Rached Maalej, Developer in Singapore, Singapore
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Rached Maalej

Verified Expert  in Engineering

Data Engineer and Developer

Singapore, Singapore
Toptal Member Since
November 15, 2022

Rached is an expert in business intelligence (BI) who uses workshops to help executives, managers, and front-line workers make data-driven business decisions. He has managed multiple BI implementation projects in large and medium-sized companies from various industries—banking, transportation, hospitality, and retail. Rached is proficient in Domo and Power BI, managing the connection to data sources, the transformation, and the visualization of data to build great dashboards.


Neoma Campus 1
Cloud, Big Data, Internet of Things (IoT), Machine Learning, Data Analysis
DataSurf HK
Domo, IT Project Management, Business Analysis, Data Governance...
Clear Insight
Domo, Microsoft Power BI, Business Analysis, Business Intelligence (BI), DAX...




Preferred Environment

Microsoft Power BI, Domo, DAX, Microsoft SQL Server

The most amazing...

...thing I've done is build a Domo dashboard for the logistics unit of a French eCommerce website that reduced processing time by 9x and increased savings by 3x.

Work Experience

Professor of Digital Transformation

2022 - PRESENT
Neoma Campus 1
  • Taught a digital transformation class to executive MBA students of the Chinese branch of NEOMA Business School.
  • Conducted and assisted students with a business case in applying technology concepts in a business structure.
  • Translated business and technology concepts into practical examples by sharing multiple work experiences.
Technologies: Cloud, Big Data, Internet of Things (IoT), Machine Learning, Data Analysis


2019 - PRESENT
DataSurf HK
  • Provided consulting services to create a digitally connected organization by automating data and giving access using one platform.
  • Helped companies leverage data and unlock their value by building a data architecture that supports efficient decision-making.
  • Assisted customers in monitoring business performance, setting and measuring clear KPIs, and understanding and achieving their business objectives.
  • Facilitated data integration from any source, making it accessible and usable on one platform.
  • Recommended BI solutions that best fit clients' needs using technologies such as Domo or Power BI.
Technologies: Domo, IT Project Management, Business Analysis, Data Governance, Microsoft Power Apps, Microsoft Power Automate, Microsoft Power BI, DAX, Microsoft SQL Server, ETL, Google BigQuery, SharePoint, Excel 365, Microsoft Excel, Data Visualization, Dashboards, Data Analysis, Power Query

Co-founder | COO

2015 - 2019
Clear Insight
  • Helped organizations get to a single source of truth with data integration.
  • Provided visibility on the business via simple and effective dashboards, promoting data-driven decision-making.
  • Performed assessments of data quality and flows; identified business performance KPIs; built business-decision dashboards to help companies increase their efficiency and profitability.
  • Led new data analytics capabilities roll-outs throughout the organization in finance, marketing, digital, sales, etc.
  • Implemented an alert system to help companies better monitor risks.
  • Recommended BI solutions to clients in different industries: banking (UIB, Dexia), real estate, and hospitality.
Technologies: Domo, Microsoft Power BI, Business Analysis, Business Intelligence (BI), DAX, Microsoft SQL Server, ETL, Excel 365, Microsoft Excel, Data Visualization, Dashboards, Data Analysis, Power Query

Digital Marketing Dashboard

A digital marketing dashboard for a large retail multinational company with numerous brands in multiple countries built by connecting to various data sources such as Google Analytics, YouTube, Instagram, and Facebook. The volume of data was in hundreds of millions of rows. The data was aggregated and used to build visualizations that helped managers and executives access a single source of truth to make data-driven business decisions.

Executive Dashboard for Clinical Analysis Laboratory

An executive dashboard for a clinical analysis laboratory CEO developed on Domo. The dashboard has a financial section showing revenue and cost KPIs allowing the CEO to monitor the financial performance of the lab. It also has an operations dashboard monitoring the types of tests performed, the consumption of tests and ingredients, and the doctors and hospitals referring patients. The dashboard also has an HR section allowing the CEO to monitor the performance of employees along with salaries and bonuses.
2000 - 2002

Master of Business Administration (MBA) in Finance

McGill University - Montreal, Quebec, Canada


Certified Domo Professional



Domo Technical Certification



Microsoft Power BI, Microsoft Excel, Google Analytics, Power Query, Domo, Microsoft Power Apps




SharePoint, Microsoft Power Automate


ETL, Business Intelligence (BI)


Microsoft SQL Server


Business Analytics, DAX, Data Visualization, Excel 365, Dashboards, Data Analysis, Charts, Digital Marketing Strategy, Web Analytics, Financial Analysis, Operations Analytics, HR Analytics, Marketing Analytics, Google BigQuery, Cloud, Big Data, Internet of Things (IoT), Machine Learning, IT Project Management, Business Analysis, Data Governance, Data, Dashboard Design

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