Praveen Kumar, Developer in Bengaluru, Karnataka, India
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Praveen Kumar

Verified Expert  in Engineering

Salesforce Marketing Cloud Developer

Location
Bengaluru, Karnataka, India
Toptal Member Since
January 12, 2023

Praveen is a cross-channel marketing specialist with 11 years of experience in email, SMS, and push marketing. He has worked with various companies across multiple disciplines, including finance, software, and retail. As a top-performing and highly motivated Salesforce Marketing Cloud consultant, Praveen has excellent Salesforce Integration Cloud experience and a history of managing high-level automation and migration projects.

Portfolio

Volvo Car USA - Digital Product Engineering
Salesforce, Salesforce Marketing Cloud
T-Systems International
AMPScript, HTML5, Server-side JavaScript, Salesforce SOAP API, SQL, CSS5...
UST Global
AMPScript, Automation Studio, Salesforce Journey Builder, REST APIs...

Experience

Availability

Full-time

Preferred Environment

Slack, Teams, jQuery, Salesforce Marketing Cloud, Salesforce, HTML, CSS, JavaScript

The most amazing...

...thing has been changing email content dynamically using AMPscript and Server-Side JavaScript.

Work Experience

Salesforce Marketing Cloud Developer

2023 - PRESENT
Volvo Car USA - Digital Product Engineering
  • Created automation to keep track of all active journeys and how each and every journey was performed.
  • Set up the domain and followed the IP warming process to warm up the new domain.
  • Carried out a migration from one organization to another. Set up Dataroma and Google Analytics 360 to track user behavior.
  • Worked on a customer data platform and interaction studio.
Technologies: Salesforce, Salesforce Marketing Cloud

Senior Consultant

2021 - 2022
T-Systems International
  • Handled SFMC data operations and cross-channel digital marketing campaigns, including email and SMS.
  • Scoped and drove the creation of digital solutions, as well as email campaigns, email reporting, and data integration.
  • Built multiple custom solutions using Automation Studio.
  • Created a one-to-one customer-centric Journey Builder interaction and integrated it with Sales Cloud to track, report, and manage the customer lifecycle.
  • Used HTML, CSS, AMPScript, SSJS, and other technologies to build customized solutions that support critical business functions.
  • Utilized SOAP and REST API to invoke triggered sends and update subscriber attributes on all subscriber lists.
  • Implemented campaigns and cross-channel tracking; involved in setting up or creating organization-wide admin options and user interface.
  • Tracked metrics, including sends, clicks through rates, and other measures using ExactTarget, Google Analytics, and Excel.
  • Managed email and mobile marketing development, deployment, and reporting. Developed various automated retention solutions and lifecycle campaigns based on behavioral segmentation data.
  • Documented technical implementations and knowledge to educate newly hired employees. Involved in client meetings to gather requirements.
Technologies: AMPScript, HTML5, Server-side JavaScript, Salesforce SOAP API, SQL, CSS5, jQuery, Exacttarget, Salesforce, Salesforce Marketing Cloud, HTML, CSS, JavaScript

Senior Solution Specialist

2018 - 2021
UST Global
  • Carried out day-to-day duties accurately and efficiently.
  • Drove operational improvements which resulted in savings and improved profit margins.
  • Participated in IP warming and ensured a good domain reputation during the migration process.
  • Handled technical coordination, including email QA in HTML, writing SQL queries and AMPScript logic, and leveraging assets to build and deploy email campaigns.
  • Assisted the software development team in creating and testing innovative API integrations with different systems.
  • Managed email and mobile marketing development, deployment, and reporting. Also developed various automated retention solutions and lifecycle campaigns based on behavioral segmentation data.
  • Tracked campaign metrics, including sends, clicks through rates, and other measures using both ExactTarget and Google Analytics along with excel.
  • Involved in setting up or creating admin options, user groups, organization-wide user access defaults, role hierarchy, and workflow rules.
  • Was able to rapidly learn new technologies and successfully apply them to projects.
  • Collaborated closely with business users for requirements gathering and business analysis.
Technologies: AMPScript, Automation Studio, Salesforce Journey Builder, REST APIs, Mobile Connect, jQuery, Exacttarget, Salesforce, Salesforce Marketing Cloud, HTML, CSS, JavaScript

Senior Marketing Cloud Developer

2017 - 2018
Gale
  • Configured, tested, and published landing page and delivery templates.
  • Configured email URL tracking parameters in instance for brand configuration.
  • Worked on export workflows—generating reports of campaign clicks, opens, and delivery status—from tracking, exclusion, and delivery logs and tables in Adobe Campaign.
  • Created import workflows to load Kohl's data from flat files placed in SFTP into AS custom resources.
  • Assigned Social Studio Automate roles and permissions to accomplish various tasks, such as adding or editing data sources, rules, rule actions, and rule conditions.
  • Processed, augmented, sorted, and directed incoming social media content for proper follow-up.
  • Worked on Marketing Cloud Social Studio to monitor social accounts, competitors, and other social data.
  • Used HTML, CSS, AMPScript, SSJS, and other technologies to build customized solutions that support critical business functions.
  • Set up the SFTP with encryption and decryption keys.
  • Handled tracking, data filters, and data extensions in Salesforce Marketing Cloud.
Technologies: AMPScript, HTML5, Automation Studio, Salesforce Journey Builder, REST APIs, Mobile Connect, Salesforce Sales Cloud, jQuery, Exacttarget, Salesforce, Salesforce Marketing Cloud, HTML, CSS, JavaScript

Senior Software Engineer

2014 - 2017
Theorem
  • Identified and mitigated risks proactively for customer success by adding new products and services, strategy and planning, and escalation.
  • Applied the Agile methodology in tracking issues and fixing bugs promptly. Had a deep understanding of factors that drive customer success for Salesforce (or similar) implementations and how they directly contribute to long-term customer retention.
  • Mitigated and managed critical escalations and at-risk accounts proactively; communicated effectively and appropriately with internal and external leaders and executives.
  • Conducted technical discovery sessions directly with prospects and customers. Technical discovery is designed to uncover technical and marketing requirements to be addressed in presentations and demonstrations.
  • Assisted in creating technical account configuration documentation and technical statements of work. Prepared and provided client-facing technical follow-up calls and documentation.
  • Described the product functionality in a way that enables support and service providers to develop materials to support the product.
  • Described the product benefits in a way that helps marketing and sales reach new and existing customers.
  • Identified technical and non-functional requirements in support of UI-driven workflows and APIs.
  • Responded to technical questions received via RFP and RFI in an accurate and timely fashion.
Technologies: AMPScript, HTML5, Salesforce Journey Builder, Automation Studio, REST APIs, Mobile Connect, Salesforce Commerce Cloud, jQuery, Exacttarget, Salesforce, Salesforce Marketing Cloud, HTML, CSS, JavaScript

Abandoned Cart

Integrated Salesforce Commerce Cloud with Salesforce Marketing Cloud with the help of Salesforce Einstein. The catalog file of the entire product was imported in combination with monitoring customer engagement. I enabled the behavior triggers and decrypted the encrypted data. I also displayed products in a custom template. Implementation was completed from scratch. Other processes included setting up the domain, IP warmup, SSL certificate for cloud pages, and email content. I included a custom preference center set up by using server-side JavaScript and amp-script.

Nestle Dynamic Preference Center

Retrieved content areas based on MID dynamically using AMPScript. With the help of SSJS, subscribers can unsubscribe by clicking on the unsubscribe link, and their subscriptions can be reactivated by clicking on the resubscribe link.

We have also implemented a JavaScript functionality for validation purposes and a radio button functionality using AMPScript.

KFC Dynamic Shorten URL

Compares a city in two data extensions using AMPScript. If it matches, it pulls the KFC area code based on the city.

Before triggering the Google shorten URL using Mobile Connect, we had to create the dynamic URL based on the Google API key and access token, then append it to the landing page (cloud page) URL. For security reasons, we have used the decrypt and encrypt AMPScript functions.

Sealand Maersk

Integrated Salesforce Marketing Cloud with Sales and Service Cloud to sync data. I synchronized data extensions and implemented SQL, using the sync data in the Journey Builder to run the campaign, track user behavior, pull reports using data views, and drop the file into FTP. I automated the daily process using Automation Studio.

Impact Partner

Whenever a Salesforce object is updated with a field value, the record will be updated in the data extension. This then triggers an email using Journey Builder based on the record value present in the data extension and generates reports for campaigns.

Genting Casino

Changed the content dynamically using AMPScript based on player and non-player preferences. Player details can be upgraded based on the points scored by the player. Based on the points, the email content should change dynamically throughout the Journey Builder email campaign process.

Volvo Car USA

Worked as a techno-functional consultant, interacting with clients to understand their requirements and provide solutions. I implemented custom solutions to save a lot of manual work, helping the team with their implementation when they were struck. My day-to-day activities included implementing SQL, AMPscript, Server-Side JavaScript, setup automation, and journeys.

Languages

AMPScript, SQL, HTML, JavaScript, HTML5, CSS

Tools

Salesforce Marketing Cloud, Salesforce Sales Cloud

Platforms

Salesforce

Storage

Exacttarget, Salesforce Commerce Cloud

Other

Automation Studio, Server-side JavaScript, Mobile Connect, Salesforce Journey Builder, CSS5, Journey Mapping, Content, APIs, Customer Data Platform (CDP)

Libraries/APIs

jQuery, Salesforce SOAP API, REST APIs

Paradigms

Automation

2004 - 2008

Bachelor's Degree in Computer Science

Jawaharlal Nehru Technological University - Hyderabad, India

MAY 2020 - PRESENT

Salesforce Marketing Cloud Administrator

Salesforce

NOVEMBER 2019 - PRESENT

Salesforce Marketing Cloud Developer

Salesforce

JULY 2018 - PRESENT

Salesforce Marketing Cloud Consultant

Salesforce

MAY 2018 - PRESENT

Salesforce Marketing Cloud Email Specialist

Salesforce

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