
Ivan Ramon Jardon Rodriguez
Verified Expert in Engineering
Data Analyst and Developer
Santiago de Querétaro, Mexico
Toptal member since February 7, 2025
Ivan is a data analyst with 6+ years of data mining and visualization experience. Proficient in Excel, SQL, Google Analytics, Python, and Tableau, he has extensive experience working with large datasets, particularly in the airline and eCommerce industries, using SQL, Python, BigQuery, and Tableau to extract valuable insights and drive data-driven decisions. Ivan will be a great addition to any team.
Portfolio
Experience
- SQL - 6 years
- Data Analysis - 6 years
- Python - 4 years
- Tableau - 4 years
- Data Visualization - 4 years
- Business Intelligence (BI) - 4 years
- Tableu Online - 4 years
- Google BigQuery - 4 years
Availability
Preferred Environment
Tableau, Google BigQuery, SQL, Python, Google Analytics 4
The most amazing...
...thing I've developed is a BI ecosystem with 150+ Tableau dashboards, which centralize insights across departments and empower data-driven decisions.
Work Experience
Business Intelligence Manager
Viva Aerobus Airline
- Developed and maintained 150+ Tableau dashboards, providing key insights to support business operations and strategy at all levels.
- Launched a machine learning model to accurately forecast passengers, baggage, and cargo for each flight, optimizing resource allocation and operational planning.
- Deployed a large language model (LLM), Google's Gemini Flash, to categorize customer satisfaction survey comments, improving feedback analysis and customer experience strategies.
- Designed and implemented a traffic attribution model to enhance marketing and traffic insights following the migration from Universal Analytics to Google Analytics 4 (GA4).
Sr. Data Analyst
Viva Aerobus
- Established data foundations and supported decision-making through data visualization across commercial, sales, profitability, loyalty, network, alliances, CRM, marketing, and operations.
- Centralized data sources in the cloud on Google Cloud Platform (GCP) and created master tables using Google BigQuery.
- Designed and automated daily and monthly executive reports distributed to directors and senior management.
Global Data Miner Analyst
Cornershop by Uber
- Provided data-driven insights and support to the business development and sales teams across multiple countries, enhancing decision-making and driving regional performance improvements for Cornershop by Uber.
- Developed dashboards in Google Data Studio and migrated Tableau views and SQL queries to Looker, ensuring data consistency and improved visualization.
- Automated data transformation and reporting processes using Python, reducing manual effort, minimizing errors, and increasing efficiency in delivering insights to stakeholders.
Sr. Revenue Management Analyst
Viva Air Airlines
- Maximized revenue per seat by managing pricing and capacity strategies for 30% of the company's flights, optimizing profitability and operational efficiency.
- Created and automated critical reports for performance, forecasting, and competitive analysis, enabling data-driven decision-making and improving strategic planning.
- Developed a methodology for generating and mass-delivering vouchers to thousands of affected clients due to flight cancellations caused by COVID-19, ensuring a streamlined and efficient compensation process.
Sr. Revenue Management Analyst
Volaris
- Maximized revenue through price-demand optimization strategies, managing pricing decisions for 20% of the company's flights to enhance profitability and efficiency.
- Redesigned seat price inventory allocation rules, leading to a historic profitability growth of over 700% year-over-year (YoY).
- Managed overselling operations at the company level, ensuring optimal seat utilization while minimizing customer impact and maximizing revenue opportunities.
Experience
Machine Learning Model for Forecasting Airline Cargo Capacity
Developed a predictive model to forecast the remaining cargo capacity, known as underload, by predicting the following variables:
• Passenger forecast
• Baggage forecast
• Fuel forecast
APPROACH
The task required predicting continuous values, making it a regression problem.
MODEL
XGBoost is a powerful machine learning algorithm known for its effectiveness in regression tasks. It uses boosting techniques to create a robust model by combining multiple weak decision trees, enhancing prediction accuracy.
PROCESS
After training and fine-tuning individual models, a cascading ensemble was implemented. This approach combined the predictions from each model, resulting in a more reliable and accurate final forecast than a single model could provide.
BENEFITS
• Improved planning and reduced delays caused by limited cargo capacity, ensuring more efficient resource utilization.
• Maximized cargo capacity offer, unlocking a potential $2.5 million monthly profit.
Customer Feedback Analysis Using Google Gemini Flash and BigQuery
Developed and deployed a machine learning model in Google BigQuery to categorize customer satisfaction survey comments, enhancing feedback analysis and customer experience strategies.
APPROACH
Leveraged Gemini Flash for text classification, identifying key themes and detractor reasons affecting net promoter score (NPS).
PROCESS
• Collected and preprocessed survey responses.
• Built a text classification model using Gemini Flash.
• Deployed the model directly in BigQuery for scalable and efficient processing.
• Created a weekly tracking system to monitor top detractor reasons.
• Quantified NPS point loss per detractor category to prioritize improvements.
IMPACT AND BENEFITS
• Enabled analysis of customer feedback at scale.
• Provided automated tracking of detractor reasons and emerging trends.
• Allowed proactive mitigation of key issues, leading to potential NPS score improvements.
Phonetic Similarity Model for Flight Numbers
Developed and deployed a phonetic similarity detection model to identify and mitigate potential confusion between flight numbers in air traffic management, enhancing operational safety.
APPROACH
Implemented phonetic similarity analysis using the Levenshtein distance and Python libraries like FuzzyWuzzy and Metaphone to quantify and rank flight number similarities.
PROCESS
• Collected and preprocessed flight schedules, focusing on departures and arrivals within one hour.
• Developed a Python-based model to calculate phonetic similarity scores between flight numbers.
• Automated detection of high-risk flight number pairs to prevent miscommunication.
• Designed a recommendation system for airlines to validate proposed flight numbers before assignment.
IMPACT AND BENEFITS
Enabled a scalable and automated analysis for ongoing monitoring and recommendation of flight numbers, reducing the risk of operational miscommunication by detecting similar-sounding flight numbers.
Education
Bachelor's Degree in Actuarial Science
Autonomous University of Mexico State - Toluca, Mexico
Certifications
Query GA4 Data In Google BigQuery
SIMMER
Tableau Desktop III: Advanced
Tableau eLearning
Data Analyst in Python
Datacamp
Associate Data Scientist in Python
Datacamp
Skills
Tools
Tableau, Tableau Desktop, Jira, Power Query, Plotly
Languages
SQL, Python, Visual Basic for Applications (VBA), Excel VBA
Paradigms
Business Intelligence (BI)
Storage
PostgreSQL, Microsoft SQL Server, Google Cloud Storage
Other
Google BigQuery, Data Visualization, Analytical Dashboards, Dashboards, Data-driven Dashboards, Tableau Server, Google Analytics 4, Looker Studio, Tableu Online, Data Analysis, Excel 365, Dashboard Design, Machine Learning, Google Cloud ML, Statistics, Probability Theory, Financial Mathematics, Data Analytics, Quantitative Problem Solving, Google Data Studio, Excel Macros, Minitab, Gemini API, Metabase
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