Victor Moreira, Developer in São Paulo - State of São Paulo, Brazil
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Victor Moreira

Verified Expert  in Engineering

Data Analyst and Developer

Location
São Paulo - State of São Paulo, Brazil
Toptal Member Since
November 17, 2022

Victor is a data analyst with an engineering and business background in financial services, classified advertisements, event management, ticketing, retail, and consulting. He is experienced in different areas in those industries, such as marketing, sales, financial planning and analysis, and fraud. Victor is motivated to help businesses find answers through the use of data.

Data AnalysisAnalyticsDAXData VisualizationData AnalyticsMicrosoft ExcelSQLMicrosoft Power BIBusiness Intelligence (BI)Microsoft SQL ServerTableauMachine LearningETLPythonAgile

Portfolio

Avenue
Microsoft Power BI, SQL, Python, Excel 365, Marketing, Growth, Facebook Ads...
OLX
Tableau, SQL, Python, Excel 365, Fraud Prevention, Machine Learning, Dashboards...
Sympla
Tableau, SQL, Excel 365, Financial Planning & Analysis (FP&A), Sales Funnel...

Experience

Dashboards - 4 yearsMicrosoft Power BI - 4 yearsData Analysis - 4 yearsExcel 365 - 4 yearsSQL - 4 yearsMarketing - 2 yearsTableau - 2 yearsPython - 1 year

Availability

Part-time

Preferred Environment

SQL, Microsoft Power BI, Tableau, Python, Excel 365

The most amazing...

...challenge I've mastered is creating my Tableau course for sale on Udemy.

Work Experience

Senior Data Analyst

2021 - PRESENT
Avenue
  • Developed dashboards to track the main performance (CPC, CTR, CPA, and conversion rate) and business KPIs (CAC, LTV, and ROI) through different channels, such as paid media and influencers.
  • Created ETL Python scripts to gather data from multiple APIs, such as Facebook ads, Google ads, and Hotmart.
  • Built clustering and LTV models to better understand the clients.
  • Devised ad-hoc analyses to improve the user acquisition process.
Technologies: Microsoft Power BI, SQL, Python, Excel 365, Marketing, Growth, Facebook Ads, Google Ads, Digital Marketing, APIs, Dashboards, Query Optimization, Query Composition, Analytics, Microsoft SQL Server, DAX, ETL, Data Visualization, Data Analysis, Business Intelligence (BI), Reports, Data Analytics, Data Science, Microsoft Excel, Power Query

Data Analyst

2021 - 2021
OLX
  • Established Tableau dashboards to track the main fraud detection KPIs.
  • Created ad-hoc analysis to improve fraud moderation products (machine learning models) to reduce the fraud rate and improve users' perception of security.
  • Developed data tables to facilitate exploratory data analysis in daily work.
Technologies: Tableau, SQL, Python, Excel 365, Fraud Prevention, Machine Learning, Dashboards, Query Optimization, Query Composition, Analytics, Microsoft SQL Server, DAX, ETL, Data Visualization, Data Analysis, Business Intelligence (BI), Reports, Data Analytics, Data Science, Microsoft Excel, Power Query

Data Analyst

2019 - 2021
Sympla
  • Created Tableau dashboards to automate reports for investors.
  • Developed ad-hoc analysis to improve conversion rates.
  • Established Tableau dashboards to track the sales funnel.
Technologies: Tableau, SQL, Excel 365, Financial Planning & Analysis (FP&A), Sales Funnel, Data Analysis, Dashboards, Query Optimization, Query Composition, Analytics, Microsoft SQL Server, DAX, ETL, Data Visualization, Business Intelligence (BI), Reports, Data Analytics, Data Science, Microsoft Excel, Power Query

Business Analyst Intern

2019 - 2019
Arkhi Business Agility
  • Built Power BI dashboards for internal project analysis.
  • Built an automated product for Kanban metric analysis on Power BI.
  • Assisted consultants in Agile implementation in client companies.
  • Participated in several Agile methodologies workshops such as Scrum, Kanban, and Management 3.0.
Technologies: Microsoft Power BI, Kanban, Scrum, Agile, Dashboards, DAX, Data Visualization, Data Analysis, Business Intelligence (BI), Reports, Data Analytics, Microsoft Excel, Power Query

Business Analyst Intern

2018 - 2019
Cash Box
  • Analyzed and optimized ineffective existing processes.
  • Created several worksheets to understand retail results by store and salesperson.
  • Interacted with several company areas, such as marketing, sales, and finance.
Technologies: Excel 365, Dashboards, Sales, Data Visualization, Data Analysis, Business Intelligence (BI), Reports, Data Analytics, Microsoft Excel

Tableau Course

https://www.udemy.com/course/tableau-construindo-dashboards-com-design-profissional/
In this course, I taught the entire process of building professionally designed dashboards in Tableau. I created a dashboard from scratch for analyzing stocks on the Brazilian stock exchange. I reviewed the dashboard requirements analysis, data modeling and search, template design, graph construction, and dashboard consolidation. The course is in Portuguese, but the presentation shows how the final dashboard looks.

Power BI sales dashboard

https://app.powerbi.com/view?r=eyJrIjoiOTVhZjQ3MDItMzQxMi00NDllLTkxMjctYjcxNGVjZmI5NjVmIiwidCI6Ijg0MjU2MjcxLTAyMjYtNDNkZC1iODM4LWNiZjVmZjAyYTFkMyJ9&pageName=ReportSection
A dashboard to analyze sales through channels, regions, and item types. Year-over-year comparisons to understand sales performance across the years. The main KPIs are revenue, profit, profit margin, and average ticket.

Tableau Supermarket Sales Dashboard

https://public.tableau.com/app/profile/victor1846/viz/Salesdashboard_16720958210080/Salesoverview?publish=yes
A dashboard for a supermarket to track sales performance across product lines, regions, and customers. Week-over-week comparisons to understand sales performance across time. Main KPIs are revenue, orders, and average ticket.

Languages

SQL, Python

Tools

Microsoft Power BI, Microsoft Excel, Power Query, Tableau, Tableau Desktop Pro, Figma

Paradigms

Business Intelligence (BI), Management, Kanban, Scrum, Agile, ETL, Data Science

Storage

Microsoft SQL Server

Other

Data Analysis, Dashboards, Query Optimization, Query Composition, Analytics, DAX, Data Visualization, Reports, Data Analytics, Excel 365, Complex Problem Solving, Business, Optimization, Financial Planning & Analysis (FP&A), Sales Funnel, Fraud Prevention, Machine Learning, Growth, Facebook Ads, Google Ads, Digital Marketing, APIs, Business Strategy, Corporate Finance, Valuation, Financial Analysis, Investment Analysis, Business Modeling, Sales, Entrepreneurship, Nutrition & Supplements, Tableau Server, Design, Dashboard Design

Industry Expertise

Marketing

2021 - 2022

Master's Degree in Nutrition

PUCRS - Porto Alegre, RS, Brazil

2014 - 2019

Bachelor's Degree in Industrial Engineering

The Federal University of Minas Gerais - Belo Horizonte, Brazil

2016 - 2017

Associate Degree in Business Administration

Santa Barbara City College - Santa Barbara, CA, USA

OCTOBER 2022 - PRESENT

Business Administration Course

Business Training Company

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