Marush Denchev, Developer in Sofia, Bulgaria
Marush is available for hire
Hire Marush

Marush Denchev

Verified Expert  in Engineering

Salesforce Developer

Sofia, Bulgaria

Toptal member since September 21, 2022

Bio

Marush is a development team lead with over 14 years of web development experience and a decade-long background in eCommerce, including Magento, Adobe Commerce, and Salesforce Commerce Cloud (SFCC). Along with all the forms of task automation, SFCC and integration with other Salesforce products are his latest passion.

Portfolio

Tryzens
Salesforce Commerce Cloud, React, PWA, JavaScript, HTML, Server-side JavaScript...
AIOPSGROUP
Salesforce, JavaScript, HTML, PWA, Salesforce Commerce Cloud (SFCC)
WESTUM
Demandware, Magento, Salesforce, APIs, Salesforce Commerce Cloud, Sass, Less...

Experience

  • JavaScript - 10 years
  • PHP - 10 years
  • jQuery - 10 years
  • Salesforce Commerce Cloud (SFCC) - 7 years
  • Salesforce Commerce Cloud - 7 years
  • Demandware - 7 years
  • Magento 1 - 4 years
  • Magento 2 - 3 years

Availability

Part-time

Preferred Environment

Windows, Linux, Visual Studio Code (VS Code)

The most amazing...

...website I've built is for Antler UK, including the front-end modifications, complete site redesign, and many back-end updates.

Work Experience

Salesforce Commerce Cloud Technical Architect

2024 - 2024
Tryzens
  • Facilitated the upgrade from PWA Kit from 2.8 to 3.7 with zero business hours lost.
  • Integrated Dynamic Yield as A/B testing tool for SCAPI.
  • Integrated Storefront Preview with headless CMS for a full customer preview experience.
Technologies: Salesforce Commerce Cloud, React, PWA, JavaScript, HTML, Server-side JavaScript, eCommerce, Salesforce Commerce Cloud (SFCC)

Principal Salesforce Consultant

2019 - 2023
AIOPSGROUP
  • Launched the UK version of Puma's new headless commerce website.
  • Spent two years with the Puma global eCommerce team and guided them through various topics related to eCommerce, including multiple proofs of concept, demos, and meetings with stakeholders.
  • Managed a team of more than 20 developers and helped them advance their careers.
Technologies: Salesforce, JavaScript, HTML, PWA, Salesforce Commerce Cloud (SFCC)

Software Development Manager

2007 - 2019
WESTUM
  • Completed the returns and exchange project for a client in a week, although they initially planned for the project to take two months.
  • Led the Demandware and Salesforce B2C Commerce education program for interns and continued mentoring them after its completion.
  • Integrated web components into Demandware with a single cartridge that replaced the header, footer, and product detail page. The challenge was streamlining and transforming the data so the platform-independent web components could consume it.
Technologies: Demandware, Magento, Salesforce, APIs, Salesforce Commerce Cloud, Sass, Less, Salesforce Commerce Cloud (SFCC), GitHub, eCommerce, HTML

Senior Magento Developer

2014 - 2017
Self-employed
  • Created a Vue.js-based configurator for luggage used for B2B purchases.
  • Worked closely with a payment card industry (PCI) compliance company to modify Magento so the client could be certified.
  • Transferred several websites from Magento 1 to Magento 2, including data, themes, and modules.
Technologies: PHP, Magento 1, Magento 2, WordPress, APIs, Sass, Less, GitHub, eCommerce, HTML

Demandware Developer

2012 - 2014
Merkle
  • Worked with a team of 15 developers and QA professionals to develop and maintain the website for House of Fraser, United Kingdom.
  • Helped the client with the UI/UX of the new website by creating and demoing prototypes on-site for quick decision-making at their HQ in London.
  • Identified and fixed a critical bug preventing the client from running their Christmas promotions the day before it was supposed to run.
  • Performed all the activities related to working with pipelines.
Technologies: Demandware, JavaScript, jQuery, CSS, APIs, Salesforce Commerce Cloud, Sass, Salesforce Commerce Cloud (SFCC), Subversion (SVN), eCommerce, HTML

Senior Front-end Developer

2010 - 2012
eDesign Interactive
  • Worked on a social media project similar to Facebook from the ground up.
  • Created very sophisticated HTML/CSS layouts during the time of IE6.
  • Worked on projects used by 20% or more of the local population.
Technologies: CSS, JavaScript, HTML, Subversion (SVN), jQuery

Web Developer

2006 - 2010
MTR Design
  • Restored all customer bookings incidentally deleted from the database by retrieving them from the mail copies we sent to the client.
  • Worked with multiple platforms such as WordPress, Joomla, Magento, and others, including custom-built ones, on various clients.
  • Parsed thousands of static HTML pages from old client websites to inject them into their brand-new PHP/MySQL-based website.
Technologies: JavaScript, HTML, PHP, MySQL, WordPress

Swety Betty

https://www.sweatybetty.com
Sweaty Betty is a UK-based brand focused on sports clothing. Their eCommerce website was based on PWA Kit (React), or Composable storefront, by Salesforce. It was built with a lot of patching the shortcomings of Salesforce's APIS. Once Salesforce provided its solution, a careful evaluation of whether migration to this service was the right decision was needed.

Antler UK

Antler is one of the oldest luggage manufacturers in the UK. I was the sole Magento developer tasked with all the front-end modifications, including the complete site redesign, and a back-end developer for all the updates unrelated to inventory and orders, which an agency handled due to legacy implications.

House of Fraser

House of Fraser is a department store chain in the United Kingdom. From 2012 to 2014, it used Demandware and Salesforce Commerce Cloud, and I had to introduce a new UI design system using CSS gradients. The main challenge I faced was turning all templates and modules into components, and each component had to rely only on its data, so pipelines and modules also had to be re-engineered. Overall it was a successful project.

Manager for Salesforce On-demand Sandboxes

The project was created out of necessity since the default Salesforce tool (control center) was not flexible enough. I used React, GraphQL, and a Sandbox API to make a one-page, do-it portal—turn on/off Sandboxes, create a new one, manage automation and the people they are assigned, etc.

SFCC Technical Consultant for Puma

For more than two years, I was a technical consultant for the Puma Global team. My job involved consulting the client on various Salesforce Commerce Cloud-related challenges. For example, the client wanted to find a feasible way to introduce a one-time password login to a specific market. At the time, OTP was not supported by SFCC, so I had to find a technical way to do it, which I did. I also worked on many other small and big projects.

Mobile Application for A Medical Event

The project originally did not include a mobile application, but in the middle of the original project, which was web-related, the client said they would also want an application. So I suggested them I can build one using React Native. They agreed, and thus, I built an app that was published in the iOS store. Due to problems with the client account, the Google Play store did not accept the app, so I had to quickly build a PWA application for Android customers.
JULY 2024 - PRESENT

Salesforce AI Associate

Salesforce.com

MAY 2023 - PRESENT

Salesforce Certified Associate

Salesforce

MARCH 2019 - PRESENT

Salesforce Certified B2C Commerce Developer

Salesforce

Libraries/APIs

jQuery, React

Tools

GitHub, Salesforce Commerce Cloud (SFCC), Subversion (SVN), Salesforce Marketing Cloud

Languages

CSS, Sass, HTML, JavaScript, PHP, Less, Go, GraphQL

Platforms

Demandware, Magento 2, Magento 1, WordPress, Magento, Salesforce

Storage

Salesforce Commerce Cloud, Amazon S3 (AWS S3), MySQL

Frameworks

React Native

Other

APIs, Server-side JavaScript, eCommerce, Google Tag Manager, PWA

Collaboration That Works

How to Work with Toptal

Toptal matches you directly with global industry experts from our network in hours—not weeks or months.

1

Share your needs

Discuss your requirements and refine your scope in a call with a Toptal domain expert.
2

Choose your talent

Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.
3

Start your risk-free talent trial

Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.

Top talent is in high demand.

Start hiring