Faraz Ahmed, Developer in Karachi, Sindh, Pakistan
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Faraz Ahmed

Verified Expert  in Engineering

WordPress Developer

Location
Karachi, Sindh, Pakistan
Toptal Member Since
February 14, 2022

Faraz is an expert and advanced-level WordPress engineer with extensive experience in WordPress. His portfolio speaks volumes about his wide-ranging expertise and skills, having successfully delivered numerous projects. Faraz ensures each solution is tailor-made for client satisfaction, from custom WordPress plugins to seamless integrations with POS and CRM systems. With his track record of excellence, Faraz is a trusted choice for all WordPress development needs.

Portfolio

Freelance Client
Advanced Custom Fields (ACF), API Integration, APIs, CSS, WordPress Plugins...
Freelance Client
PHP, WordPress, WooCommerce, API Integration, Gravity Forms, MemberPress...
Freelance Client
HTML, CSS, JavaScript, PHP, Stripe, Advanced Custom Fields (ACF)...

Experience

Availability

Full-time

Preferred Environment

NetBeans

The most amazing...

...thing I've developed is a specialized WooCommerce plugin customized for a B2B company, addressing all facets of the company's business operations.

Work Experience

Technical Lead | Technical Project Manager

2020 - PRESENT
Freelance Client
  • Led and managed a team of WordPress developers, ensuring they meet project deadlines and maintain code quality and standards.
  • Architect and designed scalable WordPress solutions, optimizing the projects' performance, security, and maintainability.
  • Served as the subject matter expert in WordPress development, providing guidance, mentorship, and support to junior developers and team members.
  • Conducted regular code reviews and enforced best practices in WordPress development to maintain high code quality and consistency.
  • Defined and maintained coding standards and development workflows for the WordPress team, improving efficiency and collaboration.
  • Managed WordPress project lifecycles, from initial client discussions through to deployment and ongoing maintenance.
  • Evaluated and implemented new WordPress technologies and plugins, keeping the team up-to-date with the latest trends in WordPress development.
  • Collaborated with project managers to define project scope and requirements, ensuring alignment with the client's goals and expectations.
  • Troubleshot complex WordPress issues, making critical decisions to resolve technical challenges efficiently.
  • Participated in the recruitment process for new WordPress developers, conducting technical interviews and assessments.
Technologies: Advanced Custom Fields (ACF), API Integration, APIs, CSS, WordPress Plugins, WordPress Themes, Auth0, HubSpot CRM

Senior Software Engineer | Project Manager

2017 - 2020
Freelance Client
  • Optimized WordPress website performance by reducing page load times by 30%, resulting in a 12% increase in conversion rates and a 25% improvement in search engine rankings.
  • Developed custom WordPress plugins and integrated third-party APIs and services, enabling dynamic features and leading to a 25% increase in user engagement and a 20% boost in revenue from new subscription services.
  • Implemented version control and automated deployment pipelines for WordPress projects, reducing deployment time by 50% and minimizing human error in the release process.
  • Conducted WordPress security audits and implemented security best practices, resulting in a 100% decrease in security breaches and ensuring the protection of sensitive user data.
  • Implemented and configured caching plugins for WordPress, reducing server response times by 40% and improving page loading speed, resulting in a 50% faster user experience.
  • Provided technical support for WordPress websites and resolved 95% of user-reported issues within 24 hours, maintaining high user satisfaction levels and a positive online reputation for the company.
Technologies: PHP, WordPress, WooCommerce, API Integration, Gravity Forms, MemberPress, WooCommerce Subscriptions 2, Mailchimp, jQuery, FacetWP, Twilio, WordPress API, WordPress Plugins, WordPress Themes, Stripe API

Junior WordPress Engineer

2014 - 2017
Freelance Client
  • Developed and deployed ten responsive and cross-browser-compatible WordPress websites, resulting in a 20% increase in overall website traffic and a 15% reduction in bounce rates.
  • Participated in daily stand-up meetings, consistently meeting sprint deadlines with a 95% on-time delivery rate, ensuring project goals were achieved efficiently and effectively.
  • Migrated a legacy website to WordPress, reducing maintenance costs by 30% and increasing the site's stability, leading to zero unplanned downtimes in the past year.
  • Attained advanced proficiency in WooCommerce, developed numerous plugins to enhance and extend WooCommerce functionalities, and engineered a bespoke plugin to augment WooCommerce Subscription capabilities.
  • Designed a tailored plugin to extend WooCommerce Bookings functionality. Crafted a specialized plugin to enhance the capabilities of the Gravity Forms plugin.
  • Resolved issues and debugged a range of problems on various WordPress sites, particularly focusing on cart, checkout, and order pages within WooCommerce. Addressed and rectified bugs within a WordPress site created using the Elementor plugin.
Technologies: HTML, CSS, JavaScript, PHP, Stripe, Advanced Custom Fields (ACF), API Integration, jQuery, FacetWP, WordPress API, WordPress Plugins, WordPress Themes, Stripe API

Junior WordPress Developer

2013 - 2014
Freelance Client
  • Demonstrated consistent learning in HTML, CSS, JavaScript, WordPress, and PHP.
  • Developed an inaugural WordPress website for a legal professional, effectively showcasing his portfolio.
  • Applied object-oriented programming (OOP) principles in the development of custom WordPress plugins.
  • Produced several compact yet functional WordPress plugins for diverse applications.
Technologies: CSS, HTML, JavaScript, PHP, jQuery, WordPress Plugins

CSurgeries

https://csurgeries.com/
Engaged in the development of back-end functionalities for CSurgeries, a platform dedicated to surgical video submissions and peer reviews.

I customized Gravity Forms. I configured dynamic form fields using Gravity Forms, populating categories and subcategories dynamically from the back end. I also worked on the user and reviewer panel, developing personalized panels for each user and reviewer to track the status of submitted surgical videos conveniently. Finally, I contributed to MemberPress integration. Namely, I implemented MemberPress to manage vendor memberships efficiently. This enabled vendors to independently upload their surgical videos, showcasing their content on the platform.

Find Your Healthy Place

Engaged in a project to optimize "Find Your Healthy Place," ensuring seamless synchronization of inventory and orders across Lightspeed and Zippykind platforms. I encountered several challenges throughout the project:

• Multi-warehouse sync with Lightspeed: Implemented solutions to synchronize inventory across multiple warehouses within the Lightspeed platform.
• API quota management: Developed strategies to overcome API limit quota constraints, ensuring uninterrupted data flow and system stability.
• Handling a surge in traffic: Successfully managed substantial spikes in website traffic during peak sale periods such as Black Friday and Christmas. I also implemented robust synchronization protocols to manage the influx of orders efficiently.
• Smooth order and inventory sync: Ensured a smooth and reliable synchronization process between orders and product inventory, guaranteeing accurate data representation across platforms.

Instent Industries

https://www.instent.com/
Instent Industries enlisted the services to integrate B2B (wholesale) functionalities alongside some B2C features, such as:

• Split order management: Facilitating orders to be divided into two parts, considering varying production times for different items, enabling more efficient processing and shipping.
• WorkRoom feature: Empowering customers to upload their artwork for custom tent printing and fostering a seamless customization process.
• Chat interface: Implemented for direct communication between customers and workroom managers, ensuring swift and personalized assistance.
• Custom Net 30 payment gateway: Developed a bespoke payment gateway tailored to Net 30 terms, aligning with the industry's financial requirements.
• Restricted product access: Enforced product visibility only upon user login, enhancing security and control over the purchase process.
• Minimum order quantity and volume: Established thresholds to regulate orders, ensuring adherence to minimum requirements for both quantity and volume.
• Diverse user roles: Created multiple custom user roles such as Artwork Managers, enabling streamlined assignment of orders and efficient handling of communication channels.

Legal500

https://www.legal500.com/
Engaged by legal500.com, the world's premier legal directory, to spearhead various projects:

• LearnDash implementation: Initially tasked with implementing LearnDash for their clientele, delivering a seamless and user-friendly e-learning platform.
• Multisite management: Subsequently entrusted with the oversight of their extensive multisite WordPress framework. Ensured consistent data availability across all sub-sites.
• Custom functionality development: Developed innovative features such as customer and office pickers utilizing Advanced Custom Fields (ACF). Registered new custom field types within the ACF ecosystem for enhanced functionality.
• Elasticsearch integration: Introduced Elasticsearch to optimize search performance, which is especially crucial for managing vast datasets, thereby significantly improving search speed.
• Bugs rectification: Meticulously resolved multiple bugs within existing features, rectifying issues left by previous developers and ensuring a smooth user experience across the platform.

PongSpace

https://pongspace.com/
Designed and developed a comprehensive website for PongSpace, incorporating essential features such as:

• WC Vendors implementation: Integrated WC Vendors to enable a seamless marketplace experience, allowing vendors to showcase their products and services.
• WooCommerce Bookings integration: Incorporated WooCommerce Bookings for efficient management of bookings and reservations, catering to the specific needs of PongSpace.
• Enhanced booking filtration: Extended the booking filtration functionality to provide users with precise and tailored search results, enhancing the overall user experience.
• Custom feature tailoring: Customized the WC Vendors plugin to meet the client's requirements, including the removal of unwanted default features. Delivered a tailored solution that aligned perfectly with PongSpace's unique business model and vision.

Languages

PHP, JavaScript, CSS, HTML

Libraries/APIs

jQuery, WordPress API, Stripe, Stripe API

Tools

Advanced Custom Fields (ACF), Mailchimp, LearnDash, Elastic, Auth0

Platforms

WordPress, WooCommerce, BridgePay, Twilio

Other

APIs, Gravity Forms, MemberPress, API Integration, WordPress Multisite, WordPress Plugins, WordPress Themes, FacetWP, Lightspeed, WooCommerce Subscriptions 2, Technical Architecture, WC Vendors Pro, Booking, Zippykind, HubSpot CRM

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