Jenn Sanders, Developer in Austin, TX, United States
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Jenn Sanders

Verified Expert  in Engineering Administration Developer

Austin, TX, United States
Toptal Member Since
June 17, 2019

Jenn is a Salesforce aficionado driven by challenges and good at what she does because she cares. As a 16-year veteran of the Salesforce sphere, she specializes in the intersection of tech, people, and process. Together, she'll build your dreams, overcome your problems, and accelerate your business. Jenn is an architect who builds for scalability, an author who configures for legibility, and an educator who empowers for adoption.


Certified Salesforce Administrator, Salesforce, Salesforce Service Cloud...
Salesforce, DevOps
Tacoma Housing Authority
Conga Composer, SOQL, Analytics, Dashboards, Reporting, Salesforce, APEX Code...




Preferred Environment

Slack, Copado, Salesforce

The most amazing...

...project I've had enabled me to use my full range of Salesforce, integration, and business process skillset to architect a complete sales-and-marketing engine.

Work Experience

Senior Salesforce Declarative Developer

2019 - 2023
  • Built an app with Salesforce Flow that enabled a paid route to service for IBM customers to receive support globally without a contract or other entitlement in some countries. Over 30% of support cases were processed through this channel.
  • Managed a cross-functional effort with over 50 contributors across six teams to holistically automate and standardize the case close process in Salesforce, including closure from sources like FSL, IBM Watson, and many integration points.
  • Led a team of six Salesforce declarative developers on Service Cloud development, working alongside Apex developers, testers, DevOps, etc.
Technologies: Certified Salesforce Administrator, Salesforce, Salesforce Service Cloud, Field Service, Field Service Lightning, Copado, APEX Code, Salesforce Apex, DevOps, Git

Salesforce Architect

2010 - 2019
  • Synthesized custom Salesforce and marketing automation solutions for clients in a variety of industries, tailoring their environment to streamline business processes.
  • Configured various Salesforce systems according to each client's unique requirements.
  • Created workflows, custom objects, profiles, record types, and other Salesforce functionality.
  • Integrated AppExchange applications such as HubSpot, Pardot, and Conga Composer.
  • Handled reports and dashboard analytics at a granular or global scale.
  • Implemented data imports, migrations, and cleansing.
  • Formulated and executed Pardot marketing campaigns, complete with automation, tracking, and closed-loop reporting.
  • Trained junior Salesforce and Pardot administrators to develop their career paths.
  • Created training curricula with documentation for clients to maximize their user adoption.
  • Promoted cross-functional interoperability among executive team members to design business strategies and translate those requirements into technical implementation.
Technologies: Salesforce, DevOps

Salesforce Analytics Architect

2018 - 2018
Tacoma Housing Authority
  • Built an extensive number of reports and dashboards for a deeply custom Salesforce architecture using SOQL and Conga Composer.
  • Collected requirements from departments across the business in order to gain insight into the people, processes, and technology comprising the effort to house those in need.
Technologies: Conga Composer, SOQL, Analytics, Dashboards, Reporting, Salesforce, APEX Code, Salesforce Apex

Salesforce Auditor

2018 - 2018
  • Audited the security model of PepsiCo’s new global roll-out of Salesforce for adherence to corporate security policies and best-practice Salesforce governance.
  • Identified any risks to the organization discovered through the audit process and diplomatically presented objective recommendations for remediation to top-level stakeholders in a politically ambiguous environment.
  • Authored a 22-page document detailing all findings uncovered during exploration of the production, UAT, FUT/SIT, and development environments.
Technologies: Salesforce

Salesforce and Pardot Architect

2017 - 2017
  • Conceptualized and constructed an ideal marketing-to-sales funnel architecture founded on best practices to capture complete metrics from lead generation to closed won opportunity.
  • Advised marketing users on using the full range of Pardot capabilities.
  • Aligned sales and marketing initiatives to accelerate organizational growth.
  • Coached executives, guided junior administrators, and educated users on data and process flow, creating meaningful reports, and building clean automation.
Technologies: Pardot, Salesforce

Salesforce Consultant

2015 - 2015
  • Merged two Salesforce instances from Fortune 500 manufacturing company PPG into the more built-out environment of their new, Spanish-speaking acquisition Comex in Mexico City.
  • Delved into the deeper aspects of challenges such as multi-currency, Translation Workbench, Process Builder, global deployment, and multilingual data management.
Technologies: Salesforce, DevOps

Tier II CRM Specialist

2007 - 2010
Dun & Bradstreet | Hoovers, Inc.
  • Catered to the needs of major market customers in resolving technical issues with Access Hoover’s, a product now known as
  • Leveraged Agile methodologies with the CRM product team and advocated feature requests from key accounts, e.g., Amex, HP, Canon, AT&T, Xerox, VISA, and many others.
  • Designed an internal certification program for the support team to ensure consistency of Salesforce knowledge and conducted Salesforce training sessions for customers.
  • Authored extensive training documentation related to CRM and mobile software, including the Access Hoover’s (now 23-page installation guide for publication to the AppExchange.
  • Trained customers on Hoover’s cloud applications and troubleshot SFDC issues.
  • Project-managed the data migration of knowledge articles from RNT CRM (now Oracle) to Salesforce Service Cloud, supervising a team of eight editors.
Technologies: Salesforce


I developed extensive custom analytics built on Salesforce reports and dashboards.
2006 - 2010

Master's Degree in Education

St. Edwards University - Austin, TX, USA

2001 - 2004

Bachelor of Arts Degree in Art History, Philosophy, and Languages

Southern Methodist University - Dallas, TX, USA


Certified User Experience Designer



Salesforce Certified Platform App Builder


Salesforce Certified Service Cloud Consultant

FEBRUARY 2019 - PRESENT Superbadge: Service Cloud


Administration Essentials for New Admins (ADM201)

Salesforce University


Salesforce Certified Trainer

Salesforce University

OCTOBER 2016 - PRESENT Certified Advanced Administrator

FEBRUARY 2015 - PRESENT Certified Developer

OCTOBER 2014 - PRESENT Certified Sales Cloud Consultant

NOVEMBER 2013 - PRESENT Certified Administrator


Google API


Pardot, Salesforce Sales Cloud, Conga Composer, Flow, G Suite, Field Service Lightning, Git, Slack


Salesforce, Salesforce 1, Copado, HubSpot, Google Chrome


MVC Design, Agile, ITIL, DevOps


SOQL, Apex, APEX Code

Other Administration, Sales Cloud Certification, Salesforce Community, Salesforce Lightning, Certified Salesforce Administrator, Salesforce System Administration, Salesforce AppExchange, Salesforce Knowledge, Salesforce Service Cloud, IT Service Management (ITSM), Field Service, Windows 10, Microsoft 365, Reporting, Dashboards, Analytics, Service Cloud Certification, Waterfall Delivery, Waterfall Methodology, User Experience (UX), Design, Salesforce Apex

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