Fernanda Parisi

In 2012, NBC started broadcasting the English Premier League soccer games to the United States. To promote it, a web app was created to help viewers pick a soccer team to root for.

The main challenge for this project was the support: It should run on extremes such as older versions of Internet Explorer and also the latest iOS releases, including everything in between. I worked with vanilla JavaScript and resorted to standard HTML and CSS2 as much as possible, so that all browsers could have the same experience with the app. The app passed every interface test with flying colors. Public acceptance and project visibility were great.

The South American branch for the 7th Day Adventists Church launched a program consisting of 20 infographics teaching about basics of the religion to the community. I was responsible for the infographic teaching how to read the Bible.

I received a static Adobe Illustrator file with the illustrations and an idea of the storyboard it should follow. Then, I planned the animations and element interactions and properly exported and refined each SVG image so that they were as light as possible. Each slide was animated with CSS, as jQuery triggered then along with the navigation. Everything was done in the course of one week. A pretty different, fun, and fast project to work on.

Recreated an app icon using HTML and CSS only.

100% width HTML structure. On small screens, the sidebar turns to a side-drawer menu, using CSS alone.

One of the major ceramic tiles manufacturer in Brazil, Eliane releases a magazine every February to showcase the latest interior design trends and their new products.

In 2011, the first cross-media project for this magazine was launched. I turned every print version story into an interactive component using Woodwing media management software alongside Adobe's InDesign.

iOS's Newsstand app publication served as a reference for other issues of the magazine due to its public acceptance, until its discontinuation in 2015.

RedWeek.com is the largest timeshare marketplace on the web. Still in its first version, it was launched in the mid-00s and it wasn't mobile friendly. My first role on the project was as a front-end designer, where new layouts were applied to the legacy code using nothing but HTML and CSS, maintaining the front- and back-end structures.

The project has evolved greatly, and now after three years of working tightly with the product owners, I've acted as a UX researcher, run multiple user testing sections aiming to enhance revenue, redesigned entire sections and user flows as a full stack front-end designer, and led teams of both designers and developers on multiple projects and MVPs. Aside from HTML and CSS, I've also worked with jQuery to handle the website interactive components.

Since the project back-end is based on Perl and PostgreSQL, I've also learned quite a bit about it—enough to let me handle small issues with the code and better plan new features.

Since the redesign went live two years ago, statistics for the website were dramatically improved: bounce rate was lowered, and revenue, average time, and total traffic increased successfully.