Damian Vasilev Vishanov, Developer in Ruse, Bulgaria
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Damian Vasilev Vishanov

Verified Expert  in Engineering

Storefront Reference Architecture (SFRA) Developer

Ruse, Bulgaria
Toptal Member Since
April 15, 2020

Damian is a Salesforce Commerce Cloud B2C Technical Lead with strong knowledge in Salesforce and Web Development. He's a motivated and responsible person familiar with all SFCC architectures, specifically Pipelines, Controllers, and SFRA. He loves to make improvements and optimizations and solve complex issues.


BORN Group
Demandware, Salesforce, Salesforce Commerce Cloud (SFCC), JavaScript, Node.js
Demandware, Demandware API, Salesforce, Salesforce Commerce Cloud (SFCC)
Demandware, Salesforce, Salesforce Commerce Cloud (SFCC), JavaScript, Jenkins...




Preferred Environment

Slack, Jira, SourceTree, Git, Visual Studio Code (VS Code), Windows

The most amazing...

...SFCC project I've worked on is PUMA.com - one of the biggest eCommerce stores based on that platform. I performed optimizations and added new integrations.

Work Experience

Salesforce B2C Commerce Technical Lead

2021 - PRESENT
BORN Group
  • Led a team of five developers. Worked closely with business analysts and architects to provide technical solutions.
  • Developed sites for Cartier Korea and Taiwan based on already existing implementation.
  • Successfully launched one new site and optimized already existing code.
Technologies: Demandware, Salesforce, Salesforce Commerce Cloud (SFCC), JavaScript, Node.js

Salesforce Full-stack Developer

2020 - 2022
  • Acted as the only SFCC developer on this project for almost a year. Developed new functionalities and solving issues.
  • Fixed a lot of bugs and optimized the website's performance.
  • Managed the release process and set up fully automated builds via Jenkins.
Technologies: Demandware, Demandware API, Salesforce, Salesforce Commerce Cloud (SFCC)

Salesforce B2C Commerce Technical Lead

2020 - 2021
  • Led a team of five people working on www.acnestudios.com. Managed the release processes and did code reviews. Gave technical advice and helped others when they encountered issues.
  • Optimized the code review process by creating GitHub pipelines that assist the code reviews by running ESlint and style linters on the PRs. Optimized the build process by making the builds automatic with the help of Jenkins.
  • Involved in migrating the project from Pipelines to SFRA. Collaborated on the site's speed optimization. Managed to reduce the average response time of the site from 1.1 seconds to less than 300 milliseconds.
  • Developed a prototype of a headless application. It had limited functionality and was used as a POC. The following technologies were used: front end: React, GraphQL Apolo Client; Middleware: Node.js, GraphQL Apollo Server; SFCC: OCAPI.
Technologies: Demandware, Salesforce, Salesforce Commerce Cloud (SFCC), JavaScript, Jenkins, GitHub, Node.js

Senior Salesforce B2C Commerce Developer

2019 - 2020
Westum - PUMA.COM
  • Contributed to a PLP redesign and optimization. Implemented advanced infinite scroll functionality that drastically improved site speed, combined with service workers.
  • Configured Circle CI and built Node.js scripts to accomplish the building of ready-to-test sites in just a few clicks. The use of on-demand sandboxes drastically improved build times and sped up the development and testing process.
  • Integrated external services using the Service Framework.
Technologies: Node.js, CSS, HTML, JavaScript, Demandware, Salesforce, Salesforce Commerce Cloud (SFCC)


Worked on PUMA.com, an SFRA project, as a Senior Salesforce B2C Commerce developer. I was involved in new integrations like payment cartridges and site speed optimization. Also optimized the build process by creating Circle CI pipelines.


Worked on Acnestudios (SFCC B2C project) as Salesforce B2C Commerce Technical Lead. I was involved in managing the release process and leading a team of five developers. Involved in site speed optimization and development of new features.


An SFCC project based on the SFRA architecture. I led the entire development process. I managed to fix many issues and optimize the site's performance. I managed the release process.
2013 - 2018

Bachelor's Degree in Computer Science

University of Ruse - Ruse, Bulgaria


Salesforce Certified B2C Commerce Developer



Demandware API, Node.js, jQuery, React


Salesforce Commerce Cloud (SFCC), Git, SourceTree, Jira, Skype, Slack, Webpack, Jenkins, GitHub


CSS, HTML, JavaScript, Apex, HTML5, CSS3


Demandware, Salesforce, Visual Studio Code (VS Code), Windows, Salesforce SOQL/SOSL


Salesforce Commerce Cloud


Lightning Components




Storefront Reference Architecture (SFRA)

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