Caroline Keim
Verified Expert in Engineering
Front-end Developer
Brooklyn, United States
Toptal member since October 26, 2020
Caroline is an accomplished front-end and UI developer who has built renowned campaigns for leading brands such as Spotify, Regal Cinemas, and Sony Music. For 13 years, she has crafted unique, memorable digital experiences using WordPress and Shopify. Her works include building performance-driven websites, eCommerce, and web applications for Howard Hughes, JP Morgan, Wine Enthusiast, and CVS. She also helped grow Yahoo! Movie’s Facebook fan count from 200,000 to 1.4 million in four months.
Portfolio
Experience
- HTML5 - 15 years
- JavaScript - 13 years
- WordPress - 13 years
- Adobe Photoshop - 13 years
- PHP - 12 years
- SCSS - 8 years
- Shopify - 5 years
- Sublime Text - 3 years
Availability
Preferred Environment
Adobe Photoshop, Sketch, Slack, MacOS, Visual Studio Code (VS Code), Figma, Adobe Experience Design (XD)
The most amazing...
...project I've done was for a large movie theater chain, and my app appeared in over 500 cinemas!
Work Experience
Founder and Front-end Developer
Balboa & Bedford
- Pushed the boundaries of platforms like WordPress, Shopify, and Squarespace to create anything from complex eCommerce stores to networking platforms.
- Managed a client's migration of more than fifteen Adobe sites to WordPress while also improving data, SEO, ADA, and designs.
- Planned and implemented strategies to grow the Facebook audience from 200,000 to 1.4 million+ in less than six months.
Interface Developer
Thrillist
- Delivered validated, cross-browser-compliant code, using JavaScript, HTML, PHP, and CSS.
- Collaborated with a team of developers in GitHub to roll out new features, updates, and bug fixes to thrillist.com and jackthreads.com.
- Engineered solutions to integrate with internal APIs to power profiles, eCommerce, and content.
Tech Lead
Something Massive
- Created custom content management systems, using WordPress, for a broad range of clients, including nonprofits, entertainment companies, and Fortune 500 corporates.
- Built Facebook applications that integrated with the Facebook SDK and external APIs to grow followers and likes.
- Oversaw projects from ideation to completion with responsibility for all tech components to ensure successful launches.
Director of Development
Standard Motion
- Selected and outsourced by J/Arista Records to design splash pages, ecards, banners, and newsletters on a daily basis for number one acts such as Alicia Keys, Gavin Degraw, Christina Aquilera, and Dave Matthews Band.
- Translated Adobe Photoshop files to compliant CSS and HTML websites.
- Designed banners and other graphics to promote marketing campaigns.
Experience
Custom Map for Ward Village | Howard Hughes
https://www.wardvillage.com/Custom WordPress Site for Ko'ula | Howard Hughes
https://www.koulawardvillage.com/Custom WordPress Theme for Mass Timber Conference (MTC)
https://masstimberconference.com/Shopify Site for Ledbury
https://www.ledbury.com/Trailer Park Group | Animated WordPress Site
https://trailerparkgroup.com/Custom HTML Newsletter Development Using MJML
Key achievements:
• Design excellence: Translated complex designs into fully responsive HTML newsletters.
• Efficiency boost: Reduced development time by 50% using MJML, enabling faster delivery.
• Universal compatibility: Achieved optimal rendering across all major email platforms, improving user engagement.
This project highlights my ability to combine design precision with technical efficiency, delivering superior email marketing solutions that enhance brand interaction and performance.
Education
Bachelor's Degree in Business Administration
North Carolina State University - Raleigh, NC, USA
Skills
Libraries/APIs
Liquid, jQuery
Tools
Sublime Text, GitHub, Slack, Sketch, Adobe Photoshop, Figma, Adobe Experience Design (XD)
Languages
HTML5, CSS3, CSS, JavaScript, SCSS, PHP, HTML
Paradigms
Responsive Web Design (RWD)
Platforms
WordPress, Shopify, Visual Studio Code (VS Code)
Frameworks
MJML
Other
Front-end, User Interface (UI), HTML Email, eCommerce, Shopify Theme, Business Planning, Design Studies, SVG, Calendars, PSD
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