CRO Technical Consultant
2020 - 2020Pierian- Led the CRO maturity assessment project for Vodafone UK.
- Addressed React issues with analytics and an optimization framework.
- Developed JavaScript widget templates for A/B tests and personalization campaigns.
Technologies: JavaScript, Conversion Rate Optimization (CRO), Adobe TargetA/B Tester | Front-end Developer
2019 - 2020The BMJ - British Medical Journal- Created an A/B testing roadmap to optimize onsite user journeys across various product lines.
- Identified the pain points and blockers in the user journey leading to the discovery of opportunities for A/B/MVT testing through web analytics tools.
- Coordinated the available resources and formulate a testing strategy, scope, and process followed by the experimentation execution and post-test analysis.
Technologies: Google Analytics, CSS3, HTML5, jQuery, JavaScript, Zoho PageSense, Google OptimizeSenior JavaScript and Adobe Target Developer
2018 - 2019Nissan Motors Corporation- Set up and implemented A/B, multivariate tests, and personalization campaigns using Adobe Target.
- Collaborated with the QA team in formulating test cases, debugging, and carrying out functional and non-functional testing.
- Assisted teams in onboarding and implementing analytical tools such as Decibel.
- Provided on-going support to the product owners, analytics team, and market stakeholders with feasibility checks, test brief formulations, and pre/post-test analysis.
- Aided the CRO lead in driving the CRO program from backlog to the remediation phase.
- Provided coaching to internal teams and external development resources.
- Maintained Confluence and Jira resources to support the program.
- Developed a dynamic knowledge hub for internal teams using webflow.
Technologies: Adobe Analytics, Adobe Target, CSS3, HTML5, JavaScriptSenior Solutions Engineer | Front-end Developer
2016 - 2018REO (formerly RedEye UK)- Implemented complex A/B, multivariate and personalization campaigns for reputable clients including M&S, Sixt, Ticketmaster, Compare the Market, and Bupa using front-end technologies.
- Collaborated with the CRO, analytics team, and client’s product teams to diagnose user experience issues and develop hypothesis-driven testing.
- Implemented A/B experiments for single-page applications using Angular, React, and Vue.js.
- Provided training to the client teams and coached the agency’s internal teams. Improved processes for better estimations, project management, and planning.
Technologies: Oracle, Monetate, Adobe Target, jQuery, JavaScript, CSS3, HTML5, OptimizelyFront-end Developer | Web Designer
2014 - 2016Oliver Kinross, London- Created mock-ups, wireframes, and prototypes of the event websites and converted them into fully functional websites.
- Built marketing landing pages for online campaigns.
- Optimized the websites using the latest SEO techniques.
Technologies: jQuery, JavaScript, CSS3, HTML5, WordPressDigital Designer | Web Designer
2013 - 2014Clockhouse Marketing, Redhill, UK- Designed websites using multiple web languages such as HTML, CSS3, jQuery, PHP, and CMS tools such as WordPress and Joomla.
- Ensured the look and feel of the website was consistent with design principles and clients’ business objectives.
- Applied onsite and offsite SEO techniques. Ensured the site had the appropriate linking structure for search engines to crawl the site effectively.
- Created mock-ups and artwork for brand implementation projects for clients such as SkyTeam, Delta Air Lines, British Airways.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Joomla, WordPress, PHP, jQuery, CSS3, HTML