Robert Tan, Marketing Analytics Developer in Toronto, ON, Canada
Robert Tan

Marketing Analytics Developer in Toronto, ON, Canada

Member since October 3, 2018
Robert has extensive SaaS experience and his clients span the United States, Canada, Qatar, Jamaica, UAE, and the UK. He develops interactive data applications and excels at data harvesting, cleaning, and visualization. Robert leads projects with the utmost professionalism and care. Some of his past clients include an international airport and two property management firms with a combined AUM of $54 billion.
Robert is now available for hire




Toronto, ON, Canada



Preferred Environment

Git, Linux, MacOS, Windows, R Studio

The most amazing...

...thing I've done is winning some prize money from Elon Musk.


  • Product Manager

    2021 - PRESENT
    Wave Apps
    • Developed a data-driven, 2-year roadmap and strategy.
    • Developed customer segmentation based on data and customer research methods.
    • Completed discovery for a brand new financial services payment product.
    Technologies: Jira, R
  • Senior Data Insights Analyst

    2018 - 2021
    Wave Apps
    • Supported the SaaS product development with data insights using R, SQL, and Redshift.
    • Created key economic reports for Fortune 500 CEOs during the COVID-19 pandemic.
    • Developed seven automated and advanced business dashboards in Looker from AWS data lakes.
    • Conducted a customer segmentation study that informed business strategy. Insights are projected to add $3 million in value to the business.
    Technologies: Redshift, SQL, R
  • Senior Data Analyst

    2017 - 2018
    Aislelabs Inc.
    • Identified the opportunity to raise net profits by 1.54% ($17 million NPV) for Pearson Airport by mathematically optimizing flight-gate assignment to place affluent passengers closer to luxury retail.
    • Pioneered microtargeting marketing for 31 malls (on average, $764 million sales and 14 million visitors) by developing customer-level data dashboards and presented this capability to marketing executives.
    • Served as the sole analyst using the R statistical language to mine insights for Oxford Properties ($45 billion), Cadillac Fairview ($29 billion), and Pearson Airport (top 0.1% busiest airport).
    • Supported the account management team with ad-hoc data manipulation to increase team efficiency.
    • Developed data dashboards for large property management firms.
    Technologies: Git, SQL, Bash, CSS, JavaScript, R
  • Data Analyst

    2016 - 2017
    Webcom Networks Inc.
    • Saved ten hours per person/week in a team of five analysts by improving trading signal accuracy using R.
    • Scrubbed and mined 820+ million row datasets using R.
    • Back-tested algorithms on 4700 equities in collaboration with back-end Java developers.
    • Researched domain knowledge through the Bloomberg Terminal to bolster models with high-quality features.
    • Used VBA to create trading Excel tools for calculating critical trading data for head traders.
    Technologies: Visual Basic for Applications (VBA), JavaScript, R


  • Languages

    CSS, R, JavaScript, SQL, Bash, Visual Basic for Applications (VBA)
  • Frameworks

    RStudio Shiny
  • Libraries/APIs

    Ggplot2, Tidyverse, Google Maps API
  • Tools

    Adobe Creative Suite, InVision, Adobe Photoshop, Plotly, GIS, R Studio, Git, Jira
  • Paradigms

    Functional Programming, Data Science, Business Intelligence (BI)
  • Platforms

    RStudio, Windows, MacOS, Amazon Web Services (AWS), Gephi, Linux
  • Other

    Data Analysis, Marketing Analytics, Data Mining, Data Processing, Business Strategy, Software Development, Financial Modeling, Forecasting, Predictive Analytics, Machine Learning, Network Visualization, Data Engineering, Product Management
  • Storage

    MySQL, PostgreSQL, Redshift


  • Bachelor's Degree in Commerce - Marketing
    2011 - 2015
    Queen's University - Canada


  • Data Science Specialization
    JUNE 2017 - PRESENT
    Datacamp Inc.

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