Roy Mahfooz, Developer in Lahore, Pakistan
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Roy Mahfooz

Verified Expert  in Engineering

WordPress Developer

Location
Lahore, Pakistan
Toptal Member Since
September 7, 2022

Roy is a PHP and WordPress expert with 6+ years of experience in web development. He is a straightforward, disciplined developer who enjoys his work and likes challenges. He is very good at delivering high-quality work on time and within budget. He worked onsite and remotely with individual clients and small and large teams, successfully delivering outstanding work in the last eight years.

Portfolio

New Directions in Computing
WordPress, WooCommerce, WooCommerce API, WooCommerce Subscriptions 2, PHP...
ThemeFusion
Avada, WordPress, Themes, Child Themes, PHP, JavaScript, HTML, CSS...
MyThemeShop
WordPress, WordPress API, PHP, JavaScript, HTML, CSS, SEO Tools...

Experience

Availability

Full-time

Preferred Environment

MacOS, Slack

The most amazing...

...thing I've developed is a WordPress theme from a given design. It was approved by ThemeForest, staying on the list of the weekly top sellers for two months.

Work Experience

WordPress and WooCommerce Developer

2021 - 2022
New Directions in Computing
  • Worked on many complex WordPress and WooCommerce sites and developed custom functionality for sites with 50,000+ monthly visitors.
  • Used Asana and GitLab for issue tracking and bug fixes.
  • Created custom WordPress plugins for specific functionalities, such as WooCommerce shipping methods, order reports, and WooCommerce custom user management system.
  • Developed custom WordPress themes with custom functionality, for example, API integration, CRM integrations, Mailchimp, and other mailing service integrations.
  • Worked on the arroyoinstruments.com website and completed the custom themes using ACF PRO; the designs were provided in Figma.
Technologies: WordPress, WooCommerce, WooCommerce API, WooCommerce Subscriptions 2, PHP, JavaScript, HTML, CSS, Gravity Forms, Advanced Custom Fields (ACF), Custom Themes, Elementor, Bug Fixes, GitLab, Website Setup, Agency Websites, Web Applications, FacetWP, Complex Web Systems, WP eCommerce, jQuery, Amazon Web Services (AWS), Integration, API Integration, APIs, Full-stack, Data Migration, SQL, WordPress Themes, WordPress Design, WordPress Plugins, Theme Development, Web Security, Site Speed Optimization, Stripe, HubSpot, HubSpot CRM, Membership Sites, Project Consultancy, User Experience (UX), Marketo, Webhooks, REST APIs, Salesforce, Google Tag Manager, Google Analytics 4, Communication, Cookies, eCommerce, Salesforce Bulk API, Web Services, Divi, Business Requirements, Google Analytics, Google Search Console, Page Speed Optimization, HTML5, MySQL, MemberPress, Event Calendars, React, Gutenberg Editor, TypeScript, Yoast SEO, GoDaddy, Content Management Systems (CMS), Web Design, UX Design, Directories, UI Design, User Interface (UI), Design, Conversion Rate Optimization (CRO), WordPress Theme Design, Education, Digital Agencies, MacOS, Programming, Data Structures, Object-oriented Programming (OOP), Databases, Operating Systems, Algorithms, Web UX, GeneratePress, Figma, Webflow, Stripe Subscriptions, Stripe Connect, Technical Leadership, WP Engine, Front-end, Accessibility

WordPress Technical Support

2019 - 2021
ThemeFusion
  • Worked on Avada theme and Avada builder technical support, helping customers set up their sites. Reported and fixed bugs for the Avada theme and plugins.
  • Used GitHub to report and fixed bugs. The Avada builder is one of the best website builders in WP, I had a chance to work with the team with on this great tool.
  • Interacted with customers all around the world to help them set up their sites.
Technologies: Avada, WordPress, Themes, Child Themes, PHP, JavaScript, HTML, CSS, Advanced Custom Fields (ACF), Gravity Forms, GitHub, Bug Fixes, Technical Support, Theme Development, Plugin Development, Website Setup, Custom Post Types, Taxonomy, Metadata, Theme Customization, jQuery, Data Migration, WordPress Themes, WordPress Design, WordPress Plugins, Site Speed Optimization, Stripe, HubSpot, HubSpot CRM, User Experience (UX), REST APIs, Google Tag Manager, Google Analytics 4, Communication, Cookies, eCommerce, Salesforce Bulk API, Web Services, Google Analytics, Google Search Console, Page Speed Optimization, HTML5, MySQL, Event Calendars, Gutenberg Editor, Yoast SEO, GoDaddy, Content Management Systems (CMS), Web Design, UX Design, Directories, UI Design, User Interface (UI), Design, Conversion Rate Optimization (CRO), WordPress Theme Design, Digital Agencies, Programming, Data Structures, Object-oriented Programming (OOP), Databases, Operating Systems, Algorithms, Web UX, Webflow, Stripe Subscriptions, Stripe Connect, Technical Leadership, WP Engine, Front-end, Accessibility

WordPress Developer

2017 - 2019
MyThemeShop
  • Worked on multiple products as the company had around 150 plugins and themes at that time, and I worked on enhancing the functionality, new features, and bug fixes. These products are being used by more than 800,000 people.
  • Used GitHub for feature requests, new features after the team discussion, issue tracking, and bug fixes.
  • Handled some technical issues reported by the customers and forwarded to the tier 1 support team. If the issue or bug was confirmed, an item was added to GitHub.
  • Worked on different plugins, including Rank Math, WP Subscribe and WP Subscribe Pro, WP Quiz and WP Quiz Pro, WP Review and WP Review Pro, and WP Shortcode and WP Shortcode Pro.
  • Contributed to around 30 themes, including Schema, Crypto, Coupon, PointPro, and AdSense.
Technologies: WordPress, WordPress API, PHP, JavaScript, HTML, CSS, SEO Tools, Advanced Custom Fields (ACF), Yoast SEO, Custom Post Types, Algorithms, Taxonomy, Themes, Plugins, Plugin Development, Theme Development, Technical Support, GitHub, Issue Tracking, Bug Fixes, jQuery, Integration, API Integration, APIs, Data Migration, WordPress Themes, WordPress Design, WordPress Plugins, Web Security, Site Speed Optimization, Stripe, Slack, Membership Sites, Project Consultancy, User Experience (UX), Webhooks, REST APIs, Salesforce, Google Tag Manager, Google Analytics 4, Communication, eCommerce, Web Services, Google Analytics, Google Search Console, Page Speed Optimization, HTML5, MySQL, Event Calendars, Gutenberg Editor, Content Management Systems (CMS), Web Design, UX Design, Directories, UI Design, User Interface (UI), Design, WordPress Theme Design, Education, Digital Agencies, Programming, Data Structures, Object-oriented Programming (OOP), Databases, Operating Systems, Web UX, Figma, Webflow, Stripe Subscriptions, Stripe Connect, Front-end

WordPress Developer

2017 - 2017
BrighThemes
  • Developed two themes from scratch for BrighThemes.
  • Created the Advisor theme that was featured in the weekly top-selling themes of ThemeForest for two months.
  • Developed the basic versions for both of the themes and got both of them approved by ThemeForest.
Technologies: WordPress, Theme Development, Plugin Development, WooCommerce, WPBakery, Visual Composer, PHP, JavaScript, HTML, CSS, Redux, jQuery, Integration, Advanced Custom Fields (ACF), WordPress Themes, WordPress Design, WordPress Plugins, REST APIs, Google Analytics 4, Communication, Google Search Console, Page Speed Optimization, HTML5, MySQL, Yoast SEO, Content Management Systems (CMS), Web Design, UX Design, Directories, UI Design, User Interface (UI), Design, WordPress Theme Design, Programming, Data Structures, Object-oriented Programming (OOP), Databases, Operating Systems, Algorithms, Webflow

WordPress Developer

2015 - 2016
ThemeTrail
  • Worked on the development of a real estate WordPress theme called Realty, the best-selling real estate theme of that time. Unfortunately, the author stopped the development of the theme in 2016.
  • Used Jira to track issues and the repo was version controlled on Bitbucket.
  • Developed four completed versions of the theme and took it from 1,000 sales to 5,000+ sales.
  • Developed a theme with a listing system. The paid listing had two types, one-time paid type and subscription type. I got a chance to work with payment APIs like PayPal and Stripe and implemented both payment systems using the APIs.
Technologies: PHP, WordPress, Themes, Child Themes, Plugins, JavaScript, HTML, CSS, Grunt, Stripe API, PayPal API, Custom Post Types, Redux, Advanced Custom Fields (ACF), Bitbucket, Jira, jQuery, Integration, APIs, WordPress Themes, WordPress Design, WordPress Plugins, Theme Development, Stripe, Slack, Membership Sites, Google Analytics 4, Communication, Business Requirements, Google Analytics, Google Search Console, Page Speed Optimization, HTML5, MySQL, Yoast SEO, User Interface (UI), WordPress Theme Design, Programming, Data Structures, Object-oriented Programming (OOP), Databases, Operating Systems, Algorithms, Webflow

PHP And WordPress Developer

2013 - 2014
Freelance
  • Worked on the development of multiple websites. It was the start of my career, I worked hard and learned a lot.
  • Used Skype for communication and also got the chance to use a teamwork project management tool.
  • Learned how WordPress API works and learned more about PHP, JavaScript, HTML, and CSS during this time.
Technologies: PHP, WordPress, JavaScript, HTML, CSS, jQuery, WordPress Plugins, Theme Development, Slack, Project Consultancy, Google Tag Manager, Google Analytics 4, Communication, Page Speed Optimization, HTML5, MySQL, CodeIgniter, WordPress Theme Design, Programming, Data Structures, Object-oriented Programming (OOP), Databases, Operating Systems, Algorithms, Webflow

Advisor WordPress Theme

https://themeforest.net/item/advisor-consulting-business-finance-wordpress-theme/17465118
Back in 2017, I worked with a local team. I was given an HTML design, which I converted to a WP theme. It was a theme integrated with Visual Composer page builder, and I got it approved by ThemeForest as it was purely built on WP standards; it was on the list of top-selling themes for two months straight.

WordPress Website Developed from Scratch

http://mobiloud.roymahfooz.com/
A custom theme was developed using the ACF PRO, and the design was provided in Figma. I created shortcodes for the different sections of the pages, and the site was well-optimized. The gravity forms plugin was used for the complex form handling. It was a website for an agency.

User Role and Order Reporting System

https://www.researchednutritionals.com/
Researched Nutritionals is a WooCommerce site. I developed a system for patients and doctor roles for this site and also developed a plugin to generate CSV reports for the orders. The doctor user role has a specific code that patients can use to get specific discounts, and the doctors can send recommendations to patients via email. A discount rule is applied if the recommendations are purchased. This is one of my recent projects.

Local Pickup Shipping Method WooCommerce

I recently developed a shipping method for WooCommerce. It was a local pickup option based on the cart items and ZIP code. The store has two outlets, and some product categories are available in one outlet, so the user with a specific ZIP code and products in the cart was allowed for pickup. There were other scenarios, too; for example, if a specific product type is in the cart, no matter which ZIP code is, it will be shipped from a particular outlet. It was an exciting project which I did while working with NDIC.

Languages

PHP, JavaScript, HTML, CSS, SQL, HTML5, TypeScript

Frameworks

Redux, Divi, CodeIgniter

Libraries/APIs

jQuery, Stripe API, PayPal API, WordPress API, WooCommerce API, REST APIs, Stripe Connect, Stripe, Salesforce Bulk API, React

Tools

Slack, Grunt, Advanced Custom Fields (ACF), Bitbucket, Jira, GitHub, GitLab, WP eCommerce, Mailchimp, WPBakery, Google Analytics, Gutenberg Editor, Figma, Trello

Paradigms

Object-oriented Programming (OOP), Design Patterns, UX Design, UI Design, Conversion Rate Optimization (CRO)

Platforms

MacOS, WordPress, WooCommerce, Amazon Web Services (AWS), Marketo, WordPress Theme Design, Webflow, Salesforce

Storage

Databases, MySQL, WP Engine

Industry Expertise

Web Design

Other

Programming, Data Structures, Operating Systems, Algorithms, Software Development Lifecycle (SDLC), Themes, Child Themes, Plugins, Custom Post Types, SEO Tools, Yoast SEO, Taxonomy, Plugin Development, Theme Development, Technical Support, Issue Tracking, Bug Fixes, Avada, Gravity Forms, Website Setup, Metadata, Theme Customization, WooCommerce Subscriptions 2, Custom Themes, Elementor, Agency Websites, Web Applications, FacetWP, Complex Web Systems, Visual Composer, Email, User Roles, User Management, CSV Export, CSV File Processing, Shipping Management, Education, Digital Agencies, Integration, API Integration, APIs, Full-stack, Data Migration, WordPress Themes, WordPress Design, WordPress Plugins, Site Speed Optimization, HubSpot, HubSpot CRM, Membership Sites, Project Consultancy, Webhooks, Google Tag Manager, Google Analytics 4, Communication, Cookies, eCommerce, Web Services, Business Requirements, Google Search Console, Page Speed Optimization, Event Calendars, GoDaddy, Content Management Systems (CMS), Directories, User Interface (UI), Design, GeneratePress, Stripe Subscriptions, Accessibility, Web Security, User Experience (UX), MemberPress, Web UX, Technical Leadership, Front-end

2008 - 2012

Bachelor of Science Degree in Software Engineering

Punjab University College of Information Technology - Lahore, Pakistan

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