Francisco Marco-Serrano, Data Science Developer in London, United Kingdom
Francisco Marco-Serrano

Data Science Developer in London, United Kingdom

Member since October 1, 2017
After Francisco graduated in economics, he started his career in business controlling in manufacturing, transitioned to overseas branch management, and after a period as a research consultant, corporate trainer, and lecturer, emerged as a data scientist. He loves the thrill of understanding the business use case, navigating data for finding insights that allow building actionable solutions, and translating the results back to the business users.
Francisco is now available for hire




London, United Kingdom



Preferred Environment

R, Python, SQL, Jupyter

The most amazing...

...thing I've tried is using machine learning in predicting a full economy time series.


  • Analytics Director

    2019 - 2019
    Digital Marketing Agency
    • Spearheaded marketing mix modeling.
    Technologies: Eviews, R, Python, MS Excel
  • Data Science Consultant

    2018 - 2019
    Mid-sized IT Consultancy
    • Analyzed text from social media sources to assess sentiment and ratings using NLP.
    • Validated a matching process of two transactional databases that lacked unique identifiers and assessed statistical representativeness of the available data with regards to the whole scope market.
    • Helped kick-off a data science practice at a digital center of excellence.
    Technologies: R, Python, SQL, MS Excel
  • Data Analytics Principal

    2016 - 2018
    Global Data Provider
    • Assessed stability and sensitivity of a predictive model intended to produce a forecast of vessel freight rates.
    • Analyzed vessel geolocated data, clustered the data to assess paths/routes in the oceans, and built models to predict vessel destination.
    • Built a framework to produce budget overrun risk curves for oil and gas projects.
    • Developed a framework to produce time series forecasting models for hundreds of routes for commodities.
    • Analyzed data on company dividends and proposed a baseline model for predicting the next announcement date.
    Technologies: R, Python, SQL
  • Senior Lecturer in Economics, Team Leader

    2012 - 2016
    Private College
    • Researched the effect of student attendance on their performance.
    • Delivered marketing research using the British Social Attitudes survey.
    Technologies: Microsoft Excel, R, SQL
  • Business Research Consultant

    2007 - 2012
    • Designed a survey questionnaire for assessing tourist satisfaction and spend.
    • Researched causality effects between the existence of creative industries and economic growth, at the regional level.
    • Gathered accounting information for Spanish yacht clubs using randomised sampling.
    • Developed economic impact (input-ouput) analysis website.
    Technologies: R, SQL, Microsoft Excel
  • Overseas Branch Director

    2002 - 2007
    Chemicals manufacturer
    • Developed a Microsoft Excel-based weekly manufacturing schedule.
    • Analyzed the impact of pricing on production capacity and outsourcing.
    • Developed workshop GUIs for improving production orders flow.
    • Statistical analysis of production faults and losses.
    • Managed the development of an Executive dashboard according to the Balanced Scorecard methodology.
    Technologies: Microsoft Excel, Microsoft Access, SQL


  • Impactrimonio (Development)

    Conceptualized and co-developed a SaaS product to evaluate the economic impact of heritage sites and festivals.

  • Research Experience (Other amazing things)

    I hold some academic titles (Honorary Lecturer, University of Liverpool Online; External Examiner, Manchester Metropolitan University) and have more than 25 research items between articles in peer-reviewed journals, books and chapters, and technical reports.


  • Languages

    R, Python, SQL, Python 3, Excel VBA
  • Tools

    Excel 2013, Microsoft Power BI, EViews, SPSS, STATA
  • Paradigms

    Data Science
  • Industry Expertise

  • Other

    Team Leadership, Economics, Agile Data Science, Finance
  • Libraries/APIs



  • Postgraduate certificate in Operations Management
    2005 - 2006
    Universitat Oberta de Catalunya - Barcelona, Spain
  • Master of Advanced Studies degree in Economics
    1999 - 2002
    Universitat de Valencia - Valencia, Spain
  • Bachelor of Science degree with honors in Economics
    1995 - 1999
    Universitat de Valencia - Valencia, Spain

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