Manager of Analytics2021 - 2021Postclick
Technologies: Looker, LookML, SQL, Snowflake, Segment, ETL Tools, Dashboard Design, Analytics, Slack, Trello, Data Engineering, Data Visualization, B2B Sales Pipeline, Salesforce Sales Cloud, Data Pipelines, BigQuery, Data Analysis, Data Entry Analysis, ETL, Relational Databases, Business Intelligence (BI), Python
- Managed a database analytics function for a startup specializing in landing page post-click automation.
- Led the project scoping, delivery, and development of LookML data models and data pipelines to a Snowflake data warehouse via Segment.
- Developed a data and reporting flow to track a marketing lead pipeline from the campaign touch through closed opportunity.
- Produced a monthly company KPI report for investors and the leadership team.
Senior Advisor | Consumer Insights Consultant2018 - 2021Dell
Technologies: SQL, Tableau, Tableau Desktop Pro, Tableau Server, PostgreSQL, Oracle, Teradata, Analytics, Customer Data, Salesforce Sales Cloud, MySQL, Microsoft Power BI, Stakeholder Management, Presentations, Global Project Management, B2C Marketing, B2B, Data Analytics, Database Analytics, Data Analysis, Cohort Analysis, ETL, Relational Databases, Business Intelligence (BI)
- Promoted from a U.S. consumer CRM data analyst to a regional B2B analytics team lead for Europe and Asia, training and developing six new hires.
- Built core datasets using SQL and developed stakeholder relationships and processes to lay the foundation for a new team of regional analysts.
- Led global and regional projects, including marketing and sales COVID-19 response.
Customer Insights Advisor2016 - 2018Dell
Technologies: SQL, Netezza, Toad, Tableau, Tableau Desktop Pro, Tableau Server, Customer Data, Marketing Analytics, A/B Testing, Oracle, Stakeholder Management, Presentations, Cohort Analysis, Customer Segmentation, Predictive Analytics, ETL, Relational Databases, Business Intelligence (BI)
- Assisted business stakeholders with ad-hoc analytics requests, including segmentation insights, customer cohort analysis, and campaign performance.
- Developed and presented monthly customer insights dashboards for the U.S. consumer marketing and sales leadership.
- Developed and refined core customer datasets using SQL.
Client Manager | Business Development Manager2014 - 2016Nielsen
Technologies: Client Success, Client Management, B2B, B2C, Market Research & Analysis, Surveys, Software, Training, Salesforce Sales Cloud, Customer Segmentation, Market Segmentation, Demographic Data, Relational Databases, Business Intelligence (BI)
- Promoted to an account manager, focusing on data and analytics support for financial, utility, and technology industry clients. Assisted with customer segmentation, market data, and data visualization software.
- Led sales presentations, project scoping, and delivery for custom projects using syndicated research data.
- Resolved business process challenges for client delivery and managed client renewal and upsell.
Client Success Manager2012 - 2016Nielsen
Technologies: MapInfo, SQL, GIS, Surveys, Market Research, Training, Software, Demographic Data, Customer Segmentation, Client Success, Dashboard Design, Relational Databases, Business Intelligence (BI)
- Provided ad-hoc analytics support and data training for banking and insurance clients, assisting with customer segmentation, market data and survey data analysis, and software training.
- Received two quarterly client service awards for developing a client reporting dashboard for a large banking client.
- Served as the primary day-to-day point of contact for clients and worked to resolve service delivery issues, log technical issues, and provide necessary training.
Graduate Research Assistant2010 - 2012University of Illinois Chicago | Urban Transportation Center
Technologies: SAS, ArcGIS, Research, Surveys, Data Collection, Focus Groups, Interviews, Writing & Editing, Relational Databases
- Collected data via video recordings, passenger surveys, and stakeholder interviews to support government-funded studies on public transportation and rail safety.
- Performed analysis on research study data using SAS and ArcGIS.
- Reported findings and recommendations to lead researchers.