Ed Cupaioli, Software Developer in Sacramento, United States
Ed Cupaioli

Software Developer in Sacramento, United States

Member since August 17, 2022
Ed is a one-person web department with many years of experience embedded with marketing, digital, and communications teams. From enterprise websites to landing pages, he coded and optimized them all with a user-first approach driven by data. Typically the roles of developer, UX specialist, and product manager are separate, but you get all three with Ed.
Ed is now available for hire


  • Ed Cupaioli
    Product Management, HTML, CSS, jQuery, Sass
  • eStreet
    Product Management, A/B Testing, IT Management, eCommerce, Jekyll, WordPress
  • Arcadia Power
    A/B Testing, Jekyll, REST APIs, Zendesk



Sacramento, United States



Preferred Environment

Google, Slack, Jekyll, Gatsby, GitHub, Shopify

The most amazing...

...thing I've developed is a polling place locator for the Democratic National Committee. It ensured voters knew where and when to vote in the elections.


  • Product Manager

    2021 - PRESENT
    Ed Cupaioli
    • Established the user experience and web development department to streamline client services to in-house providers rather than outsourcing for client needs.
    • Created and managed professional development schedules, oversaw a department of engineers, and cross-managed teams for digital projects.
    • Initiated and executed a departmental strategic plan, support, and direction to improve organizational efficiency and impact.
    • Coordinated with directors to develop long-term client strategies to improve user experience, track and increase conversion rates, and comply with accessibility and privacy regulations.
    • Established a data-driven, objective-based project management process to ease client onboarding and allocate human capital resources.
    • Provided subject matter expertise, feature scoping, and client-based communication for third-party software vendors.
    • Trained staff on accessibility standards, basic HTML and CSS concepts, and A/B testing to deliver user-focused and objective-based web products.
    • Conducted research and testing on eCommerce websites to ensure clients’ goals and objectives were met with Bayesian analysis of conversion rates.
    • Organized a quality assurance procedure for site launches that accurately detailed issues for engineers while providing two-way communication channels between clients and internal staff.
    • Planned and developed Jekyll and WordPress sites along with integrated eCommerce, CMS, and CRM solutions.
    Technologies: Product Management, HTML, CSS, jQuery, Sass
  • Director of Experience

    2020 - 2021
    • Developed and executed departmental strategic plan, support, and direction to improve organizational efficiency and impact.
    • Management and evaluation of the web and UX department and related activity for a marketing and political consulting agency.
    • Oversaw project scoping, researched trends, provided competitive insights, and conducted stakeholder and user analysis.
    • Trained staff on accessibility standards, basic HTML and CSS concepts, and A/B testing to deliver high-quality web projects.
    • Developed Jekyll and WordPress sites and integrated eCommerce and CRM solutions that were tracked with an all-in-one Google Tag Manager solution.
    • Conducted research and testing to ensure clients’ goals and objectives were met with Bayesian analysis of website metrics.
    • Creation of change management plans for internal agency staff to ensure a comprehensive understanding of agency objectives and adoption of policies and procedures.
    Technologies: Product Management, A/B Testing, IT Management, eCommerce, Jekyll, WordPress
  • Web Developer

    2018 - 2020
    Arcadia Power
    • Created leading industry standards for A/B testing based on qualitative and quantitative research and Bayesian statistics to achieve user acquisition KPIs as part of the marketing team.
    • Ensured scientific viability, the integrity of experimentation, baseline requirements, and report template that efficiently managed simultaneous tests on multiple platforms and reported findings to cross-department stakeholders.
    • Created user-friendly analysis reports which provided experiment conditions, data controls and variables, Bayesian analysis of results, and clear next steps for further conversion rate optimization.
    • Managed and reliably translated the flow of information with communications, software engineers, designers, data engineers, and marketing into the Agile methodology for creating front-end applications on an enterprise-scale website.
    • Acted as the technical representative of the marketing team for large-scale, multidisciplinary initiatives for the organization and external software vendors.
    • Ensured organizational branding was standardized and implemented across all properties of an enterprise website, blog, and support center for multiple brand redesigns.
    • Developed a conversion tracking solution with Google Tag Manager for simple integration of third-party tracking services on digital, print, and television campaigns and ensured accuracy in cross-platform acquisition channels.
    • Developed and maintained the enterprise Jekyll website, blog, and Zendesk support center.
    Technologies: A/B Testing, Jekyll, REST APIs, Zendesk
  • Front-end Developer

    2015 - 2018
    Democratic National Committee
    • Served as the front-end representative of the engineering team for digital and communications teams through translating Democratic Party initiatives and objectives into front-end applications and communicating needs to back-end and data engineers.
    • Implemented and contributed to the Agile methodology for quick development and quality assurance of rapid response microsites and JavaScript-based applications.
    • Developed a reusable website template for rapid response microsites, complete with a CMS and compliant with accessibility, campaign finance laws, and legacy browsers.
    Technologies: JavaScript, REST APIs, Jekyll, WordPress
  • Web Developer

    2014 - 2015
    • Improved the CMS and reorganized content for the DCPCSB website for the improved user experience for content editors and users.
    • Created an elementary science curriculum to use in conjunction with i-Tree software and designed and developed the website for the project.
    • Designed and developed WordPress and Drupal websites that allowed clients to manage all their content with written documentation and in-person training.
    Technologies: WordPress, Drupal
  • Web Communications Specialist

    2013 - 2014
    Office of the State Superintendent of Education
    • Led and implemented the reorganization of an enterprise Drupal site, which resulted in decreased bounce rates and increased organic search traffic.
    • Developed and trained staff on no-cost, easy-to-use solutions for public-facing programs needing event management, assessments, surveys, public commenting, and mapping.
    • Managed and created content for agency social media properties and developed the weekly newsletter.
    Technologies: WordPress, Drupal


  • Arcadia Website

    When I started working at Arcadia Power, they had a website that looked great but wasn’t optimized and lacked a lot of functionality. I refactored their website and shaved significant load time, improving new account conversions. Along with the tuneup, I added many pages that helped my marketing team achieve its goals.

  • DC Gay Flag Football League

    As a league member, I had to use their old WordPress site, and I was thrilled when they sent out an RFP for their new site. I built this on my speed, search engine optimized Jekyll template, and gave them a custom CMS to manage both on and off-field communications. Every single line of text and image is fully editable, and they don't have to worry about plugin updates or security so they can focus on their mission instead of bugs. Read more about my approach to the design and user flows.

  • Farmer Murph

    Although I love creating great web experiences, Farmer Murph has the best job in the world—gardening and spreading his hobby all over California like a west coast Johnny Appleseed.

    The mission here was fairly straightforward—create a website for Farmer Murph to sell his wares. I used my Jekyll template and integrated it with Snipcart’s eCommerce tool, allowing him to easily manage content. Farmer Murph can edit everything on the site if he needs to transplant or propagate.

  • eStreet Website

    Before I came to eStreet, they had a DIY WordPress site and zero search presence. I worked with designers to create an agency website that put its best foot forward with clean designs that emphasized our creativity while optimizing performance. I also set up our portfolio so that staff could easily add a diverse array of projects and content feeds into features on the site like the homepage carousel.

  • Tolenas Winery

    Though this site was designed before I arrived at eStreet, the outsourced developers built a buggy website that wasn't even connected to Tolenas Winery’s eCommerce provider! I didn’t fret; I created a fast Jekyll-based website with a forestry CMS and seamlessly integrated Commerce7 for simple wine buying.

  • Republic Restoratives Distillery

    Fun fact—I got married at Republic Restoratives Distillery, and my good friends established it, so when they asked if I could build them a website, I jumped on it. There's a saying about not mixing friends and business, but they were a perfect cocktail of flexible and goal-oriented.

    Before we came along, they had a broken WordPress site that was expensive to host but not functional. I created a lightning-fast Jekyll site with a CMS that allowed them to easily keep every aspect of the site up to date. I worked with our designer at eStreet to create a functional, minimalist, yet sleek and beautiful website. It's one of my favorite websites.

  • Arcadia Blog

    I took an old, broken WordPress blog and rebuilt it with Jekyll. Our content managers were able to easily make posts and add components to posts like calls to action and sliders with the simple click of a button. I also created AMP versions of the page to boost the search rankings.


  • Languages

    HTML, CSS, SCSS, JavaScript, Sass, GraphQL
  • Libraries/APIs

    jQuery, React, Facebook SDK, REST APIs
  • Tools

    Jekyll, GitHub, Google Analytics, Google Optimize, Figma, Adobe Experience Design (XD)
  • Platforms

    WordPress, Shopify, Zendesk, Drupal
  • Other

    Google Tag Manager, Web Project Management, Product Management, UX, A/B Testing, Optimization, Data Analysis, Gatsby, Leadership, IT Management, eCommerce, Content Management Systems (CMS), SEO Audits, Landing Pages, SEO Tools
  • Paradigms

    Web UX Design


  • Bachelor's Degree in Political Science/Marketing
    2005 - 2009
    University of Arkansas - Fayetteville, AR, USA

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