Praveen Kumar
Verified Expert in Engineering
Salesforce Marketing Cloud Developer
Aubrey, TX, United States
Toptal member since January 12, 2023
Praveen is a cross-channel marketing specialist with 11 years of experience in email, SMS, and push marketing. He has worked with various companies across multiple disciplines, including finance, education, transport and logistics, healthcare, and retail. As a top-performing and highly motivated Salesforce Marketing Cloud consultant, Praveen has excellent Salesforce Integration Cloud experience and a history of managing high-level automation and migration projects.
Portfolio
Experience
Availability
Preferred Environment
jQuery, Salesforce Marketing Cloud, Salesforce, HTML, CSS, JavaScript, Apex, Lightning Web Components (LWC), Salesforce Sales Cloud
The most amazing...
...thing I've done was change email content dynamically using AMPscript and server-side JavaScript.
Work Experience
Data Engineer - Email Developer
ID.me
- Create Data pipelines to efficiently process it.
- Created email templates from scratch that are responsive on mobile and desktop.
- Ensured rendering in all the browser clients using Litmus. Used HTML5 and CSS3 to build emails.
- Developed content blocks from scratch that are responsive on mobile and desktop.
Salesforce Marketing Cloud Developer
Volvo Car USA - Digital Product Engineering
- Created automation to keep track of all active journeys and how each and every journey was performed.
- Set up the domain and followed the IP warming process to warm up the new domain.
- Carried out a migration from one organization to another. Set up Dataroma and Google Analytics 360 to track user behavior.
- Worked on a customer data platform and interaction studio.
Senior Consultant - Data Engineer
T-Systems International
- Handled SFMC data operations and cross-channel digital marketing campaigns, including email and SMS.
- Scoped and drove the creation of digital solutions, as well as email campaigns, email reporting, and data integration.
- Built multiple custom solutions using Automation Studio.
- Created a one-to-one customer-centric Journey Builder interaction and integrated it with Sales Cloud to track, report, and manage the customer lifecycle.
- Used HTML, CSS, AMPscript, SSJS, and other technologies to build customized solutions that support critical business functions.
- Utilized SOAP and REST API to invoke triggered sends and update subscriber attributes on all subscriber lists.
- Implemented campaigns and cross-channel tracking; involved in setting up or creating organization-wide admin options and user interface.
- Tracked metrics, including sends, clicks through rates, and other measures using ExactTarget, Google Analytics, and Excel.
- Managed email and mobile marketing development, deployment, and reporting. Developed various automated retention solutions and lifecycle campaigns based on behavioral segmentation data.
- Documented technical implementations and knowledge to educate newly hired employees. Involved in client meetings to gather requirements.
Senior Solution Specialist
UST Global
- Carried out day-to-day duties accurately and efficiently.
- Drove operational improvements which resulted in savings and improved profit margins.
- Participated in IP warming and ensured a good domain reputation during the migration process.
- Handled technical coordination, including email QA in HTML, writing SQL queries and AMPscript logic, and leveraging assets to build and deploy email campaigns.
- Assisted the software development team in creating and testing innovative API integrations with different systems.
- Managed email and mobile marketing development, deployment, and reporting. Also developed various automated retention solutions and lifecycle campaigns based on behavioral segmentation data.
- Tracked campaign metrics, including sends, clicks through rates, and other measures using both ExactTarget and Google Analytics along with excel.
- Involved in setting up or creating admin options, user groups, organization-wide user access defaults, role hierarchy, and workflow rules.
- Learned new technologies rapidly and successfully applied them to projects.
- Collaborated closely with business users for requirements gathering and business analysis.
Senior Marketing Cloud Developer
Gale
- Configured, tested, and published landing page and delivery templates.
- Configured email URL tracking parameters in instance for brand configuration.
- Worked on export workflows—generating reports of campaign clicks, opens, and delivery status—from tracking, exclusion, and delivery logs and tables in Adobe Campaign.
- Created import workflows to load Kohl's data from flat files placed in SFTP into AS custom resources.
- Assigned Social Studio Automate roles and permissions to accomplish various tasks, such as adding or editing data sources, rules, rule actions, and rule conditions.
- Processed, augmented, sorted, and directed incoming social media content for proper follow-up.
- Worked on Marketing Cloud Social Studio to monitor social accounts, competitors, and other social data.
- Used HTML, CSS, AMPscript, SSJS, and other technologies to build customized solutions that support critical business functions.
- Set up the SFTP with encryption and decryption keys.
- Handled tracking, data filters, and data extensions in Salesforce Marketing Cloud.
Senior Software Engineer
Theorem
- Identified and mitigated risks proactively for customer success by adding new products and services, strategy and planning, and escalation.
- Applied the Agile methodology in tracking issues and fixing bugs promptly. Had a deep understanding of factors that drive customer success for Salesforce (or similar) implementations and how they directly contribute to long-term customer retention.
- Mitigated and managed critical escalations and at-risk accounts proactively; communicated effectively and appropriately with internal and external leaders and executives.
- Conducted technical discovery sessions directly with prospects and customers. Technical discovery is designed to uncover technical and marketing requirements to be addressed in presentations and demonstrations.
- Assisted in creating technical account configuration documentation and technical statements of work. Prepared and provided client-facing technical follow-up calls and documentation.
- Described the product functionality in a way that enables support and service providers to develop materials to support the product.
- Described the product benefits in a way that helps marketing and sales reach new and existing customers.
- Identified technical and non-functional requirements in support of UI-driven workflows and APIs.
- Responded to technical questions received via RFP and RFI in an accurate and timely fashion.
Experience
Abandoned Cart
Nestle Dynamic Preference Center
We have also implemented a JavaScript functionality for validation purposes and a radio button functionality using AMPscript.
KFC Dynamic Shorten URL
Before triggering the Google shorten URL using Mobile Connect, we had to create the dynamic URL based on the Google API key and access token, then append it to the landing page (cloud page) URL. For security reasons, we have used the decrypt and encrypt AMPscript functions.
Sealand Maersk
Impact Partner
Genting Casino
Volvo Car USA
Education
Bachelor's Degree in Computer Science
Jawaharlal Nehru Technological University - Hyderabad, India
Certifications
Salesforce Marketing Cloud Administrator
Salesforce
Salesforce Marketing Cloud Developer
Salesforce
Salesforce Marketing Cloud Consultant
Salesforce
Salesforce Marketing Cloud Email Specialist
Salesforce
Skills
Libraries/APIs
REST API, jQuery, React.js, Gmail API, Salesforce Development
Tools
Salesforce Marketing Cloud Consulting, Salesforce Sales Cloud
Languages
AMPScript, SQL, HTML, Python, JavaScript, HTML5, CSS, Apex, Snowflake
Platforms
Salesforce Design, Azure Design
Storage
Salesforce Development, Salesforce Commerce Cloud
Paradigms
Automation
Other
Automation Studio, Server-side JavaScript, Data Visualization, Newsletters, CRM Implementation (Salesforce), Data Science, Email Systems, Mobile Connect, Salesforce Apex, Salesforce Community, Salesforce Lightning, Full-stack, Architecture, CRM, Data Engineering, Salesforce Journey Builder, CSS, UX Development, Content, APIs, Customer Data Platform (CDP), Lightning Web Components (LWC), Email, Content blocks, Email Template Design, Responsive Web Design
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