Marush Denchev, Developer in Sofia, Bulgaria
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Marush Denchev

Verified Expert  in Engineering

Salesforce Developer

Sofia, Bulgaria
Toptal Member Since
September 21, 2022

Marush is a development team lead with over 14 years of web development experience and a decade-long background in eCommerce, including Magento, Adobe Commerce, and Salesforce Commerce Cloud (SFCC). Along with all the forms of task automation, SFCC and integration with other Salesforce products are his latest passion.


Salesforce, JavaScript
Demandware, Magento, Salesforce, APIs, Salesforce Commerce Cloud, Sass, Less...
PHP, Magento 1, Magento 2, WordPress, APIs, Sass, Less, GitHub, eCommerce




Preferred Environment

Windows, Linux, Visual Studio Code (VS Code)

The most amazing... I've built is for Antler UK, including the front-end modifications, complete site redesign, and many back-end updates.

Work Experience

Principal Salesforce Consultant

2019 - 2023
  • Launched the UK version of Puma's new headless commerce website.
  • Spent two years with the Puma global eCommerce team and guided them through various topics related to eCommerce, including multiple proofs of concept, demos, and meetings with stakeholders.
  • Managed a team of more than 20 developers and helped them advance their careers.
Technologies: Salesforce, JavaScript

Software Development Manager

2007 - 2019
  • Completed the returns and exchange project for a client in a week, although they initially planned for the project to take two months.
  • Led the Demandware and Salesforce B2C Commerce education program for interns and continued mentoring them after its completion.
  • Integrated web components into Demandware with a single cartridge that replaced the header, footer, and product detail page. The challenge was streamlining and transforming the data so the platform-independent web components could consume it.
Technologies: Demandware, Magento, Salesforce, APIs, Salesforce Commerce Cloud, Sass, Less, Salesforce Commerce Cloud (SFCC), GitHub, eCommerce

Senior Magento Developer

2014 - 2017
  • Created a Vue.js-based configurator for luggage used for B2B purchases.
  • Worked closely with a payment card industry (PCI) compliance company to modify Magento so the client could be certified.
  • Transferred several websites from Magento 1 to Magento 2, including data, themes, and modules.
Technologies: PHP, Magento 1, Magento 2, WordPress, APIs, Sass, Less, GitHub, eCommerce

Demandware Developer

2012 - 2014
  • Worked with a team of 15 developers and QA professionals to develop and maintain the website for House of Fraser, United Kingdom.
  • Helped the client with the UI/UX of the new website by creating and demoing prototypes on-site for quick decision-making at their HQ in London.
  • Identified and fixed a critical bug preventing the client from running their Christmas promotions the day before it was supposed to run.
  • Performed all the activities related to working with pipelines.
Technologies: Demandware, JavaScript, jQuery, CSS, APIs, Salesforce Commerce Cloud, Sass, Salesforce Commerce Cloud (SFCC), Subversion (SVN), eCommerce

Senior Front-end Developer

2010 - 2012
eDesign Interactive
  • Worked on a social media project similar to Facebook from the ground up.
  • Created very sophisticated HTML/CSS layouts during the time of IE6.
  • Worked on projects used by 20% or more of the local population.
Technologies: CSS, JavaScript, HTML, Subversion (SVN), jQuery

Antler UK

Antler is one of the oldest luggage manufacturers in the UK. I was the sole Magento developer tasked with all the front-end modifications, including the complete site redesign, and a back-end developer for all the updates unrelated to inventory and orders, which an agency handled due to legacy implications.

House of Fraser

House of Fraser is a department store chain in the United Kingdom. From 2012 to 2014, it used Demandware and Salesforce Commerce Cloud, and I had to introduce a new UI design system using CSS gradients. The main challenge I faced was turning all templates and modules into components, and each component had to rely only on its data, so pipelines and modules also had to be re-engineered. Overall it was a successful project.

Manager for Salesforce On-demand Sandboxes

The project was created out of necessity since the default Salesforce tool (control center) was not flexible enough. I used React, GraphQL, and a Sandbox API to make a one-page, do-it portal—turn on/off Sandboxes, create a new one, manage automation and the people they are assigned, etc.

Salesforce Certified Associate



Salesforce Certified B2C Commerce Developer



jQuery, React


GitHub, Salesforce Commerce Cloud (SFCC), Subversion (SVN), Salesforce Marketing Cloud


CSS, JavaScript, PHP, Sass, Less, Go, HTML, GraphQL


Salesforce Commerce Cloud, Amazon S3 (AWS S3)


Demandware, Magento 2, Magento 1, WordPress, Magento, Salesforce


APIs, Server-side JavaScript, eCommerce, Google Tag Manager

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