James Lentini, Salesforce Developer in New York, NY, United States
James Lentini

Salesforce Developer in New York, NY, United States

Member since July 27, 2020
James has a broad technical skillset with a professional background in full-stack development and over a decade of experience on the Salesforce platform. Proficient in Apex/LWC, he’s also coded front ends from design compositions, built interactive data-driven websites, written ops-related tooling and integrations, and developed features in complex domains such as language parsing, 3D graphics, and computer vision. James learns quickly and thrives on projects with multi-tech needs.
James is now available for hire




New York, NY, United States



Preferred Environment

MacOS, Windows, Visual Studio Code (VS Code), Atom, Sublime Text, IntelliJ, WebStorm, PyCharm, Bitbucket, GitHub, Git

The most amazing...

...product I've written was a custom Salesforce email templating system which was more flexible than anything on the market at the time.


  • Salesforce Developer and Consultant

    2019 - 2020
    Nucleus Technologies (Rapid Logistics)
    • Created a parametric Rules engine to deep-parse SOQL WHERE clauses and apply custom data context, adding custom functions and other syntax extensions.
    • Ported the Ace code editor for use as a Lightning Web Component to support syntax highlighting for the Rules Engine parser,.
    • Supported the development team when using the Rules Engine to dynamically select shipping methods.
    • Created a system to use NPM for dependency management between modular SFDX feature-sets. Ported codebases from MDAPI to SFDX format.
    • Implemented scripts to make SFDX jest unit tests dependency-aware via a package.json file.
    Technologies: JavaScript, CSS, HTML, Lightning Components, Apex, Node.js
  • Salesforce Developer and Consultant

    2019 - 2020
    Rapid Logistics
    • Wrote an automatic allocation system to match outbound orders with available inventory across multiple warehouses.
    • Created a system to scan barcodes and record scans into a scan session audit trail.
    • Developed a system and API to associate scanned values with any record for easy lookup later.
    • Built a dynamic user interface to pack orders in a warehouse.
    • Created an API that uses organizational data to ensure that asynchronous jobs are run in-order.
    Technologies: CSS, JavaScript, HTML, Lightning Components, Apex, Node.js
  • Salesforce Developer and Consultant

    2011 - 2018
    • Created an automatic license expiration and re-activation system to manage user accounts across more than 20 organizations.
    • Implement bulk scripted-deployment and data-migration tools before the advent of SFDX.
    • Created Apex-based parametric data sharing across more than 20 organizations using Salesforce-to-Salesforce.
    • Generated RSVP links that update campaigns when clicked.
    Technologies: Python, Visualforce, Apex
  • Full-stack Developer and Engineer

    2010 - 2018
    International Awards Group
    • Collaborated with a graphic designer to convert design compositions into functional web pages.
    • Implemented the You Be the Judge website, where users could register an account and judge competition entries.
    • Implemented a winners’ showcase website which displayed video and image entries from the company database.
    • Created a Gimp plugin for generating bulk graphics from database output.
    • Wrote a dynamic UI for uploading files to a media server.
    Technologies: C, C++, Python, CSS, HTML, JavaScript, PHP, MySQL, Apache, Linux
  • Salesforce Developer and Consultant

    2015 - 2016
    • Created the email templating engine for Chabad.org’s Scribe product, which renders Visualforce components with arbitrarily configurable data context.
    • Implemented JWT-based authentication to an external payment system.
    • Provided implementation ideas, consulted on coding best practices, and helped less experienced developers.
    Technologies: SOQL, Visualforce, Apex
  • Salesforce Administrator and Developer

    2009 - 2010
    • Wrote a WordPress plugin for Salesforce lead capturing.
    • Used Apex to implement a custom opt-out system for outgoing emails.
    • Helped ensure data integrity on a database of 120,000+ leads and 10,000+ contacts.
    Technologies: PHP, SOQL, Visualforce, Apex
  • Technical Writer

    2007 - 2009
    Shoap Technical Services
    • Wrote user manuals for numerous point-of-sale devices.
    • Composed user manuals and help-desk training material for networking hardware, online web interfaces, and software APIs.
    • Edited and maintained content for an online learning management system.
    Technologies: MadCap Flare, FrameMaker, Microsoft Word, CSS, HTML
  • Software Developer and Research Assistant

    2004 - 2006
    Georgia Tech Research Institute
    • Created a prototype system that combined thermal images, visual images, 3D laser offset data, and temperature probe data to assess the core temperature of food on a moving conveyor belt.
    • Developed a real-time imaging system that used color segmentation to detect foreign particles in food process streams.
    • Coded a hardware control system that used actuators, cameras, and lasers to generate 3D profiles of objects.
    Technologies: I/O, OpenCV, Python, Visual Studio, C++, C


  • Front End of a Company Website

    I developed in collaboration with a graphic designer a company website. It was a fully-optimized static site that was built using Webpack for optimization and Jekyll for content generation. It also included a custom build of the Bootstrap library.


  • Languages

    JavaScript, Python, Apex, HTML, CSS, Java, C, SOQL, C++, PHP, Ruby
  • Frameworks

    Lightning Components, Visualforce, Django, OAuth 2
  • Tools

    Salesforce DX, Git, GitHub, Bitbucket, PyCharm, WebStorm, IntelliJ, Sublime Text, Atom, Visual Studio, Microsoft Word, FrameMaker, Apache
  • Libraries/APIs

    Node.js, jQuery, OpenCV, React Redux
  • Platforms

    Visual Studio Code (VS Code), Windows, MacOS, Linux
  • Storage

  • Other

    I/O, MadCap Flare


  • Bachelor of Science Degree in Computer Science
    2002 - 2007
    Georgia Institute of Technology - Atlanta, GA, USA

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