, CSS, and jQuery/JavaScript combined with an in-house developed CMS.
    • Wrote CSS following BEM (block, element, modifier) standards.
    • Developed the HTML and CSS coding of the front-end interfaces, including cross-browser support and unit testing to ensure the quality of work.
    • Took Photoshop and Illustrator designs and hand-coded the XHTML, CSS (with a helping hand from Sass), and JavaScript/jQuery.
    Technologies: CSS3, HTML5


  • Webflow Website for a Chemical Production Company

    I was handed designs made in Adobe XD. The company has a mining and manufacturing business related to chemicals used in healthcare, industrial, and pharmaceutical utility. The website needed to represent the company's vast portfolio with subtle animations. Webflow was chosen as the builder due to its versatility and flexibility.

  • Webflow Website

    Remento is a science-backed tool for guiding and capturing family stories through conversation; it helps people discover, document, and more deeply appreciate their family stories in a new way.

    Website in Webflow CMS is developed mainly to market the iOS app. Due to the nature of the website, it was required to be easy to maintain and update content.

  • CocoKind

    I joined cockind's team as a Shopify theme developer. The store sells skin care products with a highly customizable purchase experience. My primary responsibility was implementing new store designs into a fully functional store while providing support for the existing live theme. We successfully met the launch deadline. I also added customization options for all newly developed sections enabling store owners to make changes in the future without the developer's intervention.

    Some solutions I have developed to meet the design requirements include custom functionalities, such as site-wide sale and discount scripts, subscriptions, A/B testing support, customized product upsells on side cart and product pages, and integration of highly customized collections layout.

    As apps are an integral part of any eCommerce store, I integrated them to extend functionalities for a product recommendation and custom fields for a custom product or collection experience. I also integrated Klaviyo for email marketing, recharge for order subscriptions, Okendo for product reviews, Yotpo for loyalty and referral programs, and a reusable box for shipping.

  • eCommerce for Steel and Pipes

    Steel and Pipes wanted to step into the eCommerce business with a vision to provide easy and secure access to their customers when COVID-19 hit the economy. Founded in 1979, the company has already been successful in the industrial steel market in Puerto Rico.

    During the designing phase, I joined the team, providing in-depth knowledge of the Shopify platform to help create a design aligned with the platform. We agreed that a custom solution was needed because the store had some special requirements due to the nature of this hardware business. We completed this project and delivered a functional and customizable Shopify theme within the proposed eight-week time.

    Additionally, I supported the team in importing and integrating a third-party database system that the store was already using for inventory management.

  • eCommerce for Canis

    Canis Athlete is a clothing and equipment store for extreme adventure activities.

    The store was created in Engine Commerce, an old and outdated platform. The client wanted to transfer the store and its existing functionalities to a stable platform. Therefore it was moved to Shopify. I transferred the products and other settings from Engine Commerce and created fully editable themes for the new store.

  • Sapadilla

    I worked on Sapadilla, with the design provided by the client in Figma. I used advanced front-end tools and an approach like HTML5, Sass, and JavaScript to develop the website. So it is now compatible with all browsers and devices. I developed the store in Shopify, using Liquid as the template language. I also integrated various Shopify apps into the store to add more features.

  • Uncommon Gourmet

    I converted the client’s design into a fully functioning and editable store for the administrators. For the frontend, I used HTML5, CSS, and jQuery.
    For the backend, I used Liquid Template as the store was created in Shopify. Some custom apps were also integrated into the store for additional functionalities. There were many code-intensive custom solutions introduced for the complex theme design.

  • Know Headphones

    The design was provided by the client in Zeplin. I engineered its front end using HTML5, CSS3 (SCSS), and jQuery and made it overall responsive for any device using CSS media queries. After the front end, I also developed the back end in Shopify.

  • CenacoloVinciano

    The design for CenacoloVinciano was provided in Adobe XD. I created a pixel-perfect front end using HTML5 and CSS3. Flexbox Layout was used to align and assemble the elements and contents of the pages. I used Slick Slider, a jQuery plugin, to create fully responsive and customizable sliders. The website is now compatible with all platforms with any HTML elements. I also integrated the front end in WordPress for flexible content management.

  • Cancer Tutor

    The client gave the design for Cancer Tutor in Figma. I used HTML, Sass, and JavaScript to develop front end for this fully responsive website which is compatible with all modern hand-held devices. FlexBox Layout was used to automate the responsive elements on the pages to arrange themselves. I integrated the front end into the WordPress CMS for this project to make use of the flexibility and reliability of a proven platform.

  • Spring Grove

    The clients provided the design in InVision. I crafted their frontend using HTML5 and CSS3. A simple yet elegant design displayed via FlexBox, a plugin of jQuery. Foundation 6 was used for the production of the website from scratch to live. Foundation 6 includes all the essentials components like JS elements, sliders, and switches. This also allows us to make our own grids and layouts.


    For this project, I developed for this financial technology company, created the developer's landing page from a Sketch file, and added style to the existing documentation page already done in Slate, Ruby, and Python.


  • Languages

    JavaScript, Liquid Template, CSS, Sass, CSS3, HTML, HTML5, PHP, Less, SCSS
  • Frameworks

    Bootstrap 3+, AngularJS, ZURB Foundation, Bootstrap
  • Libraries/APIs

    jQuery, jQuery UI, WordPress API, Vue, Liquid, React, Google APIs, Shopify API
  • Tools

    Mailchimp, NPM, Adobe Photoshop, Adobe Illustrator, Sketch, GitHub, Subversion (SVN), Gulp, Grunt, Bower, Webpack, Figma
  • Platforms

    WordPress, Webflow, Shopify, Klaviyo, Webflow CMS, GreenSock Animation Platform (GSAP)
  • Other

    PSD to HTML, Responsive Design, Responsive UI, Mobile First, PSD to Shopify, PSD to Mailchimp, Web Languages, Shopify Design, Shopify Customizations, Websites, Plugin Development, SVG, WordPress Themes, Front-end, Sketch to HTML, HTML to WordPress, Lottie, Theme Development, App Integration, Apps, Third-party Integration, Computer Science, Subscriptions, Web UI, Layout
  • Storage



  • Bachelor's Degree in Computer Science
    2010 - 2014
    PMAS-Arid Agriculture University Rawalpindi - Rawalpindi, Pakistan


  • Certified Webflow Developer
    DECEMBER 2022 - DECEMBER 2023
    Webflow University

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