Nadir Muthalif, Developer in Singapore, Singapore
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Nadir Muthalif

Verified Expert  in Engineering

Software Developer

Singapore, Singapore
Toptal Member Since
May 7, 2021

Nadir is a marketing and technology professional with 20+ years of experience in various industries such as financial services, events, exhibitions, print production, and advertising. His education includes an MBA from Lancaster University Management School, postgraduate diploma from Chartered Institute of Marketing, and Microsoft certification for Dynamics CRM Development and Customization. He is currently pursuing a master’s degree in software engineering from the University of Liverpool.


Avallis Investments
Dynamics CRM 365, Microsoft Power Apps, Microsoft Power Automate
Sovereign Trust
Dynamics CRM 365, Dynamics CRM 2011, Dynamics CRM 2015, SharePoint, Office 365...
Marketing, Marketing Mix, Web Marketing, Lead Marketing




Preferred Environment

MacOS, Dynamics CRM 365, Dynamics CRM 2011, Dynamics CRM 2015, Windows, Visual Studio, Visual Studio Code (VS Code), XRM

The most amazing...

...project I've developed are Dynamics 365 CE instances for financial services firms working with asset management, wealth management, and corporate services.

Work Experience

Microsoft Dynamics Consultant

2020 - PRESENT
Avallis Investments
  • Developed Dynamics 365 to automate the company's trading desk, including account management, business introductions, counterparty, custodian banks, and assets under management.
  • Contributed to syncing Bloomberg, Refinitiv, and Saxo Markets data to the platform.
  • Conducted user training to improve the system's adoption and enhance it based on feedback.
Technologies: Dynamics CRM 365, Microsoft Power Apps, Microsoft Power Automate

Microsoft Dynamics Consultant

2015 - 2020
Sovereign Trust
  • Developed Dynamics CRM starting with 2011 on-premises and 2015 on-premises and then migrated to Dynamics 365 Cloud.
  • Managed and customized the system individually for 110 users based in 28 offices.
  • Oversaw the data migration from Dynamics 2015 on-premises to 365 Cloud.
  • Served as both technical and functional consultant.
  • Provided end-user support and training for all versions of Dynamics.
  • Synced external systems such as dotdigital (email), WordPress (website forms), and social media (LinkedIn).
  • Centralized the database for the entire group following the GDPR.
Technologies: Dynamics CRM 365, Dynamics CRM 2011, Dynamics CRM 2015, SharePoint, Office 365, Teams

CIM Tutor (Certificate and Diploma Levels)

2016 - 2019
  • Prepared training and learning materials according to CIM's module learning goals to help students structure their course and work toward their assignments.
  • Took special classes for students (first-time and experienced marketers) to understand marketing challenges related to their companies and work on how CIM can help them overcome those challenges.
  • Guided students with their assignments, advised them on how to structure them and how to go about their research to help them improve the quality of the assignment.
  • Achieved a 90% pass rate in all submissions for students.
Technologies: Marketing, Marketing Mix, Web Marketing, Lead Marketing

Digital and Social Media Consultant

2014 - 2015
RAD Communications
  • Prepared a complete digital media strategy for the clients.
  • Managed campaigns on social networks to achieve engagement rates of at least 1.2%.
  • Managed adverts of social networks to achieve an average cost per click (CPC) of $0.20.
  • Created engaging games and activities for Meiji brands Yan Yan and Hello Panda.
  • Managed the group social media for Al Ghurair Investment.
Technologies: Social Media, Social APIs, Social Games

Digital and Social Media Consultant

2012 - 2014
Adwin Enterprises
  • Developed and managed digital marketing campaigns for clients.
  • Advised on SEO and SEM and set up pay-per-click adverts on Google, Facebook, and LinkedIn.
  • Handled email marketing campaigns, schedules, content, and design.
  • Managed databases for marketing purposes, researched new names, maintained quality, and kept up-to-date records of the existing ones.
Technologies: Social, Websites, Email, SEO Tools, Pay-per-Click (PPC)

Marketing Manager

2011 - 2012
  • Helped achieve delegate targets for different events, including Aluminum Middle East and the Middle East Petrochemicals in Dubai, Stadium Build Middle East and Qatar Transport in Doha, and the Qatar Infrastructure Projects conference in London.
  • Worked in tandem with telesales and sponsorship team to improve click-through rates (CTR) for emails (on average by 28%), effective calls for telesales and sponsorship teams, and increased traffic to conference websites.
  • Managed the PPC campaigns on Google and LinkedIn effectively as well as keyword bidding process on Google AdWords account to achieve better targeted adverts for each conference, resulting in higher data capture rates and increasing ROI.
Technologies: Tech Conferences, Websites, SEO Tools, Content Creation, Lead Marketing, Sponsorship

Marketing Manager

2010 - 2011
Al Rashid Investments
  • Promoted the ICC brand through partnerships in important markets such as China, Spain, and Italy.
  • Liaised with partners such as China Ceramic Industry Headquarters (CCIH) to promote ICC Dubai in China.
  • Increased customer data by sourcing new contacts online and through partners to promote ICC Dubai in regional markets.
Technologies: Websites, Marketing, Events

Marketing Executive

2008 - 2009
DMG Events
  • Launched the Red Dot Design Award in the Middle East.
  • Achieved the target of 50,000 unique visitors to the show.
  • Used effective keywords and on-page and off-page techniques to improve SEO for Index Website.
Technologies: Marketing, Websites, SEO Tools, Email

Sales Executive

2006 - 2008
Channels Exhibitions
  • Conducted my own research to prospect and recruit exhibitors according to the relevant trade shows creating a mix of regional and international client base.
  • Created effective email marketing campaigns to drive traffic to websites and also increase visitor registrations.
  • Sold the exhibition space for Middle East Exclusive, Private Label Middle East, Photo World, Gifts & Premiums, and Interiors UAE.
Technologies: Sales, Sponsorship

Managing Partner

2000 - 2006
Adwin Advertising
  • Maintained healthy P&L by increasing sales of Sakurai four-color printing machines and efficiently managing the cost structure.
  • Increased market share of Sakurai printing machines from 5% to 15% (threefold increase in five years.
  • Constantly exceeded given targets of AED75,000+ per month for audio-visual products and AED1,000,000 for printing products.
  • Conducted product training and demos for customers during GITEX and at customer locations to increase awareness of the product, which in turn increased adoption rates.
Technologies: Advertising, Printing, Promotion, Audiovisual Design

Avallis Investment CRM (AI365)

Implemented Dynamics CRM to automate the company's trading desk, which brings together senior management, relationship managers, traders, and administrators onto the same platform to improve customer service, coordination, and reporting.

Sovereign Group CRM

A system used to centralize sales, marketing, and admin operations for 28 offices with 110 users. This includes lead management, sales lifecycle, customer onboarding, relationship management, database management according to GDPR, and senior management reporting.

Sovereign Group | Microsoft 365 Implementation

Served as a global administrator for Microsoft 365 implementation for Bahrain, Dubai, and Singapore offices, with a total of 200+ users. Upgraded all users to Office 365, Teams, and SharePoint Online. Conducted user training and developed SharePoint site for every office and product category. Integrated applications with SharePoint and Teams for better collaboration.
2014 - 2015

Postgraduate Certificate with Merit in Software Engineering

University of Liverpool - Liverpool, United Kingdom

2009 - 2012

Master's Degree in Business Administration (MBA)

Lancaster University Management School - Lancaster, United Kingdom

2004 - 2007

Postgraduate Diploma in Professional Marketing

Chartered Institute of Marketing - Berkshire, United Kingdom


Microsoft Certified Professional



WordPress API, Bloomberg API, Refinitive API, Social APIs


Microsoft Dynamics CRM, Microsoft Dynamics, Microsoft Power Apps, Visual Studio


JavaScript, C#


Agile, Search Engine Optimization (SEO), Pay-per-Click (PPC)


Microsoft SQL Server


MacOS, SharePoint, WordPress, Microsoft Power Automate, XRM, Microsoft Power Platform, Bloomberg Terminal, Windows, SharePoint 365, Visual Studio Code (VS Code)

Industry Expertise

Social Media, Marketing




Dynamics CRM 365, Marketing Management, Marketing Plans, Dynamics CRM Workflows, Customer Relationship Management (CRM), Dynamics CRM 2011, Dynamics CRM 2015, Planning, Search Engine Marketing (SEM), Office 365, Teams, dotdigital, Solution Architecture, CRM APIs, Program Management, Google Search Console, Leadership, Business Management, Operations, Corporate Finance, Email, Big Data, Cloud Computing, Software Engineering, Marketing Mix, Web Marketing, Lead Marketing, Social Games, Social, Websites, SEO Tools, Tech Conferences, Content Creation, Sponsorship, Events, Sales, Advertising, Printing, Promotion, Audiovisual Design, Microsoft 365, SharePoint UI

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