Lana Kaban, Developer in Toronto, ON, Canada
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Lana Kaban

Verified Expert  in Engineering

Salesforce Marketing Cloud Developer

Toronto, ON, Canada

Toptal member since December 15, 2020

Expertise
SQLCSSJavaScriptHTML5jQuery
Bio

Lana has a decade of experience architecting, building, implementing, and integrating custom CRM/CMS solutions. Since 2016, Lana's focused on the Salesforce Marketing Cloud platform—building and executing advanced data-driven campaigns and complex customer journeys with multiple communication channels. Besides a history of delivering robust solutions, Lana is a Salesforce Certified Marketing Cloud Email Specialist and Microsoft Certified Professional (Programming in HTML5, CSS3, and JavaScript).

Portfolio

Capgemini
Salesforce Marketing Cloud
Honda Canada
Salesforce Marketing Cloud
Cancer Care Ontario
SharePoint

Experience

  • CSS - 10 years
  • SQL - 7 years
  • HTML5 - 7 years
  • Automation Studio - 4 years
  • Personalization - 4 years
  • Customer Journeys - 4 years
  • Salesforce Marketing Cloud - 4 years
  • AMPscript - 4 years

Availability

Part-time

Preferred Environment

Salesforce Marketing Cloud

The most amazing...

...part of my career so far has been designing and developing over 50 fully automated customer journeys using Salesforce Marketing Cloud.

Work Experience

Salesforce Marketing Cloud Consultant

2020 - 2020
Capgemini
  • Designed and developed automated omnichannel campaigns.
  • Responsible for the marketing cloud data model and architecture.
  • Used SQL for data manipulation; automated imports, extracts, and SQL query activities using Automation Studio and exported data for reporting.
  • Built content libraries and manage dynamic content; create advanced personalization content blocks using AMPScript; build responsive emails.
  • Customized and updated responsive mobile templates, template-based emails in Content Builder using HTML, CSS, JavaScript, and AmpScript.
  • Configured Salesforce Marketing Cloud products and features including Email Studio and Content Builder.
Technologies: Salesforce Marketing Cloud

Salesforce Marketing Cloud Developer

2017 - 2020
Honda Canada
  • Architected, developed, and executed advanced data driven campaigns and complex customer journeys with multiple communication channels using Journey Builder.
  • Worked closely with stakeholders and vendors to identify business requirements and ensure deliverables meet business goals.
  • Configured Salesforce Marketing Cloud products and features including Email Studio, Social Studio, and Mobile Studio.
  • Created and optimized API calls and data structures to improve performance.
  • Delivered applicable supporting documentation on time.
  • Proposed and leveraged A/B testing and modern communication trends to ensure maximum deliverability, engagement (open rates, click rates), and effectiveness.
Technologies: Salesforce Marketing Cloud

Senior SharePoint Analyst, Program Management

2014 - 2017
Cancer Care Ontario
  • Developed, deployed, and administered the SharePoint intranet.
  • Developed over 30 custom web parts using HTML, CSS, JavaScript, and jQuery, as well as event receivers in C# using Visual Studio.
  • Designed and developed forms using InfoPath and SharePoint Designer.
Technologies: SharePoint

Senior SharePoint Developer

2010 - 2013
Tuyr Software, Inc.
  • Acted as a technical resource for business partners to ensure that deliverables met business and end-user requirements.
  • Designed, developed, administered SharePoint 2013 portals.
  • Created content publishing pages according to business requirements.
  • Maintained corporate branding and created a number of custom layouts and master pages using HTML, CSS, JavaScript, and jQuery.
  • Developed analytic charts and grid reports using SharePoint PerformancePoint Services Dashboard Designer and customized them using Visual Studio 2013.
  • Worked with stakeholders to design effective business processes, translating these processes to detailed product requirements and use cases; translating user and systems requirements into functional technical specifications.
  • Adhered to existing processes, including SDLC and PMLC, Agile development methodologies, escalated issues as required; monitor product lifecycles, ensuring specifications and functionality support business objectives and architecture decisions.
  • Supported business users during the user acceptance testing phase.
Technologies: jQuery, JavaScript, CSS, HTML

Experience

Customer Journeys

I've developed many fully-automated customer journeys using Salesforce Marketing Cloud Automation Studio, Journey Builder, Audience Builder, Email Studio, Mobile Studio, CloudPages, Smart Forms, AMPScript, and REST APIs.

Building Personalized Emails

I have experience in building personalized HTML-based as well as template-based mobile responsive emails. This includes variables in the emails or switching reusable content blocks based on data and customer preferences using AMPScript.

Certifications

OCTOBER 2019 - PRESENT

Salesforce Marketing Cloud Email Specialist

Salesforce

MAY 2016 - PRESENT

Microsoft Specialist: Programming in HTML5, CSS, and JavaScript

Microsoft

MAY 2016 - PRESENT

Microsoft Certified Professional

Microsoft

Skills

Libraries/APIs

jQuery

Tools

Salesforce Marketing Cloud

Languages

SQL, AMPscript, CSS, JavaScript, HTML5, HTML

Other

Customer Journeys, Personalization, APIs, Automation Studio, Email Studio, Content Writing

Collaboration That Works

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