Nadir Muthalif, Software Developer in Singapore, Singapore
Nadir Muthalif

Software Developer in Singapore, Singapore

Member since May 7, 2021
Nadir is a marketing and technology professional with 20+ years of experience in various industries such as financial services, events, exhibitions, print production, and advertising. His education includes an MBA from Lancaster University Management School, postgraduate diploma from Chartered Institute of Marketing, and Microsoft certification for Dynamics CRM Development and Customization. He is currently pursuing a master’s degree in software engineering from the University of Liverpool.
Nadir is now available for hire



  • XRM 6 years
  • Dynamics CRM 365 6 years
  • Cloud Computing 5 years
  • Dynamics CRM 2011 2 years
  • Microsoft Power Apps 2 years
  • Microsoft Power Platform 2 years
  • Dynamics CRM 2015 2 years


Singapore, Singapore



Preferred Environment

MacOS, Dynamics CRM 365, Dynamics CRM 2011, Dynamics CRM 2015, Windows, Visual Studio, Visual Studio Code, VS Code, XRM

The most amazing...

...project I've developed are Dynamics 365 CE instances for financial services firms working with asset management, wealth management, and corporate services.


  • Microsoft Dynamics Consultant

    2020 - PRESENT
    Avallis Investments (via Toptal)
    • Developed Dynamics 365 to automate the company's trading desk, including account management, business introductions, counterparty, custodian banks, and assets under management.
    • Contributed to syncing Bloomberg, Refinitiv, and Saxo Markets data to the platform.
    • Conducted user training to improve the system's adoption and enhance it based on feedback.
    Technologies: Dynamics CRM 365, Microsoft Power Apps, Microsoft Power Automate
  • Microsoft Dynamics Consultant

    2015 - 2020
    Sovereign Trust (via Toptal)
    • Developed Dynamics CRM starting with 2011 on-premises and 2015 on-premises and then migrated to Dynamics 365 Cloud.
    • Managed and customized the system individually for 110 users based in 28 offices.
    • Oversaw the data migration from Dynamics 2015 on-premises to 365 Cloud.
    • Served as both technical and functional consultant.
    • Provided end-user support and training for all versions of Dynamics.
    • Synced external systems such as dotdigital (email), WordPress (website forms), and social media (LinkedIn).
    • Centralized the database for the entire group following the GDPR.
    Technologies: Dynamics CRM 365, Dynamics CRM 2011, Dynamics CRM 2015, SharePoint, Office 365, Teams
  • CIM Tutor (Certificate and Diploma Levels)

    2016 - 2019
    • Prepared training and learning materials according to CIM's module learning goals to help students structure their course and work toward their assignments.
    • Took special classes for students (first-time and experienced marketers) to understand marketing challenges related to their companies and work on how CIM can help them overcome those challenges.
    • Guided students with their assignments, advised them on how to structure them and how to go about their research to help them improve the quality of the assignment.
    • Achieved a 90% pass rate in all submissions for students.
    Technologies: Marketing, Marketing Mix, Web Marketing, Lead Marketing
  • Digital and Social Media Consultant

    2014 - 2015
    RAD Communications
    • Prepared a complete digital media strategy for the clients.
    • Managed campaigns on social networks to achieve engagement rates of at least 1.2%.
    • Managed adverts of social networks to achieve an average cost per click (CPC) of $0.20.
    • Created engaging games and activities for Meiji brands Yan Yan and Hello Panda.
    • Managed the group social media for Al Ghurair Investment.
    Technologies: Social Media, Social APIs, Social Games
  • Digital and Social Media Consultant

    2012 - 2014
    Adwin Enterprises
    • Developed and managed digital marketing campaigns for clients.
    • Advised on SEO and SEM and set up pay-per-click adverts on Google, Facebook, and LinkedIn.
    • Handled email marketing campaigns, schedules, content, and design.
    • Managed databases for marketing purposes, researched new names, maintained quality, and kept up-to-date records of the existing ones.
    Technologies: Social, Websites, Email, SEO Tools, Pay-per-Click (PPC)
  • Marketing Manager

    2011 - 2012
    • Helped achieve delegate targets for different events, including Aluminum Middle East and the Middle East Petrochemicals in Dubai, Stadium Build Middle East and Qatar Transport in Doha, and the Qatar Infrastructure Projects conference in London.
    • Worked in tandem with telesales and sponsorship team to improve click-through rates (CTR) for emails (on average by 28%), effective calls for telesales and sponsorship teams, and increased traffic to conference websites.
    • Managed the PPC campaigns on Google and LinkedIn effectively as well as keyword bidding process on Google AdWords account to achieve better targeted adverts for each conference, resulting in higher data capture rates and increasing ROI.
    Technologies: Tech Conferences, Websites, SEO Tools, Content Creation, Lead Marketing, Sponsorship
  • Marketing Manager

    2010 - 2011
    Al Rashid Investments
    • Promoted the ICC brand through partnerships in important markets such as China, Spain, and Italy.
    • Liaised with partners such as China Ceramic Industry Headquarters (CCIH) to promote ICC Dubai in China.
    • Increased customer data by sourcing new contacts online and through partners to promote ICC Dubai in regional markets.
    Technologies: Websites, Marketing, Events
  • Marketing Executive

    2008 - 2009
    DMG Events
    • Launched the Red Dot Design Award in the Middle East.
    • Achieved the target of 50,000 unique visitors to the show.
    • Used effective keywords and on-page and off-page techniques to improve SEO for Index Website.
    Technologies: Marketing, Websites, SEO Tools, Email
  • Sales Executive

    2006 - 2008
    Channels Exhibitions
    • Conducted my own research to prospect and recruit exhibitors according to the relevant trade shows creating a mix of regional and international client base.
    • Created effective email marketing campaigns to drive traffic to websites and also increase visitor registrations.
    • Sold the exhibition space for Middle East Exclusive, Private Label Middle East, Photo World, Gifts & Premiums, and Interiors UAE.
    Technologies: Sales, Sponsorship, Exhibitions
  • Managing Partner

    2000 - 2006
    Adwin Advertising
    • Maintained healthy P&L by increasing sales of Sakurai four-color printing machines and efficiently managing the cost structure.
    • Increased market share of Sakurai printing machines from 5% to 15% (threefold increase in five years.
    • Constantly exceeded given targets of AED75,000+ per month for audio-visual products and AED1,000,000 for printing products.
    • Conducted product training and demos for customers during GITEX and at customer locations to increase awareness of the product, which in turn increased adoption rates.
    Technologies: Advertising, Printing, Promotion, Audiovisual Design


  • Avallis Investment CRM (AI365)

    Implemented Dynamics CRM to automate the company's trading desk, which brings together senior management, relationship managers, traders, and administrators onto the same platform to improve customer service, coordination, and reporting.

  • Sovereign Group CRM

    A system used to centralize sales, marketing, and admin operations for 28 offices with 110 users. This includes lead management, sales lifecycle, customer onboarding, relationship management, database management according to GDPR, and senior management reporting.

  • Sovereign Group | Microsoft 365 Implementation

    Served as a global administrator for Microsoft 365 implementation for Bahrain, Dubai, and Singapore offices, with a total of 200+ users. Upgraded all users to Office 365, Teams, and SharePoint Online. Conducted user training and developed SharePoint site for every office and product category. Integrated applications with SharePoint and Teams for better collaboration.


  • Tools

    Microsoft Dynamics CRM, Microsoft Dynamics, Microsoft Power Apps, Visual Studio, VS Code
  • Other

    Dynamics CRM 365, Strategic Marketing Management, Marketing Plans, Dynamics CRM Workflows, Customer Relationship Management (CRM), Dynamics CRM 2011, Dynamics CRM 2015, Campaign Planning, Sem, Office 365, Teams, dotdigital, Solution Architecture, CRM APIs, Program Management, Microsoft Power Automate, Google Search Console, Leadership, Business Management, Operations, Corporate Finance, Email, Big Data, Cloud Computing, Software Engineering, Microsoft Power Platform, Saxo Markets, Marketing Mix, Web Marketing, Lead Marketing, Social Games, Social, Websites, SEO Tools, Tech Conferences, Content Creation, Sponsorship, Events, Sales, Exhibitions, Advertising, Printing, Promotion, Audiovisual Design, Microsoft 365, SharePoint UI
  • Languages

    JavaScript, C#
  • Libraries/APIs

    WordPress API, Bloomberg API, Refinitive API, Social APIs
  • Paradigms

    Agile, Search Engine Optimization (SEO), Pay-per-Click (PPC)
  • Platforms

    MacOS, SharePoint, WordPress, XRM, Bloomberg Terminal, Windows, SharePoint 365, Visual Studio Code
  • Industry Expertise

    Social Media, Marketing
  • Frameworks

  • Storage

    Microsoft SQL Server


  • Postgraduate Certificate with Merit in Software Engineering
    2014 - 2015
    University of Liverpool - Liverpool, United Kingdom
  • Master's Degree in Business Administration (MBA)
    2009 - 2012
    Lancaster University Management School - Lancaster, United Kingdom
  • Postgraduate Diploma in Professional Marketing
    2004 - 2007
    Chartered Institute of Marketing - Berkshire, United Kingdom


  • Microsoft Certified Professional

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