Tony Cox
Verified Expert in Engineering
Marketing Technology Consultant and Developer
Dallas, TX, United States
Toptal member since February 18, 2025
Tony is an experienced marketing technology consultant with a track record of success across various industries. He possesses exceptional interpersonal, problem-solving, and analytical skills to provide advice and expertise to client organizations, building strong client relationships and driving measurable results. Tony has in-depth knowledge of industry-leading marketing technology (MarTech) platforms, data analytics, customer data platforms, AI/Gen AI, and commerce.
Portfolio
Experience
- Salesforce Marketing Cloud - 15 years
- APIs - 15 years
- SQL - 12 years
- Adobe Experience Cloud - 10 years
- REST - 8 years
- Adobe Experience Platform - 4 years
- Marketo - 2 years
- Salesforce Sales Cloud - 1 year
Availability
Preferred Environment
Salesforce Marketing Cloud, Adobe Experience Cloud, Adobe Experience Platform, Marketo, Salesforce Sales Cloud, Marketing Technology (MarTech)
The most amazing...
...project I've undertaken was leading the transition of an undocumented, custom marketing technology implementation from a hostile incumbent agency.
Work Experience
Senior Marketing Technology Consultant
Experiom
- Proposed, scoped, and led multiple marketing technology platform implementations for enterprise clients.
- Performed strategic assessment and consulting engagements to help companies better understand data-driven MarTech capabilities and their associative benefits.
- Led custom marketing technology strategy and roadmap offerings based on clients' marketing KPIs, MarTech maturity levels, existing technology platforms, internal team skills, and budget.
- Architected and led deployment efforts for a B2B lead nurture application utilizing Marketo Engage and Adobe Document Cloud.
- Led the transition of a custom, cross-channel marketing technology implementation for a nationwide retail organization from a hostile incumbent agency to a new agency while growing and training the client's internal team.
- Delivered multiple Salesforce Marketing Cloud implementations for agency clients, including custom automation and personalization, customer journeys, and Sales Cloud to Marketing Cloud integrations.
- Defined, implemented, and optimized real-time customer engagement activities for MGM Resorts International across multiple channels, integrating with internal back-end systems and travel partners.
- Scoped, managed, and delivered a Magento solution and a mobile app system for a large drive-in restaurant chain.
VP of Digital Services
Ansira
- Scoped, defined, and delivered multiple successful implementations of content management systems, lead management systems, marketing automation platforms, and social applications for the agency's largest clients.
- Introduced strong offshore Agile delivery capabilities, enabling significant revenue and profit growth with minimal FTE hires.
- Developed and implemented industry-leading, data-driven, cross-channel customer engagement solutions in Adobe Marketing Cloud and Salesforce Marketing Cloud.
- Enhanced the data and business intelligence offerings to include client-specific marketing data marts for segmentation, personalization, and relevant communications used by the email, data insights, and analytics teams.
- Built a custom platform providing corporate-approved and centrally managed marketing assets and services, customizable by location for Domino's stores and franchises.
- Handled digital marketing pre-sales and ongoing services for the most prominent agency clients.
- Started up the agency's digital marketing offerings and built/trained account and delivery teams to sell and deliver new digital revenue streams, accounting for over 50% of agency revenue in less than three years.
Engagement Manager
Adea Solutions
- Managed a team of over 200 digital automation consultants for Verizon.
- Led efforts for multiple online self-help products, including voice automation, enhanced chat, and web-enabled CRM, achieving a total revenue of over $100 million in three years.
- Built strong relationships with key stakeholders, facilitating smooth project execution and collaboration.
- Optimized resource allocation for projects, ensuring timely delivery within budget constraints.
- Performed Global Justice XML Data Model (GJXDM) interviews and process documentation for the Tarrant and Galveston counties.
Experience
Multi-brand Loyalty Program for MGM Resorts International
https://www.mgmresorts.comSkills
Libraries/APIs
SOAP APIs
Tools
Salesforce Marketing Cloud, Salesforce Sales Cloud, Postman, Adobe CS6, Adobe CC, Adobe Experience Manager (AEM), Eloqua, SQL Server BI
Platforms
Adobe Experience Cloud, Adobe Experience Platform, Marketo, Adobe Marketing Cloud, Salesforce, Marketo Engage, Adobe Document Cloud, Magento
Languages
SQL, JavaScript, Python, C#.NET, CSS, HTML
Paradigms
REST, Digital Marketing Best Practices
Other
APIs, Marketing Technology (MarTech), Enterprise, Loyalty Programs, Alterian, VXML
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring