Sarmad Ali Javed, Developer in Islamabad, Islamabad Capital Territory, Pakistan
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Sarmad Ali Javed

Verified Expert  in Engineering

WordPress Developer

Islamabad, Islamabad Capital Territory, Pakistan

Toptal member since November 18, 2022

Expertise
WordPress DevelopmentFull-stackBack-end DevelopersHTML5AJAXWeb DevelopmentFront-endGravity FormsBootstrapPHP
Bio

Sarmad is a skilled and detail-oriented developer specializing in WordPress. He has over nine years of professional experience in all aspects of WordPress theme and plugin creation. Being a highly trained and results-driven individual contributor, Sarmad has a successful track record in exceeding expectations for all facets of WordPress, GitHub, and front-end programming languages.

Portfolio

Global Rescue
HTML to WordPress, WordPress REST API, Bootstrap, Responsive UI...
Onward Digital Ltd
WordPress, Advanced Custom Fields (ACF), Web Development, Web Design...
Aaron Vickers
WordPress, PHP, MySQL, WordPress Back-end Customization, Back-end Development...

Experience

  • WordPress Plugins - 10 years
  • WordPress Themes - 10 years
  • PHP - 9 years
  • MySQL - 8 years
  • WordPress REST API - 6 years
  • Stripe - 6 years
  • Payment APIs - 6 years
  • WordPress API - 5 years

Availability

Full-time

Preferred Environment

Windows, Slack, PhpStorm, Notepad++, FileZilla, WordPress API, PSD to HTML, PSD to WordPress, WordPress Plugins, WordPress Themes

The most amazing...

...thing I've developed is the website of a big multinational US-based organization, built in a very outdated CMS and very difficult to manage.

Work Experience

Senior Software Engineer

2021 - PRESENT
Global Rescue
  • Developed the company's official website, built in an outdated content management system (CMS), which was very difficult to use and manage, and migrated it to the latest, most widely used CMS.
  • Tracked and fixed bugs reported by the quality assurance (QA) team daily.
  • Participated in daily meetings to suggest using tools and technologies to run projects smoothly and contributed to the integration of AWS with undergoing projects.
Technologies: HTML to WordPress, WordPress REST API, Bootstrap, Responsive UI, WordPress Plugins, WordPress Themes, MySQL, WordPress Design, Plugins, APIs, Payment APIs, HTML, Advanced Custom Fields (ACF), Figma, Web Development, Performance, Performance Optimization, Google Analytics, Responsive Coding, Google Search Console, Google Tag Manager, Mailchimp, SQL, WordPress API, REST APIs, UX Design, Responsive Design, User Experience (UX), User Interface (UI), Responsive Layout, Gravity Forms, CSS3 Animation, Animation, Custom Post Types, Fitness, Proactive, Branding, Front-end, Multilingual Websites, Amazon Web Services (AWS), Back-end, WordPress, PHP, CSS, JavaScript, Plugin Development, Theme Customization, Web Scalability, API Integration, HTML5, WordPress Optimization, REST, XML, WP All Import, Google Maps API, JSON, Duda Mobile, Agile, Database Architecture, Technical Leadership, Full-stack, Full-stack Development, WordPress Multisite, Responsive Web Design (RWD), Web Design, PSD to WordPress, Amazon S3 (AWS S3), WordPress Customization, WordPress Theme Customization, Video Streaming, Programming, WordPress Back-end Customization, DigitalOcean, Back-end Development, Plugin Customization, GitHub

Front-end Developer

2024 - 2024
Onward Digital Ltd
  • Designed and built a visually appealing WordPress website from scratch using WP Bakery.
  • Created fully responsive pages that ensured optimal performance across devices. Implemented the Impress theme to align with the project's aesthetic goals.
  • Translated briefs into high-quality web pages without the need for coding.
  • Enhanced functionality and user experience using Advanced Custom Fields (ACF) and delivered seamless integration of design elements with client objectives.
  • Completed the project with zero design revisions, meeting all client expectations and improving user engagement through intuitive and visually engaging layouts.
  • Delivered a scalable site structure, ensuring ongoing client flexibility.
Technologies: WordPress, Advanced Custom Fields (ACF), Web Development, Web Design, WooCommerce, Front-end, WordPress Back-end Customization, Plugin Customization, GitHub

WordPress Developer

2024 - 2024
Aaron Vickers
  • Redesigned back-end systems to enhance functionality, support scalability, and streamline data processes for improved efficiency.
  • Implemented multi-category rankings, optimized pages for seamless design, and developed modular features for future scalability.
  • Delivered phased updates, conducted thorough testing, and prioritized user feedback to enhance site performance and reliability.
Technologies: WordPress, PHP, MySQL, WordPress Back-end Customization, Back-end Development, Plugin Customization, GitHub

WordPress Developer

2024 - 2024
Howard Schneider
  • Enhanced site security. Conducted a comprehensive security audit of the WordPress site, identifying and resolving vulnerabilities. Hardened the site against potential threats by updating security protocols and plugins and implementing best practices.
  • Optimized plugin performance. Evaluated and updated all 3rd-party plugins, ensuring they were compatible with the latest version of WordPress. Improved site stability and performance while resolving plugin conflicts.
  • Streamlined maintenance and site clean-up. Performed a thorough clean-up of the site by removing obsolete plugins, optimizing the database, and ensuring all active plugins functioned smoothly. Delivered a stable and secure platform ready for future growth.
  • Streamlined content management with secure Vimeo integration. Added support for Vimeo videos, ensuring secure playback that restricts access to the website. This allowed seamless delivery of video lessons while protecting intellectual property.
  • Integrated PayPal to sell lessons, allowing the client, a lecturer at a prominent US university, to offer both free and paid lessons through the site.
Technologies: WordPress, PHP, HTML, CSS, PSD to WordPress, Amazon S3 (AWS S3), WordPress Customization, WordPress Theme Customization, Programming, WordPress Back-end Customization, Back-end Development, Plugin Customization, GitHub

WordPress Plugin Developer

2024 - 2024
Grafias LLC
  • Developed a WordPress plugin that enabled a user to sell their music.
  • Added a couple of payment gateways—Paypal and Stripe—so users can buy subscription packages of various durations. Also fixed bugs in the user's website.
  • Launched the plugin on the user's live website and monitored the pre- and post-launch processes.
Technologies: WordPress, WordPress Plugins, HTML, PHP, MySQL, CSS, HTML5, Mailchimp, Stripe, Responsive Web Design (RWD), Web Design, WordPress Customization, WordPress Theme Customization, Video Streaming, Programming, WordPress Back-end Customization, Back-end Development, Plugin Customization, GitHub

WordPress Developer

2024 - 2024
ACLIP, LLC
  • Developed a fully responsive healthcare website from scratch, ensuring optimal viewing across all devices. Translated Figma designs into pixel-perfect responsive layouts, maintaining design integrity on desktops, tablets, and mobile phones.
  • Collaborated with stakeholders to incorporate accessibility features, making the website inclusive and compliant with WCAG standards.
  • Enhanced user experience with intuitive navigation and clear call-to-action elements. Implemented media queries and fluid grid systems for a seamless user experience, resulting in smooth client engagement across different devices.
Technologies: WordPress, Pixel Perfect, PHP, WordPress Themes, WordPress Plugins, UI Design, REST APIs, HubSpot, Responsive Web Design (RWD), Web Design, PSD to WordPress, Amazon S3 (AWS S3), WordPress Customization, WordPress Theme Customization, Video Streaming, Programming, WordPress Back-end Customization, Back-end Development, Plugin Customization, GitHub

WordPress Elementor Developer

2024 - 2024
IGLOO Inc.
  • Optimized Elementor designs for seamless integration with live displays. Ensured a consistent layout across all devices and browsers. Provided expert consultancy to streamline internal landing page creation processes, reducing production time by 50%.
  • Consulted on best practices, enhancing team efficiency in managing website updates. Provided training sessions on content management, empowering staff to maintain site consistency and quality.
  • Resolved script optimization issues, improving site loading speed by 40%. Provided expert consultancy to streamline internal landing page creation processes, reducing production time by 50%.
Technologies: WordPress, Elementor, Third-party Integration, Plugins, HTML, JavaScript, CSS, Web Development, Web, AODA Compliance, Responsive Web Design (RWD), Web Design, Amazon S3 (AWS S3), WordPress Customization, WordPress Theme Customization, Programming, WordPress Back-end Customization, Back-end Development, Plugin Customization, GitHub

WordPress Developer | Elementor and WooCommerce

2024 - 2024
Indoor Gardening Depot LLC
  • Revamped site templates for enhanced aesthetics and functionality. Streamlined product listings and a checkout process besides implementing responsive design, resulting in a 60% decrease in bounce rates on mobile devices.
  • Restructured a menu architecture for improved navigation and user-friendliness. Introduced intuitive categorization, reducing average search time by 30%. Enhanced the display of product varieties and increased cross-selling by 25%.
  • Resolved back-end issues, ensuring seamless inventory management and order processing. Added different types of checkout fees based on the user's location.
Technologies: WordPress, WooCommerce, Elementor, WordPress Themes, WordPress Plugins, WooCommerce API, WooCommerce Database, Advanced Custom Fields (ACF), Responsive Web Design (RWD), Web Design, Amazon S3 (AWS S3), WordPress Customization, WordPress Theme Customization, Programming, WordPress Back-end Customization, Back-end Development, Plugin Customization, GitHub

WordPress Developer

2023 - 2023
Neighborhoods.com LLC
  • Worked as a full-stack WordPress developer and developed a number of new modules and fixed bugs. Played a major role in migrating from legacy to WordPress. Developed data filters and integrated maps for user interactivity.Createdd user account pages.
  • Tracked and fixed assigned bugs using Jira. Collaborated with the QA team throughout the engagement for prioritization of bug fixes to meet business goals by working together to tackle issues and find solutions to the critical barriers to deployment.
  • Was part of every release to quickly identify and fix issues that may arise during the release process, ensuring that the code adhered to coding standards and best practices and assessing the potential impact of changes on the existing codebase.
Technologies: WordPress, CSS, PHP, WordPress Plugins, Elementor, Ajax, APIs, Performance Optimization, API Integration, HTML5, WordPress Optimization, REST, XML, WP All Import, Google Maps API, JSON, Agile, Database Architecture, Technical Leadership, Full-stack, Full-stack Development, HubSpot, Responsive Web Design (RWD), Web Design, PSD to WordPress, WordPress Customization, WordPress Theme Customization, Video Streaming, Programming, WordPress Back-end Customization, DigitalOcean, Back-end Development, Plugin Customization, GitHub

WordPress Developer

2023 - 2023
Caroline Lowder
  • Developed a site for a client which helped him to expand his business.
  • Fixed bugs reported by client to ensure the client got the desired result.
  • Launched the website for the client and tracked possible bugs.
Technologies: WordPress, WordPress Themes, WordPress Design, Responsive Layout, Gravity Forms, CSS3 Animation, Animation, Custom Post Types, Branding, Front-end, Back-end, Bootstrap, PHP, CSS, JavaScript, HTML, Plugin Development, Theme Customization, Web Scalability, HTML5, WordPress Optimization, WP All Import, JSON, Technical Leadership, Full-stack, Full-stack Development, Responsive Web Design (RWD), Web Design, WordPress Customization, WordPress Theme Customization, Programming, WordPress Back-end Customization, Back-end Development, Plugin Customization, GitHub

WordPress Developer

2022 - 2023
Howard Schneider
  • Restored and revamped the client's website, which helped the client to continue his business.
  • Communicated the site update's progress regularly with the client and listened to his feedback to complete this job efficiently.
  • Set up the live website successfully and suggested improvements to the client, including changing his hosting for better site security and performance.
Technologies: WordPress, PHP, HTML, CSS, Responsive Design, WooCommerce, User Experience (UX), User Interface (UI), Responsive Layout, Gravity Forms, CSS3 Animation, Animation, Custom Post Types, Branding, Front-end, Back-end, Bootstrap, JavaScript, Theme Customization, Web Scalability, HTML5, WordPress Optimization, REST, WP All Import, Database Architecture, Technical Leadership, Full-stack, Full-stack Development, Responsive Web Design (RWD), Web Design, PSD to WordPress, WordPress Customization, WordPress Theme Customization, Programming, WordPress Back-end Customization, Back-end Development, Plugin Customization, GitHub

WordPress Developer

2022 - 2022
Afrifursa
  • Developed a website to provide insight into African business, culture, and society while assisting global citizens and organizations to engage in equal opportunity exchanges with African stakeholders.
  • Transformed the design provided by the client into a WordPress theme, enabling the client to manage content and media without external help.
  • Helped the client migrate from the development environment to go live and fixed issues and bugs.
Technologies: WordPress, HTML, PHP, JavaScript, CSS, WordPress Themes, WordPress Design, WordPress Plugins, Advanced Custom Fields (ACF), Web Development, Performance, Performance Optimization, Google Analytics, cPanel, Responsive Coding, SQL, UX Design, Responsive Design, User Experience (UX), User Interface (UI), Responsive Layout, Gravity Forms, CSS3 Animation, Animation, Custom Post Types, Branding, Front-end, Back-end, Bootstrap, Plugin Development, Theme Customization, HTML5, WordPress Optimization, WP All Import, Technical Leadership, Full-stack, Full-stack Development, Responsive Web Design (RWD), Web Design, WordPress Customization, WordPress Theme Customization, Video Streaming, Programming, WordPress Back-end Customization, Back-end Development, Plugin Customization, GitHub

PHP Developer

2019 - 2021
WooNinjas
  • Developed premium WordPress plugins that are being used widely by many users.
  • Fixed bugs reported by the QA team and constantly communicated with them.
  • Participated in the launch process, fixing the reported bugs and issues.
Technologies: Ajax, WordPress Plugins, Bootstrap, jQuery, Responsive UI, WordPress, eCommerce, MySQL, WordPress Design, Plugins, APIs, Payment APIs, HTML, Advanced Custom Fields (ACF), Web Development, Performance, Performance Optimization, Google Analytics, Responsive Coding, Google Search Console, Google Tag Manager, Mailchimp, SQL, WordPress API, REST APIs, Responsive Design, WooCommerce, User Experience (UX), User Interface (UI), Responsive Layout, Gravity Forms, Custom Post Types, Fitness, Proactive, Branding, Front-end, Back-end, PHP, CSS, JavaScript, Plugin Development, API Integration, HTML5, REST, XML, WP All Import, Google Maps API, JSON, Agile, Database Architecture, Technical Leadership, Full-stack, Full-stack Development, WordPress Multisite, Responsive Web Design (RWD), Web Design, WordPress Customization, WordPress Theme Customization, Programming, WordPress Back-end Customization, DigitalOcean, Back-end Development, Plugin Customization, GitHub

WordPress Team Lead

2017 - 2019
Techstones
  • Developed many major WordPress projects for different clients worldwide, delivering almost every project within the deadline.
  • Tracked and fixed bugs reported by clients and the QA personnel.
  • Organized work, managed project progress, and communicated regularly with clients about the progress of ongoing tasks.
Technologies: WordPress, Ajax, Bootstrap, Responsive UI, WordPress Plugins, WordPress Themes, eCommerce, Single Sign-on (SSO), MySQL, WordPress Design, Plugins, APIs, Payment APIs, HTML, Advanced Custom Fields (ACF), Figma, Web Development, Performance, Performance Optimization, Google Analytics, cPanel, Responsive Coding, Google Tag Manager, Mailchimp, SQL, WordPress API, REST APIs, UX Design, Responsive Design, WooCommerce, User Experience (UX), User Interface (UI), Responsive Layout, Gravity Forms, CSS3 Animation, Animation, Custom Post Types, Fitness, Proactive, Branding, Front-end, Multilingual Websites, Back-end, PHP, CSS, JavaScript, Plugin Development, Theme Customization, Web Scalability, API Integration, HTML5, WordPress Optimization, WooCommerce Subscriptions 2, REST, XML, WP All Import, Google Maps API, JSON, Agile, Database Architecture, Technical Leadership, Full-stack, Full-stack Development, WordPress Multisite, Responsive Web Design (RWD), Web Design, WordPress Customization, WordPress Theme Customization, Programming, WordPress Back-end Customization, DigitalOcean, Back-end Development, Plugin Customization, GitHub

PHP Developer

2014 - 2017
Aspire Logics
  • Developed many projects, including WordPress plugins and themes for different clients around the globe.
  • Fixed the reported bugs during the pre and post-launch stages of projects.
  • Communicated with different clients to gather requirements about new projects and provide task updates.
Technologies: Ajax, Bootstrap, HTML to WordPress, Responsive UI, WordPress, WordPress API, WordPress Plugins, eCommerce, Single Sign-on (SSO), MySQL, WordPress Design, Plugins, APIs, Payment APIs, HTML, Advanced Custom Fields (ACF), Figma, Web Development, Performance, Performance Optimization, cPanel, Responsive Coding, Google Search Console, Mailchimp, SQL, REST APIs, UX Design, Responsive Design, WooCommerce, User Experience (UX), User Interface (UI), Responsive Layout, Gravity Forms, CSS3 Animation, Animation, Custom Post Types, Fitness, Proactive, Branding, Front-end, Multilingual Websites, Back-end, PHP, CSS, JavaScript, Plugin Development, Theme Customization, Web Scalability, API Integration, HTML5, WordPress Optimization, WooCommerce Subscriptions 2, REST, XML, WP All Import, Google Maps API, Agile, Technical Leadership, Full-stack, Full-stack Development, WordPress Multisite, Responsive Web Design (RWD), WordPress Customization, WordPress Theme Customization, Video Streaming, Programming, WordPress Back-end Customization, DigitalOcean, Back-end Development, Plugin Customization, GitHub

Experience

LearnDash Goals

https://wooninjas.com/downloads/learndash-goals/
LearnDash Goals plugin was an add-on for the WordPress learning management system plugin LearnDash. I was the only back-end developer in charge of the plugin's public UI. The mockup and design were provided by the designer.

LearnDash Advanced Quizzes

https://wooninjas.com/downloads/learndash-advanced-quizzes/
This plugin was an add-on for the WordPress learning management system plugin LearnDash, which allows the inclusion of new and unique question types and question time limits. I built this plugin with another developer on my team. We communicated how this plugin should be implemented to engage users and then developed it collectively.

LearnDash Attendance Add-on

https://wooninjas.com/downloads/learndash-attendance-addon/
An add-on for the WordPress LearnDash plugin, allowing to mark course attendance for students easily. I worked as a back-end developer on this plugin with another team member and developed some specific modules of this plugin.

Munch Bakery

https://www.munchbakery.com/
A multilingual website for a bakery based in Saudi Arabia. I was both the back-end and front-end developer and was also involved in communicating with the clients about daily updates and gathering requirements.

Aida Hair

A website for a company that sells wigs, weaves, closures, and hairpieces. I was the lead developer involved in developing, designing, and communicating all the details with clients to set all the final product details. Furthermore, I integrated the Klarna payment gateway.

Persia Page

https://www.persiapage.com/
I led the development of this local magazine and directory project from the start to the end. I was involved with the client to gather the requirements. Besides this, I communicated with the design team to get everything as per user needs.

Rauriser Naturstein

https://www.rauriser.at/
The family business Rauriser Naturstein mines rare crystal marble and quartzite in two company-owned quarries. I was the lead developer on this project, working with front-end developers, back-end developers, and designers. I worked with my team members to bring this piece to perfection.

Vasttech

I served as the lead developer on this project. However, I was not involved in the core development, and I was tasked with instructing them about the development process and interacting with the client for all the daily updates and progress.

MR COD Pakistan

I was the lead developer who individually worked on the back end and, to some extent, on the front end to complete this project. A team of a couple of other developers participated in working on the front end and responsiveness.

Books Kinokunyia

https://kinokuniya.com.sg/
An online bookstore based in Singapore. I worked as both a back-end and front-end developer with another team member. It was a big project with a very complex design, and requirements kept changing, but ultimately we managed to deliver the result.

Call4Care

Call4Care is a moving and cleaning company based in Sweden. I was the back-end developer with several other team members who worked with me to develop this website showing the company services and their procedures.

Legal Communication Screen Recorder

It records your arguments and explanations and is faster and more effective than emails, calls, and meetings. I was the full-stack developer who worked on both the front and back end to redesign the existing homepage as per user requirements.

Besides that, I optimized the website for a better user experience.

Education

2010 - 2014

Bachelor's Degree in Software Engineering

Riphah International University - Islamabad, Pakistan

Skills

Libraries/APIs

WordPress API, jQuery, Stripe, REST APIs, Google Maps API, WordPress REST API, WooCommerce API

Tools

Advanced Custom Fields (ACF), Figma, Mailchimp, GitHub, Google Analytics, WP All Import, Duda Mobile, LearnDash

Languages

PHP, CSS, JavaScript, HTML, SQL, HTML5, XML

Frameworks

Bootstrap

Paradigms

Responsive Coding, Responsive Layout, REST, Agile, Responsive Web Design (RWD), UX Design, UI Design

Platforms

WordPress, WooCommerce, Amazon Web Services (AWS), DigitalOcean, cPanel, HubSpot, Web

Storage

JSON, Database Architecture, Amazon S3 (AWS S3), MySQL, WooCommerce Database

Industry Expertise

Web Design

Other

WordPress Plugins, WordPress Themes, HTML to WordPress, Responsive UI, Ajax, APIs, Plugins, WordPress Design, Web Development, Responsive Design, Performance, Performance Optimization, Google Search Console, User Experience (UX), User Interface (UI), Gravity Forms, Custom Post Types, Fitness, Proactive, Branding, Design, Front-end, Multilingual Websites, Back-end, Plugin Development, Theme Customization, API Integration, WordPress Optimization, Full-stack, Full-stack Development, WordPress Multisite, PSD to WordPress, WordPress Customization, WordPress Theme Customization, Programming, WordPress Back-end Customization, Back-end Development, Figma to WordPress, Plugin Customization, Payment APIs, Elementor, eCommerce, Single Sign-on (SSO), Google Tag Manager, CSS3 Animation, Animation, Web Scalability, WooCommerce Subscriptions 2, Technical Leadership, Video Streaming, Third-party Integration, AODA Compliance, Pixel Perfect, Myspace

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