Victor Moreira
Verified Expert in Engineering
Data Analyst and Developer
São Paulo - State of São Paulo, Brazil
Toptal member since November 17, 2022
Victor is a senior data analyst and BI developer with an engineering and business background in financial services, classified advertisements, event management, ticketing, retail, and consulting. He is experienced in different areas in those industries, such as marketing, sales, financial planning and analysis, and fraud. Victor is motivated to help businesses find answers through the use of data.
Portfolio
Experience
- Microsoft Power BI - 6 years
- DAX - 6 years
- SQL - 6 years
- Dashboards - 6 years
- Tableau - 6 years
- Excel 365 - 6 years
- Data Analysis - 6 years
- Python - 3 years
Availability
Preferred Environment
SQL, Microsoft Power BI, Tableau, Python, Excel 365, Looker
The most amazing...
...challenge I've mastered is creating my Tableau course for sale on Udemy.
Work Experience
Senior Power BI Developer
Journey Health & Lifestyle
- Developed multiple Power BI dashboards for every area of the company, covering marketing, sales, finance, and operations.
- Created a forecast model to predict incoming daily calls for the Call Center.
- Created pipelines to send calls data from Cisco to a SQL Server database using Azure Data Factory.
Senior Power BI Developer
Tidal Wave Auto Spa
- Built a Power BI dashboard to track key metrics for a car wash company, covering operations, customer service, HR, and financials by date and store.
- Developed a Power BI paginated report to monitor sales and costs per store, similar to a P&L.
- Created a customer journey dashboard to analyze key customer metrics like revenue, orders, churn, and cross-sell by date and store.
Senior Data Analyst
Avenue
- Developed dashboards to track the main performance (CPC, CTR, CPA, and conversion rate) and business KPIs (CAC, LTV, and ROI) through different channels, such as paid media and influencers.
- Created ETL Python scripts to gather data from multiple APIs, such as Facebook Ads, Google Ads, and Hotmart.
- Built clustering and LTV models to better understand the clients.
- Devised ad-hoc analyses to improve the user acquisition process.
Data Analyst
OLX
- Established Tableau dashboards to track the main fraud detection KPIs.
- Created ad-hoc analysis to improve fraud moderation products (machine learning models) to reduce the fraud rate and improve users' perception of security.
- Developed data tables to facilitate exploratory data analysis in daily work.
Data Analyst
Sympla
- Created Tableau dashboards to automate reports for investors.
- Developed ad-hoc analysis to improve conversion rates.
- Established Tableau dashboards to track the sales funnel.
Business Analyst Intern
Arkhi Business Agility
- Built Power BI dashboards for internal project analysis.
- Built an automated product for Kanban metric analysis on Power BI.
- Assisted consultants in Agile implementation in client companies.
- Participated in several Agile methodologies workshops such as Scrum, Kanban, and Management 3.0.
Business Analyst Intern
Cash Box
- Analyzed and optimized ineffective existing processes.
- Created several worksheets to understand retail results by store and salesperson.
- Interacted with several company areas, such as marketing, sales, and finance.
Experience
Tableau Course
Power BI sales dashboard
https://app.powerbi.com/view?r=eyJrIjoiOTVhZjQ3MDItMzQxMi00NDllLTkxMjctYjcxNGVjZmI5NjVmIiwidCI6Ijg0MjU2MjcxLTAyMjYtNDNkZC1iODM4LWNiZjVmZjAyYTFkMyJ9&pageName=ReportSectionTableau Supermarket Sales Dashboard
https://public.tableau.com/app/profile/victor1846/viz/Salesdashboard_16720958210080/Salesoverview?publish=yesEducation
Bachelor's Degree in Industrial Engineering
The Federal University of Minas Gerais - Belo Horizonte, Brazil
Associate Degree in Business Administration
Santa Barbara City College - Santa Barbara, CA, USA
Certifications
Business Administration Course
Business Training Company
Skills
Tools
Microsoft Power BI, Tableau, Microsoft Excel, Power Query, Looker, Google Analytics, Tableau Desktop Pro, Figma
Languages
SQL, Python, Snowflake
Paradigms
Business Intelligence (BI), Management, Kanban, Scrum, Agile, ETL
Storage
Microsoft SQL Server, SQL Server Integration Services (SSIS), Database Administration (DBA)
Platforms
Databricks, Google Ads, Azure SQL Data Warehouse, Dedicated SQL Pool (formerly SQL DW)
Industry Expertise
Marketing
Other
Data Analysis, Dashboards, Query Optimization, Query Composition, Analytics, DAX, Data Visualization, Dashboard Design, Reports, Data Analytics, Business Analysis, CSV, Complex Data Analysis, Pattern Analysis, Communication, Excel 365, Complex Problem Solving, Business, Google BigQuery, Azure Databricks, Optimization, Financial Planning & Analysis (FP&A), Sales Funnel, Fraud Prevention, Machine Learning, Growth, Facebook Ads, Digital Marketing, APIs, Business Strategy, Corporate Finance, Valuation, Financial Analysis, Investment Analysis, Business Modeling, Sales, Entrepreneurship, Nutrition & Supplements, Tableau Server, Design, Data Science, Data Warehouse Design, Azure Data Factory (ADF)
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