Sandro is available for hire
Hire SandroSandro Antidze
Verified Expert in Engineering
Software Developer
Location
Tbilisi, Georgia
Toptal Member Since
October 11, 2022
Sandro is an accomplished senior full-stack developer with a proven track record in the computer software industry. With a deep understanding of programming languages and development tools, he excels in full-stack, back-end, and front-end projects. Sandro collaborates with UX teams and possesses advanced expertise in Google Tag Manager (GTM) and Google Analytics 4 (GA4) analytics. His 100% job success score and eight years of experience position him as the top candidate for your project.
Portfolio
Runecast Solutions Ltd.
Google Data Studio, Google Analytics, Google Tag Manager, Google Analytics 4...
Runecast Solutions Ltd.
Google Data Studio, Google Analytics, Google Tag Manager, Google Analytics 4...
DSD CAPITAL, LDA
Laravel, JavaScript, PHP, Cloudflare, Vuex, Vue CLI, Laravel Forge...
Experience
Availability
Full-time
Preferred Environment
Laravel, Vue 3, MySQL, Tailwind CSS, Google Tag Manager, Cloudflare, APIs, Nuxt.js, REST APIs
The most amazing...
...company is King And Queen Limo NYC, a prominent limo service company that achieved a #3 ranking in its industry and still growing, almost like a child.
Work Experience
Google Analytics Expert Tech Platform
2022 - 2023
Runecast Solutions Ltd.
- Developed and implemented customized tracking solutions. Created and deployed advanced tracking scripts within GTM to monitor user interactions and events on the company's websites, resulting in enhanced data accuracy and insights.
- Enhanced data collection for GA4. Successfully migrated the company's analytics platform to Google Analytics 4, ensuring a seamless transition and setting up advanced event tracking and data collection methodologies.
- Improved data quality and accuracy. Conducted rigorous data quality audits, identifying and resolving data discrepancies and implementing measures to maintain data integrity, resulting in a more reliable data reporting system.
- Built advanced eCommerce tracking. Developed and configured detailed eCommerce tracking within GA4, enabling the organization to gain valuable insights into product performance, sales trends, and customer behavior.
- Provided actionable insights. Analyzed Google Analytics data and generated regular reports, translating complex data into actionable insights for marketing and development teams, leading to data-driven decision-making.
- Achieved goals tracking. Set up and managed goal tracking within GA4, enabling the organization to measure and optimize key conversion metrics and improve user engagement.
- Collaborated with cross-functional teams. Worked closely with marketing, design, and development teams to understand their tracking needs and requirements and delivered tailored solutions to meet those needs.
- Monitored and improved tracking. Proactively monitored GTM tags and GA4 set up to identify and rectify issues, improving data accuracy and eliminating data gaps.
- Integrated A/B testing tools with GTM and GA4 to facilitate data-driven experimentation and optimization of web content and user experience.
- Maintained compliance. Ensured compliance with data protection regulations (e.g., GDPR) in all tracking and analytics activities.
Technologies: Google Data Studio, Google Analytics, Google Tag Manager, Google Analytics 4, JavaScript
Google Analytics Expert
2022 - 2023
Runecast Solutions Ltd.
- Connected multiple domains for comprehensive website analytics, mapping the user journey.
- Resolved issues within the existing GTM tracking while introducing intricate logic for new tracking implementations.
- Transitioned from UA to GA4, creating tailored setups that cater to the needs of a sizable team of developers and testers.
Technologies: Google Data Studio, Google Analytics, Google Tag Manager, Google Analytics 4, JavaScript, JSON
Laravel Developer
2022 - 2022
DSD CAPITAL, LDA
- Developed two applications and a SPA Dashboard for a fintech project, managed a team and implemented DevOps solutions.
- Created a KYC verification platform for the fintech app.
- Fixed their management issues and helped launch the MVP in the shortest possible time (notably, it was finished before the deadline).
Technologies: Laravel, JavaScript, PHP, Cloudflare, Vuex, Vue CLI, Laravel Forge, Ubuntu Linux, VPN, SSL Certificates, Scrum, JSON
Senior Full-stack Developer
2020 - 2022
Maslife
- Developed a PHP Laravel-based website for the storefront to monitor user flow from ads to the App Store and Play Store and to collect their data, including emails and passwords, to remarket them or to send custom, invite-only codes to access the app.
- Created an app's back-end on Node.js and MongoDB for the Maslife iOS and Android apps with other developers.
- Implemented a Google tag manager custom events to track specific data for user acquisition (UA) and then did the same for Google Analytics 4 (GA4).
Technologies: PHP, JavaScript, MySQL, Google Tag Manager, Google Maps API, Google Analytics, Laravel, Vue, MongoDB, Node.js, Express.js, Front-end, Back-end, HTML5, Eloquent, Full-stack, APIs, REST APIs, Databases, API Integration, Google Analytics 4, Architecture, Software Architecture, Web Development, Agile, Software Design, Figma, Twilio, Laravel Forge, JSON, CSV File Processing
Senior Full-stack Developer
2017 - 2020
Kiwi Post
- Developed a parcel tracking website where users from different countries send personal or online parcels sold on the website and track their location.
- Created a CRM from the ground up with a custom CRUD system and a user action-history base hierarchy. It can retrieve any user action which might be done incorrectly.
- Made ads retargeting automation and implemented Google tag manager to trigger specific events for our analytics and marketing team.
Technologies: Laravel, PHP, MySQL, Vue, Bootstrap, Google Tag Manager, Google Maps API, Google Analytics, Full-stack, APIs, REST APIs, Databases, API Integration, Architecture, Software Architecture, Web Development, Software Design, Laravel Forge, JSON, CSV File Processing
Senior Front-end Developer
2016 - 2017
Usa2georgia
- Developed a single-page web application using Vue.
- Implemented third-party technologies like Google Maps and post-tracking platforms.
- Applied Google Tag Manager and Google Analytics to set up custom events.
Technologies: JavaScript, Vue, Front-end, HTML5, APIs, REST APIs, Databases, API Integration, Web Development, Software Design, PostgreSQL, JSON
Back-end Developer
2014 - 2016
Helix Nebula Capital
- Included all the basic functionality and API integrations to third-party services.
- Developed a back-end for the eCommerce website, which asks users to select categories in which users are interested and connect to comparable products for which they're searching.
- Supported the website in real-time when we made a soft launch and then on production and saw how it reached over 50,000 new customers in the first week and over 100,000 in the first two months.
Technologies: CodeIgniter, MySQL, PHP, Back-end, REST APIs, Databases, Architecture, Software Architecture, Web Development, Laravel Forge, PostgreSQL, JSON, CSV File Processing
Experience
King And Queen Limousine NYC | A Website and Limo CMS/CRM
https://kingandqueenlimo.comWith the NYC-based limo service website with CMS and CRM integration, I was a full-stack developer, and with the website, I built a real-time limo-tracking platform for customers to see their driver's location when they arrived.
I built a CMS and integrated CRM into the system. I also created and implemented UA first and set up custom event tracking at GTM. After years of successful work, when GA4 was released, I moved all the triggers to GA4.
I built a CMS and integrated CRM into the system. I also created and implemented UA first and set up custom event tracking at GTM. After years of successful work, when GA4 was released, I moved all the triggers to GA4.
Maslife | A UK-based Fintech Company Website
https://maslife.comI worked as a full-stack developer with the app's back-end developer to integrate in-app tracking.
It's a PHP Laravel-based website for storefronts to monitor user flow from ads to the App Store and Play Store and to collect their data, including emails and passwords, to remarket them or to send custom invite-only codes to access the application.
It's a PHP Laravel-based website for storefronts to monitor user flow from ads to the App Store and Play Store and to collect their data, including emails and passwords, to remarket them or to send custom invite-only codes to access the application.
UK-based - Parcel Shipping Website
https://kiwipost.co.uk/1. The website accepts registrations from supported countries and gives physical addresses in countries like the USA, UK, China, Turkey, etc., for online shopping.
2. The website is easy to manage from its CMS.
3. The website is multilingual and supports online payments, is connected to an accounting platform with different types of analytics
4. The system is automated and needs minimal human resources to operate.
5. The system is highly secured and is connected to a reverse proxy technology for websites which secures it from DDoS and uses server caching for a faster page load of static web pages
2. The website is easy to manage from its CMS.
3. The website is multilingual and supports online payments, is connected to an accounting platform with different types of analytics
4. The system is automated and needs minimal human resources to operate.
5. The system is highly secured and is connected to a reverse proxy technology for websites which secures it from DDoS and uses server caching for a faster page load of static web pages
HIVE Georgia - Bitmain Antminer - Mining and Farm Monitoring (Automation) Platform
Back in 2017, mining farms faced issues with overheating Antminers and the inability to monitor them without leaving the farming territory, and We decided to solve that issue and created Hive, which consisted of two parts:
A Hivebox:
A Raspberry Pi scanner acted as a reverse proxy for miners and as a scanner collecting data from miners and passing it to the main web server to which it was connected via VPN.
And a mobile-friendly website that allowed farm owners to take care of their farms from their computers or phones. We added functionalities like changing an auto-restart temperature range, signing into the miner as if you're an inside farm, automatically replacing mining wallets on multiple devices, custom miner shares to device owners, and more.
Right after releasing our product, there was no need to create giant farms, and anyone could have their own small farm anywhere in the world plugged into our network.
A Hivebox:
A Raspberry Pi scanner acted as a reverse proxy for miners and as a scanner collecting data from miners and passing it to the main web server to which it was connected via VPN.
And a mobile-friendly website that allowed farm owners to take care of their farms from their computers or phones. We added functionalities like changing an auto-restart temperature range, signing into the miner as if you're an inside farm, automatically replacing mining wallets on multiple devices, custom miner shares to device owners, and more.
Right after releasing our product, there was no need to create giant farms, and anyone could have their own small farm anywhere in the world plugged into our network.
Skills
Languages
JavaScript, HTML, CSS, PHP, HTML5, CSS3
Frameworks
Laravel, Bootstrap, Tailwind CSS, Express.js, Eloquent, Vue SSR, Nuxt.js, CodeIgniter
Libraries/APIs
jQuery, Vue, Node.js, REST APIs, Vue 2, Google Maps API, Google Tag Manager API, Vuex
Storage
MySQL, MongoDB, Databases, PostgreSQL, JSON, Amazon S3 (AWS S3)
Other
Google Tag Manager, Laravel Forge, Front-end, Back-end, Single-page Applications (SPA), Full-stack, APIs, API Integration, Architecture, Software Architecture, Web Development, CSV File Processing, Cloudflare, Vue 3, Google Analytics 4, Software Design, Full-stack Development, SSL Certificates, Google Data Studio
Tools
Google Analytics, NGINX, Postman, Figma, Vue CLI, VPN
Paradigms
Agile, Scrum
Platforms
Ubuntu, Docker, Twilio, Ubuntu Linux
Education
2018 - 2020
Master's Degree in Computer Science
Georgian Technical University - Tbilisi, Georgia
2014 - 2018
Bachelor's Degree in Computer Science
Tbilisi State University - Tbilisi, Georgia