Caroline Keim, Developer in Brooklyn, United States
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Caroline Keim

Verified Expert  in Engineering

Front-end Developer

Brooklyn, United States
Toptal Member Since
October 26, 2020

Caroline is an accomplished front-end and UI developer who has built renowned campaigns for leading brands such as Spotify, Regal Cinemas, and Sony Music. For 13 years, she has crafted unique, memorable digital experiences using WordPress and Shopify. Her works include building performance-driven websites, eCommerce, and web applications for Howard Hughes, JP Morgan, Wine Enthusiast, and CVS. She also helped grow Yahoo! Movie’s Facebook fan count from 200,000 to 1.4 million in four months.


Balboa & Bedford
HTML5, Shopify, SCSS, WordPress, JavaScript, Front-end, User Interface (UI)
CSS, JavaScript, PHP, Front-end, User Interface (UI)
Something Massive
jQuery, HTML, CSS, eCommerce, WordPress, JavaScript, Front-end...




Preferred Environment

Adobe Photoshop, Sketch, Slack, MacOS, Visual Studio Code (VS Code), Figma, Adobe Experience Design (XD)

The most amazing...

...project I've done was for a large movie theater chain, and my app appeared in over 500 cinemas!

Work Experience

Founder and Front-end Developer

2005 - PRESENT
Balboa & Bedford
  • Pushed the boundaries of platforms like WordPress, Shopify, and Squarespace to create anything from complex eCommerce stores to networking platforms.
  • Managed a client's migration of more than fifteen Adobe sites to WordPress while also improving data, SEO, ADA, and designs.
  • Planned and implemented strategies to grow the Facebook audience from 200,000 to 1.4 million+ in less than six months.
Technologies: HTML5, Shopify, SCSS, WordPress, JavaScript, Front-end, User Interface (UI)

Interface Developer

2011 - 2012
  • Delivered validated, cross-browser-compliant code, using JavaScript, HTML, PHP, and CSS.
  • Collaborated with a team of developers in GitHub to roll out new features, updates, and bug fixes to and
  • Engineered solutions to integrate with internal APIs to power profiles, eCommerce, and content.
Technologies: CSS, JavaScript, PHP, Front-end, User Interface (UI)

Tech Lead

2008 - 2011
Something Massive
  • Created custom content management systems, using WordPress, for a broad range of clients, including nonprofits, entertainment companies, and Fortune 500 corporates.
  • Built Facebook applications that integrated with the Facebook SDK and external APIs to grow followers and likes.
  • Oversaw projects from ideation to completion with responsibility for all tech components to ensure successful launches.
Technologies: jQuery, HTML, CSS, eCommerce, WordPress, JavaScript, Front-end, User Interface (UI)

Director of Development

2007 - 2010
Standard Motion
  • Selected and outsourced by J/Arista Records to design splash pages, ecards, banners, and newsletters on a daily basis for number one acts such as Alicia Keys, Gavin Degraw, Christina Aquilera, and Dave Matthews Band.
  • Translated Adobe Photoshop files to compliant CSS and HTML websites.
  • Designed banners and other graphics to promote marketing campaigns.
Technologies: HTML, CSS, Front-end, User Interface (UI)

Custom Map for Ward Village | Howard Hughes
Utilized the powers of WordPress and Google Maps to create a completely customized map that integrates with shopping and dining directories. Users can browse all that Ward Village has to offer, including their luxurious new condominiums and weekly activities.

Custom WordPress Site for Ko'ula | Howard Hughes
A completely custom WordPress site to showcase the new condos in Ward Village. With a multifaceted search and home finder, this site pulls out all the bells and whistles. I implemented subtle scroll animations to represent the luxurious residences.

Custom WordPress Theme for Mass Timber Conference (MTC)
WordPress made it easy for my client to manage schedules, ticketing, speakers, and all the other details that go into a conference. I created a custom WordPress theme for MTC that not only helped present them as a leader in the space but increased engagement and activity across the site.

Shopify Site for Ledbury
An ever-changing Shopify site that includes many common eCommerce elements and features, including sort and filtering, newsletter signup, gift cards, lazy loading images, mega dropdown menus, and ADA and SEO optimization.

Trailer Park Group | Animated WordPress Site
A custom WordPress site utilizing stunning animations and video. I was able to create a modular CMS so that the client could seamlessly create new pages of work to showcase their renowned marketing skills.

Custom HTML Newsletter Development Using MJML

Developed custom, responsive HTML newsletters for clients needing to align email designs with their unique brand identity, leveraging the MJML framework to accelerate the coding process.

Key achievements:
• Design excellence: Translated complex designs into fully responsive HTML newsletters.
• Efficiency boost: Reduced development time by 50% using MJML, enabling faster delivery.
• Universal compatibility: Achieved optimal rendering across all major email platforms, improving user engagement.

This project highlights my ability to combine design precision with technical efficiency, delivering superior email marketing solutions that enhance brand interaction and performance.
2005 - 2009

Bachelor's Degree in Business Administration

North Carolina State University - Raleigh, NC, USA


Liquid, jQuery


Sublime Text, GitHub, Slack, Sketch, Adobe Photoshop, Figma, Adobe Experience Design (XD)


Responsive Web Design (RWD)






WordPress, Shopify, Visual Studio Code (VS Code)


Front-end, User Interface (UI), HTML Email, eCommerce, Shopify Theme, Business Planning, Design Studies, SVG, Calendars, PSD

Collaboration That Works

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