Sabahat Ullah
Verified Expert in Engineering
Front-end UI Developer
Sabahat is a passionate front-end developer with a deep understanding of digital marketing and design. His pixel-perfect work has helped SkyTeam, Delta Air Lines, and British Airways achieve their brand implementation projects. His thorough design, development, and conversion rate optimization campaigns helped clients such as M&S, Ticketmaster, and Bupa. Sabahat has a vast knowledge of tools like Optimizely, Adobe Target, and Google Optimize and is a highly adaptable developer.
Portfolio
Experience
Availability
Preferred Environment
MacOS, Trello, Visual Studio Code (VS Code)
The most amazing...
...project I built was a checkout experience for a telecommunications giant that had 25% uplift in total orders as a result of an A/B test.
Work Experience
CRO Technical Consultant
Pierian
- Led the CRO maturity assessment project for Vodafone UK.
- Addressed React issues with analytics and an optimization framework.
- Developed JavaScript widget templates for A/B tests and personalization campaigns.
A/B Tester | Front-end Developer
The BMJ - British Medical Journal
- Created an A/B testing roadmap to optimize onsite user journeys across various product lines.
- Identified the pain points and blockers in the user journey leading to the discovery of opportunities for A/B/MVT testing through web analytics tools.
- Coordinated the available resources and formulate a testing strategy, scope, and process followed by the experimentation execution and post-test analysis.
Senior JavaScript and Adobe Target Developer
Nissan Motors Corporation
- Set up and implemented A/B, multivariate tests, and personalization campaigns using Adobe Target.
- Collaborated with the QA team in formulating test cases, debugging, and carrying out functional and non-functional testing.
- Assisted teams in onboarding and implementing analytical tools such as Decibel.
- Provided on-going support to the product owners, analytics team, and market stakeholders with feasibility checks, test brief formulations, and pre/post-test analysis.
- Aided the CRO lead in driving the CRO program from backlog to the remediation phase.
- Provided coaching to internal teams and external development resources.
- Maintained Confluence and Jira resources to support the program.
- Developed a dynamic knowledge hub for internal teams using webflow.
Senior Solutions Engineer | Front-end Developer
REO (formerly RedEye UK)
- Implemented complex A/B, multivariate and personalization campaigns for reputable clients including M&S, Sixt, Ticketmaster, Compare the Market, and Bupa using front-end technologies.
- Collaborated with the CRO, analytics team, and client’s product teams to diagnose user experience issues and develop hypothesis-driven testing.
- Implemented A/B experiments for single-page applications using Angular, React, and Vue.js.
- Provided training to the client teams and coached the agency’s internal teams. Improved processes for better estimations, project management, and planning.
Front-end Developer | Web Designer
Oliver Kinross, London
- Created mock-ups, wireframes, and prototypes of the event websites and converted them into fully functional websites.
- Built marketing landing pages for online campaigns.
- Optimized the websites using the latest SEO techniques.
Digital Designer | Web Designer
Clockhouse Marketing, Redhill, UK
- Designed websites using multiple web languages such as HTML, CSS3, jQuery, PHP, and CMS tools such as WordPress and Joomla.
- Ensured the look and feel of the website was consistent with design principles and clients’ business objectives.
- Applied onsite and offsite SEO techniques. Ensured the site had the appropriate linking structure for search engines to crawl the site effectively.
- Created mock-ups and artwork for brand implementation projects for clients such as SkyTeam, Delta Air Lines, British Airways.
Experience
Awesome Grocery App
https://awesomegroceryapp.netlify.app/Movie App
https://awesomemovieapp.netlify.app/CompareTheMarket Mobile Homepage Redesign
https://drive.google.com/file/d/1MqxF6Q-QZidOK1BCk81iY4_EaNkadMSM/view?usp=sharingSixt.de Listing Page Redesign
https://drive.google.com/drive/folders/1wmtEQgKn-jmm-VjxRxXtHTeRAYHahX5c?usp=sharingWeather App
https://awesomeweatherapp.netlify.app/Bone and Body Research Centre Website
https://drive.google.com/drive/folders/1UZrGILGYVwTZE62H5mgtrImAT1FAACn1?usp=sharingBudcube Cultivation System Website
https://drive.google.com/drive/folders/1YP9FrvYuE7B5499UtNcy-0Un2AU5jPsx?usp=sharingInstadose Pharma - A Leading Cannabis Manufacturer
https://instadosepharma-client.netlify.app/Skills
Languages
JavaScript, HTML5, CSS3, CSS, HTML, Sass, Less, PHP
Other
Design, A/B Testing, UI Development, Personalization, User Experience (UX), User Interface (UI), Digital Marketing, Web Applications, APIs, Zoho PageSense, Monetate
Frameworks
Bootstrap, Vanilla JS
Libraries/APIs
jQuery, React
Tools
Adobe Target, Optimizely, Google Optimize, Trello, Google Analytics, Adobe Analytics, Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Paradigms
Conversion Rate Optimization (CRO), Search Engine Optimization (SEO)
Platforms
Webflow, Visual Studio Code (VS Code), MacOS, WordPress, Joomla, Oracle
Education
Master's Degree in Digital Marketing
Oxford Brookes University - London, England
Certifications
Learning Conversion Rate Optimization
Optimizely Platform Certified
Optimizely
Optimizely Developer Certified
Optimizely
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