Stanislau Litouka, Developer in Baar, Switzerland
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Stanislau Litouka

Verified Expert  in Engineering

Google Tag Manager Developer

Location
Baar, Switzerland
Toptal Member Since
March 2, 2022

Stanislau is a self-made web analytics professional with an IT background and teaching experience. With excellent communication and self-management skills, he has experience in data quality, data automation, and problem-solving. Stanislau maintains attention to detail and can work on multiple client projects. He has worked for enterprise clients and agencies.

Portfolio

Real Estate Switzerland
BigQuery, Google Analytics, Google Tag Manager, Data Strategy, Team Mentoring...
Freelance Clients
Facebook API, Google Analytics, BigQuery, Google API, Dashboards...
Blue River Technology
Google BigQuery, Google Data Studio, Firebase, Mixpanel, Google Analytics 4

Experience

Availability

Part-time

Preferred Environment

Google Marketing Platform, Google Cloud Platform (GCP), Server-side, Google API, Google Analytics 4

The most amazing...

...project I’ve worked on was an event and user tracking App launch, which has received over one million installs.

Work Experience

Lead Digital Analyst

2021 - PRESENT
Real Estate Switzerland
  • Created and executed architecture and strategy of tracking. Served as the owner of digital analytics projects and tools.
  • Contributed to the advanced technical implementation of services via Google Tag Manager, including for web, app, and server side. Integrated CDP and Google Cloud services.
  • Acted as a mentor and delegated work between team members.
  • Applied privacy, compliance, and GDPR consent for company websites.
Technologies: BigQuery, Google Analytics, Google Tag Manager, Data Strategy, Team Mentoring, Google Analytics 4, Looker, Data Visualization, Google Tag Manager

Google Tag Manager Expert | Google Analytics 360 Certified Expert

2016 - PRESENT
Freelance Clients
  • Completed over 300 implementations of web analysis scenarios for small and medium-sized businesses as an independent specialist or agency team member.
  • Handled requirements and documentation. Tracked implementation and audit of web and app solutions with different complexity. Performed reporting and data visualization.
  • Acted as a subcontractor within the US, AU, and EU agencies or directly with clients as an independent specialist or team player, interacting with product managers, marketing teams, and developers.
Technologies: Facebook API, Google Analytics, BigQuery, Google API, Dashboards, Business Intelligence (BI), Google Analytics 4, Looker, Data Visualization, Google Tag Manager

Google Data Studio Developer

2022 - 2022
Blue River Technology
  • Migrated app data tracking from Mixpanel to Firebase with Google Analytics 4.
  • Exported raw data to BigQuery for future backup, transformation, and analysis.
  • Visualized data according to stakeholders' vision and upgraded existing reporting.
Technologies: Google BigQuery, Google Data Studio, Firebase, Mixpanel, Google Analytics 4

Digital Analytics Specialist

2020 - 2021
Real Estate Switzerland
  • Advanced the technical implementation of services via Google Tag Manager for the web, app, and server side.
  • Managed the implementation of Universal Analytics and concepts for immoscout24.ch and apps.
  • Developed self-service, ad hoc, and recurrent reporting using Data Studio, Power BI, and BigQuery SQL.
Technologies: Google Analytics, Google Data Studio, Google BigQuery, Google Sheets, Google Tag Manager, Microsoft Power BI, JavaScript, SQL, Firebase Analytics, Google Analytics API, BigQuery, Facebook API, APIs, Google API, Google Tag Manager API, Dashboards

Senior Web Analytics Manager

2019 - 2020
German Car Rental Company
  • Led web tracking via Google Marketing Platform across 50+ company websites worldwide during all phases, including creating documentation, communicating with developers, implementing, testing, and providing support.
  • Supported marketing teams with clean and correct data by setting up pixels and conversions and debugging. Created reports in Microsoft Power BI, Google Sheets, and Google Data Studio based on raw and aggregated data.
  • Managed the tracking of a new app used by a country-wide audience.
Technologies: Google Analytics, Google BigQuery, Google Data Studio, Google Tag Manager, Microsoft Power BI, JavaScript, Firebase Analytics, BigQuery, Google Tag Manager API, Dashboards

Web Analytics Manager

2018 - 2019
German Car Rental Company
  • Handled Google Analytics 360 and Google Tag Manager 360 integration and management for the company's international websites.
  • Created reports and dashboards based on raw data from Google BigQuery on Google Analytics, Firebase Analytics, and custom connectors.
  • Built ETL projects using Python and Google BigQuery.
Technologies: Google Analytics, Google Data Studio, Google Tag Manager, Firebase Analytics, Google Tag Manager API

Google Spreadsheets Reports

https://docs.google.com/spreadsheets/d/e/2PACX-1vTuwccqe690hvRrDTdS1Y2BWFD2q_BwUN8WTbC8hxLpPY07ogu-B46sQIuL6Fd2xyKAvGiVMhDd-knO/pubhtml
Created custom reports using Google Script, Google Query, Pivot Tables, and Roll-Up Properties (aggregate data from multiple source properties into a single property). The end customer could easily manage settings and sharing permissions

Microsoft Power BI Dashboard

https://app.powerbi.com/view?r=eyJrIjoiMTkwODExMWYtMzc3ZC00OTJmLThiOGEtNDA0Mjk1ZjZjZmFjIiwidCI6IjBhYWNjZmQ4LTM4M2ItNGU4Yy1hNmM0LTM5OTZhOGI5NzE3OCIsImMiOjl9
Put together a custom dashboard using a combination of the online and offline data, data sources (APIs), Pivot Tables, and Roll-Up Properties (aggregate data from multiple source properties into a single property). Managed via Power BI Service.

Google Data Studio Dashboard

https://datastudio.google.com/u/0/reporting/19LJo3Mb4EE6yJBBevxQGQOeOI1UseDRS/page/UdhK
Orchestrated a Google Data Studio dashboard. The data source is Google Analytics data collected using Google Tag Manager. The dashboard shows the performance of each agency member and top pages, which brings the most leads.

Languages

SQL, JavaScript

Libraries/APIs

Google Analytics API, Facebook API, Google API, Google Tag Manager API

Tools

Google Analytics, Google Sheets, Firebase Analytics, Looker, Microsoft Power BI, BigQuery

Platforms

Google Analytics 360, Google Cloud Platform (GCP), Firebase, Mixpanel

Other

Google Tag Manager, Google Data Studio, Server-side, APIs, Google BigQuery, Dashboards, Google Analytics 4, Google Tag Manager, Google Marketing Platform, Data Visualization, Data Strategy, Team Mentoring

Paradigms

Business Intelligence (BI)

2014 - 2016

Master's Degree in Industrial Design

Vitebsk State University of Technology - Vitebsk, Belarus

2009 - 2014

Bachelor's Degree in Electrical Engineering

Belarusian State University of Informatics and Radioelectronics - Minsk, Belarus

FEBRUARY 2019 - PRESENT

Google Partner

Google

DECEMBER 2018 - PRESENT

Google Adwords Certification

Google

SEPTEMBER 2018 - PRESENT

Google Analytics Certification

Google

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