Mohd Shahrukh Jaan Ali
Verified Expert in Engineering
PIM/DAM Expert and Developer
Delhi, India
Toptal member since October 1, 2024
Mohd is a product information management (PIM) expert experienced in Salsify, Syndigo, EnterWorks, and Profitero. Specializing in data syndication, he has worked for leading companies like Amazon and Walmart. Mohd is skilled in digital asset management (DAM), SaaS solutions, content management, and GDSN compliance, focusing on optimizing eCommerce marketplaces. As a CAPM and Lean Six Sigma Black Belt, he is adept in project and program management, ensuring process efficiency and project success.
Portfolio
Experience
- Product Information Management (PIM) - 10 years
- Salsify - 8 years
- Content Management - 8 years
- Syndigo - 8 years
- Data Syndication - 8 years
- Syndication - 8 years
- EnterWorks - 2 years
- Profitero - 2 years
Availability
Preferred Environment
Salsify, Syndication, Syndigo, Profitero, Jira, eCommerce, Product Information Management (PIM)
The most amazing...
...thing I've done is build Simpli Home's entire Salsify organization, working on taxonomy, inheritance, data syndication, workflows, and employee training.
Work Experience
PIM Analyst | Salsify & Syndigo Consultant
Independent
- Improved data integrity and accuracy by 40% by developing and implementing an effective taxonomy and inheritance in the PIM system.
- Led the onboarding process for 20+ new retailers on Salsify and Syndigo, collaborating with cross-functional teams for seamless integration with the help of complex workflows.
- Increased client satisfaction by 30% by mapping, editing, and adding properties for 50+ clients and customizing configurations to meet specific requirements.
- Boosted product visibility and sales by 25% by creating complex formulas and enhancing product content within Salsify and Syndigo for retailers' requirements.
- Decreased error rates by 20% by editing mappings in the PIM system based on retailers' needs in Salsify and Syndigo, collaborating efficiently with stakeholders.
- Reduced data discrepancies by 35% by skillfully working with inheritance structures to ensure data consistency and hierarchy maintenance.
- Utilized Profitero to analyze product content and identified 100+ gaps, proactively addressing and filling content gaps for comprehensive and accurate information.
- Ensured seamless integration and coordination between Salsify, Syndigo, and overall IT architecture, optimizing system performance with IT teams and reducing integration time by 30%.
Manager
Amazon.com
- Managed 25 level-3 employees and protected 7,500 brands from text and digital asset infringement.
- Provided 100+ feedback loops to the brand registry team to reduce Amazon Standard Identification Number (ASIN) hijack cases in product pages.
- Implemented 45 rules with the data science team to suppress infringing product pages.
- Trained 50+ people on Salsify, Syndigo, and Amazon's in-house tools, such as Time Machine and Wipo.
- Reached 99.8% ML model accuracy in three months through my team's callouts and feedback.
Senior Operations Manager
eZdia
- Delivered one million copies of optimized content for Walmart and Amazon clients.
- Increased sales by 45% in the last quarter of 2021 by helping the sales team pitch eZoptimizer, a text and digital content SaaS-based tool.
- Renewed 478 client subscriptions throughout my tenure and helped them with Salsify.
- Received a 9.8 rating, the highest among all client-side project managers.
- Drafted 10 blogs for eZoptimizer on why you should sell online for various marketplaces.
- Handled and provided Salsify training to a team of 20+, including delivery managers, project managers, QA, writers, and editors.
eCommerce Product Specialist
Simpli Home
- Managed an online catalog of 2,000 products, with daily operations in executing content management and auditing digital assets.
- Audited digital assets, order processing, inventory management, marketing copies, and all content for our products on the vendor website, raising tickets to the support team if the content is not visible.
- Handled the troubleshooting of back-end and customer interface issues across leading eCommerce partner websites such as Amazon, Wayfair, Target, Walmart, Home Depot, Kohl's, and Macy's.
- Maintained a database on Salsify product content, programming templates, updated product information, CADs, and specifications, ensuring the highest data accuracy and consistency between internal and the retailer's databases.
- Increased data accuracy and efficiency by 20% after training 60 employees on Salsify PIM and content updating processes.
Experience
Profitero Integration
Education
Master's Degree in International Business
New Delhi Institute of Management - New Delhi, India
Bachelor's Degree in Instrumentation Engineering
Jamia Millia Islamia - New Delhi, India
Certifications
Certified Associate in Project Management (CAPM)
ISEL GLOBAL
Lean Six Sigma Black Belt
ISEL GLOBAL
Lean Six Sigma Green Belt
ISEL GLOBAL
Salsify Enhanced Content Certification
Salsify
Salsify GDSN Essentials Certification
Salsify
Lean Six Sigma Yellow Belt
The Council for Six Sigma Certification
Salsify Foundations Certification
Salsify
Salsify Workflow Essentials Certification
Salsify
Salsify Syndication Certification
Salsify
Salsify PIM Certification
Salsify
Skills
Tools
Profitero, Syndigo, Jira, Helium 10, EnterWorks, CrewMachine, Asana
Platforms
Salsify
Languages
Python
Industry Expertise
Marketing, Lean Six Sigma Yellow Belt, Lean Six Sigma Green Belt, Lean Six Sigma Black Belt, Certified Associate in Project Management (CAPM)
Other
Syndication, International Business, Machine Learning, People Management, Content Management, Mapping, Data Syndication, PIM, Product Information Management (PIM), Semrush, Value Stream Mapping, Global Data Synchronization Network (GDSN), Instrumentation, Quantum Mechanics, Quantum Physics, Nuclear Physics, Applied Mathematics, Algebra, Artificial Intelligence (AI), Data Science, User Workflows, eCommerce
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring