Avalon Swain, PMP, PMI-ACP, Certified Salesforce Administrator Developer in Concord, NC, United States
Avalon Swain, PMP, PMI-ACP

Certified Salesforce Administrator Developer in Concord, NC, United States

Member since April 21, 2017
Avalon is a certified project manager, scrum master, and Salesforce consultant who's been planning and delivering Salesforce Sales Cloud, Service Cloud, and Marketing Cloud solutions for the past eight years—enabling organizations to achieve higher performance and meet their goals. He is consistently chosen as a trusted adviser and driven to surpass organizational goals while creatively influencing and motivating others to do the same.
Avalon is now available for hire



Concord, NC, United States



Preferred Environment

Salesforce Sales, Service, Marketing Cloud

The most amazing...

...project I've worked on is a Salesforce implementation for a local nonprofit organization that helps them raise money to feed the poor.


  • Freelance Senior Project Manager

    2018 - 2018
    NKR Insurance Services (via Toptal)
    • Managed the planning, analysis, design, and development of a financial services startup's web application.
    • Partnered with the client to document company and product vision, goals, milestones, and roadmap.
    • Established, along with the client, the agile project development environment, product personas, epics, and user story backlog.
    • Implemented project sprint ceremonies including backlog grooming sessions, sprint planning, daily stand-ups, sprint demos and reviews, and sprint retrospective meetings.
    • Provided program management status reporting for the client's board review and approval.
    Technologies: PMP, JIRA, Bitbucket, AWS, .NET, SQL Server
  • Salesforce Program Manager

    2012 - 2018
    Intentional Signs
    • Managed the technology investment and operations of a marketing and sales technology consultancy.
    • Aligned and partnered with client stakeholders to lead several agile, waterfall, and hybrid projects in the delivery of personalized marketing automation, customer relationship management and business intelligence digital and print media solutions.
    • Increased the web visibility 200% and marketing leads 70% annually through the deployment of email, social, digital, mobile, and web automated marketing campaign solutions via Salesforce Marketing Cloud.
    • Improved the sales conversion rates 65% annually through the integration of optimized customer relationship management and customer service solutions via Salesforce Sales Cloud and Salesforce Service Cloud.
    • Led successfully two Marketing Cloud, four Sales Cloud, and two Service Cloud client implementations.
    • Supported several key clients including Hertz Corporation, TIAA, Discovery Education, VF Corp, and Pacific Pond.
    • Implemented marketing automation and digital transformation.
    • Managed customer relationships and provided service.
    • Conducted project management, ERP, EPM, and financial reporting.
    • Worked on business intelligence and predictive analytics.
    Technologies: Salesforce Sales Cloud, Salesforce Service Cloud, Salesforce Marketing Cloud, Salesforce Lightning Experience, Adobe Creative Cloud, Adobe Marketing Cloud, Google Analytics
  • CRM Program Manager

    2003 - 2012
    • Established the technical vision and direction of a B2C residential services franchise.
    • Led a team of 25+ service engineers to meet customer service levels.
    • Managed all of the technical hardware solution implementation projects including servers, storage, network, data/voice, VoIP, Wi-Fi, and mobility.
    • Handled also all the software solution implementation and defect resolution projects including Linux and Windows infrastructures and customer relationship management, audio/video surveillance monitoring, access control, case management, project management, and financial reporting application systems.
    • Managed the enterprise productivity and business intelligence deployment; using MS Windows Server and MS SQL Server.
    • Handled office productivity and the project management system implementation; using MS Office, MS Visio, and MS Project.
    • Managed customer relationships, financials, and collaboration productivity; using MS Dynamics CRM and MS SharePoint.
    • Provided customer support concerning Salesforce Sales Cloud and Salesforce Support Cloud.
    Technologies: Salesforce Sales Cloud, Salesforce Service Cloud, Microsoft Dynamics CRM, MS SQL Sever, MS Windows Server
  • Manager

    2001 - 2003
    • Managed $8 million to $15 million in global services customer relationship management consulting practice revenue and 20 functional and technical consultants to support Oracle/PeopleSoft CRM system implementations.
    • Provided career development support for consultants, and project managers and increased team productivity billable hours, driving revenue increase across the consulting practice.
    • Developed CRM operations maturity, knowledge capital, best practices and SDLC, and waterfall & agile project and risk management plans customized for the energy, financial services, investment banking, capital markets, wholesale banking, retail banking and insurance industries.
    • Partnered also with strategy consultants to architect, build, and implement PPM and PMO knowledge capital and project management best practices for investment banking clients.
    • Supported several key clients including JP Morgan, Sprint, CBS, NewPower, and age Philadelphia Housing Authority.
    • Managed customer service, contact center, and call center deployments; using PeopleSoft CRM.
    • Integrated the customer relationship management with ERP and financial systems; using Oracle and SAP.
    • Delivered a CRM consulting practice marketing campaign and project plans; using MS Project and MS Office.
    Technologies: Oracle PeopleSoft CRM, Siebel & Kana
  • Manager

    1997 - 2001
    • Aligned with the strategy and process consulting practice management to plan and deliver enterprise architecture, customer relationship management, eCommerce, and enterprise performance management consulting engagements at Fortune 100 financial services, investment banking, capital markets, retail banking, and insurance clients.
    • Planned and managed several large, complex application and infrastructure projects simultaneously and led the global implementation project teams of 12 - 18 technical consulting and client architects.
    • Handled and was responsible for partnering with executive level project stakeholders to ensure that all the project charter, scope, quality, risk, cost, resource, and time constraints were managed and that the communication plans were accurately and efficiently executed.
    • Supported the application development best practice and knowledge capital delivery at investment banking, retirement, fixed income, capital markets and insurance clients.
    • Supported several key clients including USAA, Aetna, Empire, Atlantic Bank, Bank of America, and the Carolinas Healthcare System.
    • Developed and customized a CRM, eCommerce, and EPM systems; using Adobe Dreamweaver and MS Visual Studio.
    • Worked on enterprise architecture, BI, IT operations maturity model, and IT service delivery assessment; using KX.
    • Delivered project plans, ROI, and TCO reporting; using MS Office, MS Project, Open Workbench, and Lotus Notes.
    Technologies: MS Visual Studio, MS Project, MS Office


  • Coca-Cola Bottling Company Salesforce Lightning Migration (Development)

    I applied critical updates, security health check updates, Salesforce optimization best practices, and completed a Lightning migration assistant.

  • Hertz Corporation Salesforce Implementation (Development)

    I provided the program management and system administration of a Salesforce Marketing Cloud, Salesforce Sales Cloud, and Salesforce Service Cloud implementation.

  • TIAA Institutional Salesforce and Tableau Implementation (Development)

    I provided program management and system administration of a Salesforce Sales Cloud and Tableau implementation.

  • Discovery Channel Salesforce Implementation (Development)

    I provided program management and system administration of a Salesforce Sales Cloud, Salesforce CPQ, Salesforce Service Cloud, Salesforce Community Cloud (partner portal), and Salesforce Marketing Cloud implementation.

  • VF Corporation Salesforce Implementation (Development)

    I provided program management and system administration for a Salesforce Service Cloud, Workday HRIS, and IBM MQ Series ESB implementation.


  • Platforms

    Salesforce, Salesforce 1
  • Other

    Salesforce System Administration, Certified Salesforce Administrator, Salesforce Lightning, Lightning, Apex Classes, Apex Triggers
  • Tools

    Salesforce Marketing Cloud, Tableau, Jira, Salesforce Dataloader
  • Paradigms

    Agile Software Development
  • Languages

    AMPScript, Apex, CSS, JavaScript, HTML
  • Frameworks



  • Bachelor of Science in Business Administration (BSBA) degree in Management Information Systems
    1981 - 1985
    East Carolina University - Greenville, NC, USA


  • Project Management Professional (PMP)
    JUNE 2018 - JUNE 2021
    Project Management Institute (PMI)
  • Salesforce Sales Cloud Consultant Certification
    JANUARY 2018 - JANUARY 2019
  • Salesforce App Builder Certification
    JUNE 2017 - JUNE 2019
  • Salesforce Administrator Certification
    JUNE 2017 - JUNE 2019

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