Francisco Marco-Serrano
Verified Expert in Engineering
Data Science Developer
After Francisco graduated in economics, he started his career in business controlling in manufacturing, transitioned to overseas branch management, and after a period as a research consultant, corporate trainer, and lecturer, emerged as a data scientist. He loves the thrill of understanding the business use case, navigating data for finding insights that allow building actionable solutions, and translating the results back to the business users.
Portfolio
Experience
Availability
Preferred Environment
Jupyter, SQL, Python, R
The most amazing...
...thing I've tried is using machine learning in predicting a full economy time series.
Work Experience
Analytics Director
Digital Marketing Agency
- Spearheaded marketing mix modeling.
Data Science Consultant
Mid-sized IT Consultancy
- Analyzed text from social media sources to assess sentiment and ratings using NLP.
- Validated a matching process of two transactional databases that lacked unique identifiers and assessed statistical representativeness of the available data with regards to the whole scope market.
- Helped kick-off a data science practice at a digital center of excellence.
Data Analytics Principal
Global Data Provider
- Assessed stability and sensitivity of a predictive model intended to produce a forecast of vessel freight rates.
- Analyzed vessel geolocated data, clustered the data to assess paths/routes in the oceans, and built models to predict vessel destination.
- Built a framework to produce budget overrun risk curves for oil and gas projects.
- Developed a framework to produce time series forecasting models for hundreds of routes for commodities.
- Analyzed data on company dividends and proposed a baseline model for predicting the next announcement date.
Senior Lecturer in Economics, Team Leader
Private College
- Researched the effect of student attendance on their performance.
- Delivered marketing research using the British Social Attitudes survey.
Business Research Consultant
Self-employed
- Designed a survey questionnaire for assessing tourist satisfaction and spend.
- Researched causality effects between the existence of creative industries and economic growth, at the regional level.
- Gathered accounting information for Spanish yacht clubs using randomised sampling.
- Developed economic impact (input-ouput) analysis website.
Overseas Branch Director
Chemicals Manufacturer
- Developed a Microsoft Excel-based weekly manufacturing schedule.
- Analyzed the impact of pricing on production capacity and outsourcing.
- Developed workshop GUIs for improving production orders flow.
- Analyzed statistics in production faults and losses.
- Managed the development of an executive dashboard according to the Balanced Scorecard methodology.
Experience
Impactrimonio
Research Experience
https://scholar.google.com/citations?user=6gMzuYYAAAAJ&hl=caSkills
Languages
R, Python, SQL, Python 3, Excel VBA
Tools
Excel 2013, Microsoft Power BI, Jupyter, Microsoft Excel, Microsoft Access, EViews, SPSS, STATA
Paradigms
Data Science
Industry Expertise
Marketing
Other
Team Leadership, Economics, Agile Data Science, Finance
Libraries/APIs
PySpark
Education
Postgraduate Certificate in Operations Management
Universitat Oberta de Catalunya - Barcelona, Spain
Master of Advanced Studies Degree in Economics
Universitat de Valencia - Valencia, Spain
Bachelor of Science Degree with Honors in Economics
Universitat de Valencia - Valencia, Spain
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