Senior CRO and UX Engineer
2021 - 2021Gravytrain- Oversaw all the front-end development across every project at Gravytrain.
- Created new experiences for customers by working with developers, designers, and project managers to achieve client objectives.
- Worked with clients to understand their issues and create strategic development roadmaps.
- Identified areas for improvement through analytical and data-led processes to draw up concept-to-production action plans.
- Focused on user experience and conversion rate optimization to provide continuous enhancements to clients' websites.
Technologies: Shopify, Magento, WordPress, Jira, HTML, CSS, Sass, JavaScript, Adobe CC, SketchSenior Front-end Developer
2018 - 2021Gravytrain- Worked to create new solutions and bespoke functionality for clients to solve their user experience problems.
- Evaluated accurately requirements and translated them into time-based estimates.
- Collaborated with designers to provide ideal modern but user-friendly designs for clients.
- Worked in an Agile Scrum environment to deliver work to clients in a timely and organized manner.
- Worked with AWS, Vagrant, and in-house Linux systems to manage websites and databases.
Technologies: Sketch, Figma, HTML, CSS, SCSS, JavaScript, Magento, Shopify, WordPress, JiraFront-end Developer
2016 - 2018Gravytrain- Oversaw and was responsible for building responsive Magento 1, Magento 2, and WordPress templates for clients from a variety of industries.
- Used Git daily for version control for all projects.
- Implemented SEO best practices throughout each site build.
- Tested websites on multiple operating systems and mobile devices to ensure that the websites worked correctly across all required platforms.
Technologies: HTML, CSS, Sass, Jira, Magento, WordPress, Sketch, JavaScript, Gulp, NPMWeb Developer
2014 - 2016Eurolink Group- Designed and developed responsive blogs and websites using WordPress according to client specifications to function on a wide range of device sizes.
- Developed RESTful APIs using Node.js and PHP to provide data for the above-mentioned websites and supported them for external developers.
- Used Git regularly to version control website and development projects.
- Set up and maintained external Ubuntu servers both for in-house and external clients.
- Built two web apps using AngularJS to display data provided by RESTful APIs.
Technologies: HTML, CSS, JavaScript, PHP, WordPress, Themes, WordPress Themes, MySQLSoftware Tester
2010 - 2014Ivanti- Worked in an Agile Scrum style of development and accumulated a good knowledge of the team structure and development lifecycle.
- Built detailed test plans, wrote and ran test cases, and logged bugs.
- Worked at different stages throughout the Agile Scrum lifecycle—performing acceptance, integration, system, regression, and performance testing.
Technologies: Manual QA, QA Testing, Selenium, Automation, Testing, Test Cases, Test Case Creation, Test Case Execution
Laura Robson
Software Developer in London, United Kingdom
Member since July 7, 2021
Laura is a web designer and developer with over a decade of experience designing, building, and maintaining websites. Having worked in multiple London digital agencies and software houses, Laura specializes in WordPress and Shopify but also works with bespoke systems. Hardworking and committed, Laura pays robust attention to detail focusing on mobile-first, responsive web design and a love for achieving UX and CRO results for clients.
Laura is now available for hire
Portfolio
- GravytrainShopify, Magento, WordPress, Jira, HTML, CSS, Sass, JavaScript, Adobe CC, Sketch
- GravytrainSketch, Figma, HTML, CSS, SCSS, JavaScript, Magento, Shopify, WordPress, Jira
- GravytrainHTML, CSS, Sass, Jira, Magento, WordPress, Sketch, JavaScript, Gulp, NPM
Availability
Part-time
Preferred Environment
Sketch, Figma, Jira, Magento, WordPress, Shopify, HTML, CSS, SCSS, JavaScript
The most amazing...
...site speed result I've achieved is a perfect 0.0 CLS score across all pages of a client's Magento and WordPress site.
Employment
Experience
- Bulldog Skincarehttps://www.bulldogskincare.com/uk/
I have worked on the Bulldog Skincare website for a number of years while working at the Gravytrain digital agency in London.
I worked as a lead front-end developer looking after the team at Bulldog Skincare. In this role, I worked to rebuild the Bulldog Skincare twice—first in Magento 1, then in Magento 2. Both sites were then integrated into WordPress to manage the CMS system.
I then continued to support the Bulldog Skincare website—providing UX and CRO recommendations and fixing bugs. - Office Profile
I worked with Office Profile during my time with Gravytrain. They initially came to us with an older website that needed modernizing. However, they had excellent photography and video to use, so it was a great website to work on!
I built them a brand new WordPress website from scratch, starting with a completely blank theme. This meant that the website was completely streamlined and had no bloat that comes with purchased themes.
The website became a great success, and we continued to maintain it and provided UX and CRO improvements afterward. - OPI UKhttps://www.opiuk.com/
I worked with OPI while they were a client at the Gravytrain digital agency, and helped to maintain their Magento and WordPress site.
I also did a full theme reskinning from scratch—taking designs provided by the client and combining and transforming them into a fully functioning experience for customers.
Skills
Languages
HTML, CSS, SCSS, JavaScript, Sass, PHPTools
Sketch, Shopify Plus, Jira, Figma, Adobe CC, Gulp, NPMPlatforms
Magento, WordPress, ShopifyOther
Shopify Theme, Shopify Design, Shopify Customizations, Themes, WordPress Themes, Software Development, Manual QA, QA Testing, Test Cases, Test Case Creation, Test Case ExecutionParadigms
TestingStorage
MySQL
Education
- Bachelor's Degree in Software Engineering2008 - 2012Kingston University - London, UK
Certifications
- Theme DevelopmentAPRIL 2021 - APRIL 2022Shopify
- Certified Magento Front-end DeveloperMAY 2016 - PRESENTMagento
