Mirza Boric
Verified Expert in Engineering
PIM/DAM Expert and Developer
St. Louis, MO, United States
Toptal member since October 1, 2024
Mirza is a PIM/DAM expert with deep experience in eCommerce and digital shelf optimization. He excels at managing large-scale product and digital asset catalogs, leading global strategies, and implementing automation to enhance efficiencies. With expertise in systems like Salsify and Aprimo, Mirza focuses on improving customer experiences by reducing technical dependencies, ensuring seamless content syndication, and maintaining a strong digital presence for brands across various retail channels.
Portfolio
Experience
- eCommerce Syndication - 7 years
- Digital Shelf - 7 years
- Content Management Systems (CMS) - 7 years
- Salsify - 7 years
- Product Data Architecture - 7 years
- IT Business Analysis - 7 years
- Integration - 7 years
- Digital Asset Management - 5 years
Availability
Preferred Environment
Windows
The most amazing...
...project I've done is lead Copeland's PIM/DAM implementation, using ChatGPT and Python to streamline global product catalog migration and digital asset cleanup.
Work Experience
Global PIM/DAM Systems Manager
Copeland
- Drove the global strategy, implementation, and roadmap for product information and digital asset management (PIM/DAM) across 60,000 products and 100,000 assets.
- Oversaw teams across six business units and five regions and managed the business unit PIM analyst.
- Fixed years of data issues—saving $70,000 in potential agency costs for IT and rebranding efforts—by automating data cleansing, deduplication, and migration of product data and digital assets into PIM/DAM systems.
- Developed requirements, test cases, and documentation for DAM-PIM, PIM-website, and DAM-website integrations.
- Led workshops to secure buy-in for enhanced product and asset management processes.
eCommerce Lead
Emerson
- Managed feature implementation for five global eCommerce sites, collaborating with Agile teams, IT, marketing, and business stakeholders. Key improvements include image carousels, product detail page content, Where to Buy, and catalog functionality.
- Served as the global product owner of Salsify, driving eCommerce content efficiencies in business units through scoping and building out capabilities and automation within Salsify to help marketing and sales teams support content on partner sites.
- Conducted demonstration and training to explain new functionalities and bugs and discuss new features on global eCommerce calls.
Freelance eCommerce PIM & Merchandising Consultant
Nature Made
- Consulted as Salsify subject matter expert. Organized and optimized Salsify product content architecture to make data logical and functional for the product and brand.
- Reached 99% content accuracy across the complete portfolio and 10+ major retailers by optimizing and maintaining content and enhancing A+ Content for 10 customers.
- Completed their implementation and created working processes for content management and syndication after Salsify was abandoned and left dormant with the teams.
- Monitored product listings on major retailers to spot inaccuracies or 3rd-party changes proactively.
Web Content Analyst
Mars
- Implemented Salsify to organize product data and create automated data transformations to set up and update products efficiently across platforms like Amazon, Chewy, PetSmart, and Petco—saving 2,000 hours of product set up time for the year.
- Managed content, products, and 3rd-party integrations as a part of the global digital transformation to launch new B2B, D2C, and global consumer-facing websites in English and Spanish.
- Served as a trusted partner with sales and account managers, aligning PIM capabilities with sales objectives to drive efficiency with product updates, requests, and digital shelf health to 20+ customers.
Experience
Royal Canin | Salsify Implementation
I led the effort to clean up data, map it to templates, and integrate PIM with websites. This streamlined processes for 300+ product changes annually, enhanced content on major platforms like Amazon and PetSmart, and improved efficiency for B2B/B2C websites and sales catalogs.
Nature Made | Salsify PIM
I cleaned up and vetted their data, ensuring fields were accurate and mapped correctly for all partner channels. Additionally, I managed digital merchandising across 10+ major retailers, updating 600+ product listings with 99% accuracy. By implementing enhanced eCommerce through Syndigo and fixing outdated listings, Nature Made could now efficiently manage its digital content. After training, the team fully adopted Salsify, improving the accuracy of their product listings.
Education
Bachelor of Media Studies Degree in Communications
University of Missouri–St. Louis - St. Louis, MO, USA
Certifications
Leading SAFe
Scaled Agile, Inc.
Skills
Tools
Optimizely, ChatGPT
Platforms
Salsify, Windows
Languages
HTML, CSS, Python
Paradigms
Agile
Other
Aprimo, PIM, Digital Asset Management, Digital Shelf, Product Data Architecture, eCommerce Syndication, Content Syndication, Content Management Systems (CMS), eCommerce, eCommerce CMS, IT Business Analysis, Integration, Advertising, Mass Media, Communication, Digital Marketing, Product Data Management (PDM), Commerce, Product Information Management (PIM), Syndication
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