Clifford Paulick, Developer in Owasso, OK, United States
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Clifford Paulick

Verified Expert  in Engineering

Gravity Forms Developer

Owasso, OK, United States
Toptal Member Since
February 12, 2019

Clifford enjoys solving business problems with technology, particularly with WordPress and/or cloud-based products. Years of experience enable him to discern which existing products may be the right fit or to develop a custom solution for your specific needs. Clifford communicates thoroughly and is a stickler for proper grammar, commitment to coding best practices, and caring about the user experience (UX).


CSS, HTML, JavaScript, jQuery, PHP, WordPress, GeneratePress...
The Events Calendar
MySQL, CSS, HTML, JavaScript, jQuery, PHP, WordPress, SSL Configurations...
ORU Mabee Center
Microsoft Excel, SQL, Integration




Preferred Environment

Git, PhpStorm, WordPress, SSL Configurations, Search Engine Optimization (SEO)

The most amazing...

...project I completed in 2018 was a closing cost calculator SaaS that is embeddable anywhere via responsive iframe. It was on my to-do list for several years.

Work Experience

Consultant | Developer | Owner

2010 - PRESENT
  • Provided business technology consulting and services.
  • Advised businesses regarding online and offline marketing alternatives (competitors, trends, ROI), technology security, and user-centered design best practices.
  • Developed (discovery, deliverables, documentation) WordPress websites, landing pages, plugins, and theme add-ons.
  • Supported free and paid users, growing a free plugin to over 100,000 active installs (sold in 2018).
  • Troubleshot and resolved site issues (WP, PHP, database, CSS errors).
  • Worked on custom WordPress plugin development, including API integrations, custom admin pages with React, Gravity Forms add-ons, and implementing Freemius.
Technologies: CSS, HTML, JavaScript, jQuery, PHP, WordPress, GeneratePress, SSL Configurations, Search Engine Optimization (SEO), WooCommerce, Integration, API Integration, Web Development

Back-end Developer | Freelancer

2015 - 2020
The Events Calendar
  • Helped users of The Events Calendar, Event Tickets, and their add-on plugins.
  • Answered support tickets and crafted custom code snippets.
  • Developed bug fixes and new features for several plugins in their suite.
  • Wrote PHP tests (Codeception, PHPUnit) for TDD (Test Driven Development).
  • Contributed to and reviewed pull requests and the support team's code snippets.
  • Developed dozens of extensions to enhance functionality in a separate plugin.
  • Created the extension template to help author new extensions quickly, including autoloading, option getters/setters, and plugin dependency checking.
Technologies: MySQL, CSS, HTML, JavaScript, jQuery, PHP, WordPress, SSL Configurations, Search Engine Optimization (SEO), WooCommerce, Integration, API Integration, Event Ticketing, Web Development

Assistant Director of Financial Aid

2005 - 2010
ORU Mabee Center
  • Served in a variety of roles including assistant director of verification and data management (Nov'08–May'10), verification coordinator (Oct'08–Nov'08), sr. specialist/verification coordinator (Sept'07–Oct'08), and finaid specialist (July'05–Sept'07).
  • Operated as the lead analyst for departmental and some university-wide projects including data collection and quality assurance for external consultants responsible for overhauling financial aid policies (over $50 million annually).
  • Implemented new automatic grouping and awarding policies (SQL rules).
  • Designed and implemented office policies, software rules, and process flows to comply with federal regulations (verification, R2T4, digitizing paper files, and more). Personally verified 3,000+ individuals' taxed and untaxed income.
  • Managed the FAFSA verification process, improving efficiency and accuracy by implementing online forms, advanced Excel processing sheets, training specialized staff, and streamlining student and parent communications.
  • Authored/modified 100+ SQL reports to identify trends and areas of noncompliance and for national survey reporting. Provided strategic recommendations to management.
  • Managed full- and part-time staff and contributed to the hiring process.
  • Managed over 400 students' financial aid packages (over $7.5 million annually), as a specialist.
Technologies: Microsoft Excel, SQL, Integration

WordPress Plugin Boilerplate
I created an advanced WordPress Plugin Boilerplate incorporating several powerful features and tools. Key features of this boilerplate include automated tests, React, Composer, PHP Namespaces, and the WordPress Customizer.

RankBear SEO Keyword Tracking Plugin

Worked with the SaaS developer's requirements to build a WordPress plugin with an admin screen to display the rank tracking data and settings in React. The owner and other developer were highly impressed and requested to work together more in the future.

ERP SaaS' Integration Plugin via Gravity Forms
Built a plugin for an ERP SaaS that needed its users' Gravity Forms submissions to become invoices within its system. Architected for long-term enhancements, including additional integrations like WooCommerce and CRM type functionality.

Closing Cost Calculator SaaS
Built a WordPress SaaS with Gravity Forms and Toolset Types to give customers (title companies) edit access to fees (repeater fields) and branding settings (logo and colors). Each calculator has custom code to match the customer's exact fee calculation results from their internal closing software and is embeddable on any site via an HTML snippet to load a responsive iframe. The user (home buyer or seller, loan officer, or REALTOR®) can send the results to themself, a friend, and/or the title company to start an order. The title company has reporting via GravityView.


jQuery UI, jQuery, jQuery Plugins, React, jQuery CDN, Google Maps


WordPress, Zoho CRM, Adobe Suite, Microsoft, WooCommerce


Zoho Mail, Plugins, Gravity Forms, Web Development, SEO Tools, Programming, Zoho, Site Speed Optimization, Page Speed Optimization, GeneratePress, Integration, API Integration, Real Estate, Responsive Design, Business Administration, Cloudflare, Technology Consulting, Email, Email Delivery, Office 365, Google, CRM Systems, APIs, Maps, Content Delivery Networks (CDN), Blogging, Grammar & Language Creation, Writing & Editing, Search & Replace, SSL, SSL Certificates, HTTPS, HTTP 2, HTTP2, HTTP, PNG, JPG, DSLR Photography, Videography, Videos, SSL Configurations, Event Ticketing


PHP, PHP 5, PHP 7, HTML, CSS, JavaScript, SQL, HTML5, HTML4


Composer, G Suite, GravityView, PhpStorm, Git, Microsoft Excel, Adobe, Adobe CC


Search Engine Optimization (SEO)





Industry Expertise

Security, Photography

2005 - 2008

Master's Degree in Business Administration with a Finance Concentration

Oral Roberts University - Tulsa, OK

2002 - 2005

Bachelor of Science Degree in Business Administration with a Minor in Government

Oral Roberts University - Tulsa, OK