Robert Tan, Marketing Analytics Developer in Toronto, ON, Canada
Robert Tan

Marketing Analytics Developer in Toronto, ON, Canada

Member since August 2, 2018
Robert has experience working with clients in the United States, Canada, Qatar, Jamaica, UAE, and the UK. He develops interactive data applications and excels at data harvesting, cleaning, and visualization. He leads projects with the utmost professionalism and care. Past clients include an international airport, and two property management firms with a combined AUM of $54 billion.
Robert is now available for hire

Portfolio

Experience

Location

Toronto, ON, Canada

Availability

Full-time

Preferred Environment

R Studio, Windows, Mac OS, Linux, Git

The most amazing...

...thing I've done is getting startup funds from Elon Musk.

Employment

  • Senior Data Insights Analyst

    2018 - PRESENT
    Wave
    • Supported the SaaS product development with data insights using R, SQL, and Redshift.
    • Built predictive models using R.
    • Created situational reports for Fortune 500 CEOs.
    • Developed seven automated and advanced business dashboards in Looker from AWS data lakes.
    • Conducted a customer segmentation study that informed business strategy. Insights are projected to add $3 million in value to the business.
    Technologies: R, SQL, Redshift
  • Senior Data Analyst

    2017 - 2018
    Aislelabs Inc.
    • Identified the opportunity to raise net profits by 1.54% ($17 million NPV) for Pearson Airport by mathematically optimizing flight-gate assignment to place affluent passengers closer to luxury retail.
    • Pioneered microtargeting marketing for 31 malls (avg. $764 million sales, 14 million visitors) by developing customer-level data dashboards and presented this capability to marketing executives.
    • Served as the sole analyst using the R statistical language to mine insights for Oxford Properties ($45 billion), Cadillac Fairview ($29 billion), and Pearson Airport (top 0.1% busiest airport).
    • Supported the account management team with ad-hoc data manipulation to increase team efficiency.
    • Developed data dashboards for large property management firms.
    Technologies: R, JavaScript, CSS, Bash, SQL, Git
  • Data Analyst

    2016 - 2017
    Webcom Networks Inc.
    • Saved ten hours per person/week in a team of five analysts by improving trading signal accuracy using R.
    • Scrubbed and mined 820+ million row datasets using R.
    • Back-tested algorithms on 4700 equities in collaboration with back-end Java developers.
    • Researched domain knowledge through the Bloomberg Terminal to bolster models with high-quality features.
    • Used VBA to create trading Excel tools for calculating critical trading data for head traders.
    Technologies: R, JavaScript, VBA

Skills

  • Languages

    CSS, R, JavaScript, SQL
  • Frameworks

    RStudio Shiny
  • Libraries/APIs

    Ggplot2, Tidyverse, Google Maps API
  • Tools

    Adobe Creative Suite, InVision, Adobe Photoshop, Plotly, GIS
  • Paradigms

    Functional Programming, Data Science, Business Intelligence (BI)
  • Platforms

    RStudio, Windows, MacOS, Gephi
  • Other

    Data Analyst, Data Analysis, Marketing Analytics, Data Mining, Data Processing, Business Strategy, Software Development, AWS, Forecasting, Predictive Analytics, Machine Learning, Network Visualization, Data Engineering
  • Storage

    MySQL, PostgreSQL
  • Industry Expertise

    Financial Modeling

Education

  • Bachelor's degree in Commerce - Marketing
    2011 - 2015
    Queen's University - Canada

Certifications

  • Data Science Specialization
    JUNE 2017 - PRESENT
    Datacamp Inc.

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