Tom Hoadley, Front-end Development Developer in London, United Kingdom
Tom Hoadley

Front-end Development Developer in London, United Kingdom

Member since July 24, 2020
Tom is a hard-working web developer and has nine years of experience building WordPress/front-ends of websites. He builds high quality, results-driven products for companies around the world and takes pride in his craft. He understands the importance of communication and project management in order to understand and fulfill his clients' needs.
Tom is now available for hire




London, United Kingdom



Preferred Environment

Terminal, VS Code, Webpack, Git, MacOS

The most amazing...

...project i've worked on was for a client building multiple custom, polished WordPress websites with high traffic and turn over.


  • Freelance Web Developer

    2020 - PRESENT
    Thomas Hoadley Web Design Ltd
    • Developed and delivered numerous complex and custom responsive WordPress websites and front-ends with a focus on high-end finishes, responsiveness, and animation. Utilized modern build tools and best practices to deliver quality results on time.
    • Handled the full lifecycle of website builds from initial discussions, project planning, design, build, launch, and aftercare of all projects.
    • Continued to grow and develop my company by ensuring quality service and work has always been provided to all customers.
    Technologies: WordPress, PHP, JavaScript, Sass, HTML
  • Senior Web Developer

    2016 - 2020
    The PHA Group
    • Built numerous high traffic/high turnover websites for an array of companies including charities, video agencies, financial industries, startups, and SMEs.
    • Wrote complex PHP and SQL including custom WordPress plugins, transforming and migrating extensive amounts of data, curl requests, and utilized composer for PHP package management.
    • Wrote complex JavaScript for an extensive array of front-end functionality including donation systems, eCommerce websites, integrating external APIs, user interface animations, wish lists, shortlists, mortgage calculators, and more.
    Technologies: WordPress, PHP, JavaScript, Sass, HTML
  • Front-end Web Developer

    2014 - 2015
    20two Creative
    • Built a number of WordPress websites while contracting for this small Leatherhead-based web agency.
    • Coordinated with a designer to complete high-quality websites on time and within budget.
    • Built lasting relationships with my clients and ensured they were happy throughout the process through good communication, project planning, and research.
    Technologies: JavaScript, CSS, Sass, PHP, WordPress
  • Front-end Web Developer

    2014 - 2015
    Monochrome Ltd
    • Built custom WordPress websites in a high paced environment.
    • Collaborated with a senior developer on full-stack JavaScript web apps where I gained knowledge of CI/CD, TDD, and the importance of clean code through a rigorous peer review system.
    • Worked using an agile workflow and utilized continuous integration/continuous deployment processes to build products within deadlines and respond quickly to the changing needs of companies.
    Technologies: Sass, PHP, JavaScript, WordPress


  • Wizzo - Video Production Agency - Website

    Wizzo & Co. is a talent agency for the video production industry that required a website to serve as a home for their roster of talent. Some of the features they required were to provide a profile for the talent and allow users to create a shortlist of the talent that they would like to work with. I was involved in the production from the start, working alongside the designer to provide insight into how functionality could inform the design. We aimed to prioritize video content and delight the user with a fantastic video viewing experience and fun user interactions. It also required a "shortlist" functionality, whereby users could add their desired talent to the list and email it to their desired person.

  • Patientory - Blockchain - Website

    Patientory Inc required a website to promote their innovative blockchain-based phone application. The website needed to promote the app's ability to track and exchange health data between patients and doctors. The design included a number of complex user interactions and layouts so it was crucial that these worked seamlessly for the best possible user experience. The site received fantastic feedback from the client on its visual appearance and the way it conveys the brand's message. The result of the site resulted in an increase in website traffic and app downloads.

  • Helen and Douglas House - Charity - Website

    Helen and Douglas is a child hospice charity who needed a bright and modern website that handled the many different aspects of their company and improve their online presence. The website takes donations, displays events, blog posts, news, and information about the company and is built with a content block system in the back end giving the client flexibility to build out their pages as and how they need too. It is a high traffic and high turnover website and utilizes the best practices in security and performance.

  • Morgans Dairy - Dairy - Website

    Morgans Dairy is a local dairy that delivers across London and Surrey and required a website that displayed their services and allowed customers to check if they were within the delivery catchment area and to place orders for delivery. The user could check to see if their postcode was within the catchment area and also see which days the company delivered to that particular postcode. The user could also build out a list of their desired products and email this to Morgans Dairy via the "Order" page. Overall, the client could not be happier with the final result. Since launch, they have seen a boost in website traffic, orders made, and an improved internal administrative process for their company.

  • Nomo - Vegan Chocolate - Website

    NOMO is part of the Kinnerton brand that sells chocolates and sweets to a global market. NOMO aimed to bring a whole new chocolate brand to the market, which would reach a "Free From" audience. The goal was to present a new type of chocolate that was free from dairy, gluten, eggs, and nuts. The goal of the site was to bring the new chocolate bars to life, along with displaying the vital information about nutrition and ingredients in a clear way. It also included a store locator where users could find out the nearest place to their current location to purchase NOMO chocolate.

  • Journalled - Journal Application - Software

    Currently in its beta stages, but soon to be launching, I have created an online Journalling application built using Node.js, Express.js, and MongoDB. It was built to allow users to journal their lives in a secure, safe, private online space, a change in the non-stop publication of lives on social media. It makes use of markdown, to give the users the ability to add images and style their journal entry for a richer journalling experience. There will be a small yearly fee to use the app but this is purely to cover the cost of hosting, which will make use of the Stripe API. Although not yet quite finished, the functionality is very close to completion, and once finalized, a sleek design will then be applied.

  • Emirates Sports Medicine - Health Care - Website

    Emirates Sports Medicine is a unique, independent health assessment facility, developed primarily for the world of professional sport, based in Palm Jumeirah, Dubai. The site provides an overview of the company's services, news, and team and even includes a page promoting their ambassador Frank Lampard. The website provided a great platform of knowledge and advice for patients and healthcare providers and has helped improve the companies online presence and boost client engagement with the company.

  • Body Society - Gym - Website

    Body Society is a boutique London health and fitness studio located in Fulham. They required a bold website to improve their digital presence, drive customers to sign up to their newsletter, and handle class bookings. The website launch ran parallel with the launch of their new studio and helped kickstart a successful opening week for the studio. The design included an animated gradient background, a number of micro-interactions, and bursts of color to add interest across the site and highlight the key services. For the booking system, we settled on software called MindBody which allowed for a seamless booking process for the customer.

  • Aileen Allkins - Consultant - Website

    Aileen Allkins is a high profile business consultant who required a website that acted as an online presence and promoted her services. There were a number of interesting design features on the website including the angles, typography, animation, and images. These were carefully considered from the early stages of the build process, to help ensure that the website would look great on all devices and still maintain the design on mobile devices. The animations provided an extra layer of interest for the user, which improved their overall experience of the website and culminated in an eye-catching website that displayed the content in an engaging manner, helping to drive business and new customers to get in touch with Aileen.

  • European Sanctions - Legal - Website

    European Sanctions is an online sanctions tool that provides up to date information on European and United Kingdom sanction regimes. They required an update to their existing site and so I carried out an audit to research possible improvements. After extensive research, a number of suggestions were made, including design and functionality improvements to the subscription process, emails, and paywalls. The existing system was complex and required thorough research to understand exactly how it was working and how best to apply the changes to the code. The improvements made to the site resulted in boosted conversions and an increase in overall traffic to the website.

  • Heart Cells Foundation - Charity - Website

    Heart Cells Foundation is a charity that is innovating a new field of medicine aiming to use a person's own stem cells to repair their heart. Their goal is to make the treatment readily available to everyone. The aim of the site was to improve their online presence by creating a modern and informative website that allowed users to make donations. The website provides information about the different aspects of the charity in a visually appealing way and provides a call to action for the user to make a donation. The donation page provides a suggested amount of fields and the difference that it would make. The form makes use of the WorldPay API and also integrates with the WordPress backend, saving donations in the database to help with administration in the backend. Overall, the client was over the moon with the finished result and the new website boosted engagement and donations to the charity.

  • David Shepherd Wildlife Foundation Shop - Charity - Website

    David Shepherd is a wildlife charity that required a website that sold artwork and allowed customers to make donations. There were a number of interesting challenges including, creating a seamless checkout process, allow for donations, displaying the various sizes of artwork properly, a filtering system, and ensuring the site was performant. The end result was a site that provided a feast for the eyes, allowing users to browse and purchase from the fantastic array of artwork on offer. The viewing experience of the site was a joy and the checkout process was smooth.
    The website was never launched due to a change in circumstances with the client but nonetheless it provided a fantastic challenge and learning experience on how to create beautiful eCommerce websites.

  • Soho Estates - Land Owners - Website

    Soho Estates covers large parts of Soho in London, from restaurants to offices. Their tenants reflect the vibrant mix found in London’s creative city. The goal for the new website was to reflect their new branding on a portfolio website that displayed the array of buildings they own across London and enhance their online presence.
    The key areas of the site focused on their estate portfolio and photography. Having these photos of iconic areas of Soho helped present them as one of the top real estate companies.

  • To Do Calendar - Software

    Partly to learn and partly because I needed one, I decided to build a personal organizer using only vanilla JavaScript to keep track of my to-do's on a calendar. As you can see from the below video, the calendar uses small circles to identify when a day's to-do list had been complete or incomplete. The calendar also stretches as far into the future as needed so tasks could be set years in advance if needed! The design was also considered from the beginning of the build and I was keen to give it a sleek and minimal feel. I also added a feature that allowed me to change the background of it in case I got bored with the current one! Coding the calendar provided a number of interesting challenges including; the day of the month had to correlate with the row of days above it, the calendar needed to be as large as the user required, the to-dos needed to be stored on the correct days and many more.


  • Languages

    JavaScript, CSS, Sass, PHP, SQL, HTML
  • Libraries/APIs

    REST APIs, jQuery, WordPress REST API, WordPress API, Facebook API, Instagram API, Twitter API, Google Maps API, Sage, Node.js, React
  • Tools

    Git, GitHub, MAMP, PhpMyAdmin, Trello, Balsamiq, Webpack, VS Code, Terminal
  • Platforms

    WooCommerce, GreenSock Animation Platform (GSAP), WordPress Theme Design, WordPress, Docker, MacOS
  • Storage

    JSON, MySQL, MongoDB
  • Other

    User Experience (UX), PSD to HTML, CSS3 Animation, Front-end, Front-end Development, WordPress Plugins, Responsive Design, Back-end
  • Frameworks

    Redux, Express.js


  • Bachelor of Arts Degree in Environmental Science
    2010 - 2013
    University of Leeds - Leeds, United Kingdom

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